# Convertful vs Sumo Comparison

| | Convertful | Sumo | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 69 | 55 | 
| **Largest Market Segment** | Small-Business (96.9% of reviews) | Small-Business (65.5% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | FREE | 

---
## Top Pros & Cons

### Convertful

Pros:
- Affordable (1 reviews)
- Analytics (1 reviews)

Cons:
- Expensive (2 reviews)
- Conversion Issues (1 reviews)

### Sumo

**Not enough data**

---
## Ratings Comparison
| Rating | Convertful | Sumo | 
|---|---|---|
  | **Meets Requirements** | 9.7 (60 reviews) | 8.1 (54 reviews) | 
  | **Ease of Use** | 9.7 (59 reviews) | 8.2 (54 reviews) | 
  | **Ease of Setup** | 9.8 (36 reviews) | 8.0 (27 reviews) | 
  | **Ease of Admin** | 9.6 (36 reviews) | 7.9 (27 reviews) | 
  | **Quality of Support** | 9.4 (55 reviews) | 7.8 (36 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (35 reviews) | 7.9 (21 reviews) | 
  | **Product Direction (% positive)** | 9.8 (58 reviews) | 7.4 (53 reviews) | 

---
## Pricing

### Convertful

#### Entry-Level Pricing

Plan: Agency

Price: $199.00 Per Month

Description: ($149 /mo - if paid annually)

Key Features:
- 15 sites
- 500,000 pageviews/mo
- White Label

[Browse all 3 editions](https://www.g2.com/products/convertful/pricing)

#### Free Trial

Yes

### Sumo

#### Entry-Level Pricing

Plan: JUST STARTING

Price: FREE

Description: New Businesses / Side Projects

Key Features:
- 200 Subscribers 
- Basic Email Integrations
- Pro Design Tools

[Browse all 4 editions](https://www.g2.com/products/sumo-sumo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Convertful** | N/A | N/A |
| **Sumo** | N/A | N/A |

#### Content Creation

| Feature | Convertful | Sumo | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Convertful | Sumo | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Convertful | Sumo | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Convertful** | N/A | N/A |
| **Sumo** | N/A | N/A |

#### Retargeting

| Feature | Convertful | Sumo | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **Geo Targeting** | Not enough data | Not enough data | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Convertful | Sumo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Convertful** | 9.2/10 | 7 |
| **Sumo** | N/A | N/A |

#### Design and Customization

| Feature | Convertful | Sumo | 
|---|---|---|
| **Pre-Designed Templates** | 10.0 (7 reviews) | Not enough data | 
| **Pop-Up Types** | 10.0 (6 reviews) | Not enough data | 
| **No-Code Customization** | 10.0 (7 reviews) | Not enough data | 
| **Mobile Optimized** | 9.8 (7 reviews) | Not enough data | 

#### Campaigns

| Feature | Convertful | Sumo | 
|---|---|---|
| **Targeting** | 8.3 (5 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (6 reviews) | Not enough data | 
| **A/B Testing** | 9.0 (5 reviews) | Not enough data | 
| **Analytics** | 8.6 (7 reviews) | Not enough data | 

#### Integrations

| Feature | Convertful | Sumo | 
|---|---|---|
| **CRM/Email Integrations** | 9.2 (6 reviews) | Not enough data | 
| **WCM Integrations** | 8.3 (5 reviews) | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Convertful | Sumo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Convertful | Sumo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Convertful** | N/A | N/A |
| **Sumo** | N/A | N/A |

#### Computing

| Feature | Convertful | Sumo | 
|---|---|---|
| **WYSIWYG** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Convertful | Sumo | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | 

#### Analytics

| Feature | Convertful | Sumo | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Convertful | Sumo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Convertful** | N/A | N/A |
| **Sumo** | 7.5/10 | 20 |

#### Tools

| Feature | Convertful | Sumo | 
|---|---|---|
| **Contact Collection** | Not enough data | 6.9 (18 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (16 reviews) | 
| **Social Sharing** | Not enough data | 7.8 (16 reviews) | 

#### Metrics

| Feature | Convertful | Sumo | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 7.5 (16 reviews) | 
| **Sessions** | Not enough data | 7.3 (15 reviews) | 
| **Engagement** | Not enough data | 7.7 (19 reviews) | 
| **Return** | Not enough data | 7.4 (17 reviews) | 
| **Conversions** | Not enough data | 7.4 (16 reviews) | 
| **Search Rank** | Not enough data | 8.0 (14 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Convertful | Sumo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)

**Unique to Convertful (2):** [Retargeting Software](https://www.g2.com/categories/retargeting), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Sumo (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Convertful | Sumo | 
|---|---|---|
| **Small-Business** | 96.9% | 65.5% | 
| **Mid-Market** | 3.1% | 25.5% | 
| **Enterprise** | 0% | 9.1% | 

### By Industry

#### Convertful

- **Marketing and Advertising:** 40.0%
- **Design:** 7.7%
- **Information Technology and Services:** 6.2%
- **Professional Training & Coaching:** 4.6%
- **Online Media:** 4.6%
- **Internet:** 4.6%
- **Health, Wellness and Fitness:** 3.1%
- **Computer Software:** 3.1%
- **Education Management:** 3.1%
- **Accounting:** 1.5%
- **Other:** 21.5%

#### Sumo

- **Marketing and Advertising:** 23.6%
- **Computer Software:** 10.9%
- **Internet:** 9.1%
- **Retail:** 7.3%
- **Apparel & Fashion:** 5.5%
- **Financial Services:** 3.6%
- **Media Production:** 3.6%
- **Information Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.6%
- **Broadcast Media:** 1.8%
- **Other:** 27.3%

---
## Alternatives

### Alternatives to Convertful

- [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5419 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (414 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Landingi](https://www.g2.com/products/landingi/reviews) — 4.5/5 stars (387 reviews)

### Alternatives to Sumo

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14733 reviews)
- [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (414 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6821 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3378 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)
- [Bitly](https://www.g2.com/products/bitly/reviews) — 4.5/5 stars (918 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1833 reviews)

---
## Top Discussions

### Convertful

No discussions available for this product.

### Sumo

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/convertful-vs-sumo-sumo)