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Compare Comscore and Nielsen Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Enterprise (41.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Comscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscoreNielsen Marketing Cloud
Star Rating
(59)3.6 out of 5
Market Segments
Enterprise (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Nielsen Marketing CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Comscore excels in providing a comprehensive view of audience measurement across various media platforms, making it a go-to choice for users who need detailed insights in one place. Recent feedback highlights its ability to deliver accurate data even in a fragmented media landscape, which is crucial for effective market analysis.
- Users say that Nielsen Marketing Cloud stands out for its user-friendly interface, making it accessible even for those who may not be tech-savvy. Reviewers appreciate the simplicity of its GUI, which allows for easy navigation and quick access to reports, enhancing the overall user experience.
- According to verified reviews, Comscore's implementation process is notably quick and intuitive, with users praising the onboarding experience. This efficiency is a significant advantage for teams looking to get up and running without extensive delays.
- Reviewers mention that while Comscore offers robust data collection and customer insights, Nielsen Marketing Cloud provides effective spend management features, which some users find particularly beneficial for optimizing their marketing budgets.
- G2 reviewers highlight that Comscore's higher ratings in ease of setup and administration reflect its ability to integrate smoothly into existing workflows, whereas Nielsen Marketing Cloud, despite its strengths, faces challenges in these areas, with users noting a steeper learning curve.
- Users appreciate that both platforms offer valuable reporting capabilities, but Comscore's reporting tools are often described as superior for competitive analysis, allowing users to gain deeper insights into market dynamics compared to Nielsen Marketing Cloud's offerings.
Pricing
Entry-Level Pricing
Comscore
No pricing availableNielsen Marketing Cloud
No pricing availableFree Trial
Comscore
No trial information availableNielsen Marketing Cloud
No trial information availableRatings
Meets Requirements
8.3
65
6.8
42
Ease of Use
7.9
66
6.5
42
Ease of Setup
8.1
30
4.8
20
Ease of Admin
8.0
27
6.5
20
Quality of Support
7.8
59
7.7
41
Has the product been a good partner in doing business?
8.2
28
7.3
20
Product Direction (% positive)
8.1
62
6.9
38
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Preparation
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling and Blending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.8
25
Not enough data
7.4
27
Not enough data
7.4
22
Not enough data
7.3
22
Not enough data
7.4
21
Not enough data
7.1
20
Not enough data
6.8
20
Not enough data
7.1
20
Not enough data
7.3
19
Not enough data
Reporting
7.8
22
Not enough data
7.6
26
Not enough data
7.4
24
Not enough data
8.6
27
Not enough data
7.1
24
Not enough data
7.2
20
Not enough data
7.4
24
Not enough data
Other
7.9
24
Not enough data
8.2
25
Not enough data
7.6
22
Not enough data
7.8
23
Not enough data
7.4
17
Not enough data
7.5
17
Not enough data
7.1
19
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.1
17
Not enough data
7.1
18
Not enough data
7.8
21
Not enough data
7.7
23
Not enough data
Data Integration
Not enough data
7.8
6
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
6.9
7
Not enough data
4.0
5
Not enough data
4.3
7
Not enough data
4.0
7
Platform
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
5.7
7
Not enough data
6.4
6
Not enough data
6.7
5
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.7
5
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
7
Not enough data
9.4
6
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Metrics
7.8
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
8.1
6
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.6
7
7.3
10
8.3
7
7.4
13
8.1
7
6.7
10
8.3
7
7.6
11
7.3
8
8.1
7
6.2
7
6.9
6
Campaign Activity
7.7
8
7.2
13
7.7
8
7.7
13
7.4
7
7.1
12
8.1
7
7.0
10
7.9
7
7.9
7
8.3
8
8.3
7
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Comscore and Nielsen Marketing Cloud are categorized as Marketing Analytics
Unique Categories
Comscore is categorized as Digital Advertising Intelligence, Content Analytics, and Digital Analytics
Nielsen Marketing Cloud is categorized as Analytics Platforms, Attribution, and Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nielsen Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Marketing and Advertising
27.3%
Financial Services
7.3%
Airlines/Aviation
5.5%
Retail
3.6%
Publishing
3.6%
Other
52.7%
Alternatives
Discussions
What vital service does Comscore provide to websites?
2 Comments
SU
Nice Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
Nielsen Marketing Cloud has no discussions with answers
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