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# Contently vs Upwork Comparison - What are their main differences?

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ContentlyUpwork[+ Add Product](#)

Reviews

**Contently** [

4.6/5(96)

](https://www.g2.com/products/contently/reviews#reviews)

**Upwork** [

4.5/5(3,236)

](https://www.g2.com/products/upwork/reviews#reviews)

Pricing

**Contently**
No pricing available

**Upwork**
Free Trial

**Free** · Basic

**Pricing Insights**
from reviews

Time to Implement

**Contently**
1 monthFaster

Based on 6 responses

**Upwork**
2 months

Based on 295 responses

Return on Investment

**Contently**
11 months

Based on 5 responses

**Upwork**
7 months4 months sooner

Based on 264 responses

Perceived Cost

**Contently**
$$$$$

**Upwork**
$$$$$

Average Discount

**Contently**
8%2% more

**Upwork**
6%

 ![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")

 ![Upwork](https://images.g2crowd.com/uploads/product/hd_favicon/2d8486656210fb0dce1d7654623bdd1b/upwork.svg "Upwork")

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Pros & Cons

**Contently**
Not enough data

**Upwork**
[
Ease of Use (671)
](https://www.g2.com/products/upwork/reviews?filters%5Bsentiment_snippet%5D=1174599&qs=pros-and-cons#reviews)[
Job Opportunities (368)
](https://www.g2.com/products/upwork/reviews?filters%5Bsentiment_snippet%5D=1173567&qs=pros-and-cons#reviews)[
Expensive (479)
](https://www.g2.com/products/upwork/reviews?filters%5Bsentiment_snippet%5D=1174068&qs=pros-and-cons#reviews)[
High Fees (454)
](https://www.g2.com/products/upwork/reviews?filters%5Bsentiment_snippet%5D=1174035&qs=pros-and-cons#reviews)

Integrations

**Contently**
Not enough data

**Upwork**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/aws-auto-scaling.jpg "Product Avatar Image")

AWS Auto Scaling

](https://www.g2.com/products/aws-auto-scaling/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b107a31ef6830829585e7d58950d828b/fiverr.png "Product Avatar Image")

Fiverr

](https://www.g2.com/products/fiverr/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_033aa224b72b00b72e8860e4e6401efc/microsoft-excel.png "Product Avatar Image")

Microsoft Excel

](https://www.g2.com/products/microsoft-excel/reviews)[
View all
](https://www.g2.com/products/upwork/integrations)

Screenshots

**Contently**
 ![Contently screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65144/expirable-direct-uploads_2Fa52410d5-e0e9-40fd-bc4b-652c13a3a9ac_2FAnalytics_01_G2.png)

**Upwork**
No screenshot available

Ratings

Meets Requirements

**Contently**

9.1

9.175

**Upwork**

8.8

8.82,413

Ease of Use

**Contently**

9.1

9.174

**Upwork**

8.9

8.92,467

Ease of Setup

**Contently**

9.0

9.033

**Upwork**

8.9

8.91,694

Ease of Admin

**Contently**

9.0

9.034

**Upwork**

8.8

8.8660

Quality of Support

**Contently**

9.2

9.271

**Upwork**

8.2

8.22,151

Has the product been a good partner in doing business?

**Contently**

9.4

9.433

**Upwork**

8.7

8.7668

Product Direction (% positive)

**Contently**

8.4

8.467

**Upwork**

7.3

7.32,284

Features

Freelance Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.2

17

8.3

2,122

Hiring

RFP Creator

6.9

7

7.1(won by 0.2)

1465

Messaging

7.6

12

8.8(won by 1.2)

1907

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Freelance Screening

8.9(won by 0.4)

12

8.5

1784

Freelance Profiles

8.8(tied score)

11

8.8(tied score)

1898

Project Management

Calendar

8.7(won by 1.5)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

1059

Guidelines and Policies

8.5(won by 0.4)

16

8.1

1684

Workflow Builder

8.6(won by 0.1)

14

8.5

24

Digital Asset Management

8.5(won by 0.8)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

1589

Payment

Payment Automation

8.7

14

8.8(won by 0.1)

1851

Secure Payments

8.3

13

9.3(won by 1.0)

1907

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multi-Currency Payments

7.4

9

8.1(won by 0.7)

1472

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multiple Payment Methods

7.4

9

8.5(won by 1.1)

1588

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Freelancer Management Systems[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

8.2

109

Platform Basics

Payment

Not enough data

8.7(won by default)

75

Project Management

Not enough data

8.0(won by default)

68

Dashboard

Not enough data

8.4(won by default)

73

Generative AI

AI Text Summarization

Not enough data

6.5(won by default)

57

Platform Performance

Interoperability

Not enough data

7.1(won by default)

59

Performance

Not enough data

8.5(won by default)

78

Monitoring

Not enough data

Feature Not Available

Platform Content

Contracts

Not enough data

8.4(won by default)

71

Request Tool

Not enough data

8.0(won by default)

62

Selection Management

Not enough data

8.2(won by default)

79

Invoicing Tool

Not enough data

8.2(won by default)

61

Proposal Tool

Not enough data

8.0(won by default)

63

Platform Additional Functionality

Reporting

Not enough data

8.1(won by default)

61

Mobility

Not enough data

8.4(won by default)

61

Portal

Not enough data

8.1(won by default)

60

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

7.9

47

Not enough data

Planning

Scheduling Integration

7.2(won by default)

6

Not enough data

Publishing

Execute Content Publication

9.0(won by default)

5

Not enough data

Social Media

Social Media Integration

7.5(won by default)

6

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

8.5(won by default)

38

Not enough data

Generative AI

AI Text Generation

9.0(won by default)

5

Not enough data

AI Text Generation

9.0(won by default)

5

Not enough data

AI Text Summarization

8.0(won by default)

5

Not enough data

AI Text-to-Image

6.7(won by default)

5

Not enough data

AI Text-to-Video

6.0(won by default)

5

Not enough data

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.0

17

Not enough data

Tools

Contact Collection

8.3(won by default)

9

Not enough data

Audience Insights

8.0(won by default)

15

Not enough data

Social Sharing

8.6(won by default)

11

Not enough data

Metrics

Entry and Exit Pages

7.9(won by default)

15

Not enough data

Sessions

7.8(won by default)

15

Not enough data

Engagement

8.8(won by default)

16

Not enough data

Return

7.8(won by default)

13

Not enough data

Conversions

6.9(won by default)

8

Not enough data

Search Rank

7.6(won by default)

11

Not enough data

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews)

Contently

Small-Business(50 or fewer emp.)

26.3%

Mid-Market(51-1000 emp.)

27.4%

Enterprise(\> 1000 emp.)

46.3%

[![Upwork](https://images.g2crowd.com/uploads/product/hd_favicon/2d8486656210fb0dce1d7654623bdd1b/upwork.svg "Upwork")](https://www.g2.com/products/upwork/reviews)

Upwork

Small-Business(50 or fewer emp.)

95.5%

Mid-Market(51-1000 emp.)

4.1%

Enterprise(\> 1000 emp.)

0.3%

Small-Business

(50 or fewer emp.)

26.3%

95.5%

Mid-Market

(51-1000 emp.)

27.4%

4.1%

Enterprise

(\> 1000 emp.)

46.3%

0.3%

Reviewers' Industry

[![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews)
Contently

Information Technology and Services

13.7%

Marketing and Advertising

12.6%

Computer Software

8.4%

Hospital & Health Care

7.4%

Financial Services

7.4%

Other

50.5%

[![Upwork](https://images.g2crowd.com/uploads/product/hd_favicon/2d8486656210fb0dce1d7654623bdd1b/upwork.svg "Upwork")](https://www.g2.com/products/upwork/reviews)
Upwork

Marketing and Advertising

15.0%

Information Technology and Services

9.3%

Computer Software

9.1%

Writing and Editing

6.8%

Graphic Design

4.8%

Other

55.1%

FAQs

## Contently vs Upwork FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Contently vs Upwork?

Contently stands out for its higher reviewer satisfaction on support and ease of use, while Upwork is favored for its trusted platform and talent quality.

| [Contently](https://www.g2.com/products/contently/reviews) | [Upwork](https://www.g2.com/products/upwork/reviews) |
| --- | --- |
| 4.6/5 (96 reviews) | 4.5/5 (3,219 reviews) |
| Enterprise | Small-Business |
| 9.0 | 8.9 |
| 9.2 | 8.2 |
| User-friendly collaboration and content analytics | Trusted platform and talent quality |

### How do the pricing models of Contently and Upwork compare?

Contently is rated higher for value satisfaction compared to Upwork, according to reviewer scores.

- **Contently:** In recent reviews, several reviewers note that while Contently is higher in cost, they find the value worthwhile due to quality and support.
- **Upwork:** Upwork receives frequent mentions of high fees and hidden costs, with 474 all-time mentions of "Expensive" and 454 for "High Fees"; however, 88 reviews cite affordable pricing as a strength.
- **Switching reasons:** Reviewers mention switching to Contently for higher quality content and support, despite higher costs.

### What are the best alternatives to Contently and Upwork?

The top three alternatives to Contently and Upwork are Fiverr, Skyword, and Optimizely Content Marketing Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Contently](https://www.g2.com/products/contently/reviews) | 4.6/5 (96) | Enterprise | Higher cost but valued for quality | User-friendly collaboration and content analytics |
| [Upwork](https://www.g2.com/products/upwork/reviews) | 4.5/5 (3,219) | Small-Business | High fees frequently cited; some mention affordability | Trusted platform and talent quality |
| [Fiverr](https://www.g2.com/products/fiverr/reviews) | 4.3/5 (463) | Small-Business | — | — |
| [Skyword](https://www.g2.com/products/skyword360/reviews) | 4.3/5 (197) | Mid-Market | — | — |
| [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | 4.3/5 (81) | Enterprise | — | — |

### Which Content Creation features should I prioritize when comparing Contently and Upwork?

Buyers should prioritize ease of use, quality of support, payment experience, collaboration features, and value for cost when comparing Contently and Upwork.

- **Ease of Use:** Contently scores 9.1, Upwork 8.9.
- **Quality of Support:** Contently scores 9.2, Upwork 8.2.
- **Payment:** Payment is the most frequently mentioned feature in reviews for both products.
- **Collaboration features:** Contently is frequently praised for user-friendly collaboration and content analytics.
- **Value for Cost:** Contently is rated higher for value satisfaction; Upwork has 474 all-time mentions of "Expensive" and 454 for "High Fees".

### What are the pros and cons of Contently vs Upwork?

Contently's headline strength is user-friendly collaboration and analytics, while Upwork is recognized for its trusted platform and talent quality.

- **Contently strengths:** Reviewers highlight user-friendly collaboration, content analytics, and high-quality support.
- **Contently trade-offs:** Several reviewers mention higher costs and a learning curve for beginners.
- **Upwork strengths:** 266 reviews cite Upwork as a trusted platform, 231 mention talent quality, and 88 mention affordable pricing.
- **Upwork trade-offs:** 474 reviews mention Upwork as expensive, 454 cite high fees, 207 mention job scarcity, and 114 mention hidden fees.

### Is Contently or Upwork better for small businesses?

Upwork is better suited for small businesses, as reflected by its largest reviewer segment and supporting sentiment.

- **Contently:** Largest segment is Enterprise; reviewers note value for larger teams and more complex needs.
- **Upwork:** Largest segment is Small-Business; reviewers frequently mention ease of use, affordability, and flexibility for small business hiring and freelance work.

### Which Content Creation platform has better integrations?

Upwork is favored for integrations, with reviewers specifically mentioning integration with Fiverr.

- **Contently:** Recent reviews request more integrations but do not cite specific third-party tools.
- **Upwork:** Fiverr is mentioned as an integration in recent reviews, with 34 all-time mentions.

### How do Contently and Upwork compare on customer support?

Contently outperforms Upwork on Quality of Support by a material margin, with a 9.2 vs 8.2 score.

- **Contently:** Reviewers consistently praise responsive and knowledgeable support, with several citing dedicated account teams and helpful onboarding.
- **Upwork:** Support is described as available and friendly, but reviewers note slower response times and less personalized assistance compared to Contently.

### Which is easier to implement, Contently or Upwork?

Contently and Upwork score within a tenth of a point on Ease of Setup, indicating near parity in implementation experience.

- **Contently:** Reviewers describe setup as straightforward but note a learning curve for new users and some initial complexity.
- **Upwork:** Reviewers consistently mention easy and user-friendly setup, with clear onboarding and profile creation processes.

### Which product has better Payment?

Payment is the most frequently mentioned feature for both Contently and Upwork.

- **Contently:** Reviewers highlight payment reliability and streamlined processes for content creators and clients.
- **Upwork:** Payment is frequently cited as a core strength, with reviewers praising escrow protection and secure transactions; 29 reviews mention the on-hold payment system as a benefit.

Alternatives

**Contently Alternatives**

 ![Skyword360](https://images.g2crowd.com/uploads/product/hd_favicon/626b73fc91f72d70ea0fb01bb4de137b/skyword360.svg "Skyword360")

[
Skyword
](/products/skyword360/reviews)

 ![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform")

[
Optimizely Content...
](/products/optimizely-content-marketing-platform/reviews)

 ![Ceros](https://images.g2crowd.com/uploads/product/hd_favicon/8c7dbb4ef93d2cb8697196ac2bd9afce/ceros.svg "Ceros")

[
Ceros
](/products/ceros/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Upwork Alternatives**

 ![Fiverr](https://images.g2crowd.com/uploads/product/hd_favicon/9ed83473e06d0dfef430569c6f3588d7/fiverr.svg "Fiverr")

[
Fiverr
](/products/fiverr/reviews)

 ![Bark.com](https://images.g2crowd.com/uploads/product/hd_favicon/5f84af639e7ae6c3855e7320e1bbd32b/bark-com.svg "Bark.com")

[
Bark.com
](/products/bark-com/reviews)

 ![Toptal](https://images.g2crowd.com/uploads/product/hd_favicon/91a699cc9123a01c4d9aa69b0f635427/toptal.svg "Toptal")

[
Toptal
](/products/toptal/reviews)

 ![Freelancer.com](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bc7d20494fc52aff638ab5c426e00878/freelancer-com.jpg "Freelancer.com")

[
Freelancer.com
](/products/freelancer-com/reviews)