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At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Contentful
Star Rating
(317)4.2 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansOptimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Content Management System excels in its Automated Publishing feature, scoring 8.1, which allows for seamless content updates without manual intervention. In contrast, Contentful does not have a score for this feature, indicating a potential gap in automation capabilities.
- Reviewers mention that Contentful shines in Developer Tools, achieving a high score of 8.9, which includes robust APIs and integration options. Optimizely, while decent at 7.6, does not offer the same level of flexibility and developer support, making Contentful a better choice for tech-savvy teams.
- G2 users highlight that Contentful's Multi-CMS Support is a standout feature, scoring 9.0, which allows users to manage multiple content management systems efficiently. Optimizely, with a score of 8.1, does not provide the same level of support for multi-CMS environments, which could be a limitation for larger organizations.
- Users on G2 report that Contentful's API / Integrations feature is highly rated at 8.7, making it easier to connect with other tools and platforms. Optimizely's score of 7.6 suggests that while it offers integrations, it may not be as comprehensive or user-friendly as Contentful's offerings.
- Reviewers mention that Optimizely's Web Content Dedication is impressive, scoring 9.3, which indicates a strong focus on web content management. In comparison, Contentful's score of 7.3 suggests it may not prioritize web content to the same extent, potentially affecting users who need a dedicated CMS experience.
- Users say that Contentful's Internationalization capabilities, scoring 8.4, are superior, making it easier for businesses to manage content across different languages and regions. Optimizely's score of 7.9 indicates it has some international features, but they may not be as robust or user-friendly as those offered by Contentful.
Pricing
Entry-Level Pricing
Optimizely Content Management System
No pricing availableFree Trial
Contentful
Free Trial is available
Optimizely Content Management System
No trial information availableRatings
Meets Requirements
8.4
229
8.2
168
Ease of Use
8.4
232
7.9
170
Ease of Setup
8.2
113
7.3
125
Ease of Admin
8.4
107
7.5
109
Quality of Support
8.4
187
7.8
149
Has the product been a good partner in doing business?
8.6
98
8.1
98
Product Direction (% positive)
7.4
217
7.8
156
Features by Category
Content
8.3
146
|
Verified
8.3
143
|
Verified
7.9
144
|
Verified
8.0
143
|
Verified
7.9
131
|
Verified
8.0
137
|
Verified
7.7
113
|
Verified
7.2
135
|
Verified
7.9
99
|
Verified
7.7
127
|
Verified
8.4
88
|
Verified
7.9
135
|
Verified
7.8
130
|
Verified
7.6
136
|
Verified
7.7
136
|
Verified
6.9
139
|
Verified
8.2
131
|
Verified
7.9
134
|
Verified
Design
7.1
63
6.4
119
|
Verified
7.2
66
7.1
123
|
Verified
7.4
79
|
Verified
7.5
120
|
Verified
8.2
123
|
Verified
7.8
130
|
Verified
Platform
7.7
76
7.2
126
7.9
107
|
Verified
7.7
131
8.1
123
|
Verified
7.8
133
|
Verified
8.0
136
|
Verified
8.0
137
|
Verified
8.3
124
|
Verified
8.2
116
|
Verified
8.3
116
|
Verified
8.2
120
|
Verified
8.0
100
|
Verified
6.9
125
|
Verified
8.7
118
|
Verified
7.7
125
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.3
5
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.3
5
Not enough data
Content Management
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Design & Development
8.3
5
Not enough data
8.7
5
Not enough data
7.3
5
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.9
12
7.3
13
8.9
11
6.3
12
8.5
12
7.2
13
Management
9.3
12
7.6
14
9.3
10
8.3
14
8.3
12
7.7
13
Support
Feature Not Available
7.4
14
9.0
12
7.8
12
8.9
12
7.4
13
Publishing
8.1
60
|
Verified
8.2
14
8.6
66
|
Verified
8.8
14
7.5
27
6.4
14
Development
7.9
77
|
Verified
7.8
15
8.6
77
|
Verified
7.7
14
7.5
59
|
Verified
7.4
14
7.7
39
|
Verified
7.9
15
Analytics
7.5
47
|
Verified
8.2
15
7.8
61
|
Verified
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Contentful and Optimizely Content Management System are categorized as WebOps Platforms, Headless CMS, and Web Content Management
Unique Categories
Contentful is categorized as Digital Experience Platforms (DXP) and Personalization
Optimizely Content Management System has no unique categories
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.3%
Computer Software
11.0%
Non-Profit Organization Management
7.3%
Financial Services
6.0%
Internet
5.0%
Other
58.5%
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Alternatives
Discussions
Can you do dynamic input validation on dropdowns?
1 Comment
GH
You can do dynamic validation on anything, but it would require that you wrap the open source contentful field editors with your own javascript validation...Read more
What is Contentful used for?
1 Comment
D
Managing the content of the application in the cloud whether its Mobile App or Website Read more
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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