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# Kit vs Viral Loops Comparison - What are their main differences?

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KitViral Loops[+ Add Product](#)

Pricing

**Kit**
Free Trial

No pricing available

**Viral Loops**
Free Trial

**Starting at $35.00** Per Month · Start-Up 

**Pricing Insights**
from reviews

Time to Implement

**Kit**
1 month

Based on 48 responses

**Viral Loops**
\<1 monthFaster

Based on 14 responses

Return on Investment

**Kit**
10 months

Based on 38 responses

**Viral Loops**
7 months3 months sooner

Based on 14 responses

Perceived Cost

**Kit**
$$$$$

**Viral Loops**
$$$$$

Average Discount

**Kit**
11%

**Viral Loops**
37%26% more

 ![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")

 ![Viral Loops](https://images.g2crowd.com/uploads/product/hd_favicon/f5e647f96da9f4fffb706055e33272ad/viral-loops.svg "Viral Loops")

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**Pros & Cons**
from reviews

**Kit**
[
Ease of Use (7)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914862&qs=pros-and-cons#reviews)[
Automation AI (4)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914462&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2301618&qs=pros-and-cons#reviews)[
Lead Management (2)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2344544&qs=pros-and-cons#reviews)

**Viral Loops**
[
Ease of Use (10)
](https://www.g2.com/products/viral-loops/reviews?filters%5Bsentiment_snippet%5D=2035875&qs=pros-and-cons#reviews)[
Customer Support (9)
](https://www.g2.com/products/viral-loops/reviews?filters%5Bsentiment_snippet%5D=2035876&qs=pros-and-cons#reviews)[
Limited Customization (2)
](https://www.g2.com/products/viral-loops/reviews?filters%5Bsentiment_snippet%5D=2263068&qs=pros-and-cons#reviews)[
Limited Functionality (2)
](https://www.g2.com/products/viral-loops/reviews?filters%5Bsentiment_snippet%5D=2035883&qs=pros-and-cons#reviews)

Integrations

**Kit**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042651411651e73955d4d96419676c8c/thrivecart.png "Product Avatar Image")

ThriveCart

](https://www.g2.com/products/thrivecart/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[
View all
](https://www.g2.com/products/convertkit-kit/integrations)

**Viral Loops**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f0220c5968b52fb3d6a6c78134f49171/integromat-by-celonis-make.png "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[
View all
](https://www.g2.com/products/viral-loops/integrations)

Screenshots

**Kit**
 ![Kit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1302440/01-grow.png)

**Viral Loops**
 ![Viral Loops screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/132532/Screenshot-2025-03-27-171032.png)

**Ratings**
from reviews

Meets Requirements

**Kit**

8.7

8.7172

**Viral Loops**

7.9

7.938

Ease of Use

**Kit**

8.6

8.6174

**Viral Loops**

8.0

8.039

Ease of Setup

**Kit**

8.8

8.878

**Viral Loops**

8.3

8.329

Ease of Admin

**Kit**

9.0

9.058

**Viral Loops**

8.4

8.418

Quality of Support

**Kit**

8.6

8.6154

**Viral Loops**

8.5

8.535

Has the product been a good partner in doing business?

**Kit**

9.1

9.153

**Viral Loops**

9.0

9.016

Product Direction (% positive)

**Kit**

8.3

8.3166

**Viral Loops**

8.7

8.735

**Features**
ratings from reviews

Email Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

7.7

81

Not enough data

Email Marketing

Building and Personalizing Emails

8.4(won by default)

72

Not enough data

Sending Outbound Emails

8.8(won by default)

67

Not enough data

Manage Email Deliverability

8.5(won by default)

65

Not enough data

Automated Email Responses

8.7(won by default)

61

Not enough data

Email and Mobile Preview

8.7(won by default)

70

Not enough data

Manage Email Lists

8.6(won by default)

76

Not enough data

High-Volume Sending

8.9(won by default)

65

Not enough data

Multi-user Account

8.3(won by default)

42

Not enough data

Surveys

8.4(won by default)

37

Not enough data

Reporting & Analytics

Basic Reporting

8.2(won by default)

68

Not enough data

A/B Testing

8.2(won by default)

52

Not enough data

Generative AI

AI Text Generation

5.3(won by default)

13

Not enough data

AI Text Summarization

5.2(won by default)

11

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Email Marketing

Autonomous Task Execution

6.4(won by default)

6

Not enough data

Multi-step Planning

6.9(won by default)

7

Not enough data

Cross-system Integration

6.9(won by default)

8

Not enough data

Cross-system Integration

6.0(won by default)

5

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Integration

Data Import & Export Tools

7.9(won by default)

38

Not enough data

Integration APIs

8.1(won by default)

34

Not enough data

Breadth of Partner Applications

7.6(won by default)

33

Not enough data

CRM Integration

7.7(won by default)

31

Not enough data

Social Media Integration

7.7(won by default)

32

Not enough data

E-Commerce Integration

8.0(won by default)

30

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Personalization

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Newsletter Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Email Campaign Management

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Mobile Optimization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

List Management

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Email Sequences

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

CAN-SPAM Compliance

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

HTML Editor

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Show 1 feature category with incomplete data

Other Marketing[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Commenting/Notes

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Gantt/Timeline View

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Distinct Marketing Functionality

Not enough data

Not enough data

Specialized or Emerging Capabilities

Not enough data

Not enough data

Niche Application

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")](https://www.g2.com/products/convertkit-kit/reviews)

Kit

Small-Business(50 or fewer emp.)

92.1%

Mid-Market(51-1000 emp.)

6.1%

Enterprise(\> 1000 emp.)

1.8%

[![Viral Loops](https://images.g2crowd.com/uploads/product/hd_favicon/f5e647f96da9f4fffb706055e33272ad/viral-loops.svg "Viral Loops")](https://www.g2.com/products/viral-loops/reviews)

Viral Loops

Small-Business(50 or fewer emp.)

92.7%

Mid-Market(51-1000 emp.)

7.3%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

92.1%

92.7%

Mid-Market

(51-1000 emp.)

6.1%

7.3%

Enterprise

(\> 1000 emp.)

1.8%

0%

Reviewers' Industry

[![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")](https://www.g2.com/products/convertkit-kit/reviews)
Kit

Marketing and Advertising

26.2%

Health, Wellness and Fitness

6.8%

Management Consulting

4.5%

Professional Training & Coaching

3.6%

Design

3.2%

Other

55.7%

[![Viral Loops](https://images.g2crowd.com/uploads/product/hd_favicon/f5e647f96da9f4fffb706055e33272ad/viral-loops.svg "Viral Loops")](https://www.g2.com/products/viral-loops/reviews)
Viral Loops

Marketing and Advertising

19.5%

Financial Services

12.2%

Entertainment

7.3%

Health, Wellness and Fitness

7.3%

Consulting

4.9%

Other

48.8%

Alternatives

**Kit Alternatives**

 ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")

[
Intuit Mailchimp Email...
](/products/intuit-mailchimp-email-marketing/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite")

[
MailerLite
](/products/mailerlite/reviews)

 ![Sendfox](https://images.g2crowd.com/uploads/product/hd_favicon/ba591d72f96103c1b25561a024c3e140/sendfox.svg "Sendfox")

[
Sendfox
](/products/sendfox/reviews)

**Viral Loops Alternatives**

 ![Thinkific](https://images.g2crowd.com/uploads/product/hd_favicon/4457b19ad7808e4f2f4089c7250ba213/thinkific.svg "Thinkific")

[
Thinkific
](/products/thinkific/reviews)

 ![Google Trends](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_91458feb7dbeb0f5518a9006b475c574/google-trends.jpg "Google Trends")

[
Google Trends
](/products/google-trends/reviews)

 ![E-goi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba7ab7d81b56bdd7ae76cba3715ddd10/e-goi.png "E-goi")

[
E-goi
](/products/e-goi/reviews)

 ![Leadsie](https://images.g2crowd.com/uploads/product/hd_favicon/f801fa8d3ec2e78e3bd9fece406459f9/leadsie.svg "Leadsie")

[
Leadsie
](/products/leadsie/reviews)

## Kit vs Viral Loops

When assessing the two solutions, reviewers found Kit easier to use, set up, and administer. Reviewers also preferred doing business with Kit overall.

- Reviewers felt that Kit meets the needs of their business better than Viral Loops.
- When comparing quality of ongoing product support, reviewers felt that Kit is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Viral Loops over Kit.