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At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Comscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscorePathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Comscore excels in its centralized platform capabilities, with a score of 8.3, making it easier for teams to manage their digital analytics in one place. In contrast, Pathmatics by Sensor Tower, while still strong, has a slightly lower score of 8.0 for web tracking, indicating a potential area for improvement in integration.
- Reviewers mention that Pathmatics by Sensor Tower shines in its ad intelligence reporting, achieving a perfect score of 9.0. Users appreciate the detailed insights into ad creatives and buying strategies, which help in optimizing campaigns. Comscore, while also strong in this area, has slightly lower scores, suggesting that Pathmatics may provide more comprehensive data for advertisers.
- G2 users highlight the ease of use of Pathmatics by Sensor Tower, scoring 9.2, which is significantly higher than Comscore's score of 7.8. This suggests that users find Pathmatics more intuitive and user-friendly, making it a better choice for teams that prioritize ease of navigation and setup.
- Reviewers say that Comscore's quality of support, with a score of 7.8, is an area where it could improve compared to Pathmatics by Sensor Tower, which boasts a score of 8.7. Users have noted that responsive customer support is crucial for troubleshooting and maximizing the software's potential.
- Users on G2 report that Pathmatics by Sensor Tower offers superior audience targeting features, scoring 8.7 compared to Comscore's 7.3. This indicates that Pathmatics may provide more effective tools for reaching specific demographics, which is essential for targeted marketing campaigns.
- Reviewers mention that Comscore's reporting capabilities, particularly in real-time reporting, score 8.0, which is competitive but still falls short of Pathmatics' overall reporting features. Users appreciate the ability to access timely data, which is critical for making quick marketing decisions.
Pricing
Entry-Level Pricing
Comscore
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
Comscore
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.3
65
8.2
272
Ease of Use
7.9
66
9.2
270
Ease of Setup
8.1
30
9.1
122
Ease of Admin
8.0
27
8.7
114
Quality of Support
7.8
59
8.7
224
Has the product been a good partner in doing business?
8.2
28
9.0
110
Product Direction (% positive)
8.1
62
8.4
255
Features by Category
Metrics
7.8
25
Not enough data
7.4
27
Not enough data
7.4
22
Not enough data
7.3
22
Not enough data
7.4
21
Not enough data
7.1
20
Not enough data
6.8
20
Not enough data
7.1
20
Not enough data
7.3
19
Not enough data
Reporting
7.8
22
Not enough data
7.6
26
Not enough data
7.4
24
Not enough data
8.6
27
Not enough data
7.1
24
Not enough data
7.2
20
Not enough data
7.4
24
Not enough data
Other
7.9
24
Not enough data
8.2
25
Not enough data
7.6
22
Not enough data
7.8
23
Not enough data
7.4
17
Not enough data
7.5
17
Not enough data
7.1
19
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.1
17
Not enough data
7.1
18
Not enough data
7.8
21
Not enough data
7.7
23
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
8.7
5
9.4
32
8.3
7
8.9
29
8.8
7
8.6
27
8.6
7
8.9
32
9.0
7
8.8
31
8.3
7
8.8
30
8.3
7
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
7
8.4
22
9.4
6
8.5
21
Tools
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Metrics
7.8
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
8.1
6
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.6
7
7.3
76
|
Verified
8.3
7
8.4
147
|
Verified
8.1
7
7.5
95
|
Verified
8.3
7
8.1
89
|
Verified
7.3
8
Feature Not Available
6.2
7
6.9
8
Campaign Activity
7.7
8
8.2
164
|
Verified
7.7
8
8.6
167
|
Verified
7.4
7
7.8
105
|
Verified
8.1
7
8.2
141
|
Verified
7.9
7
8.0
120
|
Verified
8.3
8
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Comscore and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence and Marketing Analytics
Unique Categories
Comscore is categorized as Content Analytics and Digital Analytics
Pathmatics by Sensor Tower is categorized as Competitive Intelligence
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Alternatives
Discussions
What vital service does Comscore provide to websites?
2 Comments
SU
Nice Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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