Compare Constant Contact and WhatCounts 
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Mid-Market (64.3% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
No pricing available
Constant Contact
Star Rating
(7,261)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansWhatCounts
Star Rating
(14)3.4 out of 5
Market Segments
Mid-Market (64.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about WhatCountsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in user satisfaction, with many praising its ease of use and the variety of templates available. Users appreciate how these templates simplify the management of email campaigns, making it a great choice for small businesses looking for an all-in-one marketing tool.
- According to verified reviews, WhatCounts offers a solid feature set, particularly with its Lifecycle Marketing and drag-and-drop template editor. Users find it easy to create segments and set up automated campaigns, which can be beneficial for mid-market companies.
- Reviewers mention that Constant Contact's implementation process is notably quick and intuitive, with many users highlighting the straightforward onboarding wizard that helps them get started without hassle.
- Users say that while WhatCounts has a decent feature set, it struggles with overall user satisfaction compared to Constant Contact. The lower ratings in areas like quality of support indicate that users may face challenges when seeking assistance.
- G2 reviewers highlight that Constant Contact's strong email deliverability rates contribute to its high satisfaction scores, with users noting that their campaigns reach their intended audience effectively, which is crucial for successful marketing efforts.
- According to recent feedback, WhatCounts users appreciate the guidance provided for its SMS service, but they also express a desire for more comprehensive support and resources, indicating that there may be room for improvement in user experience and customer service.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
WhatCounts
No pricing availableFree Trial
Constant Contact
Free Trial is available
WhatCounts
No trial information availableRatings
Meets Requirements
8.4
6,274
7.8
12
Ease of Use
8.5
6,312
6.7
12
Ease of Setup
8.6
3,480
8.3
5
Ease of Admin
8.6
3,024
8.7
5
Quality of Support
8.3
5,139
7.7
11
Has the product been a good partner in doing business?
8.6
2,899
8.3
5
Product Direction (% positive)
7.1
6,173
3.2
12
Features by Category
Email Marketing
8.6
4913
|
Verified
6.2
7
|
Verified
8.5
5022
|
Verified
7.6
7
|
Verified
8.9
4733
|
Verified
8.5
8
|
Verified
8.3
4990
|
Verified
7.5
8
|
Verified
8.9
4979
|
Verified
7.5
8
|
Verified
8.5
4845
|
Verified
8.3
7
|
Verified
8.3
3935
|
Verified
8.3
5
|
Verified
8.4
1779
|
Verified
Not enough data
7.9
1610
|
Verified
Feature Not Available
Reporting & Analytics
7.9
2385
|
Verified
8.8
8
|
Verified
8.4
4571
|
Verified
8.1
7
|
Verified
Generative AI
7.1
520
Not enough data
7.0
519
Not enough data
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1936
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1526
|
Verified
Not enough data
7.2
1290
|
Verified
Not enough data
Diagnosis
7.9
768
Not enough data
8.1
762
Not enough data
8.5
942
Not enough data
8.4
851
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1072
Not enough data
Feature Not Available
Not enough data
8.5
920
Not enough data
Reporting
8.8
1057
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
830
Not enough data
Agentic AI - Email Deliverability
6.4
117
Not enough data
6.2
116
Not enough data
6.3
113
Not enough data
6.5
114
Not enough data
6.4
114
Not enough data
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1055
|
Verified
Not enough data
7.2
916
|
Verified
Not enough data
7.9
969
|
Verified
Not enough data
8.3
592
Not enough data
Edit
8.2
949
|
Verified
Not enough data
8.4
1037
|
Verified
Not enough data
7.9
838
|
Verified
Not enough data
Logistics
8.6
1021
|
Verified
Not enough data
7.7
878
|
Verified
Not enough data
7.9
810
|
Verified
Not enough data
8.8
597
Not enough data
Generative AI
7.3
158
Not enough data
7.3
154
Not enough data
Agentic AI - Email Template Builder
6.9
94
Not enough data
6.8
93
Not enough data
Marketing and Communications
8.2
597
Not enough data
8.1
623
Not enough data
7.9
559
Not enough data
8.7
757
Not enough data
8.9
770
Not enough data
Attendee Engagement
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Not enough data
Registration
8.1
614
Not enough data
8.1
602
Not enough data
7.7
490
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Not enough data
Text Messaging
8.6
75
Not enough data
7.8
64
Not enough data
8.4
68
Not enough data
8.4
70
Not enough data
8.4
67
Not enough data
8.1
67
Not enough data
8.5
74
Not enough data
7.8
64
Feature Not Available
SMS Platform
8.7
75
Not enough data
8.8
69
Not enough data
7.7
66
Not enough data
6.7
62
Feature Not Available
7.2
62
Feature Not Available
7.4
63
Not enough data
Agentic AI - SMS Marketing
6.4
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
Content & Collaboration
8.8(won by default)
178
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Not enough data
Social Management
8.6(won by default)
200
Not enough data
8.8(won by default)
202
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
195
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
185
Not enough data
8.4(won by default)
148
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Not enough data
Social Functionality
8.8
301
Not enough data
Campaign Management
9.0
307
Not enough data
8.9
289
Not enough data
8.9
287
Not enough data
8.4
247
Not enough data
8.6
251
Not enough data
8.9
254
Not enough data
9.0
241
Not enough data
8.4
222
Not enough data
8.4
233
Not enough data
8.7
257
Not enough data
8.3
244
Not enough data
8.0
211
Not enough data
8.3
224
Not enough data
Targeting
8.8
270
Not enough data
8.7
252
Not enough data
8.2
222
Not enough data
8.5
224
Not enough data
Platform
8.2
231
Not enough data
8.5
265
Not enough data
8.7
274
Not enough data
9.0
303
Not enough data
8.5
243
Not enough data
8.6
296
Not enough data
8.7
257
Not enough data
8.4
228
Not enough data
8.7
277
Not enough data
Survey Management
8.3
264
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and WhatCounts are categorized as SMS Marketing, Email Deliverability, and Email Marketing
Unique Categories
Constant Contact is categorized as Event Marketing, Email Template Builder, AI Writing Assistant, Website Builder, Social Media Advertising, Social Media Management, and Survey
WhatCounts is categorized as Personalization
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatCounts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.1%
Newspapers
21.4%
Media Production
21.4%
Wireless
7.1%
Utilities
7.1%
Marketing and Advertising
7.1%
Other
35.7%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
WhatCounts has no discussions with answers
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