Compare Constant Contact and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
$199.00 1 user Per Month
Constant Contact
Star Rating
(7,261)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansHootsuite
Star Rating
(6,698)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in user-friendliness, making it a great choice for those who prioritize ease of use. Users appreciate the straightforward design features for email campaigns, which allow for quick branding updates and efficient campaign management.
- Users say Hootsuite stands out for its robust scheduling capabilities, enabling users to manage multiple accounts and platforms seamlessly. This feature is particularly beneficial for those juggling various clients, as it helps maintain organization and plan ahead effectively.
- According to verified reviews, Constant Contact is praised for its commitment to staying current with the latest products, with users noting that real-time interactions enhance customer satisfaction. This dedication to innovation is a significant draw for small businesses looking for reliable support.
- Reviewers mention that Hootsuite's customer support is a strong point, with many users highlighting positive experiences with their representatives. This level of support can be crucial for businesses that require timely assistance and guidance in managing their social media strategies.
- G2 reviewers indicate that while Constant Contact has a slightly lower G2 Score, it still meets user requirements effectively, particularly for small businesses. Users find the templates offered to be a valuable tool that streamlines the setup process, making it easier to launch campaigns quickly.
- Users report that Hootsuite's analytics and reporting features are highly customizable, allowing businesses to tailor performance reports to their specific needs. This flexibility is essential for users who want to track their social media performance closely and make data-driven decisions.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Constant Contact
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.4
6,274
8.4
6,035
Ease of Use
8.5
6,312
8.6
6,111
Ease of Setup
8.6
3,480
8.6
3,898
Ease of Admin
8.6
3,024
8.6
2,550
Quality of Support
8.3
5,139
8.2
4,524
Has the product been a good partner in doing business?
8.6
2,899
8.6
2,322
Product Direction (% positive)
7.1
6,173
8.0
5,949
Features by Category
Email Marketing
8.6
4913
|
Verified
Not enough data
8.5
5022
|
Verified
Not enough data
8.9
4733
|
Verified
Not enough data
8.3
4990
|
Verified
Not enough data
8.9
4979
|
Verified
Not enough data
8.5
4845
|
Verified
Not enough data
8.3
3935
|
Verified
Not enough data
8.4
1779
|
Verified
Not enough data
7.9
1610
|
Verified
Not enough data
Reporting & Analytics
7.9
2385
|
Verified
Not enough data
8.4
4571
|
Verified
Not enough data
Generative AI
7.1
520
Not enough data
7.0
519
Not enough data
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1936
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1526
|
Verified
Not enough data
7.2
1290
|
Verified
Not enough data
Social Analytics
Not enough data
7.5(won by default)
2146
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2481
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Reports & Dashboards
Not enough data
8.1(won by default)
2387
Not enough data
8.3(won by default)
2361
Not enough data
8.4(won by default)
2325
Not enough data
7.1(won by default)
1388
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Diagnosis
7.9
768
Not enough data
8.1
762
Not enough data
8.5
942
Not enough data
8.4
851
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1072
Not enough data
Feature Not Available
Not enough data
8.5
920
Not enough data
Reporting
8.8
1057
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
830
Not enough data
Agentic AI - Email Deliverability
6.4
117
Not enough data
6.2
116
Not enough data
6.3
113
Not enough data
6.5
114
Not enough data
6.4
114
Not enough data
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1055
|
Verified
Not enough data
7.2
916
|
Verified
Not enough data
7.9
969
|
Verified
Not enough data
8.3
592
Not enough data
Edit
8.2
949
|
Verified
Not enough data
8.4
1037
|
Verified
Not enough data
7.9
838
|
Verified
Not enough data
Logistics
8.6
1021
|
Verified
Not enough data
7.7
878
|
Verified
Not enough data
7.9
810
|
Verified
Not enough data
8.8
597
Not enough data
Generative AI
7.3
158
Not enough data
7.3
154
Not enough data
Agentic AI - Email Template Builder
6.9
94
Not enough data
6.8
93
Not enough data
Marketing and Communications
8.2
597
Not enough data
8.1
623
Not enough data
7.9
559
Not enough data
8.7
757
Not enough data
8.9
770
Not enough data
Attendee Engagement
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Not enough data
Registration
8.1
614
Not enough data
8.1
602
Not enough data
7.7
490
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Not enough data
Text Messaging
8.6
75
Not enough data
7.8
64
Not enough data
8.4
68
Not enough data
8.4
70
Not enough data
8.4
67
Not enough data
8.1
67
Not enough data
8.5
74
Not enough data
7.8
64
Not enough data
SMS Platform
8.7
75
Not enough data
8.8
69
Not enough data
7.7
66
Not enough data
6.7
62
Not enough data
7.2
62
Not enough data
7.4
63
Not enough data
Agentic AI - SMS Marketing
6.4
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
Content & Collaboration
8.8
178
9.0
2753
8.7
185
8.0
2571
8.3
161
8.0
2516
Feature Not Available
7.8
2397
Feature Not Available
8.2
2527
8.7
182
8.1
2521
Social Management
8.6
200
8.1
4482
8.8
202
8.9
4971
Feature Not Available
8.2
4477
8.7
195
8.4
4801
8.1
183
7.1
3468
8.8
185
8.0
2527
8.4
148
7.9
2147
Agentic AI - Social Media Management
6.8
59
6.8
278
6.9
59
7.1
277
6.8
58
7.1
277
7.0
58
7.1
275
7.0
57
7.1
271
6.9
56
7.0
271
6.8
56
7.1
267
Platform Interoperability
Feature Not Available
7.7
562
Agentic AI - Social Media Advertising
6.6
38
7.4
58
6.8
38
7.2
57
6.6
38
7.4
58
7.3
39
7.3
59
7.3
37
7.6
58
7.3
37
7.7
59
Social Functionality
8.8
301
8.4
666
Campaign Management
9.0
307
8.4
670
8.9
289
8.1
664
8.9
287
8.1
656
8.4
247
7.9
663
8.6
251
8.1
660
8.9
254
8.4
653
9.0
241
8.2
647
8.4
222
7.8
633
8.4
233
7.7
635
8.7
257
8.1
628
8.3
244
8.0
621
8.0
211
7.5
621
8.3
224
7.7
615
Targeting
8.8
270
8.1
627
8.7
252
7.8
616
8.2
222
7.9
614
8.5
224
7.8
608
Platform
8.2
231
7.7
598
8.5
265
8.2
615
8.7
274
8.5
611
9.0
303
8.6
607
8.5
243
8.3
600
8.6
296
8.2
597
8.7
257
8.3
599
8.4
228
8.0
587
8.7
277
8.1
591
Survey Management
8.3
264
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Monitoring & Listening
Not enough data
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
Not enough data
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and Hootsuite are categorized as Social Media Advertising and Social Media Management
Unique Categories
Constant Contact is categorized as SMS Marketing, Event Marketing, Email Template Builder, AI Writing Assistant, Email Deliverability, Website Builder, Email Marketing, and Survey
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, and Social Media Analytics
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.1%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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