# Constant Contact Advanced Automation vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Constant Contact Advanced Automation excels in user-friendliness, with many users appreciating its **intuitive navigation** and the ability to automate tasks like welcome emails and abandoned-cart reminders. This simplicity makes it a great choice for small businesses looking to streamline their marketing efforts.
- **Users say** that Supermetrics shines in its integration capabilities, particularly with Google Sheets. Reviewers highlight how it **saves time** by allowing them to easily access and manipulate data from multiple sources, which is crucial for those managing numerous KPIs across various clients.
- **According to verified reviews** , Constant Contact Advanced Automation stands out for its **high-quality support** , with users noting a satisfaction score of 9.0. This level of support can be a significant advantage for businesses that may need assistance during their marketing campaigns.
- **Reviewers mention** that Supermetrics offers a straightforward UI/UX, making it easy to set up and change data sources. This flexibility allows users to focus on the **important aspects of their work** , enhancing productivity and efficiency in data management.
- **G2 reviewers highlight** that while both products have similar star ratings, Constant Contact Advanced Automation has a larger volume of reviews, indicating a more established user base. This can provide potential buyers with greater confidence in the software's reliability and effectiveness.
- **Users report** that Constant Contact Advanced Automation's automation features, such as SMS and email workflows, are particularly beneficial for managing large lists, making it a strong contender for businesses focused on email marketing. In contrast, Supermetrics is favored for its **data collection capabilities** , which some users find more robust for analytics purposes.



| | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 960 | 823 | 
| **Largest Market Segment** | Small-Business (80.8% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Starting at $12.00 Per Month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Constant Contact Advanced Automation

Pros:
- Ease of Use (49 reviews)
- Email Marketing (35 reviews)

Cons:
- Limited Customization (21 reviews)
- Missing Features (20 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (810 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.5 (825 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.4 (590 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.8 (546 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.0 (768 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (545 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.8 (799 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Constant Contact Advanced Automation

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $12.00 Per Month

Description: Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.

Key Features:
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing

[Browse all 3 editions](https://www.g2.com/products/constant-contact-advanced-automation/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.3/10 | 139 |
| **Supermetrics** | N/A | N/A |

#### Sales Force Automation

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Contact & Account Management** | 8.9 (110 reviews) | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.4 (112 reviews) | Not enough data | 
| **Task / Activity Management** | 8.4 (107 reviews) | Not enough data | 
| **Territory & Quota Management** | Feature Not Available | Not enough data | 
| **Desktop Integration** | 8.5 (103 reviews) | Not enough data | 
| **Product & Price List Management** | 7.9 (76 reviews) | Not enough data | 
| **Quote & Order Management** | Feature Not Available | Not enough data | 
| **Customer Contract Management** | Feature Not Available | Not enough data | 

#### Marketing Automation

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Email Marketing** | 9.1 (120 reviews) | Not enough data | 
| **Campaign Management** | 8.9 (119 reviews) | Not enough data | 
| **Lead Management** | 8.7 (121 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 8.4 (109 reviews) | Not enough data | 

#### Customer Support

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Case Management** | 8.4 (95 reviews) | Not enough data | 
| **Customer Support Portal** | 8.6 (99 reviews) | Not enough data | 
| **Knowledge Base** | 8.6 (102 reviews) | Not enough data | 
| **Call Center Features** | 7.9 (82 reviews) | Not enough data | 
| **Support Analytics** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Reporting** | 8.7 (113 reviews) | Not enough data | 
| **Dashboards** | 8.6 (118 reviews) | Not enough data | 
| **Forecasting** | 8.0 (95 reviews) | Not enough data | 

#### Mobile & Social

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | 8.0 (96 reviews) | Not enough data | 
| **Mobile User Support** | 7.5 (76 reviews) | Not enough data | 

#### Platform

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Customization** | 8.3 (84 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (86 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (95 reviews) | Not enough data | 
| **Internationalization** | 7.7 (61 reviews) | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | 
| **Document & Content Mgmt.** | 8.3 (80 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (97 reviews) | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Integration

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (91 reviews) | Not enough data | 
| **Integration APIs** | 8.0 (80 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (74 reviews) | Not enough data | 

#### Generative AI

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.7 (21 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.4/10 | 601 |
| **Supermetrics** | N/A | N/A |

#### Email Marketing

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Building and Personalizing Emails** | 8.6 (552 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.0 (548 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.6 (545 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.9 (538 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Landing Pages and Forms** | 8.0 (502 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.4 (449 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.2 (392 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.3 (464 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 8.3 (419 reviews) | Not enough data | 

#### Lead Management

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Marketing Lead Database** | 8.8 (529 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.5 (504 reviews) | Not enough data | 
| **Segmentation** | 8.7 (506 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.9 (512 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.8 (506 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.7 (504 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.8 (495 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.6 (448 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Program Management** | 8.5 (156 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.5 (292 reviews) | Not enough data | 
| **Calendaring** | 8.4 (273 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.7 (113 reviews) | Not enough data | 

#### Social

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Social Listening** | 7.9 (262 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 8.0 (278 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.9 (292 reviews) | Not enough data | 
| **Social Media Engagement** | 8.0 (241 reviews) | Not enough data | 
| **Social Media Advertising** | 8.0 (96 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Basic Reporting** | 8.6 (522 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.2 (492 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 8.2 (417 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 8.2 (384 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.6 (323 reviews) | Not enough data | 

#### Platform

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Customization ** | 8.1 (400 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.6 (395 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (411 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (202 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 8.0 (245 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (404 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.2 (288 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.9 (8 reviews) | Not enough data | 

#### Integration

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (312 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (301 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Lead Generation

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 7.7/10 | 219 |
| **Supermetrics** | N/A | N/A |

#### Templates

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Text and Themes** | 8.0 (205 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.9 (175 reviews) | Not enough data | 
| **Mobile Responsive** | 8.2 (151 reviews) | Not enough data | 

#### Edit

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Pre-Made** | 8.0 (197 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.5 (210 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.0 (197 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Analytics** | 8.7 (205 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.4 (200 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.8 (185 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.5 (151 reviews) | Not enough data | 

#### Generative AI

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 7.0 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (80 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.7/10 | 49 |
| **Supermetrics** | N/A | N/A |

#### Attribution Modeling

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Single-Touch Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 9.0 (29 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 7.8 (13 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.7 (25 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 8.7 (21 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **B2B Attribution** | 8.9 (33 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.7 (30 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 9.1 (40 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 9.0 (35 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Dashboards** | 8.8 (44 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.5 (47 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.7 (43 reviews) ✓ Verified | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.5/10 | 88 |
| **Supermetrics** | N/A | N/A |

#### Content & Collaboration

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Content Calendar** | 8.6 (74 reviews) | Not enough data | 
| **Content Library** | 8.7 (77 reviews) | Not enough data | 
| **Shared Inbox** | Feature Not Available | Not enough data | 
| **Approval Workflows** | Feature Not Available | Not enough data | 
| **Users and Permissions** | 8.9 (77 reviews) | Not enough data | 
| **Content Creation** | 8.6 (48 reviews) | Not enough data | 

#### Social Management

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Social Analytics** | Feature Not Available | Not enough data | 
| **Social Publishing** | 8.6 (78 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Social Engagement** | Feature Not Available | Not enough data | 
| **Social Ads** | 8.4 (67 reviews) | Not enough data | 
| **Campaign Planning** | 8.4 (47 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.6 (20 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.8/10 | 71 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (53 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 8.9 (55 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Journey Reporting** | 8.8 (57 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 8.7 (51 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.8 (62 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 8.7 (57 reviews) ✓ Verified | Not enough data | 

#### Platform Additional Functionality

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Journey Mapping** | 8.2 (44 reviews) | Not enough data | 
| **Integrations** | 8.6 (56 reviews) | Not enough data | 
| **Automated Alerts** | 8.9 (64 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.5/10 | 79 |
| **Supermetrics** | N/A | N/A |

#### Page Customization

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Drag and Drop** | 8.3 (71 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.4 (74 reviews) ✓ Verified | Not enough data | 
| **Advanced Customization** | 8.4 (68 reviews) ✓ Verified | Not enough data | 
| **Content Library** | 8.5 (70 reviews) ✓ Verified | Not enough data | 

#### Page Optimization

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **A/B Testing** | Feature Not Available | Not enough data | 
| **Mobile Responsive** | 8.5 (66 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.9 (68 reviews) ✓ Verified | Not enough data | 
| **SEO** | 8.5 (54 reviews) ✓ Verified | Not enough data | 

#### Integrations

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **E-Commerce Integration** | 8.4 (49 reviews) ✓ Verified | Not enough data | 
| **Email Marketing Integration** | 8.9 (62 reviews) ✓ Verified | Not enough data | 
| **Domain Integration** | 8.8 (65 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 8.0 (16 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 7.7/10 | 32 |
| **Supermetrics** | N/A | N/A |

#### Customization

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Custom Fields** | 8.1 (31 reviews) | Not enough data | 
| **Conditional Logic** | 7.8 (29 reviews) | Not enough data | 
| **Multi-page Forms** | 7.8 (29 reviews) | Not enough data | 
| **Design** | 8.0 (29 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Embedded Forms** | 8.0 (30 reviews) | Not enough data | 
| **Offline Capability** | 6.2 (23 reviews) | Not enough data | 
| **Notifications** | 8.0 (29 reviews) | Not enough data | 
| **Payments** | 7.8 (24 reviews) | Not enough data | 
| **Mobile Forms** | 7.9 (27 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 9.1/10 | 53 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Data Sourcing** | 9.0 (38 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 9.1 (41 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (31 reviews) | Not enough data | 
| **Interactive Dashboards** | 9.1 (41 reviews) | Not enough data | 
| **Data Segmentation** | 9.1 (43 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Lead Scoring** | 9.3 (48 reviews) | Not enough data | 
| **Opportunity Scoring** | 9.3 (48 reviews) | Not enough data | 
| **Risk Analysis** | 8.8 (32 reviews) | Not enough data | 
| **Live Forecasting** | Feature Not Available | Not enough data | 

#### Sales Management

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Live Pipeline Management** | 9.2 (46 reviews) | Not enough data | 
| **Sales Gamification** | Feature Not Available | Not enough data | 
| **Account-Based Analytics** | Feature Not Available | Not enough data | 
| **Activity Tracking** | 9.5 (49 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Marketing Distribution

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Constant Contact Advanced Automation** | 8.3/10 | 114 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.4 (91 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (93 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 8.3 (88 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.5 (100 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.0 (161 reviews) | 

#### Campaign Activity

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.5 (97 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (100 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.1 (87 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.2 (94 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 8.5 (86 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.8 (75 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Constant Contact Advanced Automation (10):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [CRM Software](https://www.g2.com/categories/crm), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Constant Contact Advanced Automation | Supermetrics | 
|---|---|---|
| **Small-Business** | 80.8% | 55.5% | 
| **Mid-Market** | 17.8% | 35.1% | 
| **Enterprise** | 1.4% | 9.4% | 

### By Industry

#### Constant Contact Advanced Automation

- **Marketing and Advertising:** 46.5%
- **Information Technology and Services:** 4.6%
- **Computer Software:** 3.9%
- **Financial Services:** 3.1%
- **Non-Profit Organization Management:** 2.3%
- **Internet:** 2.1%
- **Real Estate:** 1.9%
- **Education Management:** 1.9%
- **Retail:** 1.9%
- **Management Consulting:** 1.8%
- **Other:** 29.8%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Constant Contact Advanced Automation

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13806 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

---
## Top Discussions

### Constant Contact Advanced Automation

- Title: [What is the best way you've found for selling marketing automation/CRM services to prospects/clients?](https://www.g2.com/discussions/24841-what-is-the-best-way-you-ve-found-for-selling-marketing-automation-crm-services-to-prospects-clients) — 6 comments, 3 upvotes
  > **Top comment:** "Give services to make the customer journey for them. The most channels consolidated in the platform better results will you deliver."
- Title: [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) — 2 comments
  > **Top comment:** "SharpSpring is a great product for the micro-market and small businesses. SharpSpring is a low-cost provider of CRM and marketing automation. There appears..."
- Title: [How do you use personas to better serve your clients?](https://www.g2.com/discussions/13735-how-do-you-use-personas-to-better-serve-your-clients) — 2 comments, 2 upvotes
  > **Top comment:** "To segment prospects and use to send them different kind of content. Or to show them dynamic content depending on their preferences. If you want we can help..."
- Title: [Do I need any specific training or certification to use SharpSpring?](https://www.g2.com/discussions/do-i-need-any-specific-training-or-certification-to-use-sharpspring) — 2 comments, 1 upvote
  > **Top comment:** "SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will..."
- Title: [Can we track multiple sites in one instance of SharpSpring?](https://www.g2.com/discussions/can-we-track-multiple-sites-in-one-instance-of-sharpspring) — 2 comments, 1 upvote
  > **Top comment:** "Yes!  I track multiple related but separate domains on one instance of SharpSpring."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/constant-contact-advanced-automation-vs-supermetrics)