# Contentsquare vs Matomo (Formerly Piwik) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Contentsquare excels in providing **intuitive insights** from complex behavioral data, making it easier for teams to understand customer frustrations and issues. Users appreciate features like **session replay** and **zoning analysis** , which streamline decision-making processes.
- **Users say** that Matomo is a strong choice for those prioritizing **data ownership and privacy**. Long-time users highlight its ability to customize reports and customer journeys, making it a valuable tool for businesses that want to maintain control over their data.
- **Reviewers mention** that Contentsquare's support quality is notably high, with a score reflecting its responsiveness and effectiveness. Users have found that the platform helps them quickly resolve issues, enhancing their overall experience.
- **According to verified reviews** , Matomo offers a **free download** option, making it accessible for small businesses. However, some users note that it may not fully meet the needs of larger enterprises, which could benefit from the more robust features of Contentsquare.
- **G2 reviewers report** that while both platforms have similar ease of setup scores, Contentsquare's user interface is often described as more **user-friendly** , allowing for a smoother onboarding experience compared to Matomo, which some users find requires more configuration.
- **Users say** that Matomo's reporting capabilities, such as **session recordings** and **click mapping** , are valuable for understanding user behavior, but they may not be as comprehensive as the insights provided by Contentsquare, which is designed to bridge the gap between raw data and actionable understanding.



| | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 635 | 96 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Small-Business (55.3% of reviews) | 
| **Entry Level Price** | Free | FREE download | 

---
## Top Pros & Cons

### Contentsquare

Pros:
- Insights (39 reviews)
- Analytics (31 reviews)

Cons:
- Missing Features (11 reviews)
- Complex Features (10 reviews)

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


---
## Ratings Comparison
| Rating | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
  | **Meets Requirements** | 8.9 (360 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.4 (395 reviews) | 8.0 (82 reviews) | 
  | **Ease of Setup** | 7.7 (169 reviews) | 7.7 (53 reviews) | 
  | **Ease of Admin** | 8.4 (102 reviews) | 7.9 (48 reviews) | 
  | **Quality of Support** | 9.4 (355 reviews) | 7.7 (49 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (101 reviews) | 8.4 (31 reviews) | 
  | **Product Direction (% positive)** | 9.3 (314 reviews) | 8.1 (80 reviews) | 

---
## Pricing

### Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started. 

On Free plan you’ll:
- Spot friction on high-impact pages and act fast
- See how users interact, or drop off and ask them why
- Get clear guidance on what to fix next

Key Features:
- Up to 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/contentsquare/pricing)

#### Free Trial

Yes

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 8.7/10 | 201 |
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |

#### Metrics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (156 reviews) | 8.5 (63 reviews) | 
| **Engagement** | 9.3 (158 reviews) | 8.5 (57 reviews) | 
| **Entry and Exit Pages** | 9.1 (158 reviews) | 8.8 (58 reviews) | 
| **Standard Event Tracking** | 8.7 (142 reviews) | 8.5 (60 reviews) | 
| **Custom Event Tracking** | 8.8 (134 reviews) | 8.2 (58 reviews) | 
| **Retention** | 8.9 (115 reviews) | 8.1 (49 reviews) | 
| **Return** | 8.7 (110 reviews) | 8.1 (51 reviews) | 
| **Conversions** | 9.0 (157 reviews) | 7.9 (47 reviews) | 
| **Funnels** | 9.1 (147 reviews) | 7.5 (38 reviews) | 

#### Reporting

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Reporting** | 8.6 (136 reviews) | 8.3 (58 reviews) | 
| **Trending** | 8.8 (119 reviews) | 8.1 (40 reviews) | 
| **Retroactive Reporting** | 8.3 (130 reviews) | 8.3 (43 reviews) | 
| **Segmentation** | 8.9 (163 reviews) | 7.9 (49 reviews) | 
| **Mobile Reporting** | 9.0 (132 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 8.6 (106 reviews) | 8.0 (42 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (150 reviews) | 8.3 (55 reviews) | 

#### Other

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Data** | 8.7 (114 reviews) | 8.4 (55 reviews) | 
| **Site Search Reporting** | 8.0 (98 reviews) | 8.5 (52 reviews) | 
| **Load Time Monitoring** | 8.8 (108 reviews) | 7.8 (41 reviews) | 
| **Campaign Tracking** | 8.3 (107 reviews) | 8.3 (45 reviews) | 
| **E-Commerce** | 9.0 (127 reviews) | 7.9 (30 reviews) | 
| **Promotional Messages** | 8.2 (62 reviews) | 7.4 (22 reviews) | 
| **Administration Alerts** | 8.7 (88 reviews) | 8.3 (40 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 8.3 (108 reviews) | 8.4 (39 reviews) | 
| **QA Testing** | 8.4 (94 reviews) | 7.8 (34 reviews) | 
| **Performance and Reliability** | 8.8 (139 reviews) | 8.6 (50 reviews) | 
| **User, Role, and Access Management** | 9.0 (126 reviews) | 8.9 (54 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Content Creation

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 8.8/10 | 29 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Identification

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Demographics** | 8.5 (11 reviews) | Not enough data | 
| **User Segmentation** | 9.0 (22 reviews) | Not enough data | 
| **Geolocation** | 8.3 (9 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (15 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (18 reviews) | Not enough data | 
| **Attribution** | 8.3 (7 reviews) | Not enough data | 
| **Dashboard** | 8.3 (22 reviews) | Not enough data | 
| **User Path Tracking** | 9.3 (22 reviews) | Not enough data | 
| **User Activity History** | 8.8 (17 reviews) | Not enough data | 

#### Metrics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 9.2 (26 reviews) | Not enough data | 
| **Exit Tracking** | 9.3 (23 reviews) | Not enough data | 
| **Retention** | 8.8 (20 reviews) | Not enough data | 
| **Return** | 8.9 (16 reviews) | Not enough data | 
| **Conversions** | 9.0 (25 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 8.5/10 | 168 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Behavior

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Click Tracking** | 9.4 (126 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.8 (112 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.9 (121 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (92 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.4 (58 reviews) | Not enough data | 
| **Data Analysis** | 9.1 (134 reviews) | Not enough data | 
| **Notes** | 7.8 (66 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Identification** | 8.0 (81 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.0 (81 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 8.9/10 | 47 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Product Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Account-Level Analytics** | 8.6 (27 reviews) | Not enough data | 
| **User-Level Analytics** | 8.9 (33 reviews) | Not enough data | 
| **Segmentation** | 9.2 (41 reviews) | Not enough data | 
| **Funnels** | 9.4 (40 reviews) | Not enough data | 
| **Alerts** | 8.8 (31 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.8 (26 reviews) | Not enough data | 
| **User Scoring** | 8.5 (24 reviews) | Not enough data | 
| **Integrations** | 8.8 (27 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Feature Not Available | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Feature Not Available | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 9.1/10 | 65 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Experience

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (29 reviews) | Not enough data | 
| **Session Replay** | 9.4 (44 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.7 (57 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Management

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Management** | 9.3 (26 reviews) | Not enough data | 
| **Alerts** | 8.8 (31 reviews) | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Uptime Monitoring** | 8.9 (20 reviews) | Not enough data | 
| **Performance Monitoring** | 9.4 (32 reviews) | Not enough data | 
| **Issue Tracking** | 8.5 (31 reviews) | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 8.3/10 | 95 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Platform Basics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Templates** | 8.3 (52 reviews) | Not enough data | 
| **Exporting** | 8.1 (60 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (63 reviews) | Not enough data | 
| **Multiple Personas** | 7.9 (42 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (34 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 8.7/10 | 147 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Platform Basics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Dynamic Segmentation** | 8.7 (78 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (111 reviews) | Not enough data | 

#### Platform Data

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Journey Reporting** | 8.9 (125 reviews) | Not enough data | 
| **Trends Reporting** | 8.6 (81 reviews) | Not enough data | 
| **Dashboards** | 8.8 (121 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.5 (81 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Journey Mapping** | 9.0 (127 reviews) | Not enough data | 
| **Integrations** | 8.4 (81 reviews) | Not enough data | 
| **Automated Alerts** | 8.1 (70 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 9.0/10 | 162 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Conversion Opportunities** | 9.0 (124 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 9.0 (124 reviews) | Not enough data | 
| **Mobile Device Analysis** | 9.1 (114 reviews) | Not enough data | 
| **Data Quantification** | 9.0 (127 reviews) | Not enough data | 
| **Webpage Element Analysis** | 9.2 (129 reviews) | Not enough data | 

#### Reporting

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Heat Maps** | 9.4 (143 reviews) | Not enough data | 
| **Session Replays** | 8.7 (134 reviews) | Not enough data | 
| **Monitoring** | 8.9 (122 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (118 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | N/A | N/A |
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |

#### Tools

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.2 (13 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (20 reviews) | 
| **Social Sharing** | Not enough data | 8.7 (15 reviews) | 

#### Metrics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | 
| **Sessions** | Not enough data | 8.9 (20 reviews) | 
| **Engagement** | Not enough data | 9.2 (19 reviews) | 
| **Return** | Not enough data | 9.0 (19 reviews) | 
| **Conversions** | Not enough data | 9.0 (17 reviews) | 
| **Search Rank** | Not enough data | 8.6 (14 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 9.1/10 | 28 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Metrics

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 9.2 (26 reviews) | Not enough data | 
| **Exit Tracking** | 9.3 (23 reviews) | Not enough data | 
| **Retention** | 8.8 (20 reviews) | Not enough data | 
| **Return** | 8.9 (16 reviews) | Not enough data | 
| **Conversions** | 9.0 (25 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Contentsquare** | 9.0/10 | 21 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Variation Testing

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **A/B Testing** | 8.8 (7 reviews) | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Goal** | 9.3 (14 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.4 (11 reviews) | Not enough data | 
| **Confidence Level** | 8.6 (6 reviews) | Not enough data | 
| **Multivariant Testing** | 9.0 (5 reviews) | Not enough data | 

#### Reporting

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Segmentation** | 9.0 (15 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (16 reviews) | Not enough data | 

#### Personalization

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Standard Targeting** | 8.3 (10 reviews) | Not enough data | 
| **Custom Targeting** | 9.3 (9 reviews) | Not enough data | 
| **Data Segmentation** | 9.1 (11 reviews) | Not enough data | 

#### Administration

| Feature | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 8.3 (9 reviews) | Not enough data | 
| **QA Testing** | 8.7 (9 reviews) | Not enough data | 
| **Performance and Reliability** | 9.5 (16 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Contentsquare (8):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Small-Business** | 17.7% | 55.3% | 
| **Mid-Market** | 34.0% | 30.6% | 
| **Enterprise** | 48.3% | 14.1% | 

### By Industry

#### Contentsquare

- **Retail:** 19.0%
- **Apparel & Fashion:** 11.7%
- **Telecommunications:** 5.8%
- **Insurance:** 4.4%
- **Computer Software:** 4.4%
- **Financial Services:** 4.2%
- **Information Technology and Services:** 3.5%
- **Leisure, Travel & Tourism:** 2.9%
- **Consumer Electronics:** 2.9%
- **Consumer Goods:** 2.9%
- **Other:** 38.4%

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

---
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---
## Top Discussions

### Contentsquare

No discussions available for this product.

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/contentsquare-vs-matomo-formerly-piwik)