# Contently vs Upwork Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Upwork excels in providing a robust platform for freelancers, with many users highlighting its ability to connect them with high-quality job opportunities. One user mentioned that Upwork helps them find "verified sources of freelancing opportunities," which significantly reduces the risk of scams.
- **Users say** that Contently stands out for its user-friendly interface tailored for content creation projects. Reviewers appreciate its adaptability to corporate needs and its support for on-page SEO and NLP, making it a preferred choice for teams focused on content strategy.
- **According to verified reviews** , Upwork's messaging system and proposal submission process are praised for their efficiency, allowing freelancers to manage their applications and client communications seamlessly. This feature empowers users to take control of their job search, as noted by a user who found it easy to navigate the platform.
- **Reviewers mention** that Contently's quality of support is a significant advantage, with many users expressing satisfaction with the assistance they receive. One user noted that it is a "perfect tool used for content creation," indicating a strong support system that enhances the overall user experience.
- **G2 reviewers highlight** that while Upwork has a larger market presence and a wealth of freelance options, some users feel that it can be overwhelming due to the sheer volume of listings. This can make it challenging for freelancers to stand out, as noted by users who seek more personalized opportunities.
- **Users say** that Contently's focus on enterprise-level solutions may limit its appeal for small businesses, as evidenced by its user base primarily consisting of larger organizations. This could be a drawback for smaller teams looking for a more tailored and accessible content creation tool.



| | Contently | Upwork | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 96 | 3,193 | 
| **Largest Market Segment** | Enterprise (46.3% of reviews) | Small-Business (95.5% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Contently

**Not enough data**

### Upwork

Pros:
- Ease of Use (665 reviews)
- Job Opportunities (367 reviews)

Cons:
- Expensive (474 reviews)
- High Fees (454 reviews)

---
## Ratings Comparison
| Rating | Contently | Upwork | 
|---|---|---|
  | **Meets Requirements** | 9.1 (75 reviews) | 8.8 (2382 reviews) | 
  | **Ease of Use** | 9.1 (74 reviews) | 8.9 (2433 reviews) | 
  | **Ease of Setup** | 9.0 (33 reviews) | 8.9 (1658 reviews) | 
  | **Ease of Admin** | 9.0 (34 reviews) | 8.8 (655 reviews) | 
  | **Quality of Support** | 9.2 (71 reviews) | 8.2 (2124 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (33 reviews) | 8.7 (663 reviews) | 
  | **Product Direction (% positive)** | 8.4 (67 reviews) | 7.3 (2256 reviews) | 

---
## Pricing

### Contently

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Upwork

#### Entry-Level Pricing

Plan: Basic

Price: Free

Description: Hire for occasional, project-based work.

Get started for free.*

Key Features:
- Marketplace access — skilled freelancers across thousands of skills
- Talent profiles — portfolios, ratings, and work history
- Hiring tools — proposals and terms in one place

[Browse all 2 editions](https://www.g2.com/products/upwork/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Upwork** | N/A | N/A |

#### Content Creation

| Feature | Contently | Upwork | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Contently | Upwork | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Contently | Upwork | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Freelancer Management Systems

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Upwork** | 8.2/10 | 94 |

#### Platform Basics

| Feature | Contently | Upwork | 
|---|---|---|
| **Payment** | Not enough data | 8.7 (66 reviews) | 
| **Project Management** | Not enough data | 7.9 (65 reviews) | 
| **Dashboard** | Not enough data | 8.3 (67 reviews) | 

#### Generative AI

| Feature | Contently | Upwork | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.6 (56 reviews) | 

#### Platform Performance

| Feature | Contently | Upwork | 
|---|---|---|
| **Interoperability** | Not enough data | 7.1 (58 reviews) | 
| **Performance** | Not enough data | 8.5 (71 reviews) | 
| **Monitoring** | Not enough data | Feature Not Available | 

#### Platform Content

| Feature | Contently | Upwork | 
|---|---|---|
| **Contracts** | Not enough data | 8.3 (66 reviews) | 
| **Request Tool** | Not enough data | 7.9 (60 reviews) | 
| **Selection Management** | Not enough data | 8.1 (74 reviews) | 
| **Invoicing Tool** | Not enough data | 8.2 (58 reviews) | 
| **Proposal Tool** | Not enough data | 8.1 (59 reviews) | 

#### Platform Additional Functionality

| Feature | Contently | Upwork | 
|---|---|---|
| **Reporting** | Not enough data | 8.1 (60 reviews) | 
| **Mobility** | Not enough data | 8.4 (60 reviews) | 
| **Portal** | Not enough data | 8.2 (59 reviews) | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Contently** | 7.9/10 | 47 |
| **Upwork** | N/A | N/A |

#### Planning

| Feature | Contently | Upwork | 
|---|---|---|
| **Scheduling Integration** | 7.2 (6 reviews) | Not enough data | 

#### Publishing

| Feature | Contently | Upwork | 
|---|---|---|
| **Execute Content Publication** | 9.0 (5 reviews) | Not enough data | 

#### Social Media

| Feature | Contently | Upwork | 
|---|---|---|
| **Social Media Integration** | 7.5 (6 reviews) | Not enough data | 

#### Planning

| Feature | Contently | Upwork | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 8.5 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Contently | Upwork | 
|---|---|---|
| **AI Text Generation** | 9.0 (5 reviews) | Not enough data | 
| **AI Text Generation** | 9.0 (5 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 
| **AI Text-to-Image** | 6.7 (5 reviews) | Not enough data | 
| **AI Text-to-Video** | 6.0 (5 reviews) | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Contently | Upwork | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contently** | 8.0/10 | 17 |
| **Upwork** | N/A | N/A |

#### Tools

| Feature | Contently | Upwork | 
|---|---|---|
| **Contact Collection** | 8.3 (9 reviews) | Not enough data | 
| **Audience Insights** | 8.0 (15 reviews) | Not enough data | 
| **Social Sharing** | 8.6 (11 reviews) | Not enough data | 

#### Metrics

| Feature | Contently | Upwork | 
|---|---|---|
| **Entry and Exit Pages** | 7.9 (15 reviews) | Not enough data | 
| **Sessions** | 7.8 (15 reviews) | Not enough data | 
| **Engagement** | 8.8 (16 reviews) | Not enough data | 
| **Return** | 7.8 (13 reviews) | Not enough data | 
| **Conversions** | 6.9 (8 reviews) | Not enough data | 
| **Search Rank** | 7.6 (11 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Contently | Upwork | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Contently** | 8.2/10 | 17 |
| **Upwork** | 8.3/10 | 2103 |

#### Hiring

| Feature | Contently | Upwork | 
|---|---|---|
| **RFP Creator** | 6.9 (7 reviews) | 7.1 (1462 reviews) | 
| **Messaging** | 7.6 (12 reviews) | 8.8 (1895 reviews) | 
| **Freelance Screening** | 8.9 (12 reviews) | 8.5 (1778 reviews) | 
| **Freelance Profiles** | 8.8 (11 reviews) | 8.8 (1884 reviews) | 

#### Project Management

| Feature | Contently | Upwork | 
|---|---|---|
| **Calendar** | 8.7 (14 reviews) | 7.2 (1058 reviews) | 
| **Guidelines and Policies** | 8.5 (16 reviews) | 8.1 (1683 reviews) | 
| **Workflow Builder** | 8.6 (14 reviews) | 8.5 (24 reviews) | 
| **Digital Asset Management** | 8.5 (13 reviews) | 7.7 (1589 reviews) | 

#### Payment

| Feature | Contently | Upwork | 
|---|---|---|
| **Payment Automation** | 8.7 (14 reviews) | 8.8 (1846 reviews) | 
| **Secure Payments** | 8.3 (13 reviews) | 9.3 (1898 reviews) | 
| **Multi-Currency Payments** | 7.4 (9 reviews) | 8.1 (1470 reviews) | 
| **Multiple Payment Methods** | 7.4 (9 reviews) | 8.5 (1586 reviews) | 

---
## Categories
**Shared Categories (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)

**Unique to Contently (2):** [Content Creation Software](https://www.g2.com/categories/content-creation), [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to Upwork (1):** [Freelancer Management Systems ](https://www.g2.com/categories/freelancer-management-systems)


---
## Reviewer Demographics

### By Company Size

| Segment | Contently | Upwork | 
|---|---|---|
| **Small-Business** | 26.3% | 95.5% | 
| **Mid-Market** | 27.4% | 4.2% | 
| **Enterprise** | 46.3% | 0.3% | 

### By Industry

#### Contently

- **Information Technology and Services:** 13.7%
- **Marketing and Advertising:** 12.6%
- **Computer Software:** 8.4%
- **Hospital & Health Care:** 7.4%
- **Financial Services:** 7.4%
- **Banking:** 5.3%
- **Insurance:** 4.2%
- **Market Research:** 3.2%
- **Consumer Goods:** 3.2%
- **Leisure, Travel & Tourism:** 2.1%
- **Other:** 32.6%

#### Upwork

- **Marketing and Advertising:** 15.2%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.1%
- **Writing and Editing:** 6.8%
- **Graphic Design:** 4.9%
- **Consulting:** 3.1%
- **Accounting:** 2.9%
- **Design:** 2.9%
- **Management Consulting:** 1.9%
- **Internet:** 1.8%
- **Other:** 42.1%

---
## Alternatives

### Alternatives to Contently

- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) — 4.3/5 stars (81 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Ceros](https://www.g2.com/products/ceros/reviews) — 4.0/5 stars (82 reviews)
- [Upland Kapost](https://www.g2.com/products/upland-kapost/reviews) — 4.0/5 stars (42 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (461 reviews)
- [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (468 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1131 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)

### Alternatives to Upwork

- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (461 reviews)
- [Bark.com](https://www.g2.com/products/bark-com/reviews) — 1.6/5 stars (332 reviews)
- [Toptal](https://www.g2.com/products/toptal/reviews) — 4.7/5 stars (270 reviews)
- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Freelancer.com](https://www.g2.com/products/freelancer-com/reviews) — 4.0/5 stars (171 reviews)
- [CloudDevs.com](https://www.g2.com/products/clouddevs-com/reviews) — 4.9/5 stars (163 reviews)
- [PeoplePerHour.com](https://www.g2.com/products/peopleperhour-com/reviews) — 3.9/5 stars (95 reviews)
- [Guru.com](https://www.g2.com/products/guru-com/reviews) — 3.2/5 stars (20 reviews)
- [Turing.com](https://www.g2.com/products/turing-com/reviews) — 4.3/5 stars (20 reviews)
- [Dribbble](https://www.g2.com/products/balkan-brothers-ltd-dribbble/reviews) — 4.2/5 stars (23 reviews)

---
## Top Discussions

### Contently

- Title: [Is contently a CMS?](https://www.g2.com/discussions/is-contently-a-cms) — 1 comment
  > **Top comment:** "Contently is a content marketing platform and is not a CMS/content management system."
- Title: [Is Contently legit?](https://www.g2.com/discussions/is-contently-legit) — 1 comment
  > **Top comment:** "Contently is legit and a purpose-driven organization and marketing technology business. "

### Upwork

- Title: [Is Upwork better or Fiverr?](https://www.g2.com/discussions/upwork-is-upwork-better-or-fiverr) — 3 comments, 4 upvotes
  > **Top comment:** "Upwork"
- Title: [As a new user of Upwork, how can I effectively use its proposal bidding system to increase my chances of winning projects?](https://www.g2.com/discussions/as-a-new-user-of-upwork-how-can-i-effectively-use-its-proposal-bidding-system-to-increase-my-chances-of-winning-projects) — 2 comments, 1 upvote
  > **Top comment:** "Describe your expertise and show some samples. Try to bid first. Deliver projects on time. Be pricing competitive. Then done. You will grow soon."
- Title: [What is Upwork used for?](https://www.g2.com/discussions/what-is-upwork-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Upwork is a global freelancing platform that connects businesses or individuals (clients) with skilled professionals (freelancers). It’s used for both hiring..."
- Title: [What is Upwork platform?](https://www.g2.com/discussions/what-is-upwork-platform) — 2 comments
  > **Top comment:** "Simple one word will give you option to get business from world clients"
- Title: [How Can I grow more on Upwork?](https://www.g2.com/discussions/how-can-i-grow-more-on-upwork) — 1 comment, 1 upvote
  > **Top comment:** "You can Grow on Upwork by learning more new and advanced skills to offer them for selling purposes and earn more and grow, Because, Upwork is the most..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/contently-vs-upwork)