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At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Comscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscoreGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Comscore excels in Ad Competitive Benchmarking with a score of 9.0, allowing businesses to effectively analyze their advertising strategies against competitors, while Google Analytics 360, although strong, does not offer the same level of competitive insights.
- Reviewers mention that Google Analytics 360 shines in Real-Time Reporting with a score of 8.9, providing immediate insights into user behavior, whereas Comscore's score of 8.0 indicates it may not be as responsive in delivering real-time data.
- G2 users highlight that Google Analytics 360 offers superior Custom Reports and Dashboards with a score of 8.7, enabling users to tailor their reporting needs, while Comscore's score of 7.4 suggests less flexibility in this area.
- Users on G2 report that Comscore's Audience Insights feature scores 8.3, which is beneficial for understanding user demographics, but Google Analytics 360's demographic insights score of 9.1 indicates a more comprehensive approach to user segmentation.
- Reviewers say that Google Analytics 360 provides better Mobile Reporting capabilities with a score of 8.4, making it easier for businesses to track mobile user engagement, while Comscore's lower score of 7.2 suggests it may not be as effective in this area.
- Users report that Comscore's Quality of Support scores 7.8, which is decent, but Google Analytics 360's score of 8.0 indicates a slightly better support experience, which can be crucial for users needing assistance with complex analytics.
Pricing
Entry-Level Pricing
Comscore
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Comscore
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
8.3
65
8.8
447
Ease of Use
7.9
66
8.1
450
Ease of Setup
8.1
30
8.0
195
Ease of Admin
8.0
27
8.4
188
Quality of Support
7.8
59
8.0
406
Has the product been a good partner in doing business?
8.2
28
8.4
184
Product Direction (% positive)
8.1
62
8.4
431
Features by Category
Metrics
7.8
25
8.7
324
7.4
27
8.5
332
7.4
22
8.5
322
7.3
22
8.6
304
7.4
21
8.4
298
7.1
20
8.4
304
6.8
20
8.2
303
7.1
20
8.4
310
7.3
19
8.2
286
Reporting
7.8
22
Feature Not Available
7.6
26
8.6
310
7.4
24
8.4
279
8.6
27
8.5
296
7.1
24
8.4
290
7.2
20
8.2
268
7.4
24
8.7
311
Other
7.9
24
8.5
300
8.2
25
8.4
305
7.6
22
8.3
290
7.8
23
8.6
302
7.4
17
8.5
267
7.5
17
8.2
248
7.1
19
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.1
17
8.5
243
7.1
18
8.2
243
7.8
21
8.6
293
7.7
23
8.6
293
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Tracking & Reporting
Not enough data
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Metrics
Not enough data
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Platform Insights
8.7
5
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
7
Not enough data
9.4
6
Not enough data
Tools
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Metrics
7.8
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
8.1
6
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.6
7
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.3
8
Not enough data
6.2
7
Not enough data
Campaign Activity
7.7
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Categories
Categories
Shared Categories
Comscore and Google Analytics 360 are categorized as Digital Analytics
Unique Categories
Comscore is categorized as Digital Advertising Intelligence, Content Analytics, and Marketing Analytics
Google Analytics 360 is categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
What vital service does Comscore provide to websites?
2 Comments
SU
Nice Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
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