Compare Contentful and Wagtail CMS 
Featured Products
At a Glance
Market Segments
Mid-Market (37.9% of reviews)
Small-Business (64.3% of reviews)
Entry-Level Pricing
$0.00
Free
Contentful
Star Rating
(322)4.2 out of 5
Market Segments
Mid-Market (37.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansWagtail CMS
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Learn more about Wagtail CMSContentful vs Wagtail CMS
When assessing the two solutions, reviewers found Wagtail CMS easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Contentful.
- Reviewers felt that Wagtail CMS meets the needs of their business better than Contentful.
- When comparing quality of ongoing product support, reviewers felt that Contentful is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Wagtail CMS over Contentful.
Pricing
Entry-Level Pricing
Wagtail CMS
Free for everyone with no license fees
Free
- Enterprise CMS
- Free to use and modify for any purpose, including both open and closed-source code
- 100% open-source (BSD license)
Free Trial
Contentful
Free Trial is available
Wagtail CMS
No trial information availableRatings
Meets Requirements
8.4
234
8.5
23
Ease of Use
8.4
237
8.5
23
Ease of Setup
8.2
117
8.3
11
Ease of Admin
8.4
107
8.2
14
Quality of Support
8.4
191
7.8
17
Has the product been a good partner in doing business?
8.6
98
8.8
7
Product Direction (% positive)
7.4
222
7.7
20
Features by Category
Content
8.3
147
|
Verified
7.8
17
|
Verified
7.9
145
|
Verified
7.4
17
|
Verified
7.9
132
|
Verified
8.6
14
|
Verified
7.7
114
|
Verified
7.8
12
|
Verified
7.9
100
|
Verified
7.9
15
|
Verified
8.4
90
|
Verified
7.5
14
7.8
132
|
Verified
7.6
17
|
Verified
7.7
137
|
Verified
8.5
16
|
Verified
8.2
133
|
Verified
8.0
17
|
Verified
Design
7.1
64
7.1
11
7.3
67
7.9
11
7.5
80
|
Verified
8.3
10
8.2
124
|
Verified
8.5
14
Platform
7.7
77
7.9
11
|
Verified
7.9
108
|
Verified
8.3
15
|
Verified
8.1
124
|
Verified
7.5
16
|
Verified
8.0
137
|
Verified
8.3
15
|
Verified
8.3
125
|
Verified
8.2
13
8.3
117
|
Verified
8.3
10
8.0
101
|
Verified
7.4
9
|
Verified
8.7
119
|
Verified
8.7
10
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.6
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
6.9
8
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Content Management
8.5
8
Not enough data
8.3
8
Not enough data
7.9
8
Not enough data
Design & Development
8.1
7
Not enough data
7.1
7
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Experience Platforms
8.7
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Functionality
8.8
13
Not enough data
8.8
12
Not enough data
8.5
13
Not enough data
Management
9.2
13
Not enough data
9.2
11
Not enough data
8.3
13
Not enough data
Support
Feature Not Available
Not enough data
9.0
13
Not enough data
8.8
13
Not enough data
Publishing
8.1
60
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
7.5
27
Not enough data
Development
7.9
77
|
Verified
Not enough data
8.6
77
|
Verified
Not enough data
7.5
59
|
Verified
Not enough data
7.7
39
|
Verified
Not enough data
Analytics
7.5
47
|
Verified
Not enough data
7.8
61
|
Verified
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Contentful and Wagtail CMS are categorized as Headless CMS and Web Content Management
Unique Categories
Contentful is categorized as WebOps Platforms, Digital Experience Platforms (DXP), and Personalization
Wagtail CMS is categorized as Enterprise Content Management (ECM)
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wagtail CMS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.1%
Computer Software
11.1%
Non-Profit Organization Management
7.2%
Financial Services
6.2%
Internet
4.9%
Other
58.5%
Information Technology and Services
14.3%
Media Production
7.1%
Computer Software
7.1%
Apparel & Fashion
3.6%
Arts and Crafts
3.6%
Other
64.3%
Discussions
Can you do dynamic input validation on dropdowns?
1 Comment
GH
You can do dynamic validation on anything, but it would require that you wrap the open source contentful field editors with your own javascript validation...Read more
Is Wagtail a good CMS?
1 Comment
JM
Yes! If you look online and see some of the amazing and demanding sites that are using Wagtail that's great validation. Behind the scenes technically it's...Read more
Wagtail CMS has no more discussions with answers
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