Compare Contentstack and Optimizely Content Management System 
At a Glance
Market Segments
Mid-Market (44.7% of reviews)
Mid-Market (47.0% of reviews)
Entry-Level Pricing
Free
No pricing available
Contentstack
Star Rating
(303)4.4 out of 5
Market Segments
Mid-Market (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansOptimizely Content Management System
Star Rating
(197)4.0 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Contentstack excels in ease of use, with users highlighting its intuitive interface and customizable features that allow for quick content creation. This flexibility is particularly beneficial for non-technical users, making it easier for teams to manage content without extensive training.
- Users say that Optimizely Content Management System stands out for its exceptional customer support, with many praising the availability of assistance even during weekends. This level of support can be crucial for businesses that require timely help with their content management needs.
- According to verified reviews, Contentstack's SEO integrations and wireframing capabilities are highly regarded, enabling users to optimize their content effectively. This focus on SEO helps businesses improve their online visibility and reach their target audience more efficiently.
- Reviewers mention that while Optimizely offers strong personalization capabilities, it sometimes struggles with matching specific workflow needs, leading to configuration challenges. This can be a drawback for teams looking for a more tailored content management experience.
- Users highlight that Contentstack's flexibility and customization allow for the creation of reusable components, which can significantly speed up the content building process. This feature is particularly beneficial for teams that need to maintain consistency across various content pieces.
- G2 reviewers note that while both platforms have their strengths, Contentstack's higher overall ratings in quality of support and ease of setup suggest a more user-friendly experience, making it a strong contender for businesses prioritizing a smooth onboarding process.
Pricing
Entry-Level Pricing
Contentstack
Explorer Accounts
Free
With an Explorer account, you can quickly build the stack you need for free.
- Headless CMS
- Personalization engine
- No-code agents & automations
Optimizely Content Management System
No pricing availableFree Trial
Contentstack
Free Trial is available
Optimizely Content Management System
No trial information availableRatings
Meets Requirements
8.6
247
8.2
168
Ease of Use
8.5
272
7.9
170
Ease of Setup
8.3
176
7.3
125
Ease of Admin
9.1
89
7.5
109
Quality of Support
8.7
209
7.8
149
Has the product been a good partner in doing business?
9.3
89
8.1
98
Product Direction (% positive)
8.9
242
7.8
156
Features by Category
Content
8.8
149
|
Verified
8.3
143
|
Verified
8.0
148
|
Verified
8.0
143
|
Verified
8.6
144
|
Verified
8.0
137
|
Verified
7.5
117
|
Verified
7.2
135
|
Verified
8.3
126
|
Verified
7.7
127
|
Verified
8.6
134
|
Verified
7.9
135
|
Verified
8.4
134
|
Verified
7.6
136
|
Verified
7.5
139
|
Verified
6.9
139
|
Verified
8.5
134
|
Verified
7.9
134
|
Verified
Design
7.4
102
|
Verified
6.4
119
|
Verified
7.5
107
|
Verified
7.1
123
|
Verified
7.9
107
|
Verified
7.5
120
|
Verified
8.2
119
|
Verified
7.8
130
|
Verified
Platform
7.6
110
|
Verified
7.2
126
8.0
123
|
Verified
7.7
131
8.2
121
|
Verified
7.8
133
|
Verified
8.8
131
|
Verified
8.0
137
|
Verified
8.5
124
|
Verified
8.2
116
|
Verified
8.4
124
|
Verified
8.2
120
|
Verified
7.3
105
|
Verified
6.9
125
|
Verified
8.3
126
|
Verified
7.7
125
|
Verified
Agentic AI - Web Content Management
7.3
21
Not enough data
7.3
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
6.7
19
Not enough data
6.5
19
Not enough data
6.3
19
Not enough data
6.4
19
Not enough data
7.8
18
Not enough data
6.8
19
Not enough data
Content Management
7.5
22
Not enough data
7.7
20
Not enough data
7.8
23
Not enough data
Design & Development
8.4
20
Not enough data
8.2
20
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.6
7
7.3
13
8.5
9
6.3
12
8.1
9
7.2
13
Management
8.2
10
7.6
14
8.3
7
8.3
14
8.5
10
7.7
13
Support
Feature Not Available
7.4
14
Feature Not Available
7.8
12
7.7
8
7.4
13
Publishing
8.3
120
|
Verified
8.2
14
8.3
122
|
Verified
8.8
14
5.8
87
|
Verified
6.4
14
Development
7.7
120
|
Verified
7.8
15
8.3
121
|
Verified
7.7
14
8.0
117
|
Verified
7.4
14
7.0
103
7.9
15
Analytics
7.4
106
|
Verified
8.2
15
7.7
110
|
Verified
8.0
15
Agentic AI - Headless CMS
7.3
32
Not enough data
Content Creation
8.6
38
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
6.6
33
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
8.0
25
Not enough data
7.6
23
Not enough data
6.5
22
Not enough data
8.0
24
Not enough data
8.9
25
Not enough data
7.4
23
Not enough data
7.2
23
Not enough data
8.1
23
Not enough data
7.7
22
Not enough data
7.2
26
Not enough data
8.3
25
Not enough data
6.8
24
Not enough data
Workflow
7.7
22
Not enough data
7.6
23
Not enough data
7.7
23
Not enough data
8.3
24
Not enough data
7.8
22
Not enough data
Platform
7.5
24
Not enough data
8.7
25
Not enough data
7.5
23
Not enough data
7.3
23
Not enough data
8.4
23
Not enough data
Agentic AI - SAP Store
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Contentstack and Optimizely Content Management System are categorized as WebOps Platforms, Headless CMS, and Web Content Management
Unique Categories
Optimizely Content Management System has no unique categories
Reviews
Reviewers' Company Size
Contentstack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.5%
Computer Software
8.0%
Financial Services
7.3%
Consumer Goods
5.6%
Information Technology and Services
5.2%
Other
62.2%
Information Technology and Services
19.0%
Computer Software
8.9%
Financial Services
5.6%
Marketing and Advertising
5.6%
Higher Education
5.0%
Other
55.9%
Alternatives
Discussions
What do you like most about Contentstack for content management, and what improvements could be made?
2 Comments
JS
How easy it is to create, manage and streamline the work.Read more
Who owns Contentstack?
1 Comment
Official Response from Contentstack
Contentstack is a privately-held company founded in 2018. It has received funding from venture capital investors, such as Insight Partners, Illuminate...Read more
Does Episerver offer product education?
2 Comments
Official Response from Optimizely Content Management System
You can choose for business users and developers online, as live virtual instruction, and in our training centers worldwide. You can see our current training...Read more
What is Episerver DXC?
1 Comment
SK
Episerver DXC is a cloud-based WCMS that combines content management, digital commerce and personalization capabilities into one platform.
It uses data and...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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