# Collibra vs SAP Master Data Governance (MDG) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Master Data Governance (MDG) excels in providing centralized control over master data, with users appreciating its robust workflow and approval processes. This feature allows organizations to establish business rules and customize controls effectively, which is a significant advantage for those needing tailored governance solutions.
- **Users say** that Collibra shines in integrating various aspects of data management, such as Data Governance, Data Quality, and the Data Product Store. Reviewers highlight its ability to provide transparency and clear ownership, making it easier to manage and govern data assets, which is particularly beneficial for teams looking for a comprehensive platform.
- **Reviewers mention** that SAP Master Data Governance (MDG) connects seamlessly with ERP systems, facilitating the creation of material, vendor, and product masters. This integration ensures that necessary validations are processed efficiently, which is a crucial feature for organizations relying on accurate and timely data.
- **According to verified reviews** , Collibra faces challenges in user experience compared to SAP MDG, with some users noting that while it offers a structured approach, it may not be as intuitive as desired. This can impact day-to-day usability, especially for teams that prioritize ease of use in their data governance tools.
- **G2 reviewers highlight** that SAP Master Data Governance (MDG) has a higher overall satisfaction score, reflecting its strong performance in areas like data modeling and workflow management. Users appreciate the flexibility it offers in establishing business rules, which enhances its effectiveness in managing complex data environments.
- **Users report** that while Collibra provides a solid framework for data governance, it may not match the depth of features available in SAP MDG, particularly in data quality management and compliance monitoring. This difference can be a deciding factor for organizations that require comprehensive data governance capabilities.



---
## Frequently Asked Questions

### What is the difference between SAP Master Data Governance... vs Collibra?

SAP Master Data Governance... stands out for its higher reviewer satisfaction and centralized data distribution, while Collibra is recognized for its flexible data governance and cataloging capabilities.

| [SAP Master Data Governance...](https://www.g2.com/products/sap-master-data-governance-mdg/reviews) | [Collibra](https://www.g2.com/products/collibra/reviews) |
| --- | --- |
| 4.4/5 (283 reviews) | 4.2/5 (102 reviews) |
| Enterprise | Enterprise |
| 7.8 | 7.7 |
| 8.5 | 8.2 |
| Centralized Management | Flexible Data Governance |



### How do the pricing models of SAP Master Data Governance... and Collibra compare?

SAP Master Data Governance... is rated higher for value satisfaction compared to Collibra, as reflected in reviewer scores.

- **SAP Master Data Governance...:** Reviewers frequently mention the product is expensive, but satisfaction with value is higher than Collibra.
- **Collibra:** In recent reviews, high license cost and pricing are cited as drawbacks, with several reviewers noting the cost as a barrier for small and medium-sized businesses.
- **Switching reasons:** Reviewers switching to SAP Master Data Governance... often cite the need for centralized management and improved data quality as key drivers.



### What are the best alternatives to SAP Master Data Governance... and Collibra?

The top three alternatives to SAP Master Data Governance... and Collibra are Atlan, ON EBX, and Boomi.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [SAP Master Data Governance...](https://www.g2.com/products/sap-master-data-governance-mdg/reviews) | 4.4/5 (283 reviews) | Enterprise | Expensive, but delivers strong centralized management | Centralized Management |
| [Collibra](https://www.g2.com/products/collibra/reviews) | 4.2/5 (102 reviews) | Enterprise | High license cost, flexible but complex pricing | Flexible Data Governance |
| [Atlan](https://www.g2.com/products/atlan/reviews) | 4.5/5 (134 reviews) | Mid-Market | — | Data Cataloging and Collaboration |
| [ON EBX](https://www.g2.com/products/on-ebx/reviews) | 4.4/5 (73 reviews) | Enterprise | — | Master Data Management |
| [Boomi](https://www.g2.com/products/boomi/reviews) | 4.4/5 (506 reviews) | Enterprise | — | Integration Capabilities |



### Which Master Data Management (MDM) features should I prioritize when comparing SAP Master Data Governance... and Collibra?

Buyers should prioritize Data Governance, Data Quality, Integration Capabilities, Workflow Automation, and Centralized Management when comparing SAP Master Data Governance... and Collibra.

- **Data Governance:** SAP Master Data Governance... (13 all-time mentions), Collibra (6 all-time mentions)
- **Data Quality:** SAP Master Data Governance... (13 all-time mentions), Collibra (6 all-time mentions)
- **Integration Capabilities:** SAP Master Data Governance... (6 all-time mentions), Collibra (7 all-time mentions)
- **Workflow Automation:** SAP Master Data Governance... (6 all-time mentions), Collibra (4 all-time mentions)
- **Centralized Management:** SAP Master Data Governance... (7 all-time mentions), Collibra (—)



### What are the pros and cons of SAP Master Data Governance... vs Collibra?

SAP Master Data Governance... is strongest for centralized management and data quality, while Collibra excels in flexible data governance and cataloging.

- **SAP Master Data Governance... strengths:** Centralized Management (7 all-time mentions), Data Quality (13 all-time mentions), Data Integration (9 all-time mentions), Automation (6 all-time mentions), Ease of Use (17 all-time mentions)
- **SAP Master Data Governance... trade-offs:** Complex Setup (9 all-time mentions), Expensive (6 all-time mentions), Setup Difficulty (6 all-time mentions)
- **Collibra strengths:** Flexible Data Governance (6 all-time mentions), Features (10 all-time mentions), Collaboration (7 all-time mentions), Integrations (7 all-time mentions), Customizability (4 all-time mentions)
- **Collibra trade-offs:** Complexity Issues (7 all-time mentions), Limited Functionality (6 all-time mentions), Integration Issues (5 all-time mentions), Complex Setup (4 all-time mentions)



### Is SAP Master Data Governance... or Collibra better for small businesses?

Neither SAP Master Data Governance... nor Collibra is primarily targeted at small businesses, as both have Enterprise as their largest reviewer segment.

- **SAP Master Data Governance...:** Enterprise segment, with reviewers noting complexity and high cost as barriers for smaller organizations.
- **Collibra:** Enterprise segment, with reviewers citing high license cost and complexity as challenges for small-business adoption.



### Which Master Data Management (MDM) platform has better integrations?

Collibra is favored for integrations, with more reviewer-cited mentions and positive sentiment around integration capabilities.

- **SAP Master Data Governance...:** Integration Capabilities (6 all-time mentions), with reviewers noting strong integration within the SAP ecosystem but challenges integrating with non-SAP systems.
- **Collibra:** Integrations (7 all-time mentions), with reviewers highlighting easy integration with BI and ETL tools, and positive feedback on out-of-the-box connectors.



### How do SAP Master Data Governance... and Collibra compare on customer support?

SAP Master Data Governance... and Collibra are rated within 0.3 points on Quality of Support, indicating near parity in reviewer satisfaction.

- **SAP Master Data Governance...:** Reviewers frequently mention responsive customer support and helpful documentation, with 6 all-time mentions for Customer Support.
- **Collibra:** Reviewers describe timely support and helpful onboarding, with 5 all-time mentions for Customer Support.



### Which is easier to implement, SAP Master Data Governance... or Collibra?

SAP Master Data Governance... and Collibra score within 0.1 points on Ease of Setup, indicating parity in implementation experience.

- **SAP Master Data Governance...:** Reviewers often cite complex setup and configuration, especially for organizations new to data governance, but also note that setup becomes easier with training and support.
- **Collibra:** Reviewers mention a steep learning curve and technical complexity during initial setup, but also highlight improvements in onboarding and documentation in recent updates.



### Which product has better Data Governance?

SAP Master Data Governance... is more frequently cited for Data Governance, with higher all-time mention counts and strong reviewer sentiment.

- **SAP Master Data Governance...:** Data Governance (13 all-time mentions), 8.8 Meets Requirements score, and centralized governance features highlighted in reviews.
- **Collibra:** Data Governance (6 all-time mentions), 8.4 Meets Requirements score, with reviewers noting flexible governance workflows and cataloging capabilities.



| | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 105 | 283 | 

---
## Top Pros & Cons

### Collibra

Pros:
- Features (10 reviews)
- Data Governance (9 reviews)

Cons:
- Complexity Issues (7 reviews)
- Complexity (6 reviews)

### SAP Master Data Governance (MDG)

Pros:
- Ease of Use (26 reviews)
- Data Management (21 reviews)

Cons:
- Complex Setup (11 reviews)
- Complex Implementation (10 reviews)

---
## Ratings Comparison
| Rating | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
  | **Meets Requirements** | 8.3 (90 reviews) | 8.8 (198 reviews) | 
  | **Ease of Use** | 8.1 (92 reviews) | 8.6 (215 reviews) | 
  | **Ease of Setup** | 7.7 (71 reviews) | 7.8 (131 reviews) | 
  | **Ease of Admin** | 8.0 (68 reviews) | 7.8 (92 reviews) | 
  | **Quality of Support** | 8.2 (92 reviews) | 8.5 (197 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (69 reviews) | 8.5 (97 reviews) | 
  | **Product Direction (% positive)** | 9.3 (88 reviews) | 9.6 (196 reviews) | 

---
## Pricing

### Collibra

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAP Master Data Governance (MDG)

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Machine Learning Data Catalog

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.7/10 | 11 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Data Governance

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **User Access Management** | 7.9 (7 reviews) | Not enough data | 
| **Dynamic Data Masking** | 6.9 (7 reviews) | Not enough data | 
| **Data Lineage** | 8.0 (9 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Search** | 8.0 (9 reviews) | Not enough data | 
| **Data Quality and Cleansing** | 6.7 (8 reviews) | Not enough data | 
| **Data Transformation** | Feature Not Available | Not enough data | 
| **Data Modeling** | Feature Not Available | Not enough data | 

#### Collaboration

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Commenting** | 7.9 (8 reviews) | Not enough data | 
| **Profiling and Classification** | 7.8 (9 reviews) | Not enough data | 
| **Business and Data Glossary** | 8.3 (9 reviews) | Not enough data | 
| **Metadata Management ** | 8.0 (9 reviews) | Not enough data | 
| **Master Data Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Machine Learning Recommendations** | 7.3 (8 reviews) | Not enough data | 
| **Natural Language Query** | Feature Not Available | Not enough data | 
| **Automatic Data Cleansing** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Machine Learning Data Catalog

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Metadata Extraction** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Data Catalog** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.5/10 | 70 |
| **SAP Master Data Governance (MDG)** | 8.6/10 | 154 |

#### Administration

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Modelling** | 7.4 (54 reviews) | 8.6 (118 reviews) | 
| **Workflow Management** | 7.8 (63 reviews) | 8.6 (117 reviews) | 
| **Dashboards and Visualizations** | 7.0 (61 reviews) | 8.3 (113 reviews) | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 

#### Management

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Business Glossary** | 8.5 (57 reviews) | Feature Not Available | 
| **Data Discovery** | 8.4 (52 reviews) | Feature Not Available | 
| **Data Profililng** | 7.4 (43 reviews) | 8.8 (97 reviews) | 
| **Reporting and Visualization** | 7.0 (49 reviews) | 8.7 (98 reviews) | 
| **Data Lineage** | 7.9 (51 reviews) | Feature Not Available | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Compliance

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Sensitive Data Compliance** | 7.8 (49 reviews) | 8.6 (109 reviews) | 
| **Training and Guidelines** | 7.8 (54 reviews) | 8.3 (114 reviews) | 
| **Policy Enforcement** | 7.5 (48 reviews) | 8.5 (110 reviews) | 
| **Compliance Monitoring** | 7.7 (44 reviews) | 8.5 (111 reviews) | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Access Control** | 7.7 (44 reviews) | 8.8 (93 reviews) | 
| **Roles Management** | 7.9 (53 reviews) | 8.8 (94 reviews) | 
| **Compliance Management** | 7.7 (38 reviews) | 8.5 (92 reviews) | 
| **Deletion Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Data Quality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Preparation** | 7.3 (39 reviews) | 8.6 (115 reviews) | 
| **Data Distribution** | Feature Not Available | 8.7 (113 reviews) | 
| **Data Unification** | 7.6 (40 reviews) | 8.6 (117 reviews) | 

#### Maintainence

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Quality Management** | 6.7 (39 reviews) | 8.8 (98 reviews) | 
| **Policy Management** | 7.5 (43 reviews) | Feature Not Available | 
| **Data Storage Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **AI Text Generation** | 6.3 (8 reviews) | Feature Not Available | 
| **AI Text Summarization** | 6.5 (8 reviews) | 7.9 (18 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 8.2/10 | 23 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Subject Access Requests** | 8.7 (14 reviews) | Not enough data | 
| **Identity Verification** | 7.7 (10 reviews) | Not enough data | 
| **Privacy Impact Assessments** | 8.2 (14 reviews) | Not enough data | 
| **Data Mapping - survey-based** | 8.5 (12 reviews) | Not enough data | 
| **Data Mapping - automated** | 8.3 (12 reviews) | Not enough data | 
| **Data Discovery** | 8.3 (17 reviews) | Not enough data | 
| **Data Classification** | 8.4 (16 reviews) | Not enough data | 
| **De-identification/pseudonymization** | 8.3 (8 reviews) | Not enough data | 
| **Breach notification** | 8.2 (11 reviews) | Not enough data | 
| **Consent management** | 8.7 (9 reviews) | Not enough data | 
| **Website tracking scanning** | 7.2 (9 reviews) | Not enough data | 
| **Data access governance** | 8.6 (18 reviews) | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Vendor Risk Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **Internal Controls Management** | Not enough data | Not enough data | 
| **Vulnerability Management** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Sensitive Data Identification** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Deletion Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Security Breach Monitoring** | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Privacy Options** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Subject Requests (DSR/DSAR)** | Not enough data | Not enough data | 
| **PIA/DPIA** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 

### Privacy Impact Assessment (PIA)

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.6/10 | 9 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Centralized platform** | 8.3 (8 reviews) | Not enough data | 
| **Tracking** | 7.7 (8 reviews) | Not enough data | 
| **Templates** | 6.9 (7 reviews) | Not enough data | 
| **Workflow** | 8.1 (8 reviews) | Not enough data | 
| **Reporting and analytics** | 6.9 (8 reviews) | Not enough data | 

### Sensitive Data Discovery

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.5/10 | 18 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Structure type** | 8.1 (13 reviews) | Not enough data | 
| **Contextual search** | 8.3 (13 reviews) | Not enough data | 
| **Template algorithms** | 6.5 (11 reviews) | Not enough data | 
| **Custom algorithms** | 6.8 (12 reviews) | Not enough data | 
| **False-positive management** | 6.7 (11 reviews) | Not enough data | 
| **Multiple file and location types** | 6.7 (12 reviews) | Not enough data | 
| **Real-time monitoring** | 7.5 (12 reviews) | Not enough data | 
| **Dashboard** | 8.2 (15 reviews) | Not enough data | 
| **Compliance** | 7.7 (14 reviews) | Not enough data | 
| **Reporting** | 8.0 (14 reviews) | Not enough data | 
| **Data Dictionary Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 

#### Agentic AI - Sensitive Data Discovery

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Sensitive Data Identification** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Big Data Analytics** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

### Data Fabric

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | N/A | N/A |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Data Management

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Integration** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Multi - Platform** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 

#### Analytics

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Analytics** | Not enough data | Not enough data | 

#### Security

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Compliance** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 
| **Data Protection** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Fabric

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | N/A | N/A |
| **SAP Master Data Governance (MDG)** | 8.8/10 | 129 |

#### Management

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | 8.7 (99 reviews) | 
| **Reference Data Management** | Not enough data | 8.8 (99 reviews) | 
| **Data Lineage** | Not enough data | Feature Not Available | 
| **Metadata Management** | Not enough data | Feature Not Available | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Multi-Domain** | Not enough data | 8.7 (100 reviews) | 
| **Match & Merge** | Not enough data | 8.6 (96 reviews) | 
| **Relationship Mapping** | Not enough data | 8.7 (98 reviews) | 
| **User Interface** | Not enough data | 8.5 (105 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Security

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Data Governance** | Not enough data | 9.2 (108 reviews) | 
| **Data Masking** | Not enough data | 8.8 (100 reviews) | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Deduplication** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Active Metadata Management

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.7/10 | 37 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Data management

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Metadata Management** | 8.5 (35 reviews) | Not enough data | 
| **Automation Features** | 7.3 (31 reviews) | Not enough data | 
| **Collaboration** | 7.8 (32 reviews) | Not enough data | 
| **Data Lineage** | 7.9 (36 reviews) | Not enough data | 
| **Data Discovery** | 8.3 (30 reviews) | Not enough data | 

#### Reporting

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Intelligent Insights** | 7.7 (29 reviews) | Not enough data | 
| **Actionable Insights** | 7.7 (27 reviews) | Not enough data | 
| **Dashboards** | 7.7 (35 reviews) | Not enough data | 

#### Generative AI

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **AI Text Generation** | 6.3 (5 reviews) | Not enough data | 
| **AI Text Summarization** | 6.3 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Metadata Management** | 8.5 (35 reviews) | Not enough data | 
| **Data Lineage** | 7.9 (36 reviews) | Not enough data | 
| **Data Discovery** | 8.3 (30 reviews) | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Policy Metadata Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Big Data Analytics** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Metadata Extraction** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Catalog** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Glossary** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Data Sampling** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Data Dictionary Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Document Database** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | N/A | N/A |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.9/10 | 16 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Identity Verification** | 7.7 (10 reviews) | Not enough data | 
| **Workflow** | 7.3 (10 reviews) | Not enough data | 
| **DSAR Portal** | 8.6 (7 reviews) | Not enough data | 
| **Reporting and logs** | 8.0 (10 reviews) | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Collibra** | 7.9/10 | 21 |
| **SAP Master Data Governance (MDG)** | N/A | N/A |

#### Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Identification** | 8.4 (18 reviews) | Not enough data | 
| **Correction** | 8.1 (16 reviews) | Not enough data | 
| **Normalization** | 8.3 (15 reviews) | Not enough data | 
| **Preventative Cleaning** | 7.1 (14 reviews) | Not enough data | 
| **Data Matching** | 7.9 (15 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Management

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Reporting** | 7.4 (19 reviews) | Not enough data | 
| **Automation** | 7.8 (16 reviews) | Not enough data | 
| **Quality Audits** | 8.1 (15 reviews) | Not enough data | 
| **Dashboard** | 7.3 (20 reviews) | Not enough data | 
| **Governance** | 8.3 (19 reviews) | Not enough data | 

#### Generative AI

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Metadata Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Rules** | Not enough data | Not enough data | 
| **Master Data Management** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Duplicate Detection** | Not enough data | Not enough data | 
| **Email Address Extraction** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Address Validation** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Collibra (8):** [Active Metadata Management Software](https://www.g2.com/categories/active-metadata-management), [Sensitive Data Discovery Software](https://www.g2.com/categories/sensitive-data-discovery), [Privacy Impact Assessment (PIA) Software](https://www.g2.com/categories/privacy-impact-assessment-pia), [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Machine Learning Data Catalog Software](https://www.g2.com/categories/machine-learning-data-catalog), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Data Fabric Software](https://www.g2.com/categories/data-fabric)

**Unique to SAP Master Data Governance (MDG) (1):** [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)


---
## Reviewer Demographics

### By Company Size

| Segment | Collibra | SAP Master Data Governance (MDG) | 
|---|---|---|
| **Small-Business** | 9.8% | 18.7% | 
| **Mid-Market** | 18.6% | 32.0% | 
| **Enterprise** | 71.6% | 49.4% | 

### By Industry

#### Collibra

- **Financial Services:** 11.8%
- **Banking:** 8.8%
- **Pharmaceuticals:** 7.8%
- **Telecommunications:** 5.9%
- **Insurance:** 5.9%
- **Automotive:** 3.9%
- **Computer Software:** 3.9%
- **Retail:** 3.9%
- **Oil & Energy:** 3.9%
- **Human Resources:** 3.9%
- **Other:** 40.2%

#### SAP Master Data Governance (MDG)

- **Information Technology and Services:** 12.4%
- **Pharmaceuticals:** 6.8%
- **Computer Software:** 4.3%
- **Retail:** 4.3%
- **Accounting:** 3.8%
- **Consulting:** 3.8%
- **Electrical/Electronic Manufacturing:** 3.8%
- **Oil & Energy:** 3.8%
- **Hospital & Health Care:** 3.4%
- **Consumer Goods:** 3.0%
- **Other:** 50.4%

---
## Alternatives

### Alternatives to Collibra

- [Atlan](https://www.g2.com/products/atlan/reviews) — 4.5/5 stars (134 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Alation](https://www.g2.com/products/alation/reviews) — 4.4/5 stars (98 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1166 reviews)
- [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (328 reviews)
- [Ataccama ONE](https://www.g2.com/products/ataccama-one/reviews) — 4.2/5 stars (12 reviews)
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- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1374 reviews)
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- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22766 reviews)

### Alternatives to SAP Master Data Governance (MDG)

- [ON EBX](https://www.g2.com/products/on-ebx/reviews) — 4.4/5 stars (73 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews)
- [Stibo Systems MDM](https://www.g2.com/products/stibo-systems-mdm/reviews) — 4.3/5 stars (52 reviews)
- [Oracle MDM](https://www.g2.com/products/oracle-mdm/reviews) — 3.9/5 stars (23 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1166 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5705 reviews)
- [Profisee](https://www.g2.com/products/profisee/reviews) — 4.3/5 stars (42 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (374 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (821 reviews)

---
## Top Discussions

### Collibra

- Title: [What is Critical data elements? How to identify CDE.](https://www.g2.com/discussions/what-is-critical-data-elements-how-to-identify-cde) — 2 comments, 1 upvote
  > **Top comment:** "Critical Data Elements are “…those that are determined to be vital to the successful operation of the organization""

### SAP Master Data Governance (MDG)

- Title: [Is there a guide on using MDG CONSOLIDATION](https://www.g2.com/discussions/is-there-a-guide-on-using-mdg-consolidation) — 4 comments, 1 upvote
  > **Top comment:** "HI SAP MDG Folks "
- Title: [How MDG integrate with SAP hybris](https://www.g2.com/discussions/35468-how-mdg-integrate-with-sap-hybris) — 2 comments, 1 upvote
  > **Top comment:** "both are sap and interface is easy, you can use SAP standards approaches "
- Title: [What is SAP Master Data Governance (MDG) used for?](https://www.g2.com/discussions/what-is-sap-master-data-governance-mdg-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "SAP Master Data Governance (MDG) is used to support an organization's master data management initiatives.  SAP MDG has capabilities for consolidation,..."
- Title: [What is SAP MDG F?](https://www.g2.com/discussions/what-is-sap-mdg-f) — 1 comment
  > **Top comment:** "SAP MDG F is SAP Master Data Governance for the financial data domain.  Here is a brochure that can provide more information on financial line of business..."
- Title: [What is SAP MDM and MDG?](https://www.g2.com/discussions/what-is-sap-mdm-and-mdg) — 1 comment *(includes official response)*
  > **Top comment:** "SAP NetWeaver MDM is a deprecated master data management software from SAP. SAP Master Data Governance is SAP’s strategic solution in the MDM space. See..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/collibra-vs-sap-master-data-governance-mdg)