# Conga Advantage CPQ vs ServiceNow CPQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Conga CPQ excels in its **flexibility and customization** , allowing users to tailor the software to meet various real-world scenarios. Users appreciate the ability to set up complex product rules and pricing logic directly within Salesforce, which enhances their quoting processes.
- **Users say** that Logik.ai stands out for its **speed and responsiveness** , particularly when compared to older CPQ solutions. The guided selling feature is highlighted for its effectiveness in preventing errors, as it ensures that sales representatives only select compatible options, significantly reducing quote corrections.
- **According to verified reviews** , Conga CPQ has a higher overall satisfaction score, reflecting its strong performance across multiple metrics. Users frequently mention the ease of implementation and the abundance of out-of-the-box features that facilitate integration with various external tools.
- **Reviewers mention** that Logik.ai's **visual customizer** provides real-time updates to the product model, which enhances the user experience by eliminating uncertainty during the selection process. This feature allows users to see immediate changes, making it easier to visualize configurations.
- **G2 reviewers highlight** that while Conga CPQ has a robust quoting capability, it sometimes faces challenges in matching specific workflow needs, which can lead to configuration difficulties for some users. This contrasts with Logik.ai, which is praised for its intuitive guided selling that simplifies the quoting process.
- **Users report** that Logik.ai offers superior support and user experience, with higher ratings in areas like **quality of support** and **ease of administration**. This has led to a more positive perception among its users, who appreciate the responsive assistance and streamlined management features.



| | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 235 | 55 | 
| **Largest Market Segment** | Enterprise (62.4% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | Contact Us 1 User Per Month | No pricing available | 

---
## Top Pros & Cons

### Conga Advantage CPQ

Pros:
- Ease of Use (41 reviews)
- Integrations (28 reviews)

Cons:
- Complexity (19 reviews)
- Complex Setup (17 reviews)

### ServiceNow CPQ

Pros:
- Ease of Use (7 reviews)
- Product Configuration (6 reviews)

Cons:
- Learning Curve (4 reviews)
- Complex Setup (3 reviews)

---
## Ratings Comparison
| Rating | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
  | **Meets Requirements** | 8.4 (187 reviews) | 9.1 (32 reviews) | 
  | **Ease of Use** | 8.3 (193 reviews) | 8.6 (42 reviews) | 
  | **Ease of Setup** | 8.1 (138 reviews) | 8.2 (32 reviews) | 
  | **Ease of Admin** | 8.2 (118 reviews) | 9.0 (15 reviews) | 
  | **Quality of Support** | 8.2 (172 reviews) | 9.1 (39 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (120 reviews) | 9.5 (17 reviews) | 
  | **Product Direction (% positive)** | 8.5 (182 reviews) | 9.6 (31 reviews) | 

---
## Pricing

### Conga Advantage CPQ

#### Entry-Level Pricing

Plan: Revenue Lifecycle Cloud CPQ

Price: Contact Us 1 User Per Month

Description: Conga CPQ drives increased sales with compelling, personalized, and accurate quotes and pricing across all revenue streams—direct, partner, and online 

Key Features:
- Single Data Model: Built on a unified data architecture, Conga CPQ ensures consistent, synchronized data across your entire revenue lifecycle, from CRM to CLM and Billing—reducing errors and manual entry. 
- Enterprise-Grade Complexity and Scalability: Conga CPQ is engineered to support global enterprise needs, handling advanced configurations, pricing scenarios, and quoting volumes with ease. It’s trusted by Fortune 500 companies to manage scale without compromise. 
- Simplified Administration: Empower business users with low-code tools to manage product catalogs, rules, and pricing logic—eliminating IT bottlenecks and reducing administrative overhead.

[Learn more about Conga Advantage CPQ](https://www.g2.com/products/conga-advantage-cpq/reviews)

#### Free Trial

No

### ServiceNow CPQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **Conga Advantage CPQ** | 8.4/10 | 169 |
| **ServiceNow CPQ** | 8.1/10 | 36 |

#### Configuration - cpq

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Product Catalog** | 8.6 (118 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Guided Selling** | 8.3 (84 reviews) ✓ Verified | 8.6 (19 reviews) | 
| **Configuration Rules** | 8.3 (112 reviews) ✓ Verified | 9.1 (20 reviews) | 
| **Price Configuration** | 8.5 (128 reviews) ✓ Verified | 8.9 (20 reviews) | 
| **Visual Configuration** | 7.8 (95 reviews) ✓ Verified | 8.4 (17 reviews) | 

#### Pricing

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Pricing Flexibility** | 8.2 (110 reviews) ✓ Verified | 8.1 (19 reviews) | 
| **Discounting** | 8.0 (111 reviews) ✓ Verified | 8.1 (18 reviews) | 
| **Commerical Rules** | 8.2 (95 reviews) ✓ Verified | 8.0 (16 reviews) | 
| **Terms and Conditions** | 8.0 (94 reviews) ✓ Verified | 8.3 (14 reviews) | 
| **Approval Workflow** | 8.5 (111 reviews) ✓ Verified | 7.9 (14 reviews) | 
| **Renewals** | 7.9 (83 reviews) ✓ Verified | 7.2 (13 reviews) | 

#### Quoting

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Grouping** | 8.2 (85 reviews) ✓ Verified | 7.6 (7 reviews) | 
| **Version Control** | 8.1 (89 reviews) ✓ Verified | 6.7 (8 reviews) | 
| **Quote Document Generation** | 8.3 (111 reviews) ✓ Verified | 8.0 (9 reviews) | 
| **Ordering** | 8.4 (93 reviews) ✓ Verified | 7.5 (8 reviews) | 
| **Contracts** | 8.5 (84 reviews) ✓ Verified | 8.1 (6 reviews) | 

#### Admin

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Configuration Ease of Admin** | 8.2 (79 reviews) ✓ Verified | 7.8 (27 reviews) | 
| **Pricing Administration** | 8.4 (69 reviews) ✓ Verified | 7.5 (12 reviews) | 
| **Workflow Management** | 8.5 (58 reviews) ✓ Verified | 8.3 (7 reviews) | 
| **Document Management** | 8.4 (60 reviews) ✓ Verified | 8.1 (6 reviews) | 

#### Channels

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Mobile User Support** | 8.2 (63 reviews) ✓ Verified | 7.8 (13 reviews) | 
| **Channel Partner Support** | 8.2 (54 reviews) ✓ Verified | 8.0 (16 reviews) | 
| **eCommerce** | 8.7 (56 reviews) ✓ Verified | 7.7 (16 reviews) | 

#### Platform

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **CRM Integration** | 9.1 (64 reviews) ✓ Verified | 9.5 (19 reviews) | 
| **Integration API** | 8.9 (57 reviews) ✓ Verified | 8.7 (20 reviews) | 
| **Internationalization** | 9.1 (44 reviews) ✓ Verified | 7.3 (14 reviews) | 
| **Scalability** | 8.5 (66 reviews) ✓ Verified | 8.4 (21 reviews) | 
| **Reporting and Dashboards** | 8.5 (58 reviews) ✓ Verified | 8.3 (7 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 

#### Generative AI - cpq

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Dynamic Quoting** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Personalized Sale Recommendations** | Not enough data | Not enough data | 

### Visual Product Customization

| Product | Score | Reviews |
|---|---|---|
| **Conga Advantage CPQ** | N/A | N/A |
| **ServiceNow CPQ** | 8.7/10 | 9 |

#### Configuration

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **3D Configurator** | Not enough data | 8.8 (8 reviews) | 
| **Real-time** | Not enough data | 9.3 (9 reviews) | 
| **Free-form** | Not enough data | 8.3 (6 reviews) | 

#### Visualization

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **360 View** | Not enough data | 8.7 (5 reviews) | 
| **Interactive** | Not enough data | 9.0 (5 reviews) | 
| **Virtual Reality** | Not enough data | Not enough data | 

#### Integration

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **E-commerce** | Not enough data | 8.0 (5 reviews) | 
| **Websites** | Not enough data | 9.0 (5 reviews) | 
| **APIs** | Not enough data | 8.6 (7 reviews) | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Conga Advantage CPQ** | 9.0/10 | 16 |
| **ServiceNow CPQ** | 9.6/10 | 10 |

#### Customer Requirements

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Quoting** | 9.3 (10 reviews) | 9.8 (8 reviews) | 
| **Configuration** | 9.2 (12 reviews) | 9.5 (10 reviews) | 
| **Pricing** | 9.1 (11 reviews) | 9.6 (8 reviews) | 

#### Contracts

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Creation** | 9.0 (7 reviews) | Not enough data | 
| **Negotiation** | 8.3 (7 reviews) | Not enough data | 
| **Execution** | 8.8 (7 reviews) | Not enough data | 

#### Revenue

| Feature | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Invoicing** | 9.2 (6 reviews) | Not enough data | 
| **Matching** | 8.9 (6 reviews) | Not enough data | 
| **Recognition** | 8.9 (6 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [CPQ Software](https://www.g2.com/categories/cpq)


**Unique to ServiceNow CPQ (1):** [Visual Product Customization Software](https://www.g2.com/categories/visual-product-customization)


---
## Reviewer Demographics

### By Company Size

| Segment | Conga Advantage CPQ | ServiceNow CPQ | 
|---|---|---|
| **Small-Business** | 8.0% | 26.7% | 
| **Mid-Market** | 29.6% | 40.0% | 
| **Enterprise** | 62.4% | 33.3% | 

### By Industry

#### Conga Advantage CPQ

- **Computer Software:** 26.7%
- **Information Technology and Services:** 17.1%
- **Hospital & Health Care:** 6.5%
- **Internet:** 3.7%
- **Consulting:** 3.7%
- **Computer & Network Security:** 2.8%
- **Information Services:** 2.3%
- **Telecommunications:** 2.3%
- **Medical Devices:** 2.3%
- **Accounting:** 1.8%
- **Other:** 30.9%

#### ServiceNow CPQ

- **Information Technology and Services:** 10.0%
- **Manufacturing:** 10.0%
- **Airlines/Aviation:** 7.5%
- **Building Materials:** 7.5%
- **Computer Software:** 7.5%
- **Electrical/Electronic Manufacturing:** 7.5%
- **Consulting:** 7.5%
- **Apparel & Fashion:** 2.5%
- **Arts and Crafts:** 2.5%
- **Wholesale:** 2.5%
- **Other:** 35.0%

---
## Alternatives

### Alternatives to Conga Advantage CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub](https://www.g2.com/products/dealhub/reviews) — 4.7/5 stars (848 reviews)
- [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) — 4.4/5 stars (196 reviews)
- [Vendavo](https://www.g2.com/products/vendavo-vendavo/reviews) — 4.3/5 stars (68 reviews)
- [CloudSense](https://www.g2.com/products/cloudsense/reviews) — 4.3/5 stars (95 reviews)
- [ConnectWise CPQ](https://www.g2.com/products/connectwise-cpq/reviews) — 4.0/5 stars (142 reviews)
- [XaitCPQ](https://www.g2.com/products/xaitcpq/reviews) — 4.4/5 stars (43 reviews)
- [Experlogix CPQ](https://www.g2.com/products/experlogix-cpq/reviews) — 4.6/5 stars (97 reviews)
- [IBM Sterling Configure, Price, Quote](https://www.g2.com/products/ibm-sterling-configure-price-quote/reviews) — 4.0/5 stars (89 reviews)
- [Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews) — 4.0/5 stars (271 reviews)

### Alternatives to ServiceNow CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub](https://www.g2.com/products/dealhub/reviews) — 4.7/5 stars (848 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3477 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
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- [Everstage](https://www.g2.com/products/everstage/reviews) — 4.8/5 stars (2037 reviews)
- [Qwilr](https://www.g2.com/products/qwilr/reviews) — 4.6/5 stars (895 reviews)
- [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) — 4.4/5 stars (698 reviews)
- [Zuora](https://www.g2.com/products/zuora-zuora/reviews) — 3.9/5 stars (311 reviews)

---
## Top Discussions

### Conga Advantage CPQ

- Title: [Apttus CPQ Integration with Oracle EBS R12 and SFDC](https://www.g2.com/discussions/apttus-cpq-integration-with-oracle-ebs-r12-and-sfdc) — 1 comment, 1 upvote
  > **Top comment:** "We are also looking the same integration solutions between these applications.
Apttus CPQ Integration requirements with Oracle EBS R12 and SFDC. 

Any help..."

### ServiceNow CPQ

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/conga-advantage-cpq-vs-servicenow-cpq)