Compare Constant Contact Advanced Automation and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (81.0% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
No pricing available
Constant Contact Advanced Automation
Star Rating
(953)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, boasting a higher G2 Score compared to Constant Contact Advanced Automation. Users appreciate its powerful workflow builder that allows for complex automated user journeys without the need for coding, making it a favorite for those looking for flexibility in their marketing strategies.
- According to verified reviews, Constant Contact Advanced Automation shines in its ease of use, particularly for small businesses. Users highlight its ability to automate essential tasks like welcome email sequences and abandoned-cart reminders, which helps streamline marketing efforts without overwhelming users.
- Reviewers mention that Iterable's support team is a standout feature, being described as responsive and knowledgeable. This level of support is crucial for users who may need assistance navigating the platform, especially when setting up complex campaigns.
- Users say that while Constant Contact Advanced Automation offers a solid template library and quick marketing slogans, it may not provide the same level of customization and multi-channel support as Iterable. Iterable allows users to integrate email, SMS, and push notifications into unified campaigns, which is a significant advantage for those looking to engage customers across various platforms.
- Reviewers highlight that Iterable has a more extensive range of features for mid-market companies, while Constant Contact Advanced Automation is tailored more towards small businesses. This distinction is important for users to consider based on their company size and marketing needs.
- According to recent user feedback, both platforms have their strengths, but Iterable's higher volume of recent reviews suggests a more active user base, indicating ongoing improvements and updates. Users find Iterable's Iterable Academy to be an excellent resource for learning, which can enhance the overall user experience.
Pricing
Entry-Level Pricing
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Iterable
No pricing availableFree Trial
Constant Contact Advanced Automation
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
804
8.5
618
Ease of Use
8.5
819
8.4
631
Ease of Setup
8.4
584
7.7
318
Ease of Admin
8.8
546
8.4
232
Quality of Support
9.0
762
8.8
601
Has the product been a good partner in doing business?
9.1
545
9.0
234
Product Direction (% positive)
8.8
793
9.0
611
Features by Category
Sales Force Automation
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Automation
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Not enough data
Customer Support
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Not enough data
Platform
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Not enough data
Integration
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Not enough data
Generative AI
6.7
21
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
549
|
Verified
9.0
470
|
Verified
9.0
545
|
Verified
9.0
460
|
Verified
8.6
544
|
Verified
8.2
445
|
Verified
8.9
536
|
Verified
8.4
396
|
Verified
Online Marketing
8.0
501
|
Verified
6.2
267
|
Verified
8.4
449
|
Verified
8.3
401
|
Verified
8.2
392
|
Verified
8.4
441
|
Verified
8.3
463
|
Verified
8.1
399
|
Verified
8.3
419
6.9
271
|
Verified
Lead Management
8.8
529
|
Verified
7.3
303
|
Verified
8.5
504
7.4
334
|
Verified
8.7
504
|
Verified
8.6
434
|
Verified
8.9
512
|
Verified
6.8
273
|
Verified
8.8
506
|
Verified
7.7
297
|
Verified
8.7
503
|
Verified
7.1
289
|
Verified
8.8
495
|
Verified
7.3
278
|
Verified
8.6
448
|
Verified
7.4
279
|
Verified
Campaign Management
8.5
156
|
Verified
7.7
295
8.5
292
6.9
266
|
Verified
8.4
273
|
Verified
6.6
243
7.7
113
6.0
224
Social
7.9
262
|
Verified
5.7
206
8.0
278
|
Verified
6.1
212
7.9
292
5.8
212
8.0
241
5.7
212
8.0
96
5.9
223
Reporting & Analytics
8.6
520
|
Verified
7.6
433
|
Verified
8.2
492
|
Verified
6.6
288
|
Verified
8.2
417
|
Verified
6.6
277
|
Verified
8.2
384
|
Verified
6.5
275
|
Verified
7.6
323
5.8
227
|
Verified
Platform
8.1
397
|
Verified
8.1
331
|
Verified
8.6
393
|
Verified
8.4
332
|
Verified
8.7
411
|
Verified
8.5
336
|
Verified
8.3
202
|
Verified
7.4
224
8.0
245
8.0
310
|
Verified
8.6
404
|
Verified
8.3
337
|
Verified
8.2
288
7.1
241
|
Verified
Agentic AI - Marketing Automation
8.8
8
6.9
24
8.5
8
7.0
23
8.5
8
7.3
25
8.8
7
7.5
24
8.8
8
7.3
25
7.9
8
7.5
25
Integration
8.6
394
|
Verified
7.8
340
|
Verified
8.1
311
|
Verified
8.1
338
|
Verified
7.8
300
|
Verified
7.6
281
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
205
|
Verified
8.8
16
Feature Not Available
5.6
14
7.9
175
8.1
15
8.2
151
8.7
15
Edit
8.0
197
|
Verified
7.3
15
8.5
210
|
Verified
8.8
17
8.0
197
|
Verified
8.8
16
Logistics
8.7
205
|
Verified
8.6
16
7.4
200
|
Verified
7.8
13
7.8
185
|
Verified
8.5
13
8.5
151
7.6
14
Generative AI
7.0
83
8.1
12
7.1
80
7.5
12
Agentic AI - Email Template Builder
6.7
5
8.0
10
6.7
5
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Attribution Modeling
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Reporting
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
Content & Collaboration
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Not enough data
Social Management
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
53
|
Verified
8.1
38
8.9
55
|
Verified
8.2
38
Platform Data
8.8
57
|
Verified
7.4
39
8.7
51
|
Verified
7.1
38
8.8
62
|
Verified
6.8
38
8.7
57
|
Verified
7.1
37
Platform Additional Functionality
8.2
44
7.3
35
8.6
56
7.4
33
8.9
64
|
Verified
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Page Customization
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
Integrations
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Not enough data
Generative AI
8.0
16
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Not enough data
Additional Functionality
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Not enough data
Predictive Analytics
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Not enough data
Sales Management
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact Advanced Automation and Iterable are categorized as Email Template Builder, Customer Journey Analytics, and Marketing Automation
Unique Categories
Constant Contact Advanced Automation is categorized as Online Form Builder, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, Social Media Management, and CRM
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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