Compare ContentStudio and Optimizely Content Marketing Platform 
At a Glance
Market Segments
Small-Business (94.4% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
$25.00 Per Month
Custom Pricing
ContentStudio
Star Rating
(352)4.6 out of 5
Market Segments
Small-Business (94.4% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 Per Month
Browse all 6 pricing plansOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformContentStudio vs Optimizely Content Marketing Platform
When assessing the two solutions, reviewers found ContentStudio easier to use and set up. Reviewers also felt that ContentStudio was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that ContentStudio meets the needs of their business better than Optimizely Content Marketing Platform.
- When comparing quality of ongoing product support, ContentStudio and Optimizely Content Marketing Platform provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimizely Content Marketing Platform over ContentStudio.
Pricing
Entry-Level Pricing
ContentStudio
Starter
$25.00
Per Month
Best for starters and entrepreneurs with up to 5 social accounts.
- AI content writer
- Publishing & Scheduling
- Planner & Content Calendar
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
ContentStudio
Free Trial is available
Optimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
9.1
291
8.8
60
Ease of Use
8.9
291
8.5
61
Ease of Setup
8.9
189
8.0
38
Ease of Admin
8.9
181
8.9
27
Quality of Support
8.9
253
8.9
50
Has the product been a good partner in doing business?
9.2
172
9.1
27
Product Direction (% positive)
9.4
284
9.6
61
Features by Category
Interface and Performance
Not enough data
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Asset Management
Not enough data
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Media Types
Not enough data
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Administration
Not enough data
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Social Analytics
7.5(won by default)
29
Not enough data
8.3(won by default)
31
Not enough data
8.7(won by default)
34
Not enough data
6.0(won by default)
24
Not enough data
6.7(won by default)
24
Not enough data
7.3(won by default)
19
Not enough data
6.3(won by default)
15
Not enough data
Reports & Dashboards
7.4(won by default)
28
Not enough data
8.5(won by default)
27
Not enough data
8.9(won by default)
35
Not enough data
6.0(won by default)
14
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
31
8.1
12
8.6
27
8.3
12
8.3
27
8.3
13
7.4
23
8.1
12
9.1
29
8.3
13
9.0
30
8.3
13
Content Planning
9.0
38
8.6
13
8.6
29
9.0
13
9.2
41
8.5
13
Marketing Campaign Performance
8.5
19
7.7
13
9.3
21
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
8.5
34
7.3
11
9.5
20
8.0
11
Content & Collaboration
9.4
49
Not enough data
9.0
43
Not enough data
8.8
38
Not enough data
9.4
36
Not enough data
9.3
43
Not enough data
9.5
22
Not enough data
Social Management
8.2
126
Not enough data
9.3
171
Not enough data
9.0
163
Not enough data
8.8
155
Not enough data
7.4
89
Not enough data
8.8
22
Not enough data
9.1
13
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Administration
Not enough data
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Project management
Not enough data
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Workload
Not enough data
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Communication & Collaboration
Not enough data
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Cost Management
Not enough data
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Integration
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Content & Documents
Not enough data
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Controls
Not enough data
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Project Management
Not enough data
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Remote Collaboration
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Content Discovery
8.4
33
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
10.0
5
Not enough data
Content Curation
8.9
34
Not enough data
9.0
38
Not enough data
9.0
35
Not enough data
10.0
5
Not enough data
Content Distribution
9.3
40
Not enough data
7.5
25
Not enough data
8.7
33
Not enough data
8.6
36
Not enough data
10.0
5
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.2
28
Not enough data
8.4
20
Not enough data
8.5
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.8
22
Not enough data
8.7
26
Not enough data
9.3
9
Not enough data
7.2
6
Not enough data
Planning
Not enough data
8.3
17
Publishing
Not enough data
7.9
17
Social Media
Not enough data
7.6
17
Planning
9.0
172
8.6
34
Generative AI
Not enough data
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
9.0
172
8.6
34
Tools
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Metrics
Not enough data
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ContentStudio and Optimizely Content Marketing Platform are categorized as Content Distribution and Marketing Calendar
Unique Categories
ContentStudio is categorized as Content Curation, Social Media Analytics, Social Media Management, and Social Media Listening Tools
Optimizely Content Marketing Platform is categorized as Work Management, Content Creation, Content Analytics, Digital Asset Management, Marketing Resource Management, and Project Collaboration
Reviews
Reviewers' Company Size
ContentStudio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
39.6%
Information Technology and Services
6.2%
Internet
4.1%
Health, Wellness and Fitness
2.9%
Professional Training & Coaching
2.6%
Other
44.6%
Information Technology and Services
14.1%
Financial Services
12.8%
Marketing and Advertising
12.8%
Education Management
5.1%
Telecommunications
5.1%
Other
50.0%
Discussions
when possibility to enable instagram direct auto post?
2 Comments
MJ
Instagram posting is only available via mobile app notifications. It seems they are awaiting API approval from Instagram to make direct posting possible.Read more
When is instagram posting going to be available?
2 Comments
WA
Instagram direct publishing is now available in ContentStudio.
Read more here: https://blog.contentstudio.io/instagram-direct-posting/Read more
THE LONGETIVITY OF CONTENTSTUDIO
2 Comments
WA
ContentStudio is still active and growing fast since I lasted replied to this comment 4 years ago.Read more
Optimizely Content Marketing Platform has no discussions with answers
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