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Compare Comscore and Pendo 
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Comscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscorePendo
Star Rating
(1,559)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pendo excels in providing deep insights into user interactions, with many users appreciating its comprehensive onboarding guides that help them navigate the software effectively. This feature is particularly beneficial for teams looking to enhance user engagement and retention.
- Users say that Comscore offers a robust solution for cross-platform audience measurement, allowing businesses to access all necessary data in one place. Reviewers highlight its effectiveness in analyzing market competition, making it a valuable tool for strategic decision-making.
- Reviewers mention that Pendo's customer support is consistently praised for being responsive and helpful, which enhances the overall user experience. This level of support is crucial for teams that may need assistance during implementation or when troubleshooting issues.
- According to verified reviews, Comscore's ease of setup is noted as a strong point, with users finding the initial configuration straightforward. This can be a significant advantage for businesses looking to get up and running quickly without extensive technical resources.
- Users highlight that Pendo's ability to track user behavior and provide actionable insights is a standout feature, with many appreciating the platform's capability to deliver a 360-degree view of user interactions. This functionality is essential for product teams aiming to optimize user experience.
- G2 reviewers indicate that while Comscore has a solid reputation for its reporting capabilities, Pendo's advanced features for user engagement and feedback collection give it an edge in understanding user sentiment and improving product offerings over time.
Pricing
Entry-Level Pricing
Comscore
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Comscore
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
8.3
65
8.5
1,192
Ease of Use
7.9
66
8.2
1,206
Ease of Setup
8.1
30
7.9
564
Ease of Admin
8.0
27
8.4
555
Quality of Support
7.8
59
8.5
1,041
Has the product been a good partner in doing business?
8.2
28
8.9
531
Product Direction (% positive)
8.1
62
8.5
1,107
Features by Category
Metrics
7.8
25
8.7
453
7.4
27
8.7
471
7.4
22
8.4
419
7.3
22
8.8
464
7.4
21
8.5
421
7.1
20
8.2
394
6.8
20
8.2
358
7.1
20
8.2
334
7.3
19
8.3
394
Reporting
7.8
22
8.4
462
7.6
26
8.5
426
7.4
24
8.7
436
8.6
27
8.7
467
7.1
24
7.8
261
7.2
20
8.1
284
7.4
24
8.2
449
Other
7.9
24
8.7
437
8.2
25
8.0
306
7.6
22
7.5
262
7.8
23
7.9
271
7.4
17
7.3
196
7.5
17
8.5
340
7.1
19
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
7.1
17
8.1
376
7.1
18
7.9
296
7.8
21
8.8
421
7.7
23
8.5
453
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Tracking & Reporting
Not enough data
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
141
Not enough data
8.6
133
Not enough data
8.7
137
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.7
580
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Platform Insights
8.7
5
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
7
Not enough data
9.4
6
Not enough data
Tools
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Metrics
7.8
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
8.1
6
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Marketing Operations
7.6
7
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.3
8
Not enough data
6.2
7
Not enough data
Campaign Activity
7.7
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Comscore and Pendo are categorized as Digital Analytics
Unique Categories
Comscore is categorized as Digital Advertising Intelligence, Content Analytics, and Marketing Analytics
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Computer Software
33.6%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Discussions
What vital service does Comscore provide to websites?
2 Comments
SU
Nice Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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