# Comscore vs Kissmetrics Comparison | | Comscore | Kissmetrics | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.1 out of 5 | | **Total Reviews** | 75 | 168 | | **Largest Market Segment** | Mid-Market (43.8% of reviews) | Small-Business (55.6% of reviews) | | **Entry Level Price** | No pricing available | $299.00 Per Month | --- ## Top Pros & Cons ### Comscore Pros: - Insights (11 reviews) - Analytics (8 reviews) Cons: - Data Inaccuracy (5 reviews) - Difficult Navigation (4 reviews) ### Kissmetrics **Not enough data** --- ## Ratings Comparison | Rating | Comscore | Kissmetrics | |---|---|---| | **Meets Requirements** | 8.3 (65 reviews) | 7.9 (154 reviews) | | **Ease of Use** | 7.9 (66 reviews) | 7.4 (155 reviews) | | **Ease of Setup** | 8.1 (30 reviews) | 6.7 (62 reviews) | | **Ease of Admin** | 8.0 (27 reviews) | 7.8 (67 reviews) | | **Quality of Support** | 7.8 (59 reviews) | 8.3 (135 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (28 reviews) | 8.4 (68 reviews) | | **Product Direction (% positive)** | 8.1 (62 reviews) | 7.8 (155 reviews) | --- ## Pricing ### Comscore #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | 7.5/10 | 28 | | **Kissmetrics** | 8.0/10 | 132 | #### Metrics | Feature | Comscore | Kissmetrics | |---|---|---| | **Sessions - Digital Analytics** | 7.8 (25 reviews) | 8.3 (102 reviews) | | **Engagement** | 7.4 (27 reviews) | 8.1 (102 reviews) | | **Entry and Exit Pages** | 7.4 (22 reviews) | 7.7 (94 reviews) | | **Standard Event Tracking** | 7.3 (22 reviews) | 8.7 (111 reviews) | | **Custom Event Tracking** | 7.4 (21 reviews) | 8.6 (111 reviews) | | **Retention** | 7.1 (20 reviews) | 8.0 (93 reviews) | | **Return** | 6.8 (20 reviews) | 7.7 (96 reviews) ✓ Verified | | **Conversions** | 7.1 (20 reviews) | 8.7 (109 reviews) | | **Funnels** | 7.3 (19 reviews) | 8.4 (109 reviews) | #### Reporting | Feature | Comscore | Kissmetrics | |---|---|---| | **Real-Time Reporting** | 7.8 (22 reviews) | 8.0 (108 reviews) | | **Trending** | 7.6 (26 reviews) | 7.6 (90 reviews) | | **Retroactive Reporting** | 7.4 (24 reviews) | 8.0 (63 reviews) | | **Segmentation** | 8.6 (27 reviews) | 8.1 (100 reviews) | | **Mobile Reporting** | 7.1 (24 reviews) | 7.1 (57 reviews) | | **Unification Across Devices** | 7.2 (20 reviews) | 8.0 (66 reviews) | | **Custom Reports and Dashboards** | 7.4 (24 reviews) | 8.1 (107 reviews) | #### Other | Feature | Comscore | Kissmetrics | |---|---|---| | **User Data** | 7.9 (24 reviews) | 8.3 (105 reviews) | | **Site Search Reporting** | 8.2 (25 reviews) | 7.6 (58 reviews) | | **Load Time Monitoring** | 7.6 (22 reviews) | Feature Not Available | | **Campaign Tracking** | 7.8 (23 reviews) | 8.2 (91 reviews) | | **E-Commerce** | 7.4 (17 reviews) | 7.9 (61 reviews) | | **Promotional Messages** | 7.5 (17 reviews) | 7.4 (39 reviews) | | **Administration Alerts** | 7.1 (19 reviews) | Feature Not Available | #### Agentic AI - Digital Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Comscore | Kissmetrics | |---|---|---| | **API / Integrations** | 7.1 (17 reviews) | 7.8 (88 reviews) | | **QA Testing** | 7.1 (18 reviews) | 7.6 (57 reviews) | | **Performance and Reliability** | 7.8 (21 reviews) | 8.1 (98 reviews) | | **User, Role, and Access Management** | 7.7 (23 reviews) | 8.7 (98 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Content Creation | Feature | Comscore | Kissmetrics | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Comscore | Kissmetrics | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Comscore | Kissmetrics | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | 9.2/10 | 5 | #### User Identification | Feature | Comscore | Kissmetrics | |---|---|---| | **Demographics** | Not enough data | 9.0 (5 reviews) | | **User Segmentation** | Not enough data | 9.3 (5 reviews) | | **Geolocation** | Not enough data | 9.7 (5 reviews) | #### Tracking & Reporting | Feature | Comscore | Kissmetrics | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | | **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | | **Attribution** | Not enough data | 9.0 (5 reviews) | | **Dashboard** | Not enough data | 9.0 (5 reviews) | | **User Path Tracking** | Not enough data | 9.3 (5 reviews) | | **User Activity History** | Not enough data | 9.3 (5 reviews) | #### Metrics | Feature | Comscore | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | 8.1/10 | 10 | #### Product Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | | **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | | **Segmentation** | Not enough data | 7.7 (10 reviews) | | **Funnels** | Not enough data | 8.2 (10 reviews) | | **Alerts** | Not enough data | 8.1 (9 reviews) | | **Multi-Product Analytics** | Not enough data | 9.2 (8 reviews) | | **User Scoring** | Not enough data | 8.0 (9 reviews) | | **Integrations** | Not enough data | 7.6 (9 reviews) | #### Agentic AI - Product Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | 8.7/10 | 10 | #### Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Reports** | Not enough data | 9.7 (10 reviews) | | **Dashboard** | Not enough data | 8.7 (10 reviews) | | **Web Analytics** | Not enough data | 9.2 (10 reviews) | | **Campaign Tracking** | Not enough data | 9.5 (10 reviews) | | **Customer Demographics** | Not enough data | 8.3 (9 reviews) | | **Predictive Analytics** | Not enough data | 7.8 (10 reviews) | #### Administration | Feature | Comscore | Kissmetrics | |---|---|---| | **Data Storage** | Not enough data | 8.5 (10 reviews) | | **A/B Testing** | Not enough data | 8.2 (10 reviews) | | **Integrations** | Not enough data | 8.2 (10 reviews) | #### Generative AI | Feature | Comscore | Kissmetrics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Digital Advertising Intelligence | Product | Score | Reviews | |---|---|---| | **Comscore** | 8.7/10 | 7 | | **Kissmetrics** | N/A | N/A | #### Platform Insights | Feature | Comscore | Kissmetrics | |---|---|---| | **Ad Creatives** | 8.7 (5 reviews) | Not enough data | | **Buying Strategies** | 8.3 (7 reviews) | Not enough data | | **Publisher Data** | 8.8 (7 reviews) | Not enough data | | **Advertising Spend** | 8.6 (7 reviews) | Not enough data | | **Websites and Social Channels** | 9.0 (7 reviews) | Not enough data | | **Device Insights** | 8.3 (7 reviews) | Not enough data | | **Ad Intelligence Reporting** | 8.3 (7 reviews) | Not enough data | #### Agentic AI - Digital Advertising Intelligence | Feature | Comscore | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Comscore | Kissmetrics | |---|---|---| | **Ad Competitive Benchmarking** | 8.6 (7 reviews) | Not enough data | | **Alerts** | 9.4 (6 reviews) | Not enough data | ### Audience Data Providers | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Audience Data - Audience Data Providers | Feature | Comscore | Kissmetrics | |---|---|---| | **Third-Party Data Access** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | | **Custom Audience Creation** | Not enough data | Not enough data | #### Activation - Audience Data Providers | Feature | Comscore | Kissmetrics | |---|---|---| | **Cross-Channel Targeting** | Not enough data | Not enough data | | **DSP Integration** | Not enough data | Not enough data | | **Data Enrichment** | Not enough data | Not enough data | | **Audience Activation** | Not enough data | Not enough data | #### AI Capabilities - Audience Data Providers | Feature | Comscore | Kissmetrics | |---|---|---| | **Predictive Audience Modeling** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | 7.7/10 | 6 | | **Kissmetrics** | N/A | N/A | #### Tools | Feature | Comscore | Kissmetrics | |---|---|---| | **Contact Collection** | 7.5 (6 reviews) | Not enough data | | **Audience Insights** | 8.3 (6 reviews) | Not enough data | | **Social Sharing** | 8.3 (6 reviews) | Not enough data | #### Metrics | Feature | Comscore | Kissmetrics | |---|---|---| | **Entry and Exit Pages** | 7.8 (6 reviews) | Not enough data | | **Sessions** | 7.2 (6 reviews) | Not enough data | | **Engagement** | 7.5 (6 reviews) | Not enough data | | **Return** | 7.5 (6 reviews) | Not enough data | | **Conversions** | 6.9 (6 reviews) | Not enough data | | **Search Rank** | 8.1 (6 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | 7.7/10 | 8 | | **Kissmetrics** | N/A | N/A | #### Marketing Operations | Feature | Comscore | Kissmetrics | |---|---|---| | **ROI Tracking** | 7.6 (7 reviews) | Not enough data | | **Data Collection** | 8.3 (7 reviews) | Not enough data | | **Customer Insights** | 8.1 (7 reviews) | Not enough data | | **Multi-User Access** | 8.3 (7 reviews) | Not enough data | | **Spend Management** | 7.3 (8 reviews) | Not enough data | | **White Label** | 6.2 (7 reviews) | Not enough data | #### Campaign Activity | Feature | Comscore | Kissmetrics | |---|---|---| | **Campaign Insights** | 7.7 (8 reviews) | Not enough data | | **Reports and Dashboards** | 7.7 (8 reviews) | Not enough data | | **Campaign Stickiness** | 7.4 (7 reviews) | Not enough data | | **Multichannel Tracking** | 8.1 (7 reviews) | Not enough data | | **Brand Optimization** | 7.9 (7 reviews) | Not enough data | | **Predictive Analytics** | 8.3 (8 reviews) | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Comscore | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | 9.4/10 | 5 | #### Metrics | Feature | Comscore | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Comscore** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Variation Testing | Feature | Comscore | Kissmetrics | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | Comscore | Kissmetrics | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | Comscore | Kissmetrics | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | Comscore | Kissmetrics | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Comscore (4):** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Audience Data Providers](https://www.g2.com/categories/audience-data-providers) **Unique to Kissmetrics (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Comscore | Kissmetrics | |---|---|---| | **Small-Business** | 16.4% | 55.6% | | **Mid-Market** | 43.8% | 35.0% | | **Enterprise** | 39.7% | 9.4% | ### By Industry #### Comscore - **Marketing and Advertising:** 61.6% - **Broadcast Media:** 8.2% - **Online Media:** 4.1% - **Publishing:** 2.7% - **Media Production:** 2.7% - **Information Technology and Services:** 2.7% - **Entertainment:** 2.7% - **Airlines/Aviation:** 1.4% - **Apparel & Fashion:** 1.4% - **Architecture & Planning:** 1.4% - **Other:** 11.0% #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% --- ## Alternatives ### Alternatives to Comscore - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3814 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1559 reviews) ### Alternatives to Kissmetrics - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews) --- ## Top Discussions ### Comscore - Title: [What vital service does Comscore provide to websites?](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) — 2 comments > **Top comment:** "Nice " - Title: [What is Comscore used for?](https://www.g2.com/discussions/what-is-comscore-used-for) — 1 comment, 1 upvote > **Top comment:** "Comscore is a reliable partner for planning, monetization, and media evaluation across all platforms" ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/comscore-vs-kissmetrics)