Link copied to clipboard # Contently vs Optimizely Content Marketing Platform Comparison - What are their main differences? Share [ Export ](/compare/contently/optimizely-content-marketing-platform/export.csv) ContentlyOptimizely Content...[+ Add Product](#) Pricing **Contently** No pricing available **Optimizely Content Marketing Platform** Free Trial **Custom Pricing** ยท All Pricing is Custom **Pricing Insights** from reviews Time to Implement **Contently** 1 monthFaster Based on 6 responses **Optimizely Content Marketing Platform** 5 months Based on 8 responses Return on Investment **Contently** 11 months4 months sooner Based on 5 responses **Optimizely Content Marketing Platform** 15 months Based on 5 responses Perceived Cost **Contently** $$$$$ **Optimizely Content Marketing Platform** $$$$$ Average Discount **Contently** 8% **Optimizely Content Marketing Platform** Not enough reviews yet ![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently") ![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Contently** Not enough data **Optimizely Content Marketing Platform** [ Ease of Use (14) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1651837&qs=pros-and-cons#reviews)[ Team Collaboration (13) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1651891&qs=pros-and-cons#reviews)[ Learning Curve (10) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1653509&qs=pros-and-cons#reviews)[ Not Intuitive (8) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1652009&qs=pros-and-cons#reviews) Integrations **Contently** Not enough data **Optimizely Content Marketing Platform** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ View all ](https://www.g2.com/products/optimizely-content-marketing-platform/integrations) Screenshots **Contently** ![Contently screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65144/expirable-direct-uploads_2Fa52410d5-e0e9-40fd-bc4b-652c13a3a9ac_2FAnalytics_01_G2.png) **Optimizely Content Marketing Platform** ![Optimizely Content Marketing Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1448092/AI-Campaign-and-brief-creation.png) **Ratings** from reviews Meets Requirements **Contently** 9.1 9.175 **Optimizely Content Marketing Platform** 8.8 8.864 Ease of Use **Contently** 9.1 9.174 **Optimizely Content Marketing Platform** 8.5 8.565 Ease of Setup **Contently** 9.0 9.033 **Optimizely Content Marketing Platform** 8.0 8.042 Ease of Admin **Contently** 9.0 9.034 **Optimizely Content Marketing Platform** 8.9 8.929 Quality of Support **Contently** 9.2 9.271 **Optimizely Content Marketing Platform** 9.0 9.054 Has the product been a good partner in doing business? **Contently** 9.4 9.433 **Optimizely Content Marketing Platform** 9.1 9.129 Product Direction (% positive) **Contently** 8.4 8.467 **Optimizely Content Marketing Platform** 9.6 9.664 **Features** ratings from reviews Content Creation 7.9 47 7.7 36 Content Analytics 8.0 17 7.5 13 Content Distribution Not enough data 8.6 36 Work Management Not enough data 7.9 23 Project Collaboration Not enough data 8.3 23 Digital Asset Management Not enough data 8.1 21 Marketing Calendar Not enough data 8.2 16 Freelance Platforms 8.2 17 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 26.3% Mid-Market(51-1000 emp.) 27.4% Enterprise(\> 1000 emp.) 46.3% Small-Business(50 or fewer emp.) 26.3% Mid-Market(51-1000 emp.) 27.4% Enterprise(\> 1000 emp.) 46.3% Small-Business(50 or fewer emp.) 20.2% Mid-Market(51-1000 emp.) 29.8% Enterprise(\> 1000 emp.) 50.0% Small-Business(50 or fewer emp.) 20.2% Mid-Market(51-1000 emp.) 29.8% Enterprise(\> 1000 emp.) 50.0% **Reviewers' Industry** [![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews) Contently Information Technology and Services 13.7% Marketing and Advertising 12.6% Computer Software 8.4% Hospital & Health Care 7.4% Financial Services 7.4% Other 50.5% [![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform")](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) Optimizely Content Marketing Platform Marketing and Advertising 13.4% Information Technology and Services 13.4% Financial Services 12.2% Education Management 4.9% Telecommunications 4.9% Other 51.2% Alternatives **Contently Alternatives** ![Skyword360](https://images.g2crowd.com/uploads/product/hd_favicon/626b73fc91f72d70ea0fb01bb4de137b/skyword360.svg "Skyword360") [ Skyword ](/products/skyword360/reviews) ![Ceros](https://images.g2crowd.com/uploads/product/hd_favicon/8c7dbb4ef93d2cb8697196ac2bd9afce/ceros.svg "Ceros") [ Ceros ](/products/ceros/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Upwork](https://images.g2crowd.com/uploads/product/hd_favicon/2d8486656210fb0dce1d7654623bdd1b/upwork.svg "Upwork") [ Upwork ](/products/upwork/reviews) **Optimizely Content Marketing Platform Alternatives** ![Asana](https://images.g2crowd.com/uploads/product/hd_favicon/1487565345/asana.svg "Asana") [ Asana ](/products/asana/reviews) ![monday AI Work Platform](https://images.g2crowd.com/uploads/product/hd_favicon/0ecee4762e51bfed79001cde447b63a5/monday-com.svg "monday AI Work Platform") [ monday AI Work Platform ](/products/monday-com/reviews) ![Wrike](https://images.g2crowd.com/uploads/product/hd_favicon/e7b3c8ae7b46d6fdecc3c383064c2ca8/wrike.svg "Wrike") [ Wrike ](/products/wrike/reviews) ![Workfront](https://images.g2crowd.com/uploads/product/hd_favicon/5c05c7bf3a334198330c1c9b019bb28c/workfront.svg "Workfront") [ Workfront ](/products/workfront/reviews) ## Contently vs Optimizely Content... FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Optimizely Content... vs Contently? Contently stands out for higher reviewer satisfaction across all key dimensions compared to Optimizely Content.... | [Optimizely Content...](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | [Contently](https://www.g2.com/products/contently/reviews) | | --- | --- | | 4.3/5 (81 reviews) | 4.6/5 (96 reviews) | | Enterprise | Enterprise | | 8.0 | 9.0 | | 8.9 | 9.2 | | Team Collaboration (13 all-time mentions) | User-Friendly (recent reviews) | ### How do the pricing models of Optimizely Content... and Contently compare? Contently is rated higher for value, with a stronger Price/Cost satisfaction score than Optimizely Content.... - **Optimizely Content...:** In recent reviews, several reviewers mention that the platform is expensive, especially for organizations needing many licenses, and note that pricing can be a barrier for smaller teams. - **Contently:** Reviewers acknowledge that Contently is higher in cost, but many describe it as worth the investment due to the quality of content and services provided. - **Switching reasons:** Reviewers switching to Contently cite the value of its freelance network and content quality as key factors. ### What are the best alternatives to Optimizely Content... and Contently? The top 3 alternatives to Optimizely Content... and Contently are Skyword, Asana, and monday AI Work Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Optimizely Content...](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | 4.3/5 (81) | Enterprise | Pricing can be a barrier for smaller teams | Team Collaboration (13 all-time mentions) | | [Contently](https://www.g2.com/products/contently/reviews) | 4.6/5 (96) | Enterprise | Higher cost but considered worth it for quality | User-Friendly (recent reviews) | | [Skyword](https://www.g2.com/products/skyword360/reviews) | 4.3/5 (197) | Mid-Market | โ€” | Content Marketing Services (recent reviews) | | [Asana](https://www.g2.com/products/asana/reviews) | 4.4/5 (13,869) | Small-Business | โ€” | Task Management (recent reviews) | | [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) | 4.7/5 (17,148) | Small-Business | โ€” | Customizable Workflows (recent reviews) | ### Which Work Management features should I prioritize when comparing Optimizely Content... and Contently? Buyers should prioritize Workflow Management, Ease of Use, Collaboration, Customization, and Integration capabilities when comparing Optimizely Content... and Contently. - **Workflow Management:** Optimizely Content... (Workflow Efficiency: 12 all-time mentions); Contently (Automated workflows and editorial calendar highlighted in recent reviews) - **Ease of Use:** Optimizely Content... (Ease of Use: 8.5); Contently (Ease of Use: 9.1) - **Collaboration:** Optimizely Content... (Team Collaboration: 13 all-time mentions); Contently (Collaboration and freelance network highlighted in recent reviews) - **Customization:** Optimizely Content... (Customization: 8 all-time mentions); Contently (Highly customizable workflows noted in recent reviews) - **Integration:** Optimizely Content... (Integration with other Optimizely tools mentioned in recent reviews); Contently (Integration with other platforms requested in recent reviews) ### What are the pros and cons of Optimizely Content... vs Contently? Optimizely Content...'s headline strength is team collaboration, while Contently's is user-friendliness and content quality. - **Optimizely Content... strengths:** Team Collaboration (13 all-time mentions), Workflow Efficiency (12), Task Management (11), Organization (9), Customization (8), Intuitive interface (8), Easy Setup (7), Flexibility (7), Project Management (9), Content Management (7). - **Optimizely Content... trade-offs:** Learning Curve (10 all-time mentions), Not Intuitive (8), Learning Difficulty (6), Pricing can be a barrier for smaller teams, Some features require customization, Notification overload, Occasional platform lags. - **Contently strengths:** User-Friendly (Ease of Use: 9.1), High-quality content creation, Strong freelance network, Automated workflows, Editorial calendar, Customizable workflows, Excellent customer support, Content analytics, Collaboration with writers and editors. - **Contently trade-offs:** Higher cost, Occasional disconnect in briefs with writers, Analytics and navigation can be confusing, Initial setup can be cumbersome, Some limitations in integration and reporting features. ### Is Optimizely Content... or Contently better for small businesses? Asana and monday AI Work Platform are better suited for small businesses, while both Optimizely Content... and Contently primarily serve the Enterprise segment. - **Optimizely Content...:** Largest reviewer segment is Enterprise; reviewers note the platform is powerful but can be expensive and complex for smaller teams. - **Contently:** Largest reviewer segment is Enterprise; reviewers highlight high cost but value the quality and support, with some small teams benefiting from the freelance network. ### Which Work Management platform has better integrations? Optimizely Content... and Contently are at parity for integrations, with both products receiving reviewer requests for improved integration capabilities. - **Optimizely Content...:** Recent reviews mention integration with other Optimizely tools and HubSpot; reviewers appreciate integration but request deeper options. - **Contently:** Recent reviews request more seamless integration with other platforms and improved CMS export functionality. ### How do Optimizely Content... and Contently compare on customer support? Contently scores higher on Quality of Support, with a 0.3-point lead over Optimizely Content.... - **Optimizely Content...:** Quality of Support score: 8.9; reviewers describe support as responsive and helpful, though some mention occasional delays and troubleshooting issues. - **Contently:** Quality of Support score: 9.2; reviewers consistently praise customer support, account management, and the helpfulness of the support team. ### Which is easier to implement, Optimizely Content... or Contently? Contently is easier to implement, with a 1.0-point higher Ease of Setup score than Optimizely Content.... - **Optimizely Content...:** Ease of Setup score: 8.0; reviewers note a learning curve and onboarding challenges, but also mention that setup becomes easier with training and support. - **Contently:** Ease of Setup score: 9.0; reviewers describe the platform as user-friendly and quick to implement, with onboarding and setup processes that are straightforward for most teams. ### Which product has better Workflows? Both Optimizely Content... and Contently are highly rated for Workflows, with each platform offering robust workflow management features. - **Optimizely Content...:** Workflow Efficiency (12 all-time mentions), Customizable workflow templates, and strong collaboration features highlighted in reviews. - **Contently:** Automated workflows and editorial calendar frequently cited in recent reviews, with customizable workflows and reminders supporting high-volume content teams.