# ComplyCube, Persona vs SEON Comparison

| | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Star Rating** | 5.0 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 68 | 44 | 381 | 
| **Largest Market Segment** | Small-Business (59.1% of reviews) | Small-Business (74.4% of reviews) | Mid-Market (52.3% of reviews) | 
| **Entry Level Price** | Free Trial | Free | Contact Us | 

---
## Top Pros & Cons

### ComplyCube

Pros:
- Ease of Use (28 reviews)
- Fraud Prevention (18 reviews)

Cons:
- Poor Customization (6 reviews)
- Limited Customization (5 reviews)

### Persona

Pros:
- Ease of Use (2 reviews)
- Identity Verification (2 reviews)

Cons:
- Verification Issues (2 reviews)
- Access Limitations (1 reviews)

### SEON

Pros:
- Ease of Use (25 reviews)
- Fraud Prevention (24 reviews)

Cons:
- Improvement Needed (8 reviews)
- Limited Customization (8 reviews)

---
## Ratings Comparison
| Rating | ComplyCube | Persona | SEON | 
|---|---|---|---|
  | **Meets Requirements** | 9.9 (63 reviews) | 8.8 (34 reviews) | 9.1 (301 reviews) | 
  | **Ease of Use** | 9.9 (63 reviews) | 9.0 (35 reviews) | 9.1 (308 reviews) | 
  | **Ease of Setup** | 9.9 (55 reviews) | 8.4 (25 reviews) | 8.9 (156 reviews) | 
  | **Ease of Admin** | 10.0 (40 reviews) | 8.9 (22 reviews) | 9.2 (126 reviews) | 
  | **Quality of Support** | 9.9 (62 reviews) | 8.8 (33 reviews) | 9.3 (284 reviews) | 
  | **Has the product been a good partner in doing business?** | 10.0 (40 reviews) | 8.7 (22 reviews) | 9.4 (126 reviews) | 
  | **Product Direction (% positive)** | 10.0 (62 reviews) | 8.6 (34 reviews) | 9.3 (282 reviews) | 

---
## Pricing

### ComplyCube

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: ComplyCube's all-in-one verification platform empowers you verify to people and business  effortlessly.

Key Features:
- 98% Client onboarding rate, helping you convert more customers and grow your business.
- Global coverage of 220+ countries, 14,000+ document types, and over 3,000 data points from trusted sources and partners worldwide.
- A large set of features and checks, including PEP and Sanctions Screening, Adverse Media Checks, ID Document Verification, Biometric Checks, Liveness Detection, Government Database Checks, Address Verification, and more.

[Browse all 4 editions](https://www.g2.com/products/complycube/pricing)

#### Free Trial

Yes

### Persona

#### Entry-Level Pricing

Plan: Limited Time G2 KYC/AML Package

Price: Free

Description: For the G2 community, Persona is offering an end-to-end solution that helps entrepreneurs and operators meet KYC/AML compliance requirements

Key Features:
- 500 free government ID with optional selfie verifications or Persona Watchlist reports per month
- Dashboard to view and manage your verifications
- Integrate in an afternoon with our full integration suite, including no-code hosted flows

[Browse all 3 editions](https://www.g2.com/products/persona-persona/pricing)

#### Free Trial

Yes

### SEON

#### Entry-Level Pricing

Plan: Premium

Price: Contact Us

Key Features:
- Unlimited users
- Unlimited custom rules
- Unlimited API calls

[Browse all 2 editions](https://www.g2.com/products/seon/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 9.6/10 | 11 |
| **Persona** | N/A | N/A |
| **SEON** | 8.6/10 | 218 |

#### Detection

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Payment Verification** | 9.4 (6 reviews) | Not enough data | 8.5 (42 reviews) | 
| **Bot Mitigation** | 9.7 (10 reviews) | Not enough data | 8.3 (152 reviews) | 
| **Real-Time Monitoring** | 9.7 (10 reviews) | Not enough data | 8.8 (171 reviews) | 
| **Alerts** | 9.7 (10 reviews) | Not enough data | 8.8 (168 reviews) | 

#### Analysis 

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **ID Analytics** | 9.6 (9 reviews) | Not enough data | 8.8 (172 reviews) | 
| **Intelligence Reporting** | 9.4 (6 reviews) | Not enough data | 8.9 (44 reviews) | 
| **Incident Reports** | 9.4 (6 reviews) | Not enough data | 8.6 (42 reviews) | 

#### Administration

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Fraud Markers** | 9.7 (10 reviews) | Not enough data | 8.9 (180 reviews) | 
| **Transaction Scoring** | 9.3 (7 reviews) | Not enough data | 9.0 (183 reviews) | 
| **Blacklisting** | 10.0 (10 reviews) | Not enough data | 9.0 (179 reviews) | 

#### Agentic AI - Fraud Detection

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 8.1 (32 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.9 (27 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.7 (31 reviews) | 

### Address Verification

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 9.8/10 | 36 |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Management

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Scheduled Data Checks** | 9.8 (27 reviews) | Not enough data | Not enough data | 
| **Reporting** | 9.8 (32 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Address Verification** | 9.9 (35 reviews) | Not enough data | Not enough data | 
| **Automation** | 9.9 (32 reviews) | Not enough data | Not enough data | 
| **Cleansing** | 9.8 (24 reviews) | Not enough data | Not enough data | 
| **International Verification** | 9.8 (33 reviews) | Not enough data | Not enough data | 

### Biometric Authentication

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 9.9/10 | 28 |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Integration

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Uses Open Standards** | 9.8 (16 reviews) | Not enough data | Not enough data | 
| **Mobile SDK** | 9.9 (24 reviews) | Not enough data | Not enough data | 
| **Workforce Authentication** | 10.0 (11 reviews) | Not enough data | Not enough data | 
| **Customer Authentication** | 9.9 (25 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Encryption** | 10.0 (22 reviews) | Not enough data | Not enough data | 
| **Audit Trails** | 10.0 (22 reviews) | Not enough data | Not enough data | 
| **Regulatory Compliance** | 10.0 (25 reviews) | Not enough data | Not enough data | 

### Reference Check

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 10.0/10 | 18 |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Platform Content

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Templates** | 10.0 (14 reviews) | Not enough data | Not enough data | 
| **Automated** | 10.0 (16 reviews) | Not enough data | Not enough data | 
| **Reports** | 10.0 (17 reviews) | Not enough data | Not enough data | 

#### Platform Basics

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Optimization** | 10.0 (15 reviews) | Not enough data | Not enough data | 
| **Interoperability** | 10.0 (16 reviews) | Not enough data | Not enough data | 
| **Performance** | 10.0 (17 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Integrations** | 10.0 (17 reviews) | Not enough data | Not enough data | 
| **Identity verification** | 10.0 (18 reviews) | Not enough data | Not enough data | 
| **Fraud detection** | 10.0 (18 reviews) | Not enough data | Not enough data | 
| **Custom branding** | 10.0 (17 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Visualization** | 10.0 (16 reviews) | Not enough data | Not enough data | 
| **Security and Compliance** | 10.0 (18 reviews) | Not enough data | Not enough data | 
| **Alerts and Notifications** | 10.0 (18 reviews) | Not enough data | Not enough data | 
| **GDPR Compliant** | 10.0 (17 reviews) | Not enough data | Not enough data | 

### Age Verification

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 10.0/10 | 28 |
| **Persona** | 8.0/10 | 10 |
| **SEON** | N/A | N/A |

#### Functionalities

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Authentication Methods** | 9.9 (23 reviews) | 9.1 (9 reviews) | Not enough data | 
| **Online Age Verification** | 10.0 (27 reviews) | 8.9 (9 reviews) | Not enough data | 
| **Age Estimation** | 10.0 (21 reviews) | 8.3 (9 reviews) | Not enough data | 
| **Integrations and SDKs** | 10.0 (27 reviews) | 8.9 (9 reviews) | Not enough data | 
| **In-person Age Verification** | 10.0 (10 reviews) | 8.0 (9 reviews) | Not enough data | 
| **Liveness Check** | 10.0 (27 reviews) | 8.7 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **AI Image-to-Text** | Not enough data | 7.1 (8 reviews) | Not enough data | 

### Digital Customer Onboarding

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 10.0/10 | 40 |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Process Automation

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Onboarding Flow Management** | 10.0 (34 reviews) | Not enough data | Not enough data | 
| **E-Signature** | 9.9 (19 reviews) | Not enough data | Not enough data | 
| **Data Capture** | 10.0 (31 reviews) | Not enough data | Not enough data | 
| **Auto-Capture** | 10.0 (27 reviews) | Not enough data | Not enough data | 

#### Identity Verification

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **ID Scanning** | 10.0 (35 reviews) | Not enough data | Not enough data | 
| **KYC** | 10.0 (39 reviews) | Not enough data | Not enough data | 
| **Credit Check** | 10.0 (13 reviews) | Not enough data | Not enough data | 

#### Agentic AI -  Digital Customer Onboarding

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Decision Making** | 9.7 (5 reviews) | Not enough data | Not enough data | 

### Anti-Money Laundering (AML)

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 9.7/10 | 42 |
| **Persona** | 8.9/10 | 9 |
| **SEON** | 7.9/10 | 19 |

#### Fraud Detection

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Name Matching** | 9.9 (36 reviews) | 8.9 (9 reviews) | 8.4 (18 reviews) | 
| **Watch List** | 10.0 (37 reviews) | 9.3 (9 reviews) | 8.4 (18 reviews) | 
| **Scoring** | 9.9 (30 reviews) | 9.1 (9 reviews) | 9.0 (18 reviews) | 
| **E-filing** | 9.6 (12 reviews) | 9.0 (8 reviews) | 7.5 (17 reviews) | 
| **Workflows and Alerts** | 9.9 (30 reviews) | 9.4 (9 reviews) | 8.1 (17 reviews) | 

#### Compliance

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Due Dilligence** | 9.9 (38 reviews) | 9.2 (8 reviews) | 8.1 (17 reviews) | 
| **Regulations and Jurisdictions** | 9.8 (33 reviews) | 9.3 (7 reviews) | 7.9 (17 reviews) | 
| **Internal Policies** | 9.8 (25 reviews) | 9.0 (7 reviews) | 7.8 (17 reviews) | 

#### Monitoring

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Models** | 9.6 (26 reviews) | 9.3 (7 reviews) | 8.1 (16 reviews) | 
| **Simuation** | 9.8 (23 reviews) | 9.3 (7 reviews) | 8.1 (17 reviews) | 
| **Transaction Monitoring** | 9.1 (16 reviews) | 8.8 (7 reviews) | 8.1 (17 reviews) | 
| **Segmentation** | 9.8 (21 reviews) | 9.0 (7 reviews) | 8.3 (17 reviews) | 
| **QA** | 9.6 (21 reviews) | 9.3 (7 reviews) | 8.0 (17 reviews) | 

#### Reporting

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Compliance Reports** | 9.7 (28 reviews) | 9.3 (7 reviews) | 7.6 (18 reviews) | 
| **Suspicious Activity** | 9.9 (24 reviews) | 9.4 (8 reviews) | 8.4 (18 reviews) | 
| **Real-Time Dashboards** | 9.9 (27 reviews) | 9.2 (8 reviews) | 8.0 (17 reviews) | 

#### Generative AI - Anti Money Laundering

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Risk Scoring** | 9.3 (5 reviews) | Not enough data | 7.9 (14 reviews) | 
| **Pattern Recognition** | Not enough data | Not enough data | 8.1 (13 reviews) | 

#### Agentic AI - Anti Money Laundering

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 7.0 (9 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (9 reviews) | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | N/A | N/A |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Generative AI

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Identity Verification

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 9.8/10 | 10 |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Identity Verification Functions - Identity Verification

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Multi-Method Verification** | Not enough data | Not enough data | Not enough data | 
| **AI Document Check** | 10.0 (7 reviews) | Not enough data | Not enough data | 
| **Biometric Face Match** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Integration Options** | 9.5 (7 reviews) | Not enough data | Not enough data | 
| **Workflow Orchestration** | 9.5 (7 reviews) | Not enough data | Not enough data | 

#### Risk & Fraud Prevention - Identity Verification

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Liveness Detection** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **AI Risk Scoring** | Not enough data | Not enough data | Not enough data | 
| **Document Forensics** | 9.8 (7 reviews) | Not enough data | Not enough data | 

#### Compliance & Governance - Identity Verification

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Standards Compliance** | Not enough data | Not enough data | Not enough data | 
| **AML/PEP Screening** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Global Coverage** | 10.0 (7 reviews) | Not enough data | Not enough data | 

### E-commerce Fraud Protection

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | 10.0/10 | 5 |
| **Persona** | N/A | N/A |
| **SEON** | 9.1/10 | 144 |

#### Intelligence

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Transaction Scoring** | 10.0 (5 reviews) | Not enough data | 9.3 (117 reviews) ✓ Verified | 
| **Risk Assessment** | 10.0 (5 reviews) | Not enough data | 9.2 (121 reviews) ✓ Verified | 
| **Intelligence Reporting** | 10.0 (5 reviews) | Not enough data | 8.9 (106 reviews) ✓ Verified | 
| **ID Analytics** | 10.0 (5 reviews) | Not enough data | 9.0 (103 reviews) ✓ Verified | 

#### Detection

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Fraud Detection** | 10.0 (5 reviews) | Not enough data | 9.1 (123 reviews) ✓ Verified | 
| **Alerts** | 10.0 (5 reviews) | Not enough data | 8.9 (105 reviews) ✓ Verified | 
| **Real-Time Monitoring** | 10.0 (5 reviews) | Not enough data | 9.2 (107 reviews) ✓ Verified | 

#### Response

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Device Tracking** | 9.7 (5 reviews) | Not enough data | 9.1 (111 reviews) ✓ Verified | 
| **Fraud Markers** | 10.0 (5 reviews) | Not enough data | 9.0 (109 reviews) ✓ Verified | 
| **Blacklisting** | 10.0 (5 reviews) | Not enough data | 9.3 (101 reviews) ✓ Verified | 
| **Bot Mitigation** | 10.0 (5 reviews) | Not enough data | 8.7 (92 reviews) ✓ Verified | 

### Pre-Employment Screening

| Product | Score | Reviews |
|---|---|---|
| **ComplyCube** | N/A | N/A |
| **Persona** | N/A | N/A |
| **SEON** | N/A | N/A |

#### Platform

| Feature | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

**Unique to ComplyCube (8):** [Digital Customer Onboarding Software](https://www.g2.com/categories/digital-customer-onboarding), [Identity Verification Software](https://www.g2.com/categories/identity-verification), [Address Verification Tools](https://www.g2.com/categories/address-verification), [Age Verification Software](https://www.g2.com/categories/age-verification), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Reference Check Software](https://www.g2.com/categories/reference-check), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection)

**Unique to Persona (2):** [Identity Verification Software](https://www.g2.com/categories/identity-verification), [Age Verification Software](https://www.g2.com/categories/age-verification)

**Unique to SEON (2):** [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection)


---
## Reviewer Demographics

### By Company Size

| Segment | ComplyCube | Persona | SEON | 
|---|---|---|---|
| **Small-Business** | 59.1% | 74.4% | 34.9% | 
| **Mid-Market** | 16.7% | 16.3% | 52.3% | 
| **Enterprise** | 24.2% | 9.3% | 12.8% | 

### By Industry

#### ComplyCube

- **Financial Services:** 46.9%
- **Computer Software:** 9.4%
- **Information Technology and Services:** 9.4%
- **Real Estate:** 6.3%
- **Accounting:** 3.1%
- **Consulting:** 3.1%
- **Online Media:** 1.6%
- **Mental Health Care:** 1.6%
- **Marketing and Advertising:** 1.6%
- **Management Consulting:** 1.6%
- **Other:** 15.6%

#### Persona

- **Financial Services:** 18.6%
- **Computer Software:** 14.0%
- **Information Technology and Services:** 11.6%
- **Real Estate:** 7.0%
- **Outsourcing/Offshoring:** 7.0%
- **E-Learning:** 4.7%
- **Leisure, Travel & Tourism:** 4.7%
- **Investment Management:** 4.7%
- **Airlines/Aviation:** 2.3%
- **Computer & Network Security:** 2.3%
- **Other:** 23.3%

#### SEON

- **Gambling & Casinos:** 39.2%
- **Financial Services:** 24.1%
- **Banking:** 6.8%
- **Entertainment:** 3.3%
- **Information Technology and Services:** 2.7%
- **Airlines/Aviation:** 2.7%
- **Leisure, Travel & Tourism:** 1.6%
- **Computer & Network Security:** 1.6%
- **Internet:** 1.6%
- **Retail:** 1.4%
- **Other:** 14.8%

---
## Alternatives

### Alternatives to ComplyCube

- [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1795 reviews)
- [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews)
- [Xref](https://www.g2.com/products/xref-xref/reviews) — 4.6/5 stars (482 reviews)
- [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (386 reviews)
- [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)
- [HiPeople](https://www.g2.com/products/hipeople/reviews) — 4.6/5 stars (1065 reviews)
- [TeamSupport](https://www.g2.com/products/teamsupport/reviews) — 4.4/5 stars (891 reviews)

### Alternatives to Persona

- [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) — 4.4/5 stars (111 reviews)
- [Sumsub](https://www.g2.com/products/sumsub/reviews) — 4.6/5 stars (112 reviews)
- [Jumio](https://www.g2.com/products/jumio/reviews) — 4.0/5 stars (22 reviews)
- [Incode](https://www.g2.com/products/incode-technologies-incode/reviews) — 5.0/5 stars (52 reviews)
- [Socure](https://www.g2.com/products/socure/reviews) — 4.5/5 stars (103 reviews)
- [Trulioo](https://www.g2.com/products/trulioo/reviews) — 4.4/5 stars (40 reviews)
- [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews)
- [Plaid](https://www.g2.com/products/plaid/reviews) — 4.2/5 stars (43 reviews)
- [iDenfy](https://www.g2.com/products/idenfy/reviews) — 4.9/5 stars (216 reviews)
- [Pirani](https://www.g2.com/products/pirani/reviews) — 4.6/5 stars (337 reviews)

### Alternatives to SEON

- [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews)
- [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews)
- [Riskified](https://www.g2.com/products/riskified/reviews) — 4.4/5 stars (226 reviews)
- [Kount](https://www.g2.com/products/kount/reviews) — 4.8/5 stars (116 reviews)
- [ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews)
- [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (386 reviews)
- [Wyllo](https://www.g2.com/products/wyllo/reviews) — 4.7/5 stars (229 reviews)
- [Pirani](https://www.g2.com/products/pirani/reviews) — 4.6/5 stars (337 reviews)
- [TruValidate](https://www.g2.com/products/truvalidate/reviews) — 4.4/5 stars (74 reviews)
- [Mastercard Identity Review 360](https://www.g2.com/products/mastercard-identity-review-360/reviews) — 4.6/5 stars (70 reviews)

---
## Top Discussions

### ComplyCube

No discussions available for this product.

### Persona

No discussions available for this product.

### SEON

- Title: [What kind of rules do you have that affect the risk score?](https://www.g2.com/discussions/risk-score) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "We have pre-set rules, based on our own data, but you have the option to add a rule that fits your business. Our machine learning is also offering you rules..."
- Title: [How does the scoring work?](https://www.g2.com/discussions/scoring-engine) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "We work with rules and each of them either adds or deducts points from the “risk score” which will be between 0 (not risky) and 100 (very risky). You have..."
- Title: [I have useful data that is very specific to my business. Can I send that to the system?](https://www.g2.com/discussions/tailoring-data-sending) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Our system collects all the risk-relevant data points and we also offer industry specific pre-set rules. You may also send your own information, like..."
- Title: [What data do I have to share with you?](https://www.g2.com/discussions/data-sharing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "First of all, it is up to you to decide what to send. Obviously, the more data points, the better the system can do its job. What we recommend depends on the..."
- Title: [How does the integration work?](https://www.g2.com/discussions/integration-712d7cfe-7d1a-4f8e-8e49-d54bd176be8c) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "It’s very easy to integrate system and you have multiple options:
Integrate by code: Our simple REST API can be integrated via code.
Use plugins: We..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/complycube-vs-persona-persona-vs-seon)