Compare Constant Contact and iContact 
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Small-Business (63.7% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free
Constant Contact
Star Rating
(7,379)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansiContact
Star Rating
(1,243)4.1 out of 5
Market Segments
Small-Business (63.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that while both iContact and Constant Contact are user-friendly, iContact stands out for its intuitive setup and straightforward interface. Users appreciate how easy it is to modify previous emails and access analytics, making the overall experience smooth and stress-free.
- Users say that Constant Contact excels in providing a comprehensive marketing solution, with many highlighting its all-in-one capabilities. The platform's templates are particularly praised for simplifying email campaign management, which is a significant advantage for small businesses.
- Reviewers mention that iContact's customer support is a strong point, with many users noting the quick response times and helpfulness of the support team. This level of service contributes to a positive user experience, especially for those who may need assistance during setup or troubleshooting.
- According to verified reviews, Constant Contact's pricing structure is seen as appealing, especially for small businesses. Users appreciate the value it offers, particularly given its extensive features and ease of use, which helps them effectively reach their target audience.
- G2 reviewers highlight that both platforms perform well in email deliverability, but iContact receives specific praise for its high delivery rates. This feature is crucial for users who prioritize ensuring their emails reach their intended recipients without issues.
- Users report that while both platforms offer solid email management features, iContact's advanced capabilities in AI text generation and summarization are particularly noteworthy. This can enhance the efficiency of creating engaging content, setting it apart from Constant Contact in this area.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
iContact
iContact Free
Free
Visit iContact.com to create your free account.
- Up to 250 Contacts
- Up to 5,000 Sends per month
- Drag & Drop Email Designer
Free Trial
Constant Contact
Free Trial is available
iContact
No trial information availableRatings
Meets Requirements
8.4
6,356
8.4
1,066
Ease of Use
8.5
6,396
8.3
1,071
Ease of Setup
8.6
3,557
8.4
477
Ease of Admin
8.6
3,108
8.5
483
Quality of Support
8.3
5,204
8.7
1,009
Has the product been a good partner in doing business?
8.6
2,981
8.8
474
Product Direction (% positive)
7.1
6,245
7.5
1,040
Features by Category
Email Marketing
8.6
4933
|
Verified
8.5
714
|
Verified
8.5
5061
|
Verified
8.4
737
|
Verified
8.9
4745
|
Verified
8.9
687
|
Verified
8.3
5026
|
Verified
8.3
726
|
Verified
8.9
5024
|
Verified
8.8
741
|
Verified
8.5
4861
|
Verified
8.5
712
|
Verified
8.3
3943
|
Verified
8.3
523
|
Verified
8.4
1785
|
Verified
8.8
107
|
Verified
7.9
1610
|
Verified
8.9
94
|
Verified
Reporting & Analytics
7.9
2388
|
Verified
8.1
412
|
Verified
8.4
4595
|
Verified
8.5
657
|
Verified
Generative AI
7.1
522
9.2
19
7.0
519
9.4
18
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2732
|
Verified
8.5
267
|
Verified
7.5
1958
|
Verified
7.9
161
|
Verified
7.5
1938
|
Verified
7.9
144
|
Verified
7.3
1371
|
Verified
8.6
37
|
Verified
7.8
1524
|
Verified
8.2
44
|
Verified
7.2
1290
|
Verified
8.7
33
|
Verified
Diagnosis
7.9
768
Not enough data
8.1
763
Not enough data
8.5
948
Not enough data
8.4
851
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1087
Not enough data
Feature Not Available
Not enough data
8.5
924
Not enough data
Reporting
8.8
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
829
Not enough data
Agentic AI - Email Deliverability
6.4
117
Not enough data
6.2
117
Not enough data
6.4
114
Not enough data
6.5
114
Not enough data
6.4
114
Not enough data
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1059
|
Verified
Not enough data
7.2
917
|
Verified
Not enough data
7.9
971
|
Verified
Not enough data
8.3
592
Not enough data
Edit
8.2
955
|
Verified
Not enough data
8.4
1046
|
Verified
Not enough data
7.9
843
|
Verified
Not enough data
Logistics
8.6
1030
|
Verified
Not enough data
7.7
877
|
Verified
Not enough data
7.9
811
|
Verified
Not enough data
8.8
603
Not enough data
Generative AI
7.3
158
Not enough data
7.3
154
Not enough data
Agentic AI - Email Template Builder
6.9
94
Not enough data
6.8
93
Not enough data
Marketing and Communications
8.2
598
Not enough data
8.1
625
Not enough data
7.9
559
Not enough data
8.7
760
Not enough data
8.9
774
Not enough data
Attendee Engagement
8.0
619
Not enough data
7.8
551
Not enough data
7.9
560
Not enough data
Registration
8.1
615
Not enough data
8.1
603
Not enough data
7.7
490
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Not enough data
Text Messaging
8.6
73
Not enough data
7.8
64
Not enough data
8.4
68
Not enough data
8.4
70
Not enough data
8.4
67
Not enough data
8.1
67
Not enough data
8.5
74
Not enough data
7.8
64
Not enough data
SMS Platform
8.7
75
Not enough data
8.8
69
Not enough data
7.7
66
Not enough data
6.7
62
Not enough data
7.2
62
Not enough data
7.4
63
Not enough data
Agentic AI - SMS Marketing
6.4
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
Content & Collaboration
8.8(won by default)
179
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Not enough data
Social Management
8.6(won by default)
201
Not enough data
8.8(won by default)
204
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
196
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
187
Not enough data
8.4(won by default)
148
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Not enough data
Social Functionality
8.8
300
Not enough data
Campaign Management
9.0
307
Not enough data
8.9
290
Not enough data
8.9
286
Not enough data
8.4
246
Not enough data
8.6
250
Not enough data
8.9
253
Not enough data
9.0
240
Not enough data
8.4
221
Not enough data
8.4
232
Not enough data
8.7
256
Not enough data
8.3
243
Not enough data
8.0
210
Not enough data
8.3
223
Not enough data
Targeting
8.8
270
Not enough data
8.7
252
Not enough data
8.2
221
Not enough data
8.5
223
Not enough data
Platform
8.2
231
Not enough data
8.5
265
Not enough data
8.7
273
Not enough data
9.0
302
Not enough data
8.5
242
Not enough data
8.6
295
Not enough data
8.7
256
Not enough data
8.4
227
Not enough data
8.7
276
Not enough data
Survey Management
8.3
265
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
250
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
262
Not enough data
Feature Not Available
Not enough data
8.6
251
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and iContact are categorized as Email Marketing
Unique Categories
Constant Contact is categorized as SMS Marketing, Event Marketing, Email Template Builder, AI Writing Assistant, Email Deliverability, Website Builder, Social Media Advertising, Social Media Management, and Survey
iContact has no unique categories
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iContact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.5%
Marketing and Advertising
9.6%
Real Estate
4.4%
Education Management
4.0%
Religious Institutions
3.4%
Other
66.1%
Marketing and Advertising
10.8%
Information Technology and Services
4.7%
Non-Profit Organization Management
4.6%
Financial Services
3.8%
Real Estate
3.6%
Other
72.4%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
HS
An efficient, easy-to-employ method of communicating your marketing and/or fundraising messages online.Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
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