# Amplitude Guides and Surveys vs Pendo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pendo excels in providing comprehensive insights into user behavior, with features like retroactive analytics that allow teams to understand their product and users deeply. Users appreciate the ease of creating dashboards, which enhances their ability to visualize data effectively.
- **Users say** Amplitude Guides and Surveys shines in its user-friendly interface, particularly for segmenting and filtering users. This capability allows for targeted communications, making it easier to gather feedback through NPS surveys and understand user drop-off points during their journey.
- **According to verified reviews** , Pendo's implementation process is generally seen as more challenging compared to Amplitude. While Pendo users have noted some configuration hurdles, Amplitude users have found the setup process manageable once they familiarize themselves with the terminology.
- **Reviewers mention** that Pendo's overall user satisfaction is significantly higher, reflected in its G2 Score. Users highlight the platform's robust analytics and the ability to answer complex questions without needing to know them upfront, which is a major advantage for product teams.
- **G2 reviewers indicate** that while Amplitude Guides and Surveys offers strong support for targeting specific cohorts, Pendo provides a more comprehensive suite of in-app guidance tools. Users have praised Pendo for its effective in-app messaging and walkthroughs, which enhance user onboarding and engagement.
- **Users report** that Pendo's quality of support is slightly lower than that of Amplitude, with Pendo users expressing a desire for more responsive assistance. In contrast, Amplitude users have noted a higher satisfaction with support, which contributes to a smoother experience when addressing issues or questions.



| | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 182 | 1,794 | 
| **Largest Market Segment** | Small-Business (61.8% of reviews) | Mid-Market (61.3% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Free | 

---
## Top Pros & Cons

### Amplitude Guides and Surveys

Pros:
- Ease of Use (20 reviews)
- Surveys (15 reviews)

Cons:
- Limited Customization (10 reviews)
- Missing Features (6 reviews)

### Pendo

Pros:
- Ease of Use (190 reviews)
- Insights (165 reviews)

Cons:
- Missing Features (67 reviews)
- Limitations (63 reviews)

---
## Ratings Comparison
| Rating | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
  | **Meets Requirements** | 9.2 (139 reviews) | 8.5 (1208 reviews) | 
  | **Ease of Use** | 9.1 (143 reviews) | 8.2 (1296 reviews) | 
  | **Ease of Setup** | 9.1 (85 reviews) | 7.9 (608 reviews) | 
  | **Ease of Admin** | 9.4 (78 reviews) | 8.5 (561 reviews) | 
  | **Quality of Support** | 9.7 (133 reviews) | 8.5 (1052 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (78 reviews) | 8.9 (536 reviews) | 
  | **Product Direction (% positive)** | 9.8 (142 reviews) | 8.4 (1121 reviews) | 

---
## Pricing

### Amplitude Guides and Surveys

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us Per Month

Description: For fast-growing companies. Free trial available.

Key Features:
- Our Full Platform - Nudge and Assist Suite inc. Actions & Pages
- Unlimited Nudges & Checklists
- Copilot & HelpHub

[Browse all 3 editions](https://www.g2.com/products/amplitude-guides-and-surveys/pricing)

#### Free Trial

Yes

### Pendo

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.

Key Features:
- Product analytics
- In-app guides
- Net Promoter Score (NPS)  

[Browse all 5 editions](https://www.g2.com/products/pendo-io-pendo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | N/A | N/A |
| **Pendo** | 8.0/10 | 604 |

#### Metrics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.7 (456 reviews) | 
| **Engagement** | Not enough data | 8.7 (473 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (420 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.8 (466 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.5 (423 reviews) | 
| **Retention** | Not enough data | 8.2 (395 reviews) | 
| **Return** | Not enough data | 8.2 (357 reviews) | 
| **Conversions** | Not enough data | 8.2 (334 reviews) | 
| **Funnels** | Not enough data | 8.3 (396 reviews) | 

#### Reporting

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (462 reviews) | 
| **Trending** | Not enough data | 8.5 (427 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.7 (436 reviews) | 
| **Segmentation** | Not enough data | 8.7 (469 reviews) | 
| **Mobile Reporting** | Not enough data | 7.8 (262 reviews) | 
| **Unification Across Devices** | Not enough data | 8.1 (284 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.2 (449 reviews) | 

#### Other

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (439 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (305 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.5 (262 reviews) | 
| **Campaign Tracking** | Not enough data | 7.9 (271 reviews) | 
| **E-Commerce** | Not enough data | 7.2 (195 reviews) | 
| **Promotional Messages** | Not enough data | 8.5 (343 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (297 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 
| **Decision Making** | Not enough data | 5.8 (11 reviews) | 

#### Administration

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (379 reviews) | 
| **QA Testing** | Not enough data | 7.9 (295 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (421 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (453 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | N/A | N/A |
| **Pendo** | 8.4/10 | 156 |

#### User Identification

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Demographics** | Not enough data | 7.9 (109 reviews) | 
| **User Segmentation** | Not enough data | 8.5 (136 reviews) | 
| **Geolocation** | Not enough data | 8.0 (103 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.5 (125 reviews) | 
| **Real-Time Insights** | Not enough data | 8.5 (131 reviews) | 
| **Attribution** | Not enough data | 8.3 (108 reviews) | 
| **Dashboard** | Not enough data | 8.5 (142 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (133 reviews) | 
| **User Activity History** | Not enough data | 8.7 (137 reviews) | 

#### Metrics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (83 reviews) | 
| **Exit Tracking** | Not enough data | 8.4 (64 reviews) | 
| **Retention** | Not enough data | 8.4 (72 reviews) | 
| **Return** | Not enough data | 8.3 (69 reviews) | 
| **Conversions** | Not enough data | 8.4 (66 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | N/A | N/A |
| **Pendo** | 8.0/10 | 26 |

#### User Behavior

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.1 (23 reviews) | 
| **Mouse Movement ** | Not enough data | 8.0 (22 reviews) | 
| **Frustration Tracking** | Not enough data | 8.6 (23 reviews) | 

#### A/B Testing 

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 7.4 (19 reviews) | 
| **Split URL Testing** | Not enough data | 7.0 (19 reviews) | 
| **Data Analysis** | Not enough data | 8.8 (21 reviews) | 
| **Notes** | Not enough data | 6.8 (19 reviews) | 

#### Visitor Information

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **User Identification** | Not enough data | 7.9 (21 reviews) | 
| **Search Box** | Not enough data | 8.0 (19 reviews) | 

#### Agentic AI - Session Replay

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | 8.3/10 | 117 |
| **Pendo** | 8.3/10 | 432 |

#### User Analysis

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Survey Implementation** | 8.9 (84 reviews) | 8.6 (345 reviews) | 
| **Data Analysis** | 8.5 (87 reviews) | 8.5 (392 reviews) | 

#### User Support

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **User Segmentation** | 8.6 (80 reviews) | 8.5 (391 reviews) | 
| **Multi-Language Support** | 8.3 (60 reviews) | 7.6 (206 reviews) | 
| **Behavior-responsive Messaging** | 8.9 (77 reviews) | 8.0 (294 reviews) | 

#### Walkthrough Type

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.9 (70 reviews) | 8.1 (296 reviews) | 
| **Text Bubble Walkthroughs** | 9.1 (79 reviews) | 8.7 (363 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Integration** | 7.9 (8 reviews) | 8.2 (20 reviews) | 
| **Communications** | 7.9 (14 reviews) | 9.1 (23 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Analytics** | 8.7 (10 reviews) | 9.0 (24 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Customer self-service** | 7.5 (10 reviews) | 8.5 (17 reviews) | 
| **In-app guidance** | 7.7 (13 reviews) | 9.3 (26 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Adaptive Learning** | 7.0 (5 reviews) | 6.2 (10 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | N/A | N/A |
| **Pendo** | 8.1/10 | 710 |

#### Product Analytics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.7 (585 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (633 reviews) | 
| **Segmentation** | Not enough data | 8.6 (593 reviews) | 
| **Funnels** | Not enough data | 8.2 (504 reviews) | 
| **Alerts** | Not enough data | 7.9 (408 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.2 (441 reviews) | 
| **User Scoring** | Not enough data | 8.0 (400 reviews) | 
| **Integrations** | Not enough data | 7.9 (451 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (27 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (25 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (21 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 10.0 (21 reviews) | 
| **Account level Analytics** | Not enough data | 10.0 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 7.9 (8 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | 9.3/10 | 15 |
| **Pendo** | N/A | N/A |

#### Responses

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Customization** | 9.4 (13 reviews) | Not enough data | 
| **Control** | 9.4 (12 reviews) | Not enough data | 
| **Route To Human** | 9.4 (12 reviews) | Not enough data | 
| **Menu bars** | 8.9 (12 reviews) | Not enough data | 
| **Drip sequences** | 9.3 (12 reviews) | Not enough data | 

#### Platform

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Live chat** | 8.3 (10 reviews) | Not enough data | 
| **Integrations** | 9.3 (12 reviews) | Not enough data | 
| **Branding** | 9.9 (12 reviews) | Not enough data | 
| **Analytics** | 9.3 (12 reviews) | Not enough data | 
| **A/B testing** | 8.6 (11 reviews) | Not enough data | 
| **Role-based access** | 9.7 (11 reviews) | Not enough data | 
| **Collection of information** | 9.0 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **AI Text Generation** | 9.7 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 9.3 (10 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Guides and Surveys** | N/A | N/A |
| **Pendo** | 8.4/10 | 92 |

#### Metrics

| Feature | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (83 reviews) | 
| **Exit Tracking** | Not enough data | 8.4 (64 reviews) | 
| **Retention** | Not enough data | 8.4 (72 reviews) | 
| **Return** | Not enough data | 8.3 (69 reviews) | 
| **Conversions** | Not enough data | 8.4 (66 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Amplitude Guides and Surveys (1):** [Chatbots Software](https://www.g2.com/categories/chatbots)

**Unique to Pendo (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Guides and Surveys | Pendo | 
|---|---|---|
| **Small-Business** | 61.8% | 17.5% | 
| **Mid-Market** | 34.5% | 61.3% | 
| **Enterprise** | 3.6% | 21.2% | 

### By Industry

#### Amplitude Guides and Surveys

- **Computer Software:** 43.3%
- **Information Technology and Services:** 20.1%
- **Financial Services:** 4.9%
- **Marketing and Advertising:** 4.9%
- **Internet:** 3.7%
- **Human Resources:** 3.0%
- **Computer & Network Security:** 2.4%
- **Education Management:** 1.8%
- **Commercial Real Estate:** 1.2%
- **Design:** 1.2%
- **Other:** 13.4%

#### Pendo

- **Computer Software:** 32.5%
- **Information Technology and Services:** 15.0%
- **Marketing and Advertising:** 6.9%
- **Financial Services:** 4.4%
- **Hospital & Health Care:** 3.3%
- **Education Management:** 2.5%
- **Human Resources:** 1.9%
- **Computer & Network Security:** 1.9%
- **E-Learning:** 1.6%
- **Transportation/Trucking/Railroad:** 1.5%
- **Other:** 28.5%

---
## Alternatives

### Alternatives to Amplitude Guides and Surveys

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3859 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (564 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (765 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (988 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (540 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (356 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1597 reviews)
- [Tango](https://www.g2.com/products/tango-tango/reviews) — 4.7/5 stars (502 reviews)
- [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews)

### Alternatives to Pendo

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2930 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2372 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (988 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)

---
## Top Discussions

### Amplitude Guides and Surveys

No discussions available for this product.

### Pendo

- Title: [Which integrations does Pendo support?](https://www.g2.com/discussions/integrations-0d945a1b-6d44-4202-97e3-b771b8c3f56b) — 2 comments, 2 upvotes
  > **Top comment:** "Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is..."
- Title: [How is feature adoption measured?](https://www.g2.com/discussions/how-is-feature-adoption-measured) — 1 comment
  > **Top comment:** "With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it..."
- Title: [What is feature adoption?](https://www.g2.com/discussions/what-is-feature-adoption) — 1 comment
  > **Top comment:** "In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are..."
- Title: [What is pendo used for?](https://www.g2.com/discussions/what-is-pendo-used-for) — 1 comment
  > **Top comment:** "User analytics and on-screen messages / guides."
- Title: [How can I participate remotely in a PUG?](https://www.g2.com/discussions/how-can-i-participate-remotely-in-a-pug) — 1 comment, 1 upvote
  > **Top comment:** "Right now all of our local user groups are in person and do not have a virtual element as it will not be a great experience for those attending..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-guides-and-surveys-vs-pendo-io-pendo)