Compare Contentsquare and Looker 
At a Glance
Market Segments
Enterprise (49.2% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Free
No pricing available
Contentsquare
Star Rating
(604)4.6 out of 5
Market Segments
Enterprise (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,616)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in its user interface and design, making it easy for users to create interactive dashboards quickly. One user highlighted the ability to build dashboards with real GA4 data, showcasing clear KPIs and engagement metrics, which enhances the overall user experience.
- Users say Contentsquare stands out for its advanced AI features that streamline the process of gaining insights. Reviewers appreciate how these tools help them turn actions into insights rapidly, significantly improving prioritization and decision-making.
- According to verified reviews, Looker is praised for its flexibility and ease of configuration across multiple integrations, which is particularly beneficial for teams needing to customize their analytics dashboards for specific workflows.
- Reviewers mention that Contentsquare provides in-depth behavioral analysis through visual tools like heatmaps and session replays. This capability allows users to gain a comprehensive understanding of user interactions on both websites and apps, which is crucial for optimizing user journeys.
- Users highlight that while Looker has a quicker setup process, Contentsquare's quality of support is notably higher, with users reporting exceptional assistance and guidance, which can be a deciding factor for teams needing reliable support during implementation.
- G2 reviewers indicate that while Looker has a strong focus on custom reports and dashboards, Contentsquare's engagement and conversion tracking features are more robust, helping users to better analyze and enhance their marketing strategies.
Pricing
Entry-Level Pricing
Contentsquare
Free plan
Free
A simple way to get started
- Up to 20k monthly sessions
- Session Replay and unlimited heatmaps
- 1 month of data access
Looker
No pricing availableFree Trial
Contentsquare
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.9
346
8.7
1,106
Ease of Use
8.4
370
8.3
1,111
Ease of Setup
7.6
148
8.2
589
Ease of Admin
8.4
101
8.3
432
Quality of Support
9.4
341
8.6
944
Has the product been a good partner in doing business?
9.3
100
8.9
410
Product Direction (% positive)
9.3
302
8.7
1,037
Features by Category
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
9.0
153
8.8
240
9.3
156
8.7
240
9.1
157
8.4
226
8.7
141
8.4
228
8.8
133
8.4
217
8.9
115
8.3
227
8.7
109
8.4
221
9.0
155
8.5
232
9.1
145
8.3
224
Reporting
8.6
136
8.4
243
8.8
117
Feature Not Available
8.2
129
8.6
244
8.9
161
8.5
247
9.0
132
8.1
201
8.6
106
8.4
207
8.6
148
9.0
256
Other
8.7
113
8.7
228
8.0
98
8.6
211
8.8
107
8.4
203
8.3
107
8.7
217
9.0
126
8.7
209
8.2
62
8.2
181
8.7
87
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
6.7
5
7.9
16
8.0
5
7.9
17
8.3
5
8.0
17
Administration
8.3
106
8.4
219
8.4
93
8.4
196
8.8
137
8.5
248
9.0
125
8.6
242
User Identification
8.5
11
Not enough data
9.0
22
Not enough data
8.3
9
Not enough data
Tracking & Reporting
9.0
15
Not enough data
8.4
18
Not enough data
8.3
7
Not enough data
8.3
22
Not enough data
9.3
22
Not enough data
8.8
17
Not enough data
Metrics
9.2
26
Not enough data
9.3
23
Not enough data
8.8
20
Not enough data
8.9
16
Not enough data
9.0
25
Not enough data
User Behavior
9.4
126
|
Verified
Not enough data
8.8
112
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
A/B Testing
8.5
92
|
Verified
Not enough data
8.4
58
Not enough data
9.1
134
Not enough data
7.8
66
|
Verified
Not enough data
Visitor Information
8.0
81
|
Verified
Not enough data
8.0
81
Not enough data
Agentic AI - Session Replay
7.6
12
Not enough data
Product Analytics
8.6
26
Not enough data
8.9
32
Not enough data
9.1
39
Not enough data
9.4
38
Not enough data
8.8
30
Not enough data
8.8
26
Not enough data
8.5
24
Not enough data
8.8
26
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
8.9
28
Not enough data
9.4
42
Not enough data
9.6
40
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.3
26
Not enough data
8.7
28
Not enough data
7.6
21
Not enough data
Performance
8.9
20
Not enough data
9.4
29
Not enough data
8.6
27
Not enough data
8.3
19
Not enough data
Platform Basics
8.3
52
Not enough data
8.1
60
Not enough data
8.4
63
Not enough data
7.9
42
Not enough data
8.8
33
Not enough data
Agentic AI - Customer Journey Mapping
7.9
7
Not enough data
Platform Basics
8.7
78
Not enough data
9.0
110
Not enough data
Platform Data
8.9
124
Not enough data
8.6
81
Not enough data
8.8
120
Not enough data
8.5
81
Not enough data
Platform Additional Functionality
9.0
126
Not enough data
8.3
79
Not enough data
8.1
70
Not enough data
Agentic AI - Customer Journey Analytics
6.8
10
Not enough data
6.7
11
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
Agentic AI - Heatmap Tools
8.1
6
Not enough data
7.5
6
Not enough data
7.6
7
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.8
7
Not enough data
Analysis
9.0
124
Not enough data
9.0
124
Not enough data
9.1
114
Not enough data
9.0
126
Not enough data
9.2
129
Not enough data
Reporting
9.3
141
Not enough data
8.7
133
Not enough data
8.9
121
Not enough data
9.0
118
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Metrics
9.2
26
Not enough data
9.3
23
Not enough data
8.8
20
Not enough data
8.9
16
Not enough data
9.0
25
Not enough data
Variation Testing
8.8
7
Not enough data
Not enough data
Not enough data
9.3
14
Not enough data
9.4
11
Not enough data
8.6
6
Not enough data
9.0
5
Not enough data
Reporting
9.0
15
Not enough data
9.0
16
Not enough data
Personalization
8.3
10
Not enough data
9.3
9
Not enough data
9.1
11
Not enough data
Administration
8.3
9
Not enough data
8.7
9
Not enough data
9.5
16
Not enough data
9.3
14
Not enough data
Categories
Categories
Shared Categories
Contentsquare and Looker are categorized as Digital Analytics
Unique Categories
Contentsquare is categorized as Session Replay, Customer Journey Analytics, Customer Journey Mapping, Digital Experience Monitoring (DEM), Heatmap Tools, Product Analytics, Mobile App Optimization, and Mobile App Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Contentsquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Apparel & Fashion
11.9%
Telecommunications
6.1%
Computer Software
4.6%
Insurance
4.4%
Other
53.9%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
Contentsquare has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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