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Compare Confluence and Optimizely Content Marketing Platform 
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At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Free 10 Users Per Month
Custom Pricing
Confluence
Star Rating
(4,136)4.1 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10 Users Per Month
Free Trial is available
Browse all 4 pricing plansOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Confluence excels in Document Management, scoring 9.8, which allows teams to easily create, share, and collaborate on documents. In contrast, Optimizely Content Marketing Platform, with a score of 8.5, offers basic document management features but lacks the depth and flexibility that Confluence provides.
- Reviewers mention that Confluence's Collaboration features, rated at 9.4, facilitate seamless teamwork through real-time editing and commenting. Users on G2 highlight that Optimizely's collaboration tools, scoring 8.3, are less intuitive and can hinder effective communication among team members.
- G2 users indicate that Confluence's Workflows are robust, with a score of 9.4, allowing for customizable processes that enhance productivity. In comparison, Optimizely's workflows, rated at 8.5, are seen as more rigid and less adaptable to unique team needs.
- Users say that Confluence shines in Customization, achieving a score of 9.4, which enables teams to tailor the platform to their specific requirements. Optimizely, with a score of 8.5, offers some customization options but lacks the extensive flexibility that Confluence users appreciate.
- Reviewers mention that Confluence's Permissions system, rated at 9.1, provides granular control over user access, which is crucial for maintaining security in collaborative environments. Optimizely's permissions, scoring 8.2, are considered less comprehensive, leading to potential security concerns.
- Users report that Confluence's Integration capabilities, scoring 9.2, allow for seamless connectivity with various tools and platforms, enhancing overall workflow efficiency. In contrast, Optimizely's integration options, rated at 7.3, are limited, which can restrict users from leveraging their existing software ecosystem effectively.
Pricing
Entry-Level Pricing
Confluence
Free
Free
10 Users Per Month
Free forever for 10 users
- Pages & Spaces
- Organize & connect work with databases
- Hundreds of templates
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
Confluence
Free Trial is available
Optimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
3,536
8.8
60
Ease of Use
8.0
3,566
8.5
61
Ease of Setup
8.2
1,070
8.0
38
Ease of Admin
8.0
823
8.9
27
Quality of Support
8.1
2,402
8.9
50
Has the product been a good partner in doing business?
8.5
742
9.1
27
Product Direction (% positive)
7.5
3,479
9.6
61
Features by Category
Interface and Performance
Not enough data
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Asset Management
Not enough data
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Media Types
Not enough data
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Administration
Not enough data
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Pages
8.5
741
Not enough data
8.4
720
Not enough data
8.8
742
Not enough data
8.3
639
Not enough data
7.8
425
Not enough data
8.6
481
Not enough data
Knowledge Dissemination
8.3
658
Not enough data
8.6
742
Not enough data
9.1
790
Not enough data
8.6
767
Not enough data
8.1
463
Not enough data
7.8
411
Not enough data
8.8
463
Not enough data
8.3
439
Not enough data
8.5
432
Not enough data
Agentic AI - Knowledge Base
7.5
166
Not enough data
7.5
165
Not enough data
7.4
164
Not enough data
Platform Basics
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Content Planning
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Marketing Campaign Performance
Not enough data
7.7
13
Not enough data
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.3
11
Not enough data
8.0
11
Login Options
9.1
36
Not enough data
8.2
31
Not enough data
Productivity
7.4
31
Not enough data
8.0
31
Not enough data
8.0
32
Not enough data
7.3
30
Not enough data
7.7
31
Not enough data
Customization
8.0
31
Not enough data
8.9
31
Not enough data
8.0
30
Not enough data
Agentic AI - Unified Workspaces
7.1
27
Not enough data
7.6
28
Not enough data
Automation
8.5
44
8.5
17
8.5
41
8.5
17
8.6
43
8.1
14
Administration
8.7
43
8.2
17
8.3
43
8.3
15
9.0
40
8.6
17
Project management
8.7
41
8.5
18
8.3
41
7.9
17
8.6
42
8.1
17
8.5
42
8.2
15
8.3
41
7.9
15
7.7
41
7.9
12
8.3
41
7.3
14
Workload
7.7
41
7.7
14
8.3
41
8.0
15
8.5
42
7.8
13
8.0
41
7.7
13
Communication & Collaboration
8.5
41
8.7
15
9.1
45
8.5
17
8.9
45
8.3
17
Cost Management
7.7
41
6.8
14
7.8
41
6.8
13
7.6
41
7.4
12
Integration
7.9
39
7.0
11
7.7
41
7.1
11
7.6
40
6.4
12
Generative AI
8.0
41
Not enough data
8.0
40
Not enough data
Agentic AI - Work Management
7.6
37
Not enough data
7.6
38
Not enough data
7.8
38
Not enough data
8.0
37
Not enough data
Communication
7.1
55
Feature Not Available
8.5
57
8.3
22
7.7
52
7.6
18
8.1
57
Feature Not Available
8.3
52
7.3
16
Content & Documents
8.9
56
8.6
23
8.9
56
8.9
19
8.7
54
7.4
21
8.9
56
7.9
21
Controls
8.4
52
8.6
19
8.6
53
8.6
16
8.6
54
8.6
18
8.0
51
7.7
18
8.2
51
8.1
16
Project Management
8.3
53
9.0
22
8.5
53
8.7
21
8.9
51
8.7
20
9.0
51
7.3
17
Remote Collaboration
9.1
54
8.8
20
8.8
54
8.9
19
8.7
52
8.8
17
7.2
51
Feature Not Available
Generative AI
7.8
52
Not enough data
7.7
51
Not enough data
Agentic AI - Project Collaboration
7.1
49
Not enough data
7.6
49
Not enough data
Planning
Not enough data
8.3
17
Publishing
Not enough data
7.9
17
Social Media
Not enough data
7.6
17
Planning
Not enough data
8.6
34
Generative AI
Not enough data
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management and Discovery - IT Documentation
8.4
174
Not enough data
8.5
175
Not enough data
8.5
173
Not enough data
Operations - IT Documentation
8.5
170
Not enough data
8.0
172
Not enough data
8.2
170
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Tools
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Metrics
Not enough data
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Confluence and Optimizely Content Marketing Platform are categorized as Project Collaboration and Work Management
Unique Categories
Optimizely Content Marketing Platform is categorized as Marketing Calendar, Content Creation, Content Analytics, Digital Asset Management, Marketing Resource Management, and Content Distribution
Reviews
Reviewers' Company Size
Confluence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.9%
Information Technology and Services
19.8%
Internet
6.5%
Financial Services
5.5%
Marketing and Advertising
4.0%
Other
43.4%
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Discussions
What is confluence tool used for?
6 Comments
TS
In short, it is a tool to collaborate on content across an organization, track changes/workflows for policies and procedures, and even act as an internal...Read more
Uses for Confluence?
3 Comments
FP
Yes we use it. We have an internal intranet on sharepoint but we use confluence for all our development documentation because it has its tight integration...Read more
What are the characteristics of confluence?
3 Comments
JK
It's a helpful tool for documentation, summaries, and collaboration. Information is organized and surfaced in a comprehensive (but not overwhelming) format....Read more
Optimizely Content Marketing Platform has no discussions with answers
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