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Compare Constant Contact and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (70.6% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
No pricing available
Constant Contact
Star Rating
(7,232)4.1 out of 5
Market Segments
Small-Business (70.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansKlaviyo
Star Rating
(1,160)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in email deliverability, with users appreciating its high success rates in reaching inboxes. This is particularly beneficial for businesses looking to maintain strong communication with clients, as highlighted by feedback on the platform's organized interface that simplifies client outreach.
- Users say that Constant Contact's email template builder is highly intuitive, making it easy to create visually appealing emails. Reviewers have noted the ease of setting up templates and tracking emails, which enhances their marketing efforts and allows for a personal touch in communications.
- According to verified reviews, Klaviyo shines in its automation capabilities and rich segmentation options. Users appreciate the platform's ability to create complex workflows and A/B testing, which are particularly effective in team settings, making it a compelling choice for businesses focused on data-driven marketing strategies.
- Reviewers mention that while Klaviyo has a strong focus on customer support, Constant Contact also provides reliable assistance, though it may not be as robust. Users have expressed satisfaction with the support they receive from both platforms, but Klaviyo's evolving features and support have garnered specific praise.
- Users highlight that Constant Contact is particularly well-suited for small businesses, with a significant portion of its user base falling into this category. This focus allows for tailored features that meet the unique needs of smaller enterprises, as reflected in the positive feedback regarding its user-friendly interface.
- G2 reviewers note that Klaviyo's integration capabilities are a strong point, allowing for seamless connections with various marketplaces. This flexibility is a key advantage for businesses looking to streamline their marketing efforts across multiple channels, making it a strong contender for those prioritizing integration.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Klaviyo
No pricing availableFree Trial
Constant Contact
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.4
6,251
9.0
881
Ease of Use
8.5
6,289
8.7
886
Ease of Setup
8.6
3,461
8.5
538
Ease of Admin
8.6
3,014
8.9
485
Quality of Support
8.3
5,117
8.4
840
Has the product been a good partner in doing business?
8.6
2,888
9.0
488
Product Direction (% positive)
7.1
6,150
9.0
830
Features by Category
Email Marketing
8.6
4907
|
Verified
Not enough data
8.5
5008
|
Verified
Not enough data
8.9
4728
|
Verified
Not enough data
8.3
4973
|
Verified
Not enough data
8.9
4967
|
Verified
Not enough data
8.5
4841
|
Verified
Not enough data
8.3
3924
|
Verified
Not enough data
8.4
1773
|
Verified
Not enough data
7.9
1607
|
Verified
Not enough data
Reporting & Analytics
7.9
2383
|
Verified
Not enough data
8.4
4561
|
Verified
Not enough data
Generative AI
7.1
520
Not enough data
7.0
519
Not enough data
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
365
Not enough data
6.8
364
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2730
|
Verified
Not enough data
7.5
1959
|
Verified
Not enough data
7.5
1935
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1526
|
Verified
Not enough data
7.2
1291
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
520
|
Verified
Not enough data
9.2
511
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
457
|
Verified
Online Marketing
Not enough data
7.8
373
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.6
445
Not enough data
8.2
251
Lead Management
Not enough data
8.5
346
Not enough data
8.4
273
Not enough data
9.0
467
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Campaign Management
Not enough data
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Social
Not enough data
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Reporting & Analytics
Not enough data
8.5
467
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Platform
Not enough data
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.9
768
8.2
29
8.1
762
8.4
29
8.5
942
8.2
30
8.4
850
8.4
30
Tracking
Feature Not Available
8.1
27
Feature Not Available
7.9
28
8.8
1070
8.9
31
Feature Not Available
8.5
29
8.5
915
8.5
28
Reporting
8.8
1052
9.1
30
Feature Not Available
8.6
29
Feature Not Available
8.6
29
8.0
830
8.3
28
Agentic AI - Email Deliverability
6.4
115
8.2
15
6.2
115
8.0
16
6.3
112
7.9
15
6.4
113
7.2
15
6.4
113
8.1
15
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1054
|
Verified
8.5
425
|
Verified
7.2
915
|
Verified
Feature Not Available
7.9
968
|
Verified
8.4
348
|
Verified
8.3
591
8.8
256
Edit
8.2
949
|
Verified
8.4
354
|
Verified
8.4
1037
|
Verified
8.8
416
|
Verified
7.9
837
|
Verified
8.3
332
|
Verified
Logistics
8.6
1017
|
Verified
8.7
419
|
Verified
7.7
878
|
Verified
7.9
340
|
Verified
7.9
809
|
Verified
8.8
394
|
Verified
8.8
597
8.4
195
Generative AI
7.3
158
7.5
64
7.3
154
7.4
51
Agentic AI - Email Template Builder
6.9
94
6.4
19
6.8
93
7.0
19
Marketing and Communications
8.2
597
Not enough data
8.1
623
Not enough data
7.9
558
Not enough data
8.7
755
Not enough data
8.9
770
Not enough data
Attendee Engagement
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Not enough data
Registration
8.1
613
Not enough data
8.1
601
Not enough data
7.7
489
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
108
Not enough data
Text Messaging
8.6
75
8.6
139
7.8
64
8.0
100
8.4
68
8.8
133
|
Verified
8.4
70
8.3
116
|
Verified
8.4
67
8.7
125
|
Verified
8.1
67
8.5
107
8.5
74
8.8
130
|
Verified
7.8
64
8.6
53
SMS Platform
8.7
75
8.6
135
|
Verified
8.8
69
8.9
133
|
Verified
7.7
66
Feature Not Available
6.7
62
Feature Not Available
7.2
62
8.2
62
7.4
63
8.8
112
|
Verified
Agentic AI - SMS Marketing
6.4
12
6.8
11
7.5
12
6.7
10
6.8
12
6.8
10
7.4
12
6.7
10
7.1
12
6.8
10
7.2
12
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Content & Collaboration
8.8(won by default)
178
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Not enough data
Social Management
8.6(won by default)
198
Not enough data
8.8(won by default)
200
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
194
Not enough data
8.1(won by default)
182
Not enough data
8.8(won by default)
184
Not enough data
8.4(won by default)
148
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Not enough data
Platform Basics
Not enough data
9.2
14
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Not enough data
Social Functionality
8.8
300
Not enough data
Campaign Management
9.0
306
Not enough data
8.9
289
Not enough data
8.9
286
Not enough data
8.4
247
Not enough data
8.6
251
Not enough data
8.9
255
Not enough data
9.0
241
Not enough data
8.4
223
Not enough data
8.4
233
Not enough data
8.7
257
Not enough data
8.3
244
Not enough data
8.0
211
Not enough data
8.3
224
Not enough data
Targeting
8.8
270
Not enough data
8.7
252
Not enough data
8.2
222
Not enough data
8.5
224
Not enough data
Platform
8.2
231
Not enough data
8.5
264
Not enough data
8.7
274
Not enough data
9.0
303
Not enough data
8.5
243
Not enough data
8.6
296
Not enough data
8.7
257
Not enough data
8.4
228
Not enough data
8.7
277
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Survey Management
8.3
262
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
251
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and Klaviyo are categorized as SMS Marketing, Email Template Builder, and Email Deliverability
Unique Categories
Constant Contact is categorized as Event Marketing, AI Writing Assistant, Website Builder, Social Media Advertising, Social Media Management, Email Marketing, and Survey
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.0%
Retail
19.1%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.0%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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