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At a Glance
Market Segments
Mid-Market (37.6% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Contentful
Star Rating
(320)4.2 out of 5
Market Segments
Mid-Market (37.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansInsider One
Star Rating
(1,254)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Contentful's flexibility in content modeling is impressive, but Insider's advanced personalization features, such as dynamic content recommendations, are often highlighted as a game-changer for user engagement.
- Reviewers mention that while Contentful offers a robust API for developers, Insider's user-friendly interface and intuitive dashboard make it easier for non-technical users to navigate and utilize effectively.
- G2 users indicate that Contentful's support is reliable, but many reviewers praise Insider's customer service for being exceptionally responsive and knowledgeable, contributing to a higher quality of support rating.
- Users on G2 say that Contentful's setup process can be complex, especially for larger projects, whereas Insider's streamlined onboarding process is frequently noted as a significant advantage for teams looking to get started quickly.
- Reviewers mention that while both platforms cater well to mid-market businesses, Insider's ability to meet specific marketing automation needs has garnered it a larger share of positive reviews in that segment.
- Users report that Contentful's product direction is solid but lacks some of the innovative features that Insider consistently rolls out, leading to a more favorable perception of Insider's commitment to evolving its platform.
Pricing
Entry-Level Pricing
Insider One
No pricing availableFree Trial
Contentful
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.4
231
9.4
1,130
Ease of Use
8.4
234
9.4
1,140
Ease of Setup
8.2
114
9.0
597
Ease of Admin
8.4
107
9.1
308
Quality of Support
8.4
188
9.6
1,129
Has the product been a good partner in doing business?
8.6
98
9.5
309
Product Direction (% positive)
7.4
219
9.8
1,082
Features by Category
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
543
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
546
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
529
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Platform
Not enough data
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Content
8.3
147
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.9
132
|
Verified
Not enough data
7.7
114
|
Verified
Not enough data
7.9
100
|
Verified
Not enough data
8.4
90
|
Verified
Not enough data
7.8
132
|
Verified
Not enough data
7.7
137
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
Design
7.1
64
Not enough data
7.3
67
Not enough data
7.5
80
|
Verified
Not enough data
8.2
124
|
Verified
Not enough data
Platform
7.7
77
Not enough data
7.9
108
|
Verified
Not enough data
8.1
124
|
Verified
Not enough data
8.0
137
|
Verified
Not enough data
8.3
125
|
Verified
Not enough data
8.3
117
|
Verified
Not enough data
8.0
101
|
Verified
Not enough data
8.7
119
|
Verified
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Content Management
8.9
6
Not enough data
8.6
7
Not enough data
7.5
6
Not enough data
Design & Development
8.1
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
580
Not enough data
9.6
597
Not enough data
9.5
544
Templates
Not enough data
9.5
559
Not enough data
9.5
602
Not enough data
9.6
596
Personalization
Not enough data
9.6
586
Not enough data
9.5
574
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
565
Not enough data
9.6
569
Not enough data
9.6
596
Not enough data
9.6
582
Multichannel
Not enough data
9.6
586
Not enough data
9.5
521
Not enough data
9.6
585
Administration
Not enough data
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
576
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
601
Not enough data
9.6
579
Targeting
Not enough data
9.6
593
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Functionality
8.8
13
Not enough data
8.8
12
Not enough data
8.5
13
Not enough data
Management
9.2
13
Not enough data
9.2
11
Not enough data
8.3
13
Not enough data
Support
Feature Not Available
Not enough data
9.0
13
Not enough data
8.8
13
Not enough data
Publishing
8.1
60
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
7.5
27
Not enough data
Development
7.9
77
|
Verified
Not enough data
8.6
77
|
Verified
Not enough data
7.5
59
|
Verified
Not enough data
7.7
39
|
Verified
Not enough data
Analytics
7.5
47
|
Verified
Not enough data
7.8
61
|
Verified
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Platform Basics
Not enough data
9.5
653
|
Verified
Not enough data
9.5
653
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Analysis
Not enough data
9.3
622
Not enough data
9.4
692
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
696
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
568
|
Verified
Not enough data
9.6
656
|
Verified
Engagement
Not enough data
9.6
624
Platform
Not enough data
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Categories
Categories
Shared Categories
Contentful and Insider One are categorized as Personalization
Unique Categories
Contentful is categorized as WebOps Platforms, Digital Experience Platforms (DXP), Headless CMS, and Web Content Management
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.2%
Computer Software
11.2%
Non-Profit Organization Management
7.3%
Financial Services
5.9%
Internet
5.0%
Other
58.4%
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.2%
Alternatives
Discussions
Can you do dynamic input validation on dropdowns?
1 Comment
GH
You can do dynamic validation on anything, but it would require that you wrap the open source contentful field editors with your own javascript validation...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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