# Confluence, Khoros Service vs Guru Comparison

| | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 4,353 | 40 | 2,317 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Enterprise (36.4% of reviews) | Mid-Market (56.4% of reviews) | 
| **Entry Level Price** | Free 10 Users Per Month | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Confluence

Pros:
- Ease of Use (299 reviews)
- Team Collaboration (212 reviews)

Cons:
- Not Intuitive (84 reviews)
- Slow Performance (83 reviews)

### Khoros Service

Pros:
- Automation (3 reviews)
- Automation Features (3 reviews)

Cons:
- Insufficient Training (2 reviews)
- Poor Interface Design (2 reviews)

### Guru

Pros:
- Ease of Use (726 reviews)
- Helpful (418 reviews)

Cons:
- Search Functionality (148 reviews)
- Inefficient Search (146 reviews)

---
## Ratings Comparison
| Rating | Confluence | Khoros Service | Guru | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (3686 reviews) | 8.5 (27 reviews) | 9.3 (1884 reviews) | 
  | **Ease of Use** | 8.0 (3735 reviews) | 8.2 (27 reviews) | 9.3 (1906 reviews) | 
  | **Ease of Setup** | 8.3 (1225 reviews) | 7.8 (17 reviews) | 9.3 (919 reviews) | 
  | **Ease of Admin** | 8.0 (898 reviews) | 8.0 (10 reviews) | 9.0 (475 reviews) | 
  | **Quality of Support** | 8.1 (2524 reviews) | 8.5 (26 reviews) | 9.4 (1482 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (813 reviews) | 8.3 (9 reviews) | 9.4 (428 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3617 reviews) | 8.7 (27 reviews) | 9.2 (1781 reviews) | 

---
## Pricing

### Confluence

#### Entry-Level Pricing

Plan: Free

Price: Free 10 Users Per Month

Description: Free forever for 10 users

Key Features:
- Pages & Spaces
- Organize & connect work with databases
- Hundreds of templates

[Browse all 4 editions](https://www.g2.com/products/confluence/pricing)

#### Free Trial

Yes

### Khoros Service

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Guru

#### Entry-Level Pricing

Plan: AI Source of Truth Platform

Price: Contact Us

Description: Guru is an enterprise AI knowledge platform paired with expert guidance to design, implement, and optimize your AI knowledge strategy.

Every deployment is tailored to your organization’s scale, knowledge complexity, and AI maturity—so your teams and AI tools get trusted, permission-aware answers from day one.

Key Features:
- AI Knowledge Platform
- Knowledge Quality & Automation
- Enterprise Governance & Security

[Learn more about Guru](https://www.g2.com/products/guru/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Insight Engines

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | 9.4/10 | 137 |

#### Content Management

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Data Centralization - Insight Engines** | Not enough data | Not enough data | 9.6 (86 reviews) | 
| **Archiving - Insight Engines** | Not enough data | Not enough data | 9.6 (87 reviews) | 
| **Search Analysis - Insight Engines** | Not enough data | Not enough data | 9.5 (83 reviews) | 

#### Content Discovery

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Search Interface - Insight Engines** | Not enough data | Not enough data | 9.4 (87 reviews) | 
| **AI Functionality - Insight Engines** | Not enough data | Not enough data | 9.5 (85 reviews) | 
| **NLP Functionality - Insight Engines** | Not enough data | Not enough data | 9.5 (82 reviews) | 
| **Data Mining - Insight Engines** | Not enough data | Not enough data | 9.2 (83 reviews) | 
| **Structured Navigation - Insight Engines** | Not enough data | Not enough data | 9.6 (81 reviews) | 
| **Machine Learning - Insight Engines** | Not enough data | Not enough data | 9.5 (82 reviews) | 

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 9.3 (43 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 9.4 (45 reviews) | 

### Contact Center Knowledge Base

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | 9.3/10 | 916 |

#### Administration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Database Management ** | Not enough data | Not enough data | 9.3 (640 reviews) | 
| **Data Workflows** | Not enough data | Not enough data | 9.2 (635 reviews) | 
| **Issue Management** | Not enough data | Not enough data | 9.2 (630 reviews) | 

#### Knowledge Management

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | 9.7 (757 reviews) | 
| **Publishing Workflows** | Not enough data | Not enough data | 9.3 (704 reviews) | 
| **Analytics** | Not enough data | Not enough data | 9.2 (668 reviews) | 

#### Compliance

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Policies and Controls** | Not enough data | Not enough data | 9.3 (650 reviews) | 
| **Data Governance** | Not enough data | Not enough data | 9.3 (621 reviews) | 
| **Compliance** | Not enough data | Not enough data | 9.3 (618 reviews) | 
| **Auditing** | Not enough data | Not enough data | 9.2 (596 reviews) | 

#### Customer Support

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Intelligent Search** | Not enough data | Not enough data | 9.2 (725 reviews) | 
| **Suggestions** | Not enough data | Not enough data | 9.2 (685 reviews) | 
| **Decision Trees** | Not enough data | Not enough data | 9.1 (613 reviews) | 

#### Data Security

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Risk Data Attributes** | Not enough data | Not enough data | 9.2 (598 reviews) | 
| **Data Transport** | Not enough data | Not enough data | 9.3 (592 reviews) | 
| **Access Management** | Not enough data | Not enough data | 9.3 (615 reviews) | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 9.2 (598 reviews) | 

#### Administration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | 9.2 (645 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 9.3 (666 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 9.5 (733 reviews) | 

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 9.1 (456 reviews) | 

### Knowledge Base

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | 8.3/10 | 1086 |
| **Khoros Service** | N/A | N/A |
| **Guru** | 9.1/10 | 876 |

#### Knowledge Pages

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Templates** | 8.5 (792 reviews) | Not enough data | 9.0 (654 reviews) | 
| **In-Content Feedback** | 8.4 (738 reviews) | Not enough data | 9.1 (611 reviews) | 
| **Versioning and Version History** | 8.9 (798 reviews) | Not enough data | 9.1 (653 reviews) | 
| **Decision Trees** | 8.3 (658 reviews) | Not enough data | 8.9 (551 reviews) | 
| **Duplicate Detection** | 7.8 (440 reviews) | Not enough data | 8.9 (510 reviews) | 
| **Content Editor** | 8.6 (534 reviews) | Not enough data | 9.1 (522 reviews) | 

#### Knowledge Dissemination

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Page Analytics** | 8.3 (673 reviews) | Not enough data | 9.0 (639 reviews) | 
| **Permissions** | 8.6 (788 reviews) | Not enough data | 9.1 (634 reviews) | 
| **Knowledge Sharing** | 9.2 (896 reviews) | Not enough data | 9.5 (711 reviews) | 
| **Notifications** | 8.6 (794 reviews) | Not enough data | 9.2 (682 reviews) | 
| **Advanced Search** | 8.1 (493 reviews) | Not enough data | 9.2 (546 reviews) | 
| **Browser Extension** | 7.8 (422 reviews) | Not enough data | 9.2 (550 reviews) | 
| **Organization** | 8.7 (556 reviews) | Not enough data | 9.4 (556 reviews) | 
| **Other Integrations** | 8.5 (521 reviews) | Not enough data | 9.0 (527 reviews) | 
| **Knowledge Integrations** | 8.5 (451 reviews) | Not enough data | 9.2 (531 reviews) | 

#### Agentic AI - Knowledge Base

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Adaptive Learning** | 7.7 (178 reviews) | Not enough data | 8.7 (77 reviews) | 
| **Natural Language Interaction** | 7.6 (179 reviews) | Not enough data | 8.9 (77 reviews) | 
| **Proactive Assistance** | 7.5 (178 reviews) | Not enough data | 8.9 (78 reviews) | 

### Unified Workspaces

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | 8.4/10 | 76 |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Login Options 

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Single Sign-On (SSO)** | 9.5 (58 reviews) | Not enough data | Not enough data | 
| **Password Saver** | 8.7 (42 reviews) | Not enough data | Not enough data | 

#### Productivity

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Email Client** | 7.9 (39 reviews) | Not enough data | Not enough data | 
| **Split Screen** | 8.3 (43 reviews) | Not enough data | Not enough data | 
| **Activity Feed** | 8.5 (41 reviews) | Not enough data | Not enough data | 
| **Virtual Assistant** | 8.0 (43 reviews) | Not enough data | Not enough data | 
| **Analytics and Reporting** | 8.4 (44 reviews) | Not enough data | Not enough data | 

#### Customization 

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Custom Workflows** | 8.4 (46 reviews) | Not enough data | Not enough data | 
| **Multiple Workspaces** | 9.1 (46 reviews) | Not enough data | Not enough data | 
| **Custom Application Integration** | 8.6 (42 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Unified Workspaces

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (37 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.1 (40 reviews) | Not enough data | Not enough data | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | 9.2/10 | 127 |

#### Compatibility

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Federated Search** | Not enough data | Not enough data | 9.3 (74 reviews) | 
| **File Types** | Not enough data | Not enough data | 9.1 (72 reviews) | 
| **Global Language Support** | Not enough data | Not enough data | 9.1 (75 reviews) | 

#### Agentic AI - Enterprise Search Software

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.9 (24 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.2 (25 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 9.0 (24 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.9 (25 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.8 (24 reviews) | 

#### Search Queries

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Typo Tolerance** | Not enough data | Not enough data | 9.4 (73 reviews) | 
| **Faceted Search** | Not enough data | Not enough data | 9.4 (76 reviews) | 
| **Synonyms** | Not enough data | Not enough data | 9.3 (72 reviews) | 
| **Highlighting** | Not enough data | Not enough data | 9.4 (69 reviews) | 
| **Natural Language** | Not enough data | Not enough data | 9.2 (74 reviews) | 

#### AI powered search - Enterprise Search Software

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | Not enough data | 9.0 (19 reviews) | 
| **Relevance Tuning** | Not enough data | Not enough data | 9.1 (18 reviews) | 
| **NLP & Semantic search** | Not enough data | Not enough data | 9.1 (18 reviews) | 

#### Functionality

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 9.2 (74 reviews) | 
| **Search Analytics** | Not enough data | Not enough data | 9.4 (75 reviews) | 
| **Integrations** | Not enough data | Not enough data | 9.3 (80 reviews) | 

#### Compatibility - Enterprise Search Software

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **File Types** | Not enough data | Not enough data | 9.2 (18 reviews) | 
| **Federated Search** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Global Language Support** | Not enough data | Not enough data | 8.7 (18 reviews) | 

#### Functionality - Enterprise Search Software

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 9.2 (19 reviews) | 
| **Search Analytics** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Integrations** | Not enough data | Not enough data | 9.4 (20 reviews) | 

#### Search Queries - Enterprise Search Software

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Highlighting** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Faceted Search** | Not enough data | Not enough data | 8.9 (19 reviews) | 
| **Typo Tolerance** | Not enough data | Not enough data | 9.5 (19 reviews) | 
| **Synonyms** | Not enough data | Not enough data | 9.8 (18 reviews) | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | 8.6/10 | 97 |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Automation

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Workflows** | 8.8 (59 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.8 (58 reviews) | Not enough data | Not enough data | 
| **Data repository** | 8.8 (62 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Permissions** | 8.8 (60 reviews) | Not enough data | Not enough data | 
| **Procedures** | 8.6 (57 reviews) | Not enough data | Not enough data | 
| **Remote Work** | 9.2 (56 reviews) | Not enough data | Not enough data | 

#### Project management

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Task Prioritization** | 9.0 (57 reviews) | Not enough data | Not enough data | 
| **Dependencies** | 8.6 (57 reviews) | Not enough data | Not enough data | 
| **Planning** | 8.9 (58 reviews) | Not enough data | Not enough data | 
| **Views** | 8.7 (58 reviews) | Not enough data | Not enough data | 
| **Scheduling** | 8.6 (54 reviews) | Not enough data | Not enough data | 
| **Critical Path** | 8.0 (53 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (60 reviews) | Not enough data | Not enough data | 

#### Workload

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Resource Allocation** | 8.2 (54 reviews) | Not enough data | Not enough data | 
| **Workspace** | 8.6 (56 reviews) | Not enough data | Not enough data | 
| **Configuration** | 8.8 (57 reviews) | Not enough data | Not enough data | 
| **Insights** | 8.4 (56 reviews) | Not enough data | Not enough data | 

#### Communication & Collaboration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Communication Channels** | 8.8 (56 reviews) | Not enough data | Not enough data | 
| **Document Management** | 9.3 (68 reviews) | Not enough data | Not enough data | 
| **Collaboration** | 9.2 (69 reviews) | Not enough data | Not enough data | 

#### Cost Management

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Project Budgeting** | 8.0 (55 reviews) | Not enough data | Not enough data | 
| **Time & Expense** | 8.1 (54 reviews) | Not enough data | Not enough data | 
| **Profitability** | 8.0 (53 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Front Office** | 8.4 (52 reviews) | Not enough data | Not enough data | 
| **Back Office** | 8.2 (55 reviews) | Not enough data | Not enough data | 
| **External data** | 8.2 (54 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | 8.4 (56 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.4 (55 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Work Management

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.0 (50 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (51 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.1 (51 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.2 (51 reviews) | Not enough data | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | 8.5/10 | 127 |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Communication

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Chat** | 7.4 (65 reviews) | Not enough data | Not enough data | 
| **Discussions** | 8.7 (68 reviews) | Not enough data | Not enough data | 
| **External** | 8.0 (65 reviews) | Not enough data | Not enough data | 
| **Feedback** | 8.3 (72 reviews) | Not enough data | Not enough data | 
| **Announcements** | 8.5 (68 reviews) | Not enough data | Not enough data | 

#### Content & Documents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **File Sharing** | 9.0 (77 reviews) | Not enough data | Not enough data | 
| **Notes** | 9.0 (75 reviews) | Not enough data | Not enough data | 
| **Search** | 8.7 (75 reviews) | Not enough data | Not enough data | 
| **Versioning** | 9.0 (74 reviews) | Not enough data | Not enough data | 

#### Controls

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Custom Views** | 8.4 (65 reviews) | Not enough data | Not enough data | 
| **Followers** | 8.5 (66 reviews) | Not enough data | Not enough data | 
| **User Management** | 8.8 (68 reviews) | Not enough data | Not enough data | 
| **Calendars** | 8.2 (64 reviews) | Not enough data | Not enough data | 
| **Public Sharing** | 8.5 (66 reviews) | Not enough data | Not enough data | 

#### Project Management

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Task Management** | 8.4 (70 reviews) | Not enough data | Not enough data | 
| **Planning** | 8.6 (67 reviews) | Not enough data | Not enough data | 
| **Visibility** | 9.0 (67 reviews) | Not enough data | Not enough data | 
| **Integration** | 9.2 (74 reviews) | Not enough data | Not enough data | 

#### Remote Collaboration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Alignment** | 9.0 (67 reviews) | Not enough data | Not enough data | 
| **Accountability** | 8.9 (66 reviews) | Not enough data | Not enough data | 
| **Connectivity** | 8.7 (67 reviews) | Not enough data | Not enough data | 
| **Offline Mode** | 7.5 (65 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | 8.2 (72 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.2 (70 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Multi-step Planning** | 7.6 (62 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.9 (62 reviews) | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | 9.0/10 | 106 |

#### Responses

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 9.1 (40 reviews) | 
| **Route To Human** | Not enough data | Not enough data | 9.3 (38 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 8.8 (40 reviews) | 

#### Automation - AI Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 8.7 (35 reviews) | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 8.6 (37 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 8.7 (37 reviews) | 
| **Document Processing** | Not enough data | Not enough data | 8.9 (41 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 9.1 (38 reviews) | 

#### Platform

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 9.0 (38 reviews) | 
| **Integration** | Not enough data | Not enough data | 9.3 (41 reviews) | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 9.2 (40 reviews) | 

#### Autonomy -  AI Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 9.1 (40 reviews) | 
| **Adaptive Responses** | Not enough data | Not enough data | 9.1 (39 reviews) | 
| **Task Execution** | Not enough data | Not enough data | 9.1 (39 reviews) | 
| **Problem Solving** | Not enough data | Not enough data | 9.2 (41 reviews) | 

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.8 (41 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 9.0 (39 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | Not enough data | 

#### Communication

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Pop-up Chat** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Targeted Emails** | Not enough data | Not enough data | Not enough data | 
| **In-App Messaging** | Not enough data | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | Not enough data | Not enough data | 

####  Internal Use

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **Conversation Archiving** | Not enough data | Not enough data | Not enough data | 
| **Lead Development** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | Not enough data | 
| **Team Inbox ** | Not enough data | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Self-Service Experience

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | Not enough data | 
| **Searchable Articles** | Not enough data | Not enough data | Not enough data | 
| **Community Forums** | Not enough data | Not enough data | Not enough data | 
| **Mobile Optimization** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 

#### Self-Service Platform

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Artificial Intelligence** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | 8.2/10 | 8 |
| **Guru** | N/A | N/A |

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Process

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Mentions** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Tickets** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Macros** | Not enough data | 8.3 (5 reviews) | Not enough data | 

#### Channels

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Email** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Social** | Not enough data | 9.3 (7 reviews) | Not enough data | 
| **Live Chat** | Not enough data | 7.3 (5 reviews) | Not enough data | 
| **Phone** | Not enough data | 6.7 (5 reviews) | Not enough data | 
| **Text** | Not enough data | 8.3 (5 reviews) | Not enough data | 

#### Insight

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Surveys** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Visitor Activity** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Help Desk** | Not enough data | 8.3 (6 reviews) | Not enough data | 

### Digital Customer Service Platforms

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Generative AI

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | 10.0/10 | 13 |

#### Customization - AI Agent Builders

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Tone Customization** | Not enough data | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Seamless Human Escalation** | Not enough data | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **CRM Data Integration** | Not enough data | Not enough data | Not enough data | 

### IT Documentation

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | 8.3/10 | 218 |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Management and Discovery - IT Documentation

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Search and Indexing** | 8.3 (185 reviews) | Not enough data | Not enough data | 
| **Version Control** | 8.5 (188 reviews) | Not enough data | Not enough data | 
| **Access and Permissions** | 8.5 (188 reviews) | Not enough data | Not enough data | 

#### Operations - IT Documentation

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Integrations** | 8.5 (189 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.0 (180 reviews) | Not enough data | Not enough data | 
| **Reporting** | 8.2 (177 reviews) | Not enough data | Not enough data | 

### AI IT Agents

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Automation - AI IT Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Document Processing** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 

#### Autonomy - AI IT Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

#### IT Ticket Management - AI IT Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Ticket Status Updates** | Not enough data | Not enough data | Not enough data | 
| **SLA Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Ticket Categorization** | Not enough data | Not enough data | Not enough data | 
| **Ticket Assignment** | Not enough data | Not enough data | Not enough data | 
| **Automated Ticket Creation** | Not enough data | Not enough data | Not enough data | 

#### IT Support Automation - AI IT Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Knowledge Base Utilization** | Not enough data | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Troubleshooting** | Not enough data | Not enough data | Not enough data | 
| **User Self-Service Assistance** | Not enough data | Not enough data | Not enough data | 
| **Proactive Issue Detection** | Not enough data | Not enough data | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | Not enough data | 

### Knowledge Management

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Knowledge Base

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Q & A** | Not enough data | Not enough data | Not enough data | 
| **Link Sharing** | Not enough data | Not enough data | Not enough data | 
| **Searchable** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Verification** | Not enough data | Not enough data | Not enough data | 
| **Role-Based Permission** | Not enough data | Not enough data | Not enough data | 
| **Public vs Private** | Not enough data | Not enough data | Not enough data | 

#### Content

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Trackable Analytics** | Not enough data | Not enough data | Not enough data | 
| **Import** | Not enough data | Not enough data | Not enough data | 
| **File Viewing** | Not enough data | Not enough data | Not enough data | 
| **Update Notifications** | Not enough data | Not enough data | Not enough data | 

#### Communication

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Social Features** | Not enough data | Not enough data | Not enough data | 
| **Tagging ** | Not enough data | Not enough data | Not enough data | 
| **Upload ** | Not enough data | Not enough data | Not enough data | 
| **Comments** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Confluence** | N/A | N/A |
| **Khoros Service** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Confluence (5):** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software), [Unified Workspaces Software](https://www.g2.com/categories/unified-workspaces), [Work Management Software](https://www.g2.com/categories/work-management), [IT Documentation Software](https://www.g2.com/categories/it-documentation)

**Unique to Khoros Service (5):** [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms)

**Unique to Guru (7):** [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Contact Center Knowledge Base Software](https://www.g2.com/categories/contact-center-knowledge-base), [Insight Engines Software](https://www.g2.com/categories/insight-engines), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI IT Agents Software](https://www.g2.com/categories/ai-it-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | Confluence | Khoros Service | Guru | 
|---|---|---|---|
| **Small-Business** | 18.4% | 30.3% | 14.2% | 
| **Mid-Market** | 48.3% | 33.3% | 56.4% | 
| **Enterprise** | 33.3% | 36.4% | 29.4% | 

### By Industry

#### Confluence

- **Computer Software:** 20.9%
- **Information Technology and Services:** 19.5%
- **Internet:** 6.3%
- **Financial Services:** 5.5%
- **Marketing and Advertising:** 4.4%
- **Hospital & Health Care:** 2.4%
- **Telecommunications:** 2.2%
- **Higher Education:** 2.1%
- **Retail:** 2.0%
- **Insurance:** 1.6%
- **Other:** 33.1%

#### Khoros Service

- **Telecommunications:** 15.2%
- **Consumer Services:** 9.1%
- **Outsourcing/Offshoring:** 9.1%
- **Marketing and Advertising:** 9.1%
- **Computer Software:** 6.1%
- **Financial Services:** 6.1%
- **Hospitality:** 6.1%
- **Computer & Network Security:** 3.0%
- **Design:** 3.0%
- **Education Management:** 3.0%
- **Other:** 30.3%

#### Guru

- **Computer Software:** 14.4%
- **Information Technology and Services:** 10.6%
- **Consumer Services:** 8.9%
- **Internet:** 6.5%
- **Financial Services:** 6.2%
- **Health, Wellness and Fitness:** 5.7%
- **Marketing and Advertising:** 4.6%
- **Outsourcing/Offshoring:** 3.3%
- **Leisure, Travel & Tourism:** 2.7%
- **Telecommunications:** 2.7%
- **Other:** 34.5%

---
## Alternatives

### Alternatives to Confluence

- [Slack](https://www.g2.com/products/slack/reviews) — 4.5/5 stars (39046 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12425 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4530 reviews)
- [Bitrix24](https://www.g2.com/products/bitrix24/reviews) — 4.1/5 stars (608 reviews)
- [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (516 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15380 reviews)
- [Progress Podio](https://www.g2.com/products/progress-podio/reviews) — 4.2/5 stars (518 reviews)
- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13641 reviews)
- [Notion](https://www.g2.com/products/notion/reviews) — 4.6/5 stars (11896 reviews)
- [Stack Overflow Internal](https://www.g2.com/products/stack-overflow-internal/reviews) — 4.5/5 stars (792 reviews)

### Alternatives to Khoros Service

- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6944 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) — 4.3/5 stars (737 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) — 4.4/5 stars (7333 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3748 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1539 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2913 reviews)

### Alternatives to Guru

- [Notion](https://www.g2.com/products/notion/reviews) — 4.6/5 stars (11896 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12425 reviews)
- [Bloomfire](https://www.g2.com/products/bloomfire/reviews) — 4.6/5 stars (513 reviews)
- [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (516 reviews)
- [Glean](https://www.g2.com/products/glean-technologies-glean/reviews) — 4.7/5 stars (161 reviews)
- [Stack Overflow Internal](https://www.g2.com/products/stack-overflow-internal/reviews) — 4.5/5 stars (792 reviews)
- [Slack](https://www.g2.com/products/slack/reviews) — 4.5/5 stars (39046 reviews)
- [Slab](https://www.g2.com/products/slab/reviews) — 4.6/5 stars (309 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6944 reviews)

---
## Top Discussions

### Confluence

- Title: [What is confluence tool used for?](https://www.g2.com/discussions/what-is-confluence-tool-used-for) — 6 comments
  > **Top comment:** "In short, it is a tool to collaborate on content across an organization, track changes/workflows for policies and procedures, and even act as an internal..."
- Title: [How is Confluence being utilized to improve knowledge management and collaboration in remote work environments?](https://www.g2.com/discussions/how-is-confluence-being-utilized-to-improve-knowledge-management-and-collaboration-in-remote-work-environments) — 3 comments, 1 upvote
  > **Top comment:** "In my opinion the possibility of sharing and editing knowledge easily is a main power here. Every who has rights to editing files could easy correct them and..."
- Title: [What is Confluence used for?](https://www.g2.com/discussions/what-is-confluence-used-for) — 3 comments, 1 upvote
  > **Top comment:** "Documentation, Internal knowledge base, blog posts."
- Title: [What are the characteristics of confluence?](https://www.g2.com/discussions/what-are-the-characteristics-of-confluence) — 3 comments
  > **Top comment:** "It's a helpful tool for documentation, summaries, and collaboration. Information is organized and surfaced in a comprehensive (but not overwhelming) format...."
- Title: [Uses for Confluence?](https://www.g2.com/discussions/uses-for-confluence) — 3 comments, 1 upvote
  > **Top comment:** "Yes we use it. We have an internal intranet on sharepoint but we use confluence for all our development documentation because it has its tight integration..."

### Khoros Service

- Title: [What do online communities do?](https://www.g2.com/discussions/what-do-online-communities-do) — 1 comment
  > **Top comment:** "Online communities increase customer engagement with the product/service and decrease customer service cost by replacing it with online knowledge sharing and..."
- Title: [What is a community khoros?](https://www.g2.com/discussions/what-is-a-community-khoros) — 1 comment
  > **Top comment:** "Khoros is a platform for digital-first customer engagement"

### Guru

- Title: [What does Guru do?](https://www.g2.com/discussions/what-does-guru-do) — 3 comments
  > **Top comment:** "Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow."
- Title: [Do we have any mobile app for Guru?](https://www.g2.com/discussions/34530-do-we-have-any-mobile-app-for-guru) — 3 comments, 2 upvotes
  > **Top comment:** "No there is not, however the Web app does scale to phones"
- Title: [What is Guru platform?](https://www.g2.com/discussions/guru-what-is-guru-platform) — 2 comments
  > **Top comment:** "Guru is a company wiki that works in your workflow, so the information you need to do your job is always at your fingertips. You can learn more here:..."
- Title: [What's the best way to memorize info on Guru and apply for everyday situations?](https://www.g2.com/discussions/what-s-the-best-way-to-memorize-info-on-guru-and-apply-for-everyday-situations) — 2 comments, 1 upvote
  > **Top comment:** "The best way to memorize info is... to not have to memorize it at all! Because so many things in a business change daily, Guru is designed to allow you to..."
- Title: [We're plateau-ing with content contribution. Need ideas.](https://www.g2.com/discussions/50469-we-re-plateau-ing-with-content-contribution-need-ideas) — 2 comments, 1 upvote
  > **Top comment:** "We encourage our reps to use the "ask an expert" feature and anytime a question is answered, we save the Q&A as a card under a collection board names "FAQs"..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/confluence-vs-khoros-service-vs-guru)