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Compare Comscore and Kissmetrics 
Featured Products
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Comscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscoreKissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansComscore vs Kissmetrics
When assessing the two solutions, reviewers found Comscore easier to use, set up, and administer. However, reviewers preferred doing business with Kissmetrics overall.
- Reviewers felt that Comscore meets the needs of their business better than Kissmetrics.
- When comparing quality of ongoing product support, reviewers felt that Kissmetrics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Comscore over Kissmetrics.
Pricing
Entry-Level Pricing
Comscore
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Comscore
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
8.3
65
7.9
154
Ease of Use
7.9
66
7.4
155
Ease of Setup
8.1
30
6.7
62
Ease of Admin
8.0
27
7.8
67
Quality of Support
7.8
59
8.3
135
Has the product been a good partner in doing business?
8.2
28
8.4
68
Product Direction (% positive)
8.1
62
7.8
155
Features by Category
Metrics
7.8
25
8.3
102
7.4
27
8.1
102
7.4
22
7.7
94
7.3
22
8.7
111
7.4
21
8.6
111
7.1
20
8.0
93
6.8
20
7.7
96
|
Verified
7.1
20
8.7
109
7.3
19
8.4
109
Reporting
7.8
22
8.0
108
7.6
26
7.6
90
7.4
24
8.0
63
8.6
27
8.1
100
7.1
24
7.1
57
7.2
20
8.0
66
7.4
24
8.1
107
Other
7.9
24
8.3
105
8.2
25
7.6
58
7.6
22
Feature Not Available
7.8
23
8.2
91
7.4
17
7.9
61
7.5
17
7.4
39
7.1
19
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.1
17
7.8
88
7.1
18
7.6
57
7.8
21
8.1
98
7.7
23
8.7
98
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Tracking & Reporting
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Metrics
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.7
5
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
7
Not enough data
9.4
6
Not enough data
Tools
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Metrics
7.8
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
8.1
6
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.6
7
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.3
8
Not enough data
6.2
7
Not enough data
Campaign Activity
7.7
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Comscore and Kissmetrics are categorized as Digital Analytics
Unique Categories
Comscore is categorized as Digital Advertising Intelligence, Content Analytics, and Marketing Analytics
Kissmetrics is categorized as Product Analytics, Mobile App Analytics, Mobile App Optimization, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
What vital service does Comscore provide to websites?
2 Comments
SU
Nice Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
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