Compare Constant Contact and Klaviyo
Featured Products
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Small-Business (82.2% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
No pricing available
Constant Contact
Star Rating
(7,388)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Klaviyo
Star Rating
(1,348)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in email deliverability, boasting a significantly higher score than Klaviyo. Users appreciate the platform's ability to reach their audience effectively, with one reviewer noting the ease of managing email campaigns through its user-friendly templates.
- Users say that Constant Contact's email template builder is a standout feature, receiving high praise for its creativity and ease of use. Many find that the pre-designed templates simplify the campaign creation process, making it particularly appealing for small businesses looking for an all-in-one marketing tool.
- Reviewers mention that Klaviyo shines in SMS marketing, where it outperforms Constant Contact. Users value the integration of email and SMS under one platform, which allows for seamless management of marketing campaigns without needing specialized knowledge, making it a great choice for teams with diverse skill sets.
- According to verified reviews, Klaviyo's overall user satisfaction is reflected in its higher star rating compared to Constant Contact. Users highlight its functionality and design, with one noting that it provides proactive solutions, enhancing the overall marketing experience.
- G2 reviewers indicate that while both platforms are user-friendly, Klaviyo edges out slightly in ease of administration. Users appreciate its intuitive interface, which allows for efficient management of marketing efforts, although Constant Contact is also recognized for its straightforward setup process.
- Users report that Constant Contact's support quality is commendable, with many finding the assistance helpful and responsive. However, Klaviyo also receives positive feedback for its support, particularly in addressing user needs before they become issues, showcasing a proactive approach to customer service.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Klaviyo
No pricing availableFree Trial
Constant Contact
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.4
6,364
9.0
984
Ease of Use
8.5
6,404
8.6
993
Ease of Setup
8.6
3,563
8.5
641
Ease of Admin
8.6
3,115
8.9
522
Quality of Support
8.3
5,210
8.4
936
Has the product been a good partner in doing business?
8.6
2,988
8.9
526
Product Direction (% positive)
7.1
6,252
8.9
932
Features by Category
Email Marketing
8.6
4935
|
Verified
Not enough data
8.5
5065
|
Verified
Not enough data
8.9
4746
|
Verified
Not enough data
8.3
5031
|
Verified
Not enough data
8.9
5028
|
Verified
Not enough data
8.5
4862
|
Verified
Not enough data
8.3
3945
|
Verified
Not enough data
8.4
1785
|
Verified
Not enough data
7.9
1610
|
Verified
Not enough data
Reporting & Analytics
7.9
2389
|
Verified
Not enough data
8.4
4596
|
Verified
Not enough data
Generative AI
7.1
522
Not enough data
7.0
519
Not enough data
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1938
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1524
|
Verified
Not enough data
7.2
1290
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
569
|
Verified
Not enough data
9.3
558
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
9.0
494
|
Verified
Online Marketing
Not enough data
7.9
382
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Lead Management
Not enough data
8.5
356
Not enough data
8.4
273
Not enough data
9.0
521
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Campaign Management
Not enough data
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Reporting & Analytics
Not enough data
8.5
495
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
429
|
Verified
Not enough data
8.4
443
|
Verified
Not enough data
7.6
200
Platform
Not enough data
8.5
337
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
325
|
Verified
Not enough data
8.0
161
Agentic AI - Marketing Automation
Not enough data
6.8
27
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.9
26
Not enough data
7.3
25
Integration
Not enough data
8.5
324
|
Verified
Not enough data
8.6
323
|
Verified
Not enough data
8.5
271
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.9
768
8.2
29
8.1
763
8.6
30
8.5
948
8.4
33
8.4
851
8.5
31
Tracking
Feature Not Available
8.3
28
Feature Not Available
7.9
28
8.8
1088
9.0
35
Feature Not Available
8.7
31
8.5
924
8.6
28
Reporting
8.8
1068
9.1
33
Feature Not Available
8.7
29
Feature Not Available
8.7
29
8.0
829
8.4
27
Agentic AI - Email Deliverability
6.4
117
8.2
14
6.2
117
8.1
15
6.4
114
8.0
14
6.5
114
7.3
14
6.4
114
8.0
14
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1059
|
Verified
8.6
427
|
Verified
7.2
917
|
Verified
Feature Not Available
7.9
971
|
Verified
8.4
348
|
Verified
8.3
592
8.8
259
Edit
8.2
955
|
Verified
8.4
359
|
Verified
8.4
1046
|
Verified
8.8
422
|
Verified
7.9
843
|
Verified
8.3
334
|
Verified
Logistics
8.6
1030
|
Verified
8.7
428
|
Verified
7.7
877
|
Verified
7.9
340
|
Verified
7.9
811
|
Verified
8.8
402
|
Verified
8.8
603
8.4
198
Generative AI
7.3
158
7.5
66
7.3
154
7.4
52
Agentic AI - Email Template Builder
6.9
94
6.4
19
6.8
93
7.0
19
Marketing and Communications
8.2
598
Not enough data
8.1
625
Not enough data
7.9
559
Not enough data
8.7
760
Not enough data
8.9
774
Not enough data
Attendee Engagement
8.0
619
Not enough data
7.8
551
Not enough data
7.9
560
Not enough data
Registration
8.1
615
Not enough data
8.1
603
Not enough data
7.7
490
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Not enough data
Text Messaging
8.6
73
8.6
151
7.8
64
8.1
101
8.4
68
8.8
133
|
Verified
8.4
70
8.3
115
|
Verified
8.4
67
8.7
126
|
Verified
8.1
67
8.5
107
8.5
74
8.9
135
|
Verified
7.8
64
8.7
55
SMS Platform
8.7
75
8.6
135
|
Verified
8.8
69
8.9
135
|
Verified
7.7
66
Feature Not Available
6.7
62
Feature Not Available
7.2
62
8.3
63
7.4
63
8.8
111
|
Verified
Agentic AI - SMS Marketing
6.4
12
6.8
11
7.5
12
6.7
10
6.8
12
6.8
10
7.4
12
6.7
10
7.1
12
6.8
10
7.2
12
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Content & Collaboration
8.8(won by default)
179
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Not enough data
Social Management
8.6(won by default)
201
Not enough data
8.8(won by default)
204
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
196
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
187
Not enough data
8.4(won by default)
148
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Not enough data
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Not enough data
Social Functionality
8.8
300
Not enough data
Campaign Management
9.0
307
Not enough data
8.9
290
Not enough data
8.9
286
Not enough data
8.4
246
Not enough data
8.6
250
Not enough data
8.9
253
Not enough data
9.0
240
Not enough data
8.4
221
Not enough data
8.4
232
Not enough data
8.7
256
Not enough data
8.3
243
Not enough data
8.0
210
Not enough data
8.3
223
Not enough data
Targeting
8.8
270
Not enough data
8.7
252
Not enough data
8.2
221
Not enough data
8.5
223
Not enough data
Platform
8.2
231
Not enough data
8.5
265
Not enough data
8.7
273
Not enough data
9.0
302
Not enough data
8.5
242
Not enough data
8.6
295
Not enough data
8.7
256
Not enough data
8.4
227
Not enough data
8.7
276
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Survey Management
8.3
265
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
250
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
262
Not enough data
Feature Not Available
Not enough data
8.6
251
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and Klaviyo are categorized as SMS Marketing, Email Template Builder, and Email Deliverability
Unique Categories
Constant Contact is categorized as Event Marketing, AI Writing Assistant, Website Builder, Social Media Advertising, Social Media Management, Email Marketing, and Survey
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.5%
Marketing and Advertising
9.6%
Real Estate
4.4%
Education Management
4.0%
Religious Institutions
3.4%
Other
66.1%
Retail
19.4%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.2%
Other
36.7%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
HS
An efficient, easy-to-employ method of communicating your marketing and/or fundraising messages online.Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
