# Conga CPQ vs ServiceNow CPQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Conga Advantage CPQ excels in automating the entire quote-to-cash process, which significantly reduces errors and speeds up the deal cycle. Users appreciate the intuitive interface that allows them to manage multiple tasks, such as configuring products and creating price lists, all in one place.
- **Users say** that ServiceNow CPQ stands out for its AI capabilities, which are considered best in class. Reviewers highlight that it effectively addresses common issues faced with Salesforce products, making it a valuable tool for those looking to enhance their CPQ experience.
- **According to verified reviews** , Conga Advantage CPQ has a strong focus on product catalog preparation, offering features for Unit, Sell, and Matrix pricing. This flexibility allows users to easily review pre-pricing and invoicing details, which is a significant advantage for businesses that require detailed pricing strategies.
- **Reviewers mention** that ServiceNow CPQ has a higher overall satisfaction rating, particularly in areas like ease of administration and support quality. Users appreciate the responsive support team, which contributes to a smoother implementation process and ongoing user experience.
- **G2 reviewers highlight** that while Conga Advantage CPQ has a robust quoting feature, ServiceNow CPQ offers superior configuration rules and pricing flexibility. This makes ServiceNow a better choice for organizations that prioritize customizable pricing structures and complex configurations.
- **Users report** that Conga Advantage CPQ is particularly beneficial for enterprise-level businesses, as it caters to their specific needs with a higher percentage of reviews from this market segment. In contrast, ServiceNow CPQ is more favored by mid-market companies, which may influence the choice depending on the size and requirements of the organization.



| | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 237 | 63 | 
| **Largest Market Segment** | Enterprise (61.9% of reviews) | Enterprise (37.7% of reviews) | 
| **Entry Level Price** | Contact Us 1 User Per Month | No pricing available | 

---
## Top Pros & Cons

### Conga CPQ

Pros:
- Ease of Use (40 reviews)
- Integrations (27 reviews)

Cons:
- Complexity (19 reviews)
- Complex Setup (17 reviews)

### ServiceNow CPQ

Pros:
- Ease of Use (5 reviews)
- Intuitive (4 reviews)

Cons:
- Complex Setup (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
  | **Meets Requirements** | 8.4 (189 reviews) | 9.0 (39 reviews) | 
  | **Ease of Use** | 8.3 (195 reviews) | 8.6 (49 reviews) | 
  | **Ease of Setup** | 8.1 (140 reviews) | 7.9 (37 reviews) | 
  | **Ease of Admin** | 8.2 (118 reviews) | 9.0 (15 reviews) | 
  | **Quality of Support** | 8.2 (174 reviews) | 9.0 (43 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (120 reviews) | 9.5 (17 reviews) | 
  | **Product Direction (% positive)** | 8.5 (184 reviews) | 9.0 (36 reviews) | 

---
## Pricing

### Conga CPQ

#### Entry-Level Pricing

Plan: Conga Advantage and Smart CPQ

Price: Contact Us 1 User Per Month

Description: Conga CPQ drives increased sales with compelling, personalized, and accurate quotes and pricing across all revenue streams—direct, partner, and online 

Key Features:
- Single Data Model: Built on a unified data architecture, Conga CPQ ensures consistent, synchronized data across your entire revenue lifecycle, from CRM to CLM and Billing—reducing errors and manual entry. 
- Enterprise-Grade Complexity and Scalability: Conga CPQ is engineered to support global enterprise needs, handling advanced configurations, pricing scenarios, and quoting volumes with ease. It’s trusted by Fortune 500 companies to manage scale without compromise. 
- Simplified Administration: Empower business users with low-code tools to manage product catalogs, rules, and pricing logic—eliminating IT bottlenecks and reducing administrative overhead.

[Learn more about Conga CPQ](https://www.g2.com/products/conga-cpq/reviews)

#### Free Trial

No

### ServiceNow CPQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **Conga CPQ** | 8.4/10 | 171 |
| **ServiceNow CPQ** | 8.1/10 | 43 |

#### Configuration - cpq

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Product Catalog** | 8.6 (118 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Guided Selling** | 8.3 (85 reviews) ✓ Verified | 8.7 (20 reviews) | 
| **Configuration Rules** | 8.3 (113 reviews) ✓ Verified | 9.1 (20 reviews) | 
| **Price Configuration** | 8.6 (130 reviews) ✓ Verified | 8.9 (21 reviews) | 
| **Visual Configuration** | 7.8 (95 reviews) ✓ Verified | 8.4 (17 reviews) | 

#### Pricing

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Pricing Flexibility** | 8.2 (110 reviews) ✓ Verified | 8.1 (19 reviews) | 
| **Discounting** | 8.0 (112 reviews) ✓ Verified | 8.1 (18 reviews) | 
| **Commerical Rules** | 8.2 (95 reviews) ✓ Verified | 8.1 (17 reviews) | 
| **Terms and Conditions** | 8.0 (94 reviews) ✓ Verified | 8.3 (14 reviews) | 
| **Approval Workflow** | 8.5 (111 reviews) ✓ Verified | 8.1 (16 reviews) | 
| **Renewals** | 7.9 (83 reviews) ✓ Verified | 7.2 (13 reviews) | 

#### Quoting

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Grouping** | 8.2 (85 reviews) ✓ Verified | 7.6 (7 reviews) | 
| **Version Control** | 8.1 (89 reviews) ✓ Verified | 6.7 (8 reviews) | 
| **Quote Document Generation** | 8.4 (113 reviews) ✓ Verified | 8.2 (10 reviews) | 
| **Ordering** | 8.4 (93 reviews) ✓ Verified | 7.8 (9 reviews) | 
| **Contracts** | 8.5 (86 reviews) ✓ Verified | 8.1 (6 reviews) | 

#### Admin

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Configuration Ease of Admin** | 8.2 (79 reviews) ✓ Verified | 7.5 (30 reviews) | 
| **Pricing Administration** | 8.4 (69 reviews) ✓ Verified | 7.5 (14 reviews) | 
| **Workflow Management** | 8.5 (58 reviews) ✓ Verified | 7.9 (8 reviews) | 
| **Document Management** | 8.4 (60 reviews) ✓ Verified | 8.1 (6 reviews) | 

#### Channels

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Mobile User Support** | 8.2 (63 reviews) ✓ Verified | 7.8 (13 reviews) | 
| **Channel Partner Support** | 8.2 (54 reviews) ✓ Verified | 8.0 (16 reviews) | 
| **eCommerce** | 8.7 (56 reviews) ✓ Verified | 7.7 (16 reviews) | 

#### Platform

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **CRM Integration** | 9.1 (64 reviews) ✓ Verified | 9.5 (20 reviews) | 
| **Integration API** | 8.9 (57 reviews) ✓ Verified | 8.3 (24 reviews) | 
| **Internationalization** | 9.1 (44 reviews) ✓ Verified | 7.3 (14 reviews) | 
| **Scalability** | 8.5 (66 reviews) ✓ Verified | 8.4 (21 reviews) | 
| **Reporting and Dashboards** | 8.5 (58 reviews) ✓ Verified | 8.5 (8 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 

#### Generative AI - cpq

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Dynamic Quoting** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Personalized Sale Recommendations** | Not enough data | 9.3 (5 reviews) | 

### Visual Product Customization

| Product | Score | Reviews |
|---|---|---|
| **Conga CPQ** | N/A | N/A |
| **ServiceNow CPQ** | 8.7/10 | 9 |

#### Configuration

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **3D Configurator** | Not enough data | 8.8 (8 reviews) | 
| **Real-time** | Not enough data | 9.3 (9 reviews) | 
| **Free-form** | Not enough data | 8.3 (6 reviews) | 

#### Visualization

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **360 View** | Not enough data | 8.7 (5 reviews) | 
| **Interactive** | Not enough data | 9.0 (5 reviews) | 
| **Virtual Reality** | Not enough data | Not enough data | 

#### Integration

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **E-commerce** | Not enough data | 8.0 (5 reviews) | 
| **Websites** | Not enough data | 9.0 (5 reviews) | 
| **APIs** | Not enough data | 8.6 (7 reviews) | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Conga CPQ** | 9.0/10 | 16 |
| **ServiceNow CPQ** | 9.6/10 | 10 |

#### Customer Requirements

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Quoting** | 9.3 (10 reviews) | 9.8 (8 reviews) | 
| **Configuration** | 9.2 (12 reviews) | 9.5 (10 reviews) | 
| **Pricing** | 9.1 (11 reviews) | 9.6 (8 reviews) | 

#### Contracts

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Creation** | 9.0 (7 reviews) | Not enough data | 
| **Negotiation** | 8.3 (7 reviews) | Not enough data | 
| **Execution** | 8.8 (7 reviews) | Not enough data | 

#### Revenue

| Feature | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Invoicing** | 9.2 (6 reviews) | Not enough data | 
| **Matching** | 8.9 (6 reviews) | Not enough data | 
| **Recognition** | 8.9 (6 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [CPQ Software](https://www.g2.com/categories/cpq)


**Unique to ServiceNow CPQ (1):** [Visual Product Customization Software](https://www.g2.com/categories/visual-product-customization)


---
## Reviewer Demographics

### By Company Size

| Segment | Conga CPQ | ServiceNow CPQ | 
|---|---|---|
| **Small-Business** | 8.4% | 26.4% | 
| **Mid-Market** | 29.8% | 35.8% | 
| **Enterprise** | 61.9% | 37.7% | 

### By Industry

#### Conga CPQ

- **Computer Software:** 26.5%
- **Information Technology and Services:** 16.9%
- **Hospital & Health Care:** 6.4%
- **Consulting:** 3.7%
- **Internet:** 3.7%
- **Computer & Network Security:** 2.7%
- **Telecommunications:** 2.3%
- **Information Services:** 2.3%
- **Medical Devices:** 2.3%
- **Accounting:** 1.8%
- **Other:** 31.5%

#### ServiceNow CPQ

- **Manufacturing:** 10.6%
- **Information Technology and Services:** 8.5%
- **Airlines/Aviation:** 6.4%
- **Building Materials:** 6.4%
- **Computer Software:** 6.4%
- **Electrical/Electronic Manufacturing:** 6.4%
- **Consulting:** 6.4%
- **Apparel & Fashion:** 4.3%
- **Financial Services:** 4.3%
- **Arts and Crafts:** 2.1%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to Conga CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub AI](https://www.g2.com/products/dealhub-ai/reviews) — 4.7/5 stars (848 reviews)
- [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) — 4.4/5 stars (205 reviews)
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- [CloudSense](https://www.g2.com/products/cloudsense/reviews) — 4.3/5 stars (95 reviews)
- [ConnectWise CPQ](https://www.g2.com/products/connectwise-cpq/reviews) — 4.0/5 stars (142 reviews)
- [XaitCPQ](https://www.g2.com/products/xaitcpq/reviews) — 4.4/5 stars (43 reviews)
- [Experlogix CPQ](https://www.g2.com/products/experlogix-cpq/reviews) — 4.6/5 stars (103 reviews)
- [IBM Sterling Configure, Price, Quote](https://www.g2.com/products/ibm-sterling-configure-price-quote/reviews) — 4.0/5 stars (89 reviews)
- [Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews) — 4.0/5 stars (277 reviews)

### Alternatives to ServiceNow CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub AI](https://www.g2.com/products/dealhub-ai/reviews) — 4.7/5 stars (848 reviews)
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- [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) — 4.4/5 stars (715 reviews)
- [Zuora](https://www.g2.com/products/zuora-zuora/reviews) — 3.9/5 stars (311 reviews)

---
## Top Discussions

### Conga CPQ

- Title: [Apttus CPQ Integration with Oracle EBS R12 and SFDC](https://www.g2.com/discussions/apttus-cpq-integration-with-oracle-ebs-r12-and-sfdc) — 1 comment, 1 upvote
  > **Top comment:** "We are also looking the same integration solutions between these applications.
Apttus CPQ Integration requirements with Oracle EBS R12 and SFDC. 

Any help..."

### ServiceNow CPQ

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/conga-cpq-vs-servicenow-cpq)