Link copied to clipboard # Contentful vs CrafterCMS Comparison - What are their main differences? Share [ Export ](/compare/contentful/craftercms/export.csv) ContentfulCrafterCMS[+ Add Product](#) Reviews **Contentful** [ 4.3/5(399) ](https://www.g2.com/products/contentful/reviews#reviews) **CrafterCMS** [ 4.5/5(18) ](https://www.g2.com/products/craftercms/reviews#reviews) Pricing **Contentful** Free Trial **$0.00** · Free **CrafterCMS** Free Trial **Free** · CrafterCMS Community **Pricing Insights** from reviews Time to Implement **Contentful** 4 months Based on 5 responses **CrafterCMS** Not enough reviews yet Return on Investment **Contentful** 15 months Based on 17 responses **CrafterCMS** Not enough reviews yet Perceived Cost **Contentful** $$$$$ **CrafterCMS** Not enough reviews yet Average Discount **Contentful** 33% **CrafterCMS** Not enough reviews yet ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") ![CrafterCMS](https://images.g2crowd.com/uploads/product/hd_favicon/d0954edb5f2eac1b157522bf30a0b12a/craftercms.svg "CrafterCMS") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Contentful** [ Ease of Use (14) ](https://www.g2.com/products/contentful/reviews?filters%5Bsentiment_snippet%5D=1114249&qs=pros-and-cons#reviews)[ Content Management (10) ](https://www.g2.com/products/contentful/reviews?filters%5Bsentiment_snippet%5D=1114419&qs=pros-and-cons#reviews)[ Expensive (6) ](https://www.g2.com/products/contentful/reviews?filters%5Bsentiment_snippet%5D=1115837&qs=pros-and-cons#reviews)[ Complexity (5) ](https://www.g2.com/products/contentful/reviews?filters%5Bsentiment_snippet%5D=1116863&qs=pros-and-cons#reviews) **CrafterCMS** Not enough data Integrations **Contentful** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-backup.jpg "Product Avatar Image") Azure Backup ](https://www.g2.com/products/azure-backup/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2bc8307e6f552c01d67f38c5df358ca7/harness-platform.jpg "Product Avatar Image") Harness Platform ](https://www.g2.com/products/harness-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ View all ](https://www.g2.com/products/contentful/integrations) **CrafterCMS** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98d4e0320aa8550aeeda473f45903fd3/angular.jpg "Product Avatar Image") Angular ](https://www.g2.com/products/angular/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b516c0f4f311018fb53607a19f6a58a4/aws-and-cloud-services.jpg "Product Avatar Image") AWS and Cloud Services ](https://www.g2.com/products/aws-and-cloud-services/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd674051aa4dc7d0dfc8b7737b799e0b/aws-bedrock.jpg "Product Avatar Image") AWS Bedrock ](https://www.g2.com/products/aws-bedrock/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_de653647c7e398bb91d314c21ee743ea/aws-codepipeline-for-ci-cd-automation.jpg "Product Avatar Image") AWS CodePipeline for CI/CD... ](https://www.g2.com/products/aws-codepipeline-for-ci-cd-automation/reviews)[ View all ](https://www.g2.com/products/craftercms/integrations) Screenshots **Contentful** ![Contentful screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139432/355673-Contentful-product-screenshot-_-Content-Entry_-nested-entries--89079b-original-1590788436-min.png) **CrafterCMS** ![CrafterCMS screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/126534/Screen-Shot-2020-01-24-at-9.11.06-AM.png) Ratings Meets Requirements **Contentful** 8.4 8.4239 **CrafterCMS** 9.2 9.211 Ease of Use **Contentful** 8.4 8.4307 **CrafterCMS** 8.5 8.511 Ease of Setup **Contentful** 8.3 8.3123 **CrafterCMS** 8.3 8.310 Ease of Admin **Contentful** 8.5 8.5111 **CrafterCMS** 8.0 8.010 Quality of Support **Contentful** 8.5 8.5256 **CrafterCMS** 9.5 9.511 Has the product been a good partner in doing business? **Contentful** 8.7 8.7102 **CrafterCMS** 9.5 9.510 Product Direction (% positive) **Contentful** 7.4 7.4227 **CrafterCMS** 10.0 10.011 Features Web Content Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);) 8.1 225 9.2 10 Content Content Authoring 8.1 187 | Verified 9.1(won by 1.0) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Text Editor 7.9 151 | Verified 9.1(won by 1.2) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Versioning 7.9 137 | Verified 9.6(won by 1.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Plug-ins/Widgets/Apps 7.8 121 | Verified 9.0(won by 1.2) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Approval Process 7.9 106 | Verified 8.5(won by 0.6) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Content Scheduling 8.4 94 | Verified 9.2(won by 0.8) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Asset Management 7.9 137 | Verified 8.1(won by 0.2) 9 Internal Search 7.8 141 | Verified 9.4(won by 1.6) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Content Repository 8.4 149 | Verified 9.1(won by 0.7) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) SEO Management Not enough data Not enough data eCommerce Management Not enough data Not enough data Forms Management Not enough data Not enough data Campaign Management Not enough data Not enough data Media Management Not enough data Not enough data Drag & Drop Editor Not enough data Not enough data Audio Editor Not enough data Not enough data Design Breadth of Pre-Built Templates 7.2 66 8.9(won by 1.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile 7.3 70 9.3(won by 2.0) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Branding/Themes 7.5 82 | Verified 9.2(won by 1.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 8.2 133 | Verified 9.8(won by 1.6) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Platform User Community 7.8 79 8.8(won by 1.0) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) SEO 8.0 111 | Verified 9.7(won by 1.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Flexible Navigation Structures 8.1 128 | Verified 9.5(won by 1.4) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.0 144 | Verified 9.6(won by 1.6) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 8.5 147 | Verified 9.7(won by 1.2) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.4 122 | Verified 9.3(won by 0.9) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards and Reports 8.0(won by 0.1) 103 | Verified 7.9 7 API 8.9 148 | Verified 9.7(won by 0.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Web Content Management Cross-system Integration 8.9(won by default) 12 Not enough data Natural Language Interaction 8.7(won by default) 5 Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Collaboration Tools 10.0(won by default) 5 Not enough data Content Delivery 10.0(won by default) 16 Not enough data AI/Machine Learning Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Image Editing Not enough data Not enough data Website Publishing Options Not enough data Not enough data Chatbot Not enough data Not enough data Content Publishing Options Not enough data Not enough data Text Editing Not enough data Not enough data Access Control Not enough data Not enough data Website Accessibility Tools Not enough data Not enough data Content Personalization Not enough data Not enough data Configurable Workflow Not enough data Not enough data Generative AI Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Video Editing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Testing Not enough data Not enough data Activity Monitoring Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Digital Experience Platforms (DXP)[Hide 45 FeaturesShow 45 Features](javascript:void(0);) 8.1 32 9.2 8 Analytics Web Analytics 7.9 7 9.7(won by 1.8) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Tracking 7.1 7 9.3(won by 2.2) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Reports & Dashboards 7.1 8 8.3(won by 1.2) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Insights 7.6(won by default) 7 Not enough data Personalization 8.5(won by default) 9 Not enough data Marketing Automation 7.4(won by default) 7 Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Content Management Customizable Templated Workflows 8.5 8 9.0(won by 0.5) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Asset Management 8.5 9 8.8(won by 0.3) 7 Portals and Sites 9.1 9 9.7(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Content Management 10.0(won by default) 9 Not enough data SEO Management Not enough data Not enough data Campaign Management Not enough data Not enough data Metadata Management Not enough data Not enough data Calendar Management Not enough data Not enough data Audio File Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Brand Management Not enough data Not enough data Document Management Not enough data Not enough data Template Management Not enough data Not enough data Design & Development No-Code App Development 8.0 9 9.3(won by 1.3) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Low-Code App Development 7.9 8 9.3(won by 1.4) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Self-Service Capabilities 8.1(won by default) 7 Feature Not Available Agentic AI - Digital Experience Platforms Autonomous Task Execution 8.7(won by default) 5 Not enough data Cross-system Integration 8.3(won by default) 7 Not enough data Adaptive Learning 9.0(won by default) 5 Not enough data Proactive Assistance 6.7(won by default) 5 Not enough data Decision Making 8.0(won by default) 5 Not enough data Third-Party Integration Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data API Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Customizable Templates Not enough data Not enough data Customizable Forms Not enough data Not enough data Alerts/Notifications Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Headless CMS[Hide 95 FeaturesShow 95 Features](javascript:void(0);) 8.8 136 9.3 8 Publishing Automated Publishing 8.1 62 | Verified 10.0(won by 1.9) 6 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-language 8.7(won by default) 71 | Verified Not enough data AR/VR Capability 7.6(won by default) 28 Not enough data Development Image Management 8.0 80 | Verified 8.8(won by 0.8) 7 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reuseable Content 9.0 101 | Verified 9.7(won by 0.7) 6 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Unlimited Environments 7.5 61 | Verified 9.7(won by 2.2) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Form Builder 7.8 40 | Verified 9.2(won by 1.4) 6 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Content Management 10.0(won by default) 9 Not enough data Multi-Channel Management 10.0(won by default) 5 Not enough data Web Forms Not enough data Not enough data Customizable Forms Not enough data Not enough data User Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Compliance Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Website Management Not enough data Not enough data Document Management Not enough data Not enough data SEO Management Not enough data Not enough data Integrated Development Environment Not enough data Not enough data File Management Not enough data Not enough data Analytics Personalization 7.5 48 | Verified 8.6(won by 1.1) 7 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Content Performance 7.9(won by default) 63 | Verified Feature Not Available Interactive Content Not enough data Not enough data Agentic AI - Headless CMS Cross-system Integration 8.9(won by default) 9 Not enough data Third-Party Integrations 8.0(won by default) 10 Not enough data Additional Functionality API 10.0(won by default) 16 Not enough data Content Library 10.0(won by default) 5 Not enough data De-Coupled Front & Back Ends 10.0(won by default) 16 Not enough data Multi-Channel Distribution 10.0(won by default) 7 Not enough data Content Delivery 10.0(won by default) 24 Not enough data A/B Testing Not enough data Not enough data Full Text Search Not enough data Not enough data Two-Factor Authentication Not enough data Not enough data SDKs Not enough data Not enough data Content Publishing Options Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Image Editing Not enough data Not enough data Mobile Access Not enough data Not enough data Reporting/Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Collaboration Tools Not enough data Not enough data Activity Dashboard Not enough data Not enough data Generative AI Not enough data Not enough data Customizable Templates Not enough data Not enough data Text Editing Not enough data Not enough data Drag & Drop Not enough data Not enough data Rich Text Editor Not enough data Not enough data Scheduling Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Configurable Workflow Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Preview Functionality Not enough data Not enough data For Marketers Not enough data Not enough data Version Control Not enough data Not enough data Approval Process Control Not enough data Not enough data Filtering Not enough data Not enough data For Developers Not enough data Not enough data Website Analytics Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Historical Reporting Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Email Marketing Not enough data Not enough data Loyalty Program Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web/Mobile App Development Not enough data Not enough data Product Catalog Not enough data Not enough data Inventory Optimization Not enough data Not enough data Multi-Location Not enough data Not enough data Data Synchronization Not enough data Not enough data Inventory Tracking Not enough data Not enough data Customer Database Not enough data Not enough data Activity Tracking Not enough data Not enough data Multi-Currency Not enough data Not enough data Shopping Cart Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customer Accounts Not enough data Not enough data Conversion Tracking Not enough data Not enough data CRM Not enough data Not enough data Search/Filter Not enough data Not enough data Barcode/Ticket Scanning Not enough data Not enough data SSL Security Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Secure Login Not enough data Not enough data Document Review Not enough data Not enough data Customizable Branding Not enough data Not enough data Secure Data Storage Not enough data Not enough data Document Storage Not enough data Not enough data Mobile Capture Not enough data Not enough data Offline Access Not enough data Not enough data Templates Not enough data Not enough data File Sharing Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data WebOps Platforms[Hide 9 FeaturesShow 9 Features](javascript:void(0);) 8.8 14 Not enough data Functionality Developer Tools 8.8(won by default) 13 Not enough data Automation 8.8(won by default) 12 Not enough data Website Staging 8.5(won by default) 13 Not enough data Management Web Content Dedication 9.2(won by default) 13 Not enough data Website Hosting 9.2(won by default) 11 Not enough data Role-Based Permissions 8.3(won by default) 13 Not enough data Support Multi-CMS Support 9.0(won by default) 13 Not enough data Compliance 8.8(won by default) 13 Not enough data CMS Variety Feature Not Available Not enough data Show 3 feature categories with incomplete data Video[Hide 58 FeaturesShow 58 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Metadata Management Not enough data Not enough data Version Control Not enough data Not enough data Collaboration Tools Not enough data Not enough data Rapid Creation Not enough data Not enough data Video Tagging Not enough data Not enough data Social Promotion Not enough data Not enough data Filtering Not enough data Not enough data Commenting/Notes Not enough data Not enough data Privacy Options Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Mobile Screen Support Not enough data Not enough data Video Editing Not enough data Not enough data Live Streaming Not enough data Not enough data Inside the Video Search Not enough data Not enough data Brand Overlay Not enough data Not enough data Customizable Branding Not enough data Not enough data Presentation Streaming Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Multimedia Support Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Video Creation Not enough data Not enough data Content Library Not enough data Not enough data Screen Recording Not enough data Not enough data Closed Captions Not enough data Not enough data Image Library Not enough data Not enough data Website Analytics Not enough data Not enough data Video Archiving Not enough data Not enough data Video Support Not enough data Not enough data Customizable Templates Not enough data Not enough data Visual Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Workflow Management Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Engagement Tracking Not enough data Not enough data Multiple Format Support Not enough data Not enough data Labeling Not enough data Not enough data Social Media Integration Not enough data Not enough data API Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Template Management Not enough data Not enough data Social Sharing Not enough data Not enough data Communication Management Not enough data Not enough data Tagging Not enough data Not enough data Search/Filter Not enough data Not enough data Generative AI Not enough data Not enough data SSL Security Not enough data Not enough data Video Streaming Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Management Not enough data Not enough data AI Copilot Not enough data Not enough data Video Looping Not enough data Not enough data Video Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Bulk Uploading Not enough data Not enough data OTT Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data Not enough data Content Type Video Streaming Not enough data Not enough data Audio-Only Streaming Not enough data Not enough data CDN Type Built-In Content Delivery Network (CDN) Not enough data Not enough data Content Delivery Network (CDN) Integrations Not enough data Not enough data Monetization Subscription Video-On-Demand (SVOD) Not enough data Not enough data Advertising Video-On-Demand (AVOD) Not enough data Not enough data Transactional Video-On-Demand (TVOD) Not enough data Not enough data Content Delivery Multi-Device Delivery Not enough data Not enough data Multilanguage Support Not enough data Not enough data Website Hosting Not enough data Not enough data Application Development Not enough data Not enough data Generative AI AI Image-to-Text Not enough data Not enough data AI Text-to-Video Not enough data Not enough data AI Text-to-Music Not enough data Not enough data AI Text-to-3D Not enough data Not enough data Agentic AI - OTT Platforms Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Personalization Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Audience Segmentation Not enough data Not enough data Adaptive Content Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data User Insights Reviewers' Company Size [![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful")](https://www.g2.com/products/contentful/reviews) Contentful Small-Business(50 or fewer emp.) 31.9% Mid-Market(51-1000 emp.) 35.6% Enterprise(\> 1000 emp.) 32.5% [![CrafterCMS](https://images.g2crowd.com/uploads/product/hd_favicon/d0954edb5f2eac1b157522bf30a0b12a/craftercms.svg "CrafterCMS")](https://www.g2.com/products/craftercms/reviews) CrafterCMS Small-Business(50 or fewer emp.) 29.4% Mid-Market(51-1000 emp.) 29.4% Enterprise(\> 1000 emp.) 41.2% Small-Business (50 or fewer emp.) 31.9% 29.4% Mid-Market (51-1000 emp.) 35.6% 29.4% Enterprise (\> 1000 emp.) 32.5% 41.2% Reviewers' Industry [![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful")](https://www.g2.com/products/contentful/reviews) Contentful Information Technology and Services 11.4% Computer Software 10.6% Non-Profit Organization Management 6.1% Financial Services 5.6% Internet 4.0% Other 62.3% [![CrafterCMS](https://images.g2crowd.com/uploads/product/hd_favicon/d0954edb5f2eac1b157522bf30a0b12a/craftercms.svg "CrafterCMS")](https://www.g2.com/products/craftercms/reviews) CrafterCMS Information Technology and Services 11.8% Higher Education 11.8% Financial Services 11.8% Telecommunications 5.9% Sports 5.9% Other 52.9% FAQs ## Contentful vs CrafterCMS FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Contentful vs CrafterCMS? CrafterCMS stands out for higher reviewer satisfaction on support and requirements fit, while Contentful is more widely adopted and praised for ease of use. | [Contentful](https://www.g2.com/products/contentful/reviews) | [CrafterCMS](https://www.g2.com/products/craftercms/reviews) | | --- | --- | | 4.3/5 (327 reviews) | 4.5/5 (18 reviews) | | — | — | | 8.2 | 8.3 | | 8.5 | 9.5 | | Ease of Use (14 all-time mentions) | Meets Requirements (score: 9.2) | ### How do the pricing models of Contentful and CrafterCMS compare? CrafterCMS is rated higher for value, with a superior Price/Cost satisfaction score compared to Contentful. - **Contentful:** In recent reviews, several reviewers mention that Contentful's pricing can become expensive as usage scales, especially for small teams or content-heavy projects. - **CrafterCMS:** Reviewers do not cite cost as a concern and rate CrafterCMS higher on value satisfaction. ### What are the best alternatives to Contentful and CrafterCMS? The top three alternatives to Contentful and CrafterCMS are Umbraco, Sanity, and Storyblok. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Contentful](https://www.g2.com/products/contentful/reviews) | 4.3/5 (327 reviews) | — | Pricing can become expensive as usage scales | Ease of Use (14 all-time mentions) | | [CrafterCMS](https://www.g2.com/products/craftercms/reviews) | 4.5/5 (18 reviews) | — | Reviewers do not cite cost as a concern | Meets Requirements (score: 9.2) | | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5 (1011 reviews) | Small-Business | — | — | | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5 (926 reviews) | Small-Business | — | — | | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5 (592 reviews) | Small-Business | — | — | ### Which Digital Experience Platforms (DXP) features should I prioritize when comparing Contentful and CrafterCMS? Buyers comparing Contentful and CrafterCMS should prioritize API capabilities, content modeling, integrations, support quality, and scalability. - **API:** Contentful is frequently praised for its API-first approach (8 all-time mentions for Features), while CrafterCMS is noted for built-in API support and GraphQL out of the box. - **Content Modeling:** Contentful receives 5 all-time mentions for content modeling flexibility; CrafterCMS reviewers highlight ease of creating content types and embedding content. - **Integrations:** Contentful has 7 all-time mentions for integrations; CrafterCMS reviewers cite integration with external systems and AWS features. - **Support Quality:** CrafterCMS scores 9.5 for Quality of Support, Contentful scores 8.5. - **Scalability:** Contentful has 6 all-time mentions for scalability; CrafterCMS reviewers describe managing global brands and large content volumes. ### What are the pros and cons of Contentful vs CrafterCMS? Contentful's headline strength is ease of use and flexibility, while CrafterCMS excels in support quality and requirements fit. - **Contentful strengths:** Ease of Use (14 all-time mentions), Content Management (10), Integrations (7), Scalability (6), Flexibility (5), Customization (5). - **Contentful trade-offs:** Expensive (6 all-time mentions), Complexity (5), Learning Curve (5), Limited Features (5). - **CrafterCMS strengths:** High Quality of Support (score: 9.5), Meets Requirements (score: 9.2), praised for API support, content modeling, and integration capabilities. - **CrafterCMS trade-offs:** Reviewers note challenges with Git-based repository management and configuration complexity in some environments. ### Is Contentful or CrafterCMS better for small businesses? Sanity, Umbraco, and Storyblok are the top alternatives for small businesses, but between Contentful and CrafterCMS, both are used by small-business reviewers with positive sentiment. - **Contentful:** Small-business reviewers highlight ease of use and flexibility, but note that pricing can be a concern as usage grows. - **CrafterCMS:** Small-business reviewers praise support quality and the ability to manage complex content needs, with no major pricing concerns cited. ### Which Digital Experience Platforms (DXP) platform has better integrations? Contentful is favored for integrations, with more reviewer-cited integration mentions than CrafterCMS. - **Contentful:** Integrations are cited in 7 all-time reviews, with recent reviewers highlighting ease of connecting to other tools and systems. - **CrafterCMS:** Integrations with Groovy and AWS features are mentioned in recent reviews, but with fewer total mentions. ### How do Contentful and CrafterCMS compare on customer support? CrafterCMS is rated materially higher than Contentful for Quality of Support, with a 1.0-point advantage (9.5 vs 8.5). - **Contentful:** Reviewers describe support as responsive and collaborative, with several noting helpful professional services and customer success teams. - **CrafterCMS:** Reviewers consistently praise CrafterCMS for superb, prompt, and helpful support, with multiple mentions of the support team going above and beyond. ### Which is easier to implement, Contentful or CrafterCMS? CrafterCMS and Contentful score within a tenth of a point on Ease of Setup (8.3 vs 8.2), indicating near parity. - **Contentful:** Reviewers frequently describe setup as intuitive and straightforward, though some note a learning curve for non-technical users. - **CrafterCMS:** Reviewers highlight easy onboarding and installation, with some noting configuration complexity in advanced scenarios. ### Which product has better API? Contentful is more frequently praised for its API, with reviewers highlighting its API-first approach and robust developer experience. - **Contentful:** Features (8 all-time mentions), Integrations (7), and API-first delivery are cited as key strengths in recent reviews. - **CrafterCMS:** Reviewers note built-in API support, REST and GraphQL capabilities, and ease of adding new API endpoints, but with fewer total mentions than Contentful. 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