# Contently, Optimizely Content Marketing Platform vs Curata Comparison | | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 4.5 out of 5 | | **Total Reviews** | 96 | 81 | 42 | | **Largest Market Segment** | Enterprise (46.3% of reviews) | Enterprise (48.7% of reviews) | Mid-Market (57.1% of reviews) | | **Entry Level Price** | No pricing available | Custom Pricing | No pricing available | --- ## Top Pros & Cons ### Contently **Not enough data** ### Optimizely Content Marketing Platform Pros: - Ease of Use (14 reviews) - Team Collaboration (13 reviews) Cons: - Learning Curve (10 reviews) - Not Intuitive (8 reviews) ### Curata **Not enough data** --- ## Ratings Comparison | Rating | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Meets Requirements** | 9.1 (75 reviews) | 8.8 (60 reviews) | 8.7 (42 reviews) | | **Ease of Use** | 9.1 (74 reviews) | 8.5 (61 reviews) | 8.6 (42 reviews) | | **Ease of Setup** | 9.0 (33 reviews) | 8.0 (38 reviews) | 8.0 (27 reviews) | | **Ease of Admin** | 9.0 (34 reviews) | 8.9 (27 reviews) | 8.8 (27 reviews) | | **Quality of Support** | 9.2 (71 reviews) | 8.9 (50 reviews) | 9.4 (41 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (33 reviews) | 9.1 (27 reviews) | 9.4 (26 reviews) | | **Product Direction (% positive)** | 8.4 (67 reviews) | 9.6 (61 reviews) | 8.9 (42 reviews) | --- ## Pricing ### Contently #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Optimizely Content Marketing Platform #### Entry-Level Pricing Plan: All Pricing is Custom Price: Custom Pricing Description: Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK [Learn more about Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) #### Free Trial Yes ### Curata #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Asset Management | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | 8.1/10 | 21 | | **Curata** | N/A | N/A | #### Interface and Performance | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Import/Export** | Not enough data | 7.8 (17 reviews) ✓ Verified | Not enough data | | **Organizational Interface** | Not enough data | 8.1 (17 reviews) ✓ Verified | Not enough data | | **Search** | Not enough data | 7.7 (18 reviews) ✓ Verified | Not enough data | | **File Preview** | Not enough data | 7.9 (17 reviews) ✓ Verified | Not enough data | | **Analytics** | Not enough data | 7.4 (16 reviews) | Not enough data | #### Asset Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **File Types** | Not enough data | 8.6 (19 reviews) ✓ Verified | Not enough data | | **Metadata** | Not enough data | 8.2 (14 reviews) ✓ Verified | Not enough data | | **File Transformation** | Not enough data | 7.7 (17 reviews) ✓ Verified | Not enough data | | **Versioning** | Not enough data | 8.5 (17 reviews) ✓ Verified | Not enough data | | **Expiration** | Not enough data | 8.5 (14 reviews) ✓ Verified | Not enough data | | **Watermark** | Not enough data | Feature Not Available | Not enough data | | **Digital Rights Management** | Not enough data | Feature Not Available | Not enough data | | **Brand Guidelines** | Not enough data | 8.2 (18 reviews) | Not enough data | #### Media Types | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Video** | Not enough data | 7.8 (15 reviews) ✓ Verified | Not enough data | | **Audio** | Not enough data | 7.9 (13 reviews) ✓ Verified | Not enough data | | **Images** | Not enough data | 8.5 (17 reviews) ✓ Verified | Not enough data | #### Administration | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Workflow Management** | Not enough data | 8.8 (19 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | Not enough data | 8.4 (19 reviews) ✓ Verified | Not enough data | | **Brand Portal** | Not enough data | 8.1 (16 reviews) | Not enough data | | **Integration with Creative Software** | Not enough data | 7.4 (16 reviews) ✓ Verified | Not enough data | | **Integration with Marketing Software** | Not enough data | 8.0 (16 reviews) ✓ Verified | Not enough data | #### Agentic AI - Digital Asset Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | N/A | N/A | | **Curata** | N/A | N/A | #### Content Creation | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Marketing Calendar | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | 8.2/10 | 16 | | **Curata** | N/A | N/A | #### Platform Basics | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Drag & Drop Scheduling** | Not enough data | 8.1 (12 reviews) | Not enough data | | **Project and Task Lists Organization** | Not enough data | 8.3 (12 reviews) | Not enough data | | **Project Templates** | Not enough data | 8.3 (13 reviews) | Not enough data | | **Budgeting and Cost Estimation** | Not enough data | 8.1 (12 reviews) | Not enough data | | **Team Member Roles** | Not enough data | 8.3 (13 reviews) | Not enough data | | **Automated Alerts and Notficiations** | Not enough data | 8.3 (13 reviews) | Not enough data | #### Content Planning | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Content Organization** | Not enough data | 8.6 (13 reviews) | Not enough data | | **Task Assignment** | Not enough data | 9.0 (13 reviews) | Not enough data | | **Content Scheduling** | Not enough data | 8.5 (13 reviews) | Not enough data | #### Marketing Campaign Performance | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Performance and ROI Tracking** | Not enough data | 7.7 (13 reviews) | Not enough data | | **Activity Tracking** | Not enough data | 8.1 (13 reviews) | Not enough data | #### Agentic AI - Marketing Calendar | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Other Features | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Integrations** | Not enough data | 7.3 (11 reviews) | Not enough data | | **Reporting** | Not enough data | 8.0 (11 reviews) | Not enough data | ### Work Management | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | 7.9/10 | 19 | | **Curata** | N/A | N/A | #### Automation | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Workflows** | Not enough data | 8.5 (17 reviews) | Not enough data | | **Customization** | Not enough data | 8.5 (17 reviews) | Not enough data | | **Data repository** | Not enough data | 8.1 (14 reviews) | Not enough data | #### Administration | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Permissions** | Not enough data | 8.2 (17 reviews) | Not enough data | | **Procedures** | Not enough data | 8.3 (15 reviews) | Not enough data | | **Remote Work** | Not enough data | 8.6 (17 reviews) | Not enough data | #### Project management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Task Prioritization** | Not enough data | 8.5 (18 reviews) | Not enough data | | **Dependencies** | Not enough data | 7.9 (17 reviews) | Not enough data | | **Planning** | Not enough data | 8.1 (17 reviews) | Not enough data | | **Views** | Not enough data | 8.2 (15 reviews) | Not enough data | | **Scheduling** | Not enough data | 7.9 (15 reviews) | Not enough data | | **Critical Path** | Not enough data | 7.9 (12 reviews) | Not enough data | | **Dashboards** | Not enough data | 7.3 (14 reviews) | Not enough data | #### Workload | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Resource Allocation** | Not enough data | 7.7 (14 reviews) | Not enough data | | **Workspace** | Not enough data | 8.0 (15 reviews) | Not enough data | | **Configuration** | Not enough data | 7.8 (13 reviews) | Not enough data | | **Insights** | Not enough data | 7.7 (13 reviews) | Not enough data | #### Communication & Collaboration | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Communication Channels** | Not enough data | 8.7 (15 reviews) | Not enough data | | **Document Management** | Not enough data | 8.5 (17 reviews) | Not enough data | | **Collaboration** | Not enough data | 8.3 (17 reviews) | Not enough data | #### Cost Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Project Budgeting** | Not enough data | 6.8 (14 reviews) | Not enough data | | **Time & Expense** | Not enough data | 6.8 (13 reviews) | Not enough data | | **Profitability** | Not enough data | 7.4 (12 reviews) | Not enough data | #### Integration | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Front Office** | Not enough data | 7.0 (11 reviews) | Not enough data | | **Back Office** | Not enough data | 7.1 (11 reviews) | Not enough data | | **External data** | Not enough data | 6.4 (12 reviews) | Not enough data | #### Generative AI | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Work Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | ### Project Collaboration | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | 8.3/10 | 23 | | **Curata** | N/A | N/A | #### Communication | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Chat** | Not enough data | Feature Not Available | Not enough data | | **Discussions** | Not enough data | 8.3 (22 reviews) | Not enough data | | **External** | Not enough data | 7.6 (18 reviews) | Not enough data | | **Feedback** | Not enough data | Feature Not Available | Not enough data | | **Announcements** | Not enough data | 7.3 (16 reviews) | Not enough data | #### Content & Documents | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **File Sharing** | Not enough data | 8.6 (23 reviews) | Not enough data | | **Notes** | Not enough data | 8.9 (19 reviews) | Not enough data | | **Search** | Not enough data | 7.4 (21 reviews) | Not enough data | | **Versioning** | Not enough data | 7.9 (21 reviews) | Not enough data | #### Controls | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Custom Views** | Not enough data | 8.6 (19 reviews) | Not enough data | | **Followers** | Not enough data | 8.6 (16 reviews) | Not enough data | | **User Management** | Not enough data | 8.6 (18 reviews) | Not enough data | | **Calendars** | Not enough data | 7.7 (18 reviews) | Not enough data | | **Public Sharing** | Not enough data | 8.1 (16 reviews) | Not enough data | #### Project Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Task Management** | Not enough data | 9.0 (22 reviews) | Not enough data | | **Planning** | Not enough data | 8.7 (21 reviews) | Not enough data | | **Visibility** | Not enough data | 8.7 (20 reviews) | Not enough data | | **Integration** | Not enough data | 7.3 (17 reviews) | Not enough data | #### Remote Collaboration | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Alignment** | Not enough data | 8.8 (20 reviews) | Not enough data | | **Accountability** | Not enough data | 8.9 (19 reviews) | Not enough data | | **Connectivity** | Not enough data | 8.8 (17 reviews) | Not enough data | | **Offline Mode** | Not enough data | Feature Not Available | Not enough data | #### Generative AI | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Project Collaboration | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Content Curation | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | N/A | N/A | | **Curata** | N/A | N/A | #### Content Discovery | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Query Builder** | Not enough data | Not enough data | Not enough data | | **Content Sources** | Not enough data | Not enough data | Not enough data | | **Content Suggestions** | Not enough data | Not enough data | Not enough data | | **Multimedia Support** | Not enough data | Not enough data | Not enough data | #### Content Curation | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Collaboration** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | Not enough data | | **Analytics and Reporting** | Not enough data | Not enough data | Not enough data | #### Content Distribution | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Social Media** | Not enough data | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | Not enough data | | **Blogs/Websites** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | | **SEO** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Content Curation | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **Contently** | 7.9/10 | 47 | | **Optimizely Content Marketing Platform** | 7.7/10 | 36 | | **Curata** | N/A | N/A | #### Planning | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Scheduling Integration** | 7.2 (6 reviews) | 8.3 (17 reviews) | Not enough data | #### Publishing | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Execute Content Publication** | 9.0 (5 reviews) | 7.9 (17 reviews) | Not enough data | #### Social Media | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Social Media Integration** | 7.5 (6 reviews) | 7.6 (17 reviews) | Not enough data | #### Planning | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | 8.5 (38 reviews) | 8.6 (34 reviews) | Not enough data | #### Generative AI | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **AI Text Generation** | 9.0 (5 reviews) | 7.5 (16 reviews) | Not enough data | | **AI Text Generation** | 9.0 (5 reviews) | 7.5 (16 reviews) | Not enough data | | **AI Text Summarization** | 8.0 (5 reviews) | 7.4 (16 reviews) | Not enough data | | **AI Text-to-Image** | 6.7 (5 reviews) | 7.1 (16 reviews) | Not enough data | | **AI Text-to-Video** | 6.0 (5 reviews) | Feature Not Available | Not enough data | #### Agentic AI - Content Creation | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Marketing Resource Management | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | N/A | N/A | | **Curata** | N/A | N/A | #### Agentic AI - Marketing Resource Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Content Distribution | Product | Score | Reviews | |---|---|---| | **Contently** | N/A | N/A | | **Optimizely Content Marketing Platform** | 8.6/10 | 36 | | **Curata** | N/A | N/A | #### Agentic AI - Content Distribution | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Planning | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | 8.5 (38 reviews) | 8.6 (34 reviews) | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Contently** | 8.0/10 | 17 | | **Optimizely Content Marketing Platform** | 7.5/10 | 13 | | **Curata** | N/A | N/A | #### Tools | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Contact Collection** | 8.3 (9 reviews) | Feature Not Available | Not enough data | | **Audience Insights** | 8.0 (15 reviews) | 7.6 (12 reviews) | Not enough data | | **Social Sharing** | 8.6 (11 reviews) | 7.4 (11 reviews) | Not enough data | #### Metrics | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Entry and Exit Pages** | 7.9 (15 reviews) | 7.9 (8 reviews) | Not enough data | | **Sessions** | 7.8 (15 reviews) | 8.2 (10 reviews) | Not enough data | | **Engagement** | 8.8 (16 reviews) | 8.0 (9 reviews) | Not enough data | | **Return** | 7.8 (13 reviews) | 7.4 (9 reviews) | Not enough data | | **Conversions** | 6.9 (8 reviews) | 7.2 (9 reviews) | Not enough data | | **Search Rank** | 7.6 (11 reviews) | 6.4 (11 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Freelance Platforms | Product | Score | Reviews | |---|---|---| | **Contently** | 8.2/10 | 17 | | **Optimizely Content Marketing Platform** | N/A | N/A | | **Curata** | N/A | N/A | #### Hiring | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **RFP Creator** | 6.9 (7 reviews) | Not enough data | Not enough data | | **Messaging** | 7.6 (12 reviews) | Not enough data | Not enough data | | **Freelance Screening** | 8.9 (12 reviews) | Not enough data | Not enough data | | **Freelance Profiles** | 8.8 (11 reviews) | Not enough data | Not enough data | #### Project Management | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Calendar** | 8.7 (14 reviews) | Not enough data | Not enough data | | **Guidelines and Policies** | 8.5 (16 reviews) | Not enough data | Not enough data | | **Workflow Builder** | 8.6 (14 reviews) | Not enough data | Not enough data | | **Digital Asset Management** | 8.5 (13 reviews) | Not enough data | Not enough data | #### Payment | Feature | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Payment Automation** | 8.7 (14 reviews) | Not enough data | Not enough data | | **Secure Payments** | 8.3 (13 reviews) | Not enough data | Not enough data | | **Multi-Currency Payments** | 7.4 (9 reviews) | Not enough data | Not enough data | | **Multiple Payment Methods** | 7.4 (9 reviews) | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to Contently (2):** [Content Creation Software](https://www.g2.com/categories/content-creation), [Freelance Platforms](https://www.g2.com/categories/freelance-platforms) **Unique to Optimizely Content Marketing Platform (7):** [Work Management Software](https://www.g2.com/categories/work-management), [Marketing Calendar Software](https://www.g2.com/categories/marketing-calendar), [Content Creation Software](https://www.g2.com/categories/content-creation), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration) **Unique to Curata (1):** [Content Curation Tools](https://www.g2.com/categories/content-curation) --- ## Reviewer Demographics ### By Company Size | Segment | Contently | Optimizely Content Marketing Platform | Curata | |---|---|---|---| | **Small-Business** | 26.3% | 21.8% | 28.6% | | **Mid-Market** | 27.4% | 29.5% | 57.1% | | **Enterprise** | 46.3% | 48.7% | 14.3% | ### By Industry #### Contently - **Information Technology and Services:** 13.7% - **Marketing and Advertising:** 12.6% - **Computer Software:** 8.4% - **Hospital & Health Care:** 7.4% - **Financial Services:** 7.4% - **Banking:** 5.3% - **Insurance:** 4.2% - **Market Research:** 3.2% - **Consumer Goods:** 3.2% - **Leisure, Travel & Tourism:** 2.1% - **Other:** 32.6% #### Optimizely Content Marketing Platform - **Information Technology and Services:** 14.1% - **Financial Services:** 12.8% - **Marketing and Advertising:** 12.8% - **Education Management:** 5.1% - **Telecommunications:** 5.1% - **Higher Education:** 5.1% - **Insurance:** 5.1% - **Computer Software:** 3.8% - **Civil Engineering:** 2.6% - **Computer & Network Security:** 2.6% - **Other:** 30.8% #### Curata - **Computer Software:** 21.4% - **Marketing and Advertising:** 16.7% - **Information Technology and Services:** 11.9% - **Financial Services:** 7.1% - **Online Media:** 4.8% - **Non-Profit Organization Management:** 4.8% - **Internet:** 4.8% - **Banking:** 2.4% - **Government Administration:** 2.4% - **Higher Education:** 2.4% - **Other:** 21.4% --- ## Alternatives ### Alternatives to Contently - [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [Ceros](https://www.g2.com/products/ceros/reviews) — 4.0/5 stars (82 reviews) - [Upland Kapost](https://www.g2.com/products/upland-kapost/reviews) — 4.0/5 stars (42 reviews) - [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3191 reviews) - [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (461 reviews) - [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews) - [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (468 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1127 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews) ### Alternatives to Optimizely Content Marketing Platform - [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13626 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15353 reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1220 reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4530 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1127 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12349 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22000 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews) ### Alternatives to Curata - [UpContent](https://www.g2.com/products/upcontent/reviews) — 4.4/5 stars (293 reviews) - [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews) - [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews) - [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (468 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1546 reviews) - [Anyword](https://www.g2.com/products/anyword/reviews) — 4.8/5 stars (1226 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) — 4.5/5 stars (918 reviews) --- ## Top Discussions ### Contently - Title: [Is contently a CMS?](https://www.g2.com/discussions/is-contently-a-cms) — 1 comment > **Top comment:** "Contently is a content marketing platform and is not a CMS/content management system." - Title: [Is Contently legit?](https://www.g2.com/discussions/is-contently-legit) — 1 comment > **Top comment:** "Contently is legit and a purpose-driven organization and marketing technology business. " ### Optimizely Content Marketing Platform No discussions available for this product. ### Curata No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/contently-vs-optimizely-content-marketing-platform-vs-curata)