Introducing G2.ai, the future of software buying.Try now
Compare Contentful and Payload CMS 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Kontent.ai
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
At a Glance
Market Segments
Mid-Market (37.6% of reviews)
Small-Business (86.2% of reviews)
Entry-Level Pricing
$0.00
Free
Contentful
Star Rating
(319)4.2 out of 5
Market Segments
Mid-Market (37.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansPayload CMS
Star Rating
(59)4.9 out of 5
Market Segments
Small-Business (86.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Contentful excels in its Developer Tools with a score of 8.9, making it a preferred choice for developers looking for robust API capabilities. In contrast, Payload CMS, while also strong, does not emphasize developer tools as much, which may limit flexibility for tech-savvy teams.
- Reviewers mention that Payload CMS shines in Content Authoring with a perfect score of 10.0, highlighting its intuitive interface and rich text editor features. Contentful, with a score of 8.3, is seen as less user-friendly in this area, which could impact content creation efficiency.
- G2 users indicate that Payload CMS offers superior Versioning capabilities, scoring 10.0, which allows for seamless content updates and rollbacks. Contentful's score of 7.8 suggests it may not provide the same level of control over content revisions.
- Users on G2 report that Payload CMS's Approval Process is highly rated at 10.0, making it ideal for teams that require strict content governance. Contentful, with a score of 7.9, may not meet the same standards for organizations needing rigorous approval workflows.
- Reviewers mention that Contentful's API / Integrations score of 8.7 is strong, but Payload CMS outperforms with a perfect score of 10.0, indicating better support for third-party integrations and extensibility, which is crucial for businesses looking to enhance their CMS capabilities.
- Users say that Payload CMS's Customization features are exceptional, scoring 10.0, allowing for tailored solutions that fit specific business needs. Contentful, with a score of 8.2, may not offer the same level of personalization, which could be a drawback for companies seeking unique branding opportunities.
Pricing
Entry-Level Pricing
Payload CMS
Self-Hosted
Free
Get started in one-line: $ npx create-payload-app
- Completely free and open-source
- GraphQL, REST, and Local APIs
- Easily customizable ReactJS Admin
Free Trial
Contentful
Free Trial is available
Payload CMS
Free Trial is available
Ratings
Meets Requirements
8.4
231
9.4
56
Ease of Use
8.4
234
9.0
56
Ease of Setup
8.2
114
9.1
48
Ease of Admin
8.4
107
9.3
47
Quality of Support
8.4
188
9.3
55
Has the product been a good partner in doing business?
8.6
98
9.4
35
Product Direction (% positive)
7.4
219
10.0
55
Features by Category
Content
8.3
147
|
Verified
10.0
7
7.9
145
|
Verified
9.5
7
7.9
132
|
Verified
10.0
7
7.7
114
|
Verified
8.8
7
7.9
100
|
Verified
10.0
7
8.4
90
|
Verified
9.3
7
7.8
132
|
Verified
9.0
7
7.7
137
|
Verified
9.8
7
8.2
133
|
Verified
9.8
7
Design
7.1
64
8.3
6
7.3
67
8.6
7
7.5
80
|
Verified
9.2
6
8.2
124
|
Verified
9.8
7
Platform
7.7
77
9.8
7
7.9
108
|
Verified
9.5
7
8.1
124
|
Verified
9.8
7
8.0
137
|
Verified
9.8
7
8.3
125
|
Verified
9.8
7
8.3
117
|
Verified
9.3
7
8.0
101
|
Verified
8.1
7
8.7
119
|
Verified
10.0
7
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Content Management
8.9
6
Not enough data
8.6
7
Not enough data
7.5
6
Not enough data
Design & Development
8.1
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.8
13
Not enough data
8.8
12
Not enough data
8.5
13
Not enough data
Management
9.2
13
Not enough data
9.2
11
Not enough data
8.3
13
Not enough data
Support
Feature Not Available
Not enough data
9.0
13
Not enough data
8.8
13
Not enough data
Publishing
8.1
60
|
Verified
8.9
25
8.6
66
|
Verified
9.1
35
7.5
27
6.8
12
Development
7.9
77
|
Verified
8.4
43
8.6
77
|
Verified
9.4
42
7.5
59
|
Verified
8.8
29
7.7
39
|
Verified
8.8
26
Analytics
7.5
47
|
Verified
8.6
40
7.8
61
|
Verified
9.2
44
Agentic AI - Headless CMS
Not enough data
Not enough data
Headless Commerce
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Catalog
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multi-Channel Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Contentful and Payload CMS are categorized as Headless CMS and Web Content Management
Unique Categories
Contentful is categorized as WebOps Platforms, Digital Experience Platforms (DXP), and Personalization
Payload CMS is categorized as E-Commerce Platforms
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Payload CMS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.2%
Computer Software
11.2%
Non-Profit Organization Management
7.3%
Financial Services
5.9%
Internet
5.0%
Other
58.4%
Computer Software
32.8%
Information Technology and Services
13.8%
Design
8.6%
Marketing and Advertising
6.9%
Internet
5.2%
Other
32.8%
Discussions
Can you do dynamic input validation on dropdowns?
1 Comment
GH
You can do dynamic validation on anything, but it would require that you wrap the open source contentful field editors with your own javascript validation...Read more
What is Contentful used for?
1 Comment
D
Managing the content of the application in the cloud whether its Mobile App or Website Read more
Payload CMS has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
