Compare Constant Contact and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
No pricing available
Constant Contact
Star Rating
(7,379)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansIterable
Star Rating
(827)4.4 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in user-friendliness, with many users appreciating its intuitive interface and the ease of managing email campaigns through its creative templates. This makes it particularly appealing for small businesses looking for straightforward solutions.
- Users say that Iterable stands out for its reliability and stability, with reviewers noting that it avoids the glitches and lag often found in other platforms. This consistency enhances the day-to-day execution of marketing campaigns, making it a solid choice for those who prioritize performance.
- According to verified reviews, Constant Contact's implementation process is praised for being quick and easy, with users highlighting the intuitive onboarding wizard that simplifies the setup. This is a significant advantage for businesses that need to get started without extensive technical knowledge.
- Reviewers mention that Iterable's multi-channel automation capabilities are a major strength, allowing for effective lifecycle marketing campaigns. Users appreciate how this feature promotes customer engagement and drives sales, showcasing Iterable's robust marketing automation tools.
- G2 reviewers highlight that while Constant Contact offers a comprehensive all-in-one marketing tool, it may not meet the specific needs of larger enterprises as effectively as Iterable, which is tailored more towards mid-market companies. This distinction can influence the choice based on business size and requirements.
- Users report that while Constant Contact has a slightly lower quality of support compared to Iterable, it still provides decent assistance. Iterable's customer support team is noted for being responsive and helpful, which can be a crucial factor for businesses that require ongoing support.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Iterable
No pricing availableFree Trial
Constant Contact
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.4
6,356
8.5
646
Ease of Use
8.5
6,396
8.4
659
Ease of Setup
8.6
3,557
7.8
342
Ease of Admin
8.6
3,108
8.4
232
Quality of Support
8.3
5,204
8.8
631
Has the product been a good partner in doing business?
8.6
2,981
9.0
234
Product Direction (% positive)
7.1
6,245
9.0
636
Features by Category
Email Marketing
8.6
4933
|
Verified
Not enough data
8.5
5061
|
Verified
Not enough data
8.9
4745
|
Verified
Not enough data
8.3
5026
|
Verified
Not enough data
8.9
5024
|
Verified
Not enough data
8.5
4861
|
Verified
Not enough data
8.3
3943
|
Verified
Not enough data
8.4
1785
|
Verified
Not enough data
7.9
1610
|
Verified
Not enough data
Reporting & Analytics
7.9
2388
|
Verified
Not enough data
8.4
4595
|
Verified
Not enough data
Generative AI
7.1
522
Not enough data
7.0
519
Not enough data
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1938
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1524
|
Verified
Not enough data
7.2
1290
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
483
|
Verified
Not enough data
9.0
470
|
Verified
Not enough data
8.2
453
|
Verified
Not enough data
8.4
399
|
Verified
Online Marketing
Not enough data
6.2
267
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.4
449
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
6.9
272
|
Verified
Lead Management
Not enough data
7.3
304
|
Verified
Not enough data
7.4
335
|
Verified
Not enough data
8.6
440
|
Verified
Not enough data
6.8
273
|
Verified
Not enough data
7.7
298
|
Verified
Not enough data
7.1
290
|
Verified
Not enough data
7.3
278
|
Verified
Not enough data
7.4
279
|
Verified
Campaign Management
Not enough data
7.7
296
Not enough data
6.9
267
|
Verified
Not enough data
6.6
243
Not enough data
6.0
224
Social
Not enough data
Feature Not Available
Not enough data
6.1
212
Not enough data
5.8
212
Not enough data
5.7
212
Not enough data
5.9
223
Reporting & Analytics
Not enough data
7.6
442
|
Verified
Not enough data
6.5
288
|
Verified
Not enough data
6.6
277
|
Verified
Not enough data
6.6
276
|
Verified
Not enough data
5.8
227
|
Verified
Platform
Not enough data
8.1
339
|
Verified
Not enough data
8.5
342
|
Verified
Not enough data
8.5
338
|
Verified
Not enough data
7.5
225
Not enough data
8.0
311
|
Verified
Not enough data
8.3
341
|
Verified
Not enough data
7.1
242
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.4
26
Not enough data
7.5
24
Not enough data
7.4
26
Not enough data
7.5
25
Integration
Not enough data
7.8
344
|
Verified
Not enough data
8.1
341
|
Verified
Not enough data
7.6
282
|
Verified
Diagnosis
7.9
768
Not enough data
8.1
763
Not enough data
8.5
948
Not enough data
8.4
851
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1087
Not enough data
Feature Not Available
Not enough data
8.5
924
Not enough data
Reporting
8.8
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
829
Not enough data
Agentic AI - Email Deliverability
6.4
117
Not enough data
6.2
117
Not enough data
6.4
114
Not enough data
6.5
114
Not enough data
6.4
114
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
160
Not enough data
8.1
144
Not enough data
8.7
168
Not enough data
8.5
166
Analytics
Not enough data
7.8
170
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.7
35
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
1059
|
Verified
8.8
16
7.2
917
|
Verified
5.6
14
7.9
971
|
Verified
8.1
15
8.3
592
8.7
15
Edit
8.2
955
|
Verified
7.3
15
8.4
1046
|
Verified
8.8
17
7.9
843
|
Verified
8.8
16
Logistics
8.6
1030
|
Verified
8.6
16
7.7
877
|
Verified
7.8
13
7.9
811
|
Verified
8.5
13
8.8
603
7.6
14
Generative AI
7.3
158
8.1
12
7.3
154
7.5
12
Agentic AI - Email Template Builder
6.9
94
8.0
10
6.8
93
7.7
10
Marketing and Communications
8.2
598
Not enough data
8.1
625
Not enough data
7.9
559
Not enough data
8.7
760
Not enough data
8.9
774
Not enough data
Attendee Engagement
8.0
619
Not enough data
7.8
551
Not enough data
7.9
560
Not enough data
Registration
8.1
615
Not enough data
8.1
603
Not enough data
7.7
490
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Not enough data
Text Messaging
8.6
73
8.4
31
7.8
64
6.9
27
8.4
68
8.7
29
8.4
70
6.9
26
8.4
67
8.3
26
8.1
67
6.7
25
8.5
74
8.5
27
7.8
64
8.5
26
SMS Platform
8.7
75
7.9
29
8.8
69
8.2
29
7.7
66
7.4
22
6.7
62
6.2
21
7.2
62
7.2
24
7.4
63
8.6
25
Agentic AI - SMS Marketing
6.4
12
7.6
7
7.5
12
7.4
7
6.8
12
7.4
7
7.4
12
7.4
7
7.1
12
7.1
7
7.2
12
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Content & Collaboration
8.8(won by default)
179
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Not enough data
Social Management
8.6(won by default)
201
Not enough data
8.8(won by default)
204
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
196
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
187
Not enough data
8.4(won by default)
148
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Not enough data
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Not enough data
Social Functionality
8.8
300
Not enough data
Campaign Management
9.0
307
Not enough data
8.9
290
Not enough data
8.9
286
Not enough data
8.4
246
Not enough data
8.6
250
Not enough data
8.9
253
Not enough data
9.0
240
Not enough data
8.4
221
Not enough data
8.4
232
Not enough data
8.7
256
Not enough data
8.3
243
Not enough data
8.0
210
Not enough data
8.3
223
Not enough data
Targeting
8.8
270
Not enough data
8.7
252
Not enough data
8.2
221
Not enough data
8.5
223
Not enough data
Platform
8.2
231
Not enough data
8.5
265
Not enough data
8.7
273
Not enough data
9.0
302
Not enough data
8.5
242
Not enough data
8.6
295
Not enough data
8.7
256
Not enough data
8.4
227
Not enough data
8.7
276
Not enough data
Survey Management
8.3
265
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
250
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
262
Not enough data
Feature Not Available
Not enough data
8.6
251
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
170
|
Verified
Not enough data
6.5
113
|
Verified
Not enough data
6.9
139
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
146
|
Verified
Not enough data
7.7
124
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.3
167
|
Verified
Not enough data
9.1
165
|
Verified
Engagement
Not enough data
7.1
109
|
Verified
Platform
Not enough data
8.2
143
|
Verified
Not enough data
7.8
126
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and Iterable are categorized as SMS Marketing and Email Template Builder
Unique Categories
Constant Contact is categorized as Event Marketing, AI Writing Assistant, Email Deliverability, Website Builder, Social Media Advertising, Social Media Management, Email Marketing, and Survey
Iterable is categorized as Marketing Automation, Personalization, Personalization Engines, Push Notification, Mobile Marketing, WhatsApp Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.5%
Marketing and Advertising
9.6%
Real Estate
4.4%
Education Management
4.0%
Religious Institutions
3.4%
Other
66.1%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.4%
Computer Software
4.4%
Other
62.6%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
HS
An efficient, easy-to-employ method of communicating your marketing and/or fundraising messages online.Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
How did you learn to use handlebars?
3 Comments
JF
Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like...Read more
What is iterable in Java?
1 Comment
DD
Hi there, here is a link with more information on this.
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.htmlRead more
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