# ContentStudio, Hootsuite vs UpContent Comparison

| | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 353 | 7,287 | 293 | 
| **Largest Market Segment** | Small-Business (94.2% of reviews) | Small-Business (59.5% of reviews) | Small-Business (78.1% of reviews) | 
| **Entry Level Price** | $25.00 Per Month | $99.00 1 user Per Month | $15.00 Per Month | 

---
## Top Pros & Cons

### ContentStudio

Pros:
- Ease of Use (2 reviews)
- Efficiency (2 reviews)


### Hootsuite

Pros:
- Post Scheduling (1584 reviews)
- Ease of Use (1453 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### UpContent

Pros:
- Ease of Use (15 reviews)
- Customer Support (11 reviews)

Cons:
- Content Issues (7 reviews)
- Learning Difficulty (4 reviews)

---
## Ratings Comparison
| Rating | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (291 reviews) | 8.5 (6369 reviews) | 8.8 (225 reviews) | 
  | **Ease of Use** | 8.9 (292 reviews) | 8.6 (6450 reviews) | 8.4 (228 reviews) | 
  | **Ease of Setup** | 8.9 (190 reviews) | 8.7 (4230 reviews) | 8.7 (129 reviews) | 
  | **Ease of Admin** | 8.9 (181 reviews) | 8.6 (2560 reviews) | 8.9 (112 reviews) | 
  | **Quality of Support** | 8.9 (253 reviews) | 8.2 (4788 reviews) | 9.6 (209 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (172 reviews) | 8.6 (2332 reviews) | 9.6 (112 reviews) | 
  | **Product Direction (% positive)** | 9.4 (284 reviews) | 8.0 (6229 reviews) | 8.7 (225 reviews) | 

---
## Pricing

### ContentStudio

#### Entry-Level Pricing

Plan: Starter

Price: $25.00 Per Month

Description: Best for starters and entrepreneurs with up to 5 social accounts.

Key Features:
- AI content writer
- Publishing & Scheduling
- Planner & Content Calendar

[Browse all 6 editions](https://www.g2.com/products/contentstudio/pricing)

#### Free Trial

Yes

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### UpContent

#### Entry-Level Pricing

Plan: Sharer

Price: $15.00 Per Month

Description: Source compelling, curated content for your digital marketing strategy

Key Features:
- Unlimited users
- 10 custom topics
- 1 collection

[Browse all 5 editions](https://www.g2.com/products/upcontent/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | 7.4/10 | 42 |
| **Hootsuite** | 7.5/10 | 2945 |
| **UpContent** | N/A | N/A |

#### Social Analytics

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Competitor Analysis** | 7.5 (29 reviews) | 7.5 (2171 reviews) | Not enough data | 
| **Follower Analysis** | 8.3 (31 reviews) | 7.9 (2370 reviews) | Not enough data | 
| **Post Performance** | 8.7 (34 reviews) | 8.6 (2557 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.0 (24 reviews) | 7.4 (1819 reviews) | Not enough data | 
| **Attribution** | 6.7 (24 reviews) | 7.4 (2051 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.3 (19 reviews) | 7.6 (1499 reviews) | Not enough data | 
| **Sentiment Analysis** | 6.3 (15 reviews) | 7.5 (1460 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Report Customizability** | 7.4 (28 reviews) | 8.1 (2422 reviews) | Not enough data | 
| **Report Exporting** | 8.5 (27 reviews) | 8.3 (2385 reviews) | Not enough data | 
| **Scalability** | 8.9 (35 reviews) | 8.4 (2443 reviews) | Not enough data | 
| **White Label** | 6.0 (14 reviews) | 7.1 (1395 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (152 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.9 (165 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (150 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (155 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.8 (154 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | N/A | N/A |
| **Hootsuite** | N/A | N/A |
| **UpContent** | N/A | N/A |

#### Content Creation

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | 8.8/10 | 46 |
| **Hootsuite** | N/A | N/A |
| **UpContent** | N/A | N/A |

#### Platform Basics

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Drag & Drop Scheduling** | 9.0 (31 reviews) | Not enough data | Not enough data | 
| **Project and Task Lists Organization** | 8.6 (27 reviews) | Not enough data | Not enough data | 
| **Project Templates** | 8.3 (27 reviews) | Not enough data | Not enough data | 
| **Budgeting and Cost Estimation** | 7.4 (23 reviews) | Not enough data | Not enough data | 
| **Team Member Roles** | 9.1 (29 reviews) | Not enough data | Not enough data | 
| **Automated Alerts and Notficiations** | 9.0 (30 reviews) | Not enough data | Not enough data | 

#### Content Planning

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Content Organization** | 9.0 (38 reviews) | Not enough data | Not enough data | 
| **Task Assignment** | 8.6 (29 reviews) | Not enough data | Not enough data | 
| **Content Scheduling** | 9.2 (41 reviews) | Not enough data | Not enough data | 

#### Marketing Campaign Performance

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Performance and ROI Tracking** | 8.5 (19 reviews) | Not enough data | Not enough data | 
| **Activity Tracking** | 9.3 (21 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Other Features

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Integrations** | 8.5 (35 reviews) | Not enough data | Not enough data | 
| **Reporting** | 9.5 (20 reviews) | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | 8.9/10 | 188 |
| **Hootsuite** | 7.8/10 | 5511 |
| **UpContent** | N/A | N/A |

#### Content & Collaboration

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Content Calendar** | 9.4 (49 reviews) | 9.0 (2834 reviews) | Not enough data | 
| **Content Library** | 9.0 (43 reviews) | 8.1 (2582 reviews) | Not enough data | 
| **Shared Inbox** | 8.8 (38 reviews) | 8.0 (2551 reviews) | Not enough data | 
| **Approval Workflows** | 9.4 (36 reviews) | 7.8 (2425 reviews) | Not enough data | 
| **Users and Permissions** | 9.3 (43 reviews) | 8.2 (2542 reviews) | Not enough data | 
| **Content Creation** | 9.5 (22 reviews) | 8.1 (2566 reviews) | Not enough data | 

#### Social Management

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Social Analytics** | 8.1 (127 reviews) | 8.1 (4657 reviews) | Not enough data | 
| **Social Publishing** | 9.4 (172 reviews) | 8.9 (5237 reviews) | Not enough data | 
| **Campaign Optimization** | 9.0 (163 reviews) | 8.2 (4528 reviews) | Not enough data | 
| **Social Engagement** | 8.8 (155 reviews) | 8.4 (4934 reviews) | Not enough data | 
| **Social Ads** | 7.4 (89 reviews) | 7.1 (3488 reviews) | Not enough data | 
| **Campaign Planning** | 8.8 (22 reviews) | 8.0 (2551 reviews) | Not enough data | 
| **Hashtag Capabilites** | 9.1 (13 reviews) | 7.9 (2170 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (290 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.1 (283 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.2 (321 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (284 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.1 (280 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.0 (281 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.2 (274 reviews) | Not enough data | 

### Content Curation

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | 8.9/10 | 44 |
| **Hootsuite** | N/A | N/A |
| **UpContent** | 7.9/10 | 113 |

#### Content Discovery

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Query Builder** | 8.4 (33 reviews) | Not enough data | 8.4 (94 reviews) | 
| **Content Sources** | 8.5 (39 reviews) | Not enough data | 8.5 (100 reviews) | 
| **Content Suggestions** | 8.4 (39 reviews) | Not enough data | 8.4 (99 reviews) | 
| **Multimedia Support** | 10.0 (5 reviews) | Not enough data | 8.3 (20 reviews) | 

#### Content Curation

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Collaboration** | 8.9 (34 reviews) | Not enough data | 8.6 (74 reviews) | 
| **Content Management** | 9.0 (38 reviews) | Not enough data | 8.7 (94 reviews) | 
| **Customization** | 9.0 (35 reviews) | Not enough data | 8.8 (93 reviews) | 
| **Analytics and Reporting** | 10.0 (5 reviews) | Not enough data | 7.3 (21 reviews) | 

#### Content Distribution

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Social Media** | 9.3 (40 reviews) | Not enough data | 8.7 (83 reviews) | 
| **Email Marketing** | 7.5 (25 reviews) | Not enough data | 8.4 (76 reviews) | 
| **Blogs/Websites** | 8.7 (33 reviews) | Not enough data | 8.7 (77 reviews) | 
| **Integrations** | 8.6 (36 reviews) | Not enough data | 8.5 (85 reviews) | 
| **SEO** | 10.0 (5 reviews) | Not enough data | 7.2 (20 reviews) | 

#### Agentic AI - Content Curation

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.1 (6 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | N/A | N/A |
| **Hootsuite** | 8.0/10 | 706 |
| **UpContent** | N/A | N/A |

#### Platform Interoperability

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Social Functionality** | Not enough data | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | Not enough data | 8.1 (668 reviews) | Not enough data | 
| **Reach** | Not enough data | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | Not enough data | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | Not enough data | 8.1 (667 reviews) | Not enough data | 
| **Brand Safety** | Not enough data | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | Not enough data | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | Not enough data | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | Not enough data | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | Not enough data | 8.1 (630 reviews) | Not enough data | 
| **Rich Media Capabilties** | Not enough data | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | Not enough data | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | Not enough data | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | Not enough data | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | Not enough data | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.5 (615 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.3 (603 reviews) | Not enough data | 
| **Customization** | Not enough data | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | Not enough data | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | Not enough data | 8.2 (595 reviews) | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | N/A | N/A |
| **Hootsuite** | N/A | N/A |
| **UpContent** | 8.6/10 | 34 |

#### Content Creation

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Content Management** | Not enough data | Not enough data | 9.3 (29 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **ROI Reporting** | Not enough data | Not enough data | 7.9 (19 reviews) ✓ Verified | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | 8.4/10 | 36 |
| **Hootsuite** | 7.7/10 | 2316 |
| **UpContent** | N/A | N/A |

#### Monitoring & Listening

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Social Measurement** | 8.2 (28 reviews) | 8.1 (1921 reviews) | Not enough data | 
| **Influencer Identification** | 8.4 (20 reviews) | 7.2 (1512 reviews) | Not enough data | 
| **Brand Monitoring** | 8.5 (9 reviews) | 8.2 (728 reviews) | Not enough data | 
| **Keyword Tracking** | 8.5 (8 reviews) | 8.0 (690 reviews) | Not enough data | 
| **Trend Analysis** | 8.5 (8 reviews) | 7.9 (683 reviews) | Not enough data | 
| **Competitor Analysis** | 8.9 (9 reviews) | 7.7 (652 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (63 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (63 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.5 (62 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.5 (63 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.5 (63 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Sentiment Analysis** | 7.8 (22 reviews) | 7.5 (1359 reviews) | Not enough data | 
| **Social Reporting** | 8.7 (26 reviews) | 8.1 (1871 reviews) | Not enough data | 
| **Alerts and Notifications** | 9.3 (9 reviews) | 8.2 (735 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.2 (6 reviews) | 7.8 (654 reviews) | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **ContentStudio** | 9.0/10 | 208 |
| **Hootsuite** | N/A | N/A |
| **UpContent** | 8.6/10 | 118 |

#### Agentic AI - Content Distribution

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 9.0 (172 reviews) | Not enough data | 8.5 (66 reviews) | 

---
## Categories

**Unique to ContentStudio (6):** [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Content Curation Tools](https://www.g2.com/categories/content-curation), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar)

**Unique to Hootsuite (5):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to UpContent (3):** [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Content Curation Tools](https://www.g2.com/categories/content-curation), [Content Distribution Software](https://www.g2.com/categories/content-distribution)


---
## Reviewer Demographics

### By Company Size

| Segment | ContentStudio | Hootsuite | UpContent | 
|---|---|---|---|
| **Small-Business** | 94.2% | 59.5% | 78.1% | 
| **Mid-Market** | 4.4% | 28.7% | 15.4% | 
| **Enterprise** | 1.5% | 11.8% | 6.5% | 

### By Industry

#### ContentStudio

- **Marketing and Advertising:** 39.5%
- **Information Technology and Services:** 6.1%
- **Internet:** 4.1%
- **Health, Wellness and Fitness:** 2.9%
- **Professional Training & Coaching:** 2.6%
- **E-Learning:** 2.3%
- **Media Production:** 2.0%
- **Real Estate:** 2.0%
- **Retail:** 2.0%
- **Financial Services:** 2.0%
- **Other:** 34.2%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### UpContent

- **Marketing and Advertising:** 22.2%
- **Information Technology and Services:** 7.9%
- **Financial Services:** 6.5%
- **Computer Software:** 4.3%
- **Health, Wellness and Fitness:** 3.6%
- **Internet:** 3.6%
- **Accounting:** 3.2%
- **Management Consulting:** 2.5%
- **Real Estate:** 2.2%
- **Legal Services:** 2.2%
- **Other:** 41.9%

---
## Alternatives

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- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

### Alternatives to UpContent

- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (472 reviews)
- [Foleon](https://www.g2.com/products/foleon/reviews) — 4.7/5 stars (181 reviews)
- [Scoop.it](https://www.g2.com/products/scoop-it/reviews) — 4.6/5 stars (28 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (845 reviews)
- [Uberflip a PathFactory Company](https://www.g2.com/products/uberflip-a-pathfactory-company/reviews) — 4.2/5 stars (341 reviews)
- [Paperflite](https://www.g2.com/products/paperflite/reviews) — 4.7/5 stars (334 reviews)
- [Showpad](https://www.g2.com/products/showpad/reviews) — 4.6/5 stars (1910 reviews)
- [Bigtincan Engagement](https://www.g2.com/products/bigtincan-engagement/reviews) — 4.1/5 stars (592 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1136 reviews)
- [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews)

---
## Top Discussions

### ContentStudio

- Title: [What is ContentStudio used for?](https://www.g2.com/discussions/what-is-contentstudio-used-for) — 2 comments, 1 upvote
  > **Top comment:** "It's a social media mangaer tool, you can aggregate all your social media and publish on them with a simple click!"
- Title: [when possibility to enable instagram direct auto post?](https://www.g2.com/discussions/when-possibility-to-enable-instagram-direct-auto-post) — 2 comments, 1 upvote
  > **Top comment:** "Instagram posting is only available via mobile app notifications. It seems they are awaiting API approval from Instagram to make direct posting possible."
- Title: [When is instagram posting going to be available?](https://www.g2.com/discussions/when-is-instagram-posting-going-to-be-available) — 2 comments, 1 upvote
  > **Top comment:** "Update: Instagram direct publishing is now available in ContentStudio. Read more here: https://blog.contentstudio.io/instagram-direct-posting/

Old..."
- Title: [THE LONGETIVITY OF CONTENTSTUDIO](https://www.g2.com/discussions/11924-the-longetivity-of-contentstudio) — 2 comments, 3 upvotes
  > **Top comment:** "Hi Steve,

Thank you for reaching out.

We are actively developing and growing our business from past 3 years and we are at a very good position..."
- Title: [Would you recommend using the scheduling feature relative to a program like Social Bee?](https://www.g2.com/discussions/15994-would-you-recommend-using-the-scheduling-feature-relative-to-a-program-like-social-bee) — 1 comment, 1 upvote
  > **Top comment:** "ContentStudio is a much more robust tool compared to SocialBee.

- It not only offers the basic scheduling features but also allows you to automate your..."

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### UpContent

- Title: [Is it possible to embed the curated content on our site?](https://www.g2.com/discussions/26577-is-it-possible-to-embed-the-curated-content-on-our-site) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Tolu! 

In order to ensure we are compliant with Fair Use - and ensure an authentic experience for your audience, the engagement with a curated article..."
- Title: [How to put overlay at page while audience go to the original content to come back](https://www.g2.com/discussions/30139-how-to-put-overlay-at-page-while-audience-go-to-the-original-content-to-come-back) — 1 comment
  > **Top comment:** "Hey Pranav! This feature is included as part of our Engager and above plans: http://learn.upcontent.com/en/articles/3938957-collections-and-sniply"
- Title: [How do you recommend we find some the tips and tricks that you'd point us to to get the absolute most out of our UpContent subscriptions? What resources can you point us to for finding more information?](https://www.g2.com/discussions/26398-how-do-you-recommend-we-find-some-the-tips-and-tricks-that-you-d-point-us-to-to-get-the-absolute-most-out-of-our-upcontent-subscriptions-what-resources-can-you-point-us-to-for-finding-more-information) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Awesome ideas, Art! 

One of the best things about speaking with our customers is hearing about all the different "stacks" they use to deliver the best,..."
- Title: [Can I use this for several different audiences](https://www.g2.com/discussions/25994-can-i-use-this-for-several-different-audiences) — 1 comment, 1 upvote
  > **Top comment:** "You can identify within UpContent different groupings/audiences to which you can send your selected content.  It is very easy to be specific about which..."
- Title: [I would like to source articles for my website using WordPress. Is this possible?](https://www.g2.com/discussions/25602-i-would-like-to-source-articles-for-my-website-using-wordpress-is-this-possible) — 1 comment, 1 upvote
  > **Top comment:** "Wordpress is a powerful tool that can certainly used to create, edit, post and  store content you feel is appropriate to your company or blog. The dilemma..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/contentstudio-vs-hootsuite-vs-upcontent)