# Contently vs Optimizely Content Marketing Platform Comparison

---
## Frequently Asked Questions

### What is the difference between Optimizely Content... vs Contently?

Contently stands out for higher reviewer satisfaction across all key dimensions compared to Optimizely Content....

| [Optimizely Content...](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | [Contently](https://www.g2.com/products/contently/reviews) |
| --- | --- |
| 4.3/5 (81 reviews) | 4.6/5 (96 reviews) |
| Enterprise | Enterprise |
| 8.0 | 9.0 |
| 8.9 | 9.2 |
| Team Collaboration (13 all-time mentions) | User-Friendly (recent reviews) |



### How do the pricing models of Optimizely Content... and Contently compare?

Contently is rated higher for value, with a stronger Price/Cost satisfaction score than Optimizely Content....

- **Optimizely Content...:** In recent reviews, several reviewers mention that the platform is expensive, especially for organizations needing many licenses, and note that pricing can be a barrier for smaller teams.
- **Contently:** Reviewers acknowledge that Contently is higher in cost, but many describe it as worth the investment due to the quality of content and services provided.
- **Switching reasons:** Reviewers switching to Contently cite the value of its freelance network and content quality as key factors.



### What are the best alternatives to Optimizely Content... and Contently?

The top 3 alternatives to Optimizely Content... and Contently are Skyword, Asana, and monday AI Work Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Optimizely Content...](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | 4.3/5 (81) | Enterprise | Pricing can be a barrier for smaller teams | Team Collaboration (13 all-time mentions) |
| [Contently](https://www.g2.com/products/contently/reviews) | 4.6/5 (96) | Enterprise | Higher cost but considered worth it for quality | User-Friendly (recent reviews) |
| [Skyword](https://www.g2.com/products/skyword360/reviews) | 4.3/5 (197) | Mid-Market | — | Content Marketing Services (recent reviews) |
| [Asana](https://www.g2.com/products/asana/reviews) | 4.4/5 (13,869) | Small-Business | — | Task Management (recent reviews) |
| [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) | 4.7/5 (17,148) | Small-Business | — | Customizable Workflows (recent reviews) |



### Which Work Management features should I prioritize when comparing Optimizely Content... and Contently?

Buyers should prioritize Workflow Management, Ease of Use, Collaboration, Customization, and Integration capabilities when comparing Optimizely Content... and Contently.

- **Workflow Management:** Optimizely Content... (Workflow Efficiency: 12 all-time mentions); Contently (Automated workflows and editorial calendar highlighted in recent reviews)
- **Ease of Use:** Optimizely Content... (Ease of Use: 8.5); Contently (Ease of Use: 9.1)
- **Collaboration:** Optimizely Content... (Team Collaboration: 13 all-time mentions); Contently (Collaboration and freelance network highlighted in recent reviews)
- **Customization:** Optimizely Content... (Customization: 8 all-time mentions); Contently (Highly customizable workflows noted in recent reviews)
- **Integration:** Optimizely Content... (Integration with other Optimizely tools mentioned in recent reviews); Contently (Integration with other platforms requested in recent reviews)



### What are the pros and cons of Optimizely Content... vs Contently?

Optimizely Content...'s headline strength is team collaboration, while Contently's is user-friendliness and content quality.

- **Optimizely Content... strengths:** Team Collaboration (13 all-time mentions), Workflow Efficiency (12), Task Management (11), Organization (9), Customization (8), Intuitive interface (8), Easy Setup (7), Flexibility (7), Project Management (9), Content Management (7).
- **Optimizely Content... trade-offs:** Learning Curve (10 all-time mentions), Not Intuitive (8), Learning Difficulty (6), Pricing can be a barrier for smaller teams, Some features require customization, Notification overload, Occasional platform lags.
- **Contently strengths:** User-Friendly (Ease of Use: 9.1), High-quality content creation, Strong freelance network, Automated workflows, Editorial calendar, Customizable workflows, Excellent customer support, Content analytics, Collaboration with writers and editors.
- **Contently trade-offs:** Higher cost, Occasional disconnect in briefs with writers, Analytics and navigation can be confusing, Initial setup can be cumbersome, Some limitations in integration and reporting features.



### Is Optimizely Content... or Contently better for small businesses?

Asana and monday AI Work Platform are better suited for small businesses, while both Optimizely Content... and Contently primarily serve the Enterprise segment.

- **Optimizely Content...:** Largest reviewer segment is Enterprise; reviewers note the platform is powerful but can be expensive and complex for smaller teams.
- **Contently:** Largest reviewer segment is Enterprise; reviewers highlight high cost but value the quality and support, with some small teams benefiting from the freelance network.



### Which Work Management platform has better integrations?

Optimizely Content... and Contently are at parity for integrations, with both products receiving reviewer requests for improved integration capabilities.

- **Optimizely Content...:** Recent reviews mention integration with other Optimizely tools and HubSpot; reviewers appreciate integration but request deeper options.
- **Contently:** Recent reviews request more seamless integration with other platforms and improved CMS export functionality.



### How do Optimizely Content... and Contently compare on customer support?

Contently scores higher on Quality of Support, with a 0.3-point lead over Optimizely Content....

- **Optimizely Content...:** Quality of Support score: 8.9; reviewers describe support as responsive and helpful, though some mention occasional delays and troubleshooting issues.
- **Contently:** Quality of Support score: 9.2; reviewers consistently praise customer support, account management, and the helpfulness of the support team.



### Which is easier to implement, Optimizely Content... or Contently?

Contently is easier to implement, with a 1.0-point higher Ease of Setup score than Optimizely Content....

- **Optimizely Content...:** Ease of Setup score: 8.0; reviewers note a learning curve and onboarding challenges, but also mention that setup becomes easier with training and support.
- **Contently:** Ease of Setup score: 9.0; reviewers describe the platform as user-friendly and quick to implement, with onboarding and setup processes that are straightforward for most teams.



### Which product has better Workflows?

Both Optimizely Content... and Contently are highly rated for Workflows, with each platform offering robust workflow management features.

- **Optimizely Content...:** Workflow Efficiency (12 all-time mentions), Customizable workflow templates, and strong collaboration features highlighted in reviews.
- **Contently:** Automated workflows and editorial calendar frequently cited in recent reviews, with customizable workflows and reminders supporting high-volume content teams.



| | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 96 | 87 | 
| **Largest Market Segment** | Enterprise (46.3% of reviews) | Enterprise (49.4% of reviews) | 
| **Entry Level Price** | No pricing available | Custom Pricing | 

---
## Top Pros & Cons

### Contently

**Not enough data**

### Optimizely Content Marketing Platform

Pros:
- Ease of Use (13 reviews)
- Team Collaboration (13 reviews)

Cons:
- Learning Curve (10 reviews)
- Not Intuitive (7 reviews)

---
## Ratings Comparison
| Rating | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 9.1 (75 reviews) | 8.8 (63 reviews) | 
  | **Ease of Use** | 9.1 (74 reviews) | 8.5 (64 reviews) | 
  | **Ease of Setup** | 9.0 (33 reviews) | 8.0 (41 reviews) | 
  | **Ease of Admin** | 9.0 (34 reviews) | 8.9 (29 reviews) | 
  | **Quality of Support** | 9.2 (71 reviews) | 8.9 (53 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (33 reviews) | 9.1 (29 reviews) | 
  | **Product Direction (% positive)** | 8.4 (67 reviews) | 9.6 (63 reviews) | 

---
## Pricing

### Contently

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Optimizely Content Marketing Platform

#### Entry-Level Pricing

Plan: All Pricing is Custom

Price: Custom Pricing

Description: Please contact us at NewsCred.com or call at  (212) 989 4100 for US and +44 (0) 203 701 0401 for UK


[Learn more about Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | 8.1/10 | 21 |

#### Interface and Performance

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Import/Export** | Not enough data | 7.8 (17 reviews) ✓ Verified | 
| **Organizational Interface** | Not enough data | 8.1 (17 reviews) ✓ Verified | 
| **Search** | Not enough data | 7.7 (18 reviews) ✓ Verified | 
| **File Preview** | Not enough data | 7.9 (17 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 7.4 (16 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **File Types** | Not enough data | 8.6 (19 reviews) ✓ Verified | 
| **Metadata** | Not enough data | 8.2 (14 reviews) ✓ Verified | 
| **File Transformation** | Not enough data | 7.7 (17 reviews) ✓ Verified | 
| **Versioning** | Not enough data | 8.5 (17 reviews) ✓ Verified | 
| **Expiration** | Not enough data | 8.5 (14 reviews) ✓ Verified | 
| **Watermark** | Not enough data | Feature Not Available | 
| **Digital Rights Management** | Not enough data | Feature Not Available | 
| **Brand Guidelines** | Not enough data | 8.2 (18 reviews) | 

#### Media Types

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Video** | Not enough data | 7.8 (15 reviews) ✓ Verified | 
| **Audio** | Not enough data | 7.9 (13 reviews) ✓ Verified | 
| **Images** | Not enough data | 8.5 (17 reviews) ✓ Verified | 

#### Administration

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Workflow Management** | Not enough data | 8.8 (19 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.4 (19 reviews) ✓ Verified | 
| **Brand Portal** | Not enough data | 8.1 (16 reviews) | 
| **Integration with Creative Software** | Not enough data | 7.4 (16 reviews) ✓ Verified | 
| **Integration with Marketing Software** | Not enough data | 8.0 (16 reviews) ✓ Verified | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | N/A | N/A |

#### Content Creation

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | 8.2/10 | 16 |

#### Platform Basics

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.1 (12 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.3 (12 reviews) | 
| **Project Templates** | Not enough data | 8.3 (13 reviews) | 
| **Budgeting and Cost Estimation** | Not enough data | 8.1 (12 reviews) | 
| **Team Member Roles** | Not enough data | 8.3 (13 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.3 (13 reviews) | 
| **To-Do List** | Not enough data | Not enough data | 

#### Content Planning

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Content Organization** | Not enough data | 8.6 (13 reviews) | 
| **Task Assignment** | Not enough data | 9.0 (13 reviews) | 
| **Multi-Channel Marketing** | Not enough data | 8.5 (13 reviews) | 
| **Task Scheduling** | Not enough data | Not enough data | 

#### Marketing Campaign Performance

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 7.7 (13 reviews) | 
| **Activity Tracking** | Not enough data | 8.1 (13 reviews) | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 
| **Media Planning** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Other Features

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Integrations** | Not enough data | 7.3 (11 reviews) | 
| **Reporting** | Not enough data | 8.0 (11 reviews) | 

#### Additional Functionality

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Project Workflow** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Roadmapping** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Planning Tools** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Gantt/Timeline View** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | 7.9/10 | 23 |

#### Automation

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Workflows** | Not enough data | 8.3 (19 reviews) | 
| **Customization** | Not enough data | 8.3 (19 reviews) | 
| **Data repository** | Not enough data | 8.1 (14 reviews) | 

#### Administration

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Permissions** | Not enough data | 8.2 (17 reviews) | 
| **Procedures** | Not enough data | 8.3 (15 reviews) | 
| **Remote Work** | Not enough data | 8.6 (17 reviews) | 

#### Project management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Task Prioritization** | Not enough data | 8.5 (18 reviews) | 
| **Dependencies** | Not enough data | 7.9 (17 reviews) | 
| **Planning** | Not enough data | 8.1 (17 reviews) | 
| **Views** | Not enough data | 8.2 (15 reviews) | 
| **Scheduling** | Not enough data | 7.9 (15 reviews) | 
| **Critical Path** | Not enough data | 7.9 (12 reviews) | 
| **Dashboards** | Not enough data | 7.3 (14 reviews) | 

#### Workload

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Resource Allocation** | Not enough data | 7.7 (14 reviews) | 
| **Workspace** | Not enough data | 8.0 (15 reviews) | 
| **Configuration** | Not enough data | 7.8 (13 reviews) | 
| **Insights** | Not enough data | 7.7 (13 reviews) | 

#### Communication & Collaboration

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Communication Channels** | Not enough data | 8.8 (16 reviews) | 
| **Document Management** | Not enough data | 8.5 (17 reviews) | 
| **Collaboration** | Not enough data | 8.4 (18 reviews) | 

#### Cost Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Project Budgeting** | Not enough data | 6.8 (14 reviews) | 
| **Time & Expense** | Not enough data | 6.8 (13 reviews) | 
| **Profitability** | Not enough data | 7.4 (12 reviews) | 

#### Integration

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Front Office** | Not enough data | 7.2 (12 reviews) | 
| **Back Office** | Not enough data | 7.4 (12 reviews) | 
| **External data** | Not enough data | 6.7 (13 reviews) | 

#### Generative AI

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Work Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | 8.3/10 | 23 |

#### Communication

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Chat** | Not enough data | Feature Not Available | 
| **Discussions** | Not enough data | 8.3 (22 reviews) | 
| **External** | Not enough data | 7.6 (18 reviews) | 
| **Feedback** | Not enough data | Feature Not Available | 
| **Announcements** | Not enough data | 7.3 (16 reviews) | 

#### Content & Documents

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **File Sharing** | Not enough data | 8.6 (23 reviews) | 
| **Notes** | Not enough data | 8.9 (19 reviews) | 
| **Search** | Not enough data | 7.4 (21 reviews) | 
| **Versioning** | Not enough data | 7.9 (21 reviews) | 

#### Controls

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Custom Views** | Not enough data | 8.6 (19 reviews) | 
| **Followers** | Not enough data | 8.6 (16 reviews) | 
| **User Management** | Not enough data | 8.6 (18 reviews) | 
| **Calendars** | Not enough data | 7.7 (18 reviews) | 
| **Public Sharing** | Not enough data | 8.1 (16 reviews) | 

#### Project Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Task Management** | Not enough data | 9.0 (22 reviews) | 
| **Planning** | Not enough data | 8.7 (21 reviews) | 
| **Visibility** | Not enough data | 8.7 (20 reviews) | 
| **Integration** | Not enough data | 7.3 (17 reviews) | 

#### Remote Collaboration

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Alignment** | Not enough data | 8.8 (20 reviews) | 
| **Accountability** | Not enough data | 8.9 (19 reviews) | 
| **Connectivity** | Not enough data | 8.8 (17 reviews) | 
| **Offline Mode** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Contently** | 7.9/10 | 47 |
| **Optimizely Content Marketing Platform** | 7.7/10 | 36 |

#### Planning

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Scheduling Integration** | 7.2 (6 reviews) | 8.3 (17 reviews) | 

#### Publishing

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Execute Content Publication** | 9.0 (5 reviews) | 7.9 (17 reviews) | 

#### Social Media

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Social Media Integration** | 7.5 (6 reviews) | 7.6 (17 reviews) | 

#### Planning

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 8.5 (38 reviews) | 8.6 (34 reviews) | 

#### Generative AI

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 9.0 (5 reviews) | 7.5 (16 reviews) | 
| **AI Text Generation** | 9.0 (5 reviews) | 7.5 (16 reviews) | 
| **AI Text Summarization** | 8.0 (5 reviews) | 7.4 (16 reviews) | 
| **AI Text-to-Image** | 6.7 (5 reviews) | 7.1 (16 reviews) | 
| **AI Text-to-Video** | 6.0 (5 reviews) | Feature Not Available | 

#### Agentic AI - Content Creation

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Activity Planning** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **API** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Approval Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Project Templates** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Expense Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Contently** | N/A | N/A |
| **Optimizely Content Marketing Platform** | 8.6/10 | 36 |

#### Agentic AI - Content Distribution

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Planning

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 8.5 (38 reviews) | 8.6 (34 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Contently** | 8.0/10 | 17 |
| **Optimizely Content Marketing Platform** | 7.5/10 | 13 |

#### Tools

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Contact Collection** | 8.3 (9 reviews) | Feature Not Available | 
| **Audience Insights** | 8.0 (15 reviews) | 7.6 (12 reviews) | 
| **Social Sharing** | 8.6 (11 reviews) | 7.4 (11 reviews) | 

#### Metrics

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Entry and Exit Pages** | 7.9 (15 reviews) | 7.9 (8 reviews) | 
| **Sessions** | 7.8 (15 reviews) | 8.2 (10 reviews) | 
| **Engagement** | 8.8 (16 reviews) | 8.0 (9 reviews) | 
| **Return** | 7.8 (13 reviews) | 7.4 (9 reviews) | 
| **Conversions** | 6.9 (8 reviews) | 7.2 (9 reviews) | 
| **Search Rank** | 7.6 (11 reviews) | 6.4 (11 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Contently** | 8.2/10 | 17 |
| **Optimizely Content Marketing Platform** | N/A | N/A |

#### Hiring

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **RFP Creator** | 6.9 (7 reviews) | Not enough data | 
| **Messaging** | 7.6 (12 reviews) | Not enough data | 
| **Freelance Screening** | 8.9 (12 reviews) | Not enough data | 
| **Freelance Profiles** | 8.8 (11 reviews) | Not enough data | 

#### Project Management

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Calendar** | 8.7 (14 reviews) | Not enough data | 
| **Guidelines and Policies** | 8.5 (16 reviews) | Not enough data | 
| **Workflow Builder** | 8.6 (14 reviews) | Not enough data | 
| **Digital Asset Management** | 8.5 (13 reviews) | Not enough data | 

#### Payment

| Feature | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Payment Automation** | 8.7 (14 reviews) | Not enough data | 
| **Secure Payments** | 8.3 (13 reviews) | Not enough data | 
| **Multi-Currency Payments** | 7.4 (9 reviews) | Not enough data | 
| **Multiple Payment Methods** | 7.4 (9 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Content Creation Software](https://www.g2.com/categories/content-creation), [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to Contently (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)

**Unique to Optimizely Content Marketing Platform (6):** [Work Management Software](https://www.g2.com/categories/work-management), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration)


---
## Reviewer Demographics

### By Company Size

| Segment | Contently | Optimizely Content Marketing Platform | 
|---|---|---|
| **Small-Business** | 26.3% | 20.5% | 
| **Mid-Market** | 27.4% | 30.1% | 
| **Enterprise** | 46.3% | 49.4% | 

### By Industry

#### Contently

- **Information Technology and Services:** 13.7%
- **Marketing and Advertising:** 12.6%
- **Computer Software:** 8.4%
- **Hospital & Health Care:** 7.4%
- **Financial Services:** 7.4%
- **Banking:** 5.3%
- **Insurance:** 4.2%
- **Market Research:** 3.2%
- **Consumer Goods:** 3.2%
- **Leisure, Travel & Tourism:** 2.1%
- **Other:** 32.6%

#### Optimizely Content Marketing Platform

- **Marketing and Advertising:** 13.6%
- **Information Technology and Services:** 13.6%
- **Financial Services:** 12.3%
- **Education Management:** 4.9%
- **Telecommunications:** 4.9%
- **Higher Education:** 4.9%
- **Insurance:** 4.9%
- **Computer Software:** 3.7%
- **Accounting:** 2.5%
- **Civil Engineering:** 2.5%
- **Other:** 32.1%

---
## Alternatives

### Alternatives to Contently

- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Ceros](https://www.g2.com/products/ceros/reviews) — 4.1/5 stars (117 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Upland Kapost](https://www.g2.com/products/upland-kapost/reviews) — 4.0/5 stars (42 reviews)
- [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3228 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (463 reviews)
- [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (497 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (475 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1180 reviews)

### Alternatives to Optimizely Content Marketing Platform

- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13966 reviews)
- [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (17213 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4538 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1234 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1180 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (14276 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22745 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)

---
## Top Discussions

### Contently

- Title: [Is contently a CMS?](https://www.g2.com/discussions/is-contently-a-cms) — 1 comment
  > **Top comment:** "Contently is a content marketing platform and is not a CMS/content management system."
- Title: [Is Contently legit?](https://www.g2.com/discussions/is-contently-legit) — 1 comment
  > **Top comment:** "Contently is legit and a purpose-driven organization and marketing technology business. "

### Optimizely Content Marketing Platform

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/contently-vs-optimizely-content-marketing-platform)