# Cognito Forms, WPForms vs Wufoo Comparison

| | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 118 | 970 | 296 | 
| **Largest Market Segment** | Small-Business (70.4% of reviews) | Small-Business (89.7% of reviews) | Small-Business (52.6% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | No pricing available | FREE | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### WPForms

Pros:
- Ease of Use (18 reviews)
- Features (10 reviews)

Cons:
- Expensive (7 reviews)
- Limited Customization (4 reviews)

### Wufoo

Pros:
- Automation (1 reviews)
- Automations (1 reviews)

Cons:
- Reliability Issues (1 reviews)
- Submission Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (94 reviews) | 9.2 (639 reviews) | 8.5 (263 reviews) | 
  | **Ease of Use** | 9.1 (95 reviews) | 9.5 (652 reviews) | 8.8 (264 reviews) | 
  | **Ease of Setup** | 9.0 (74 reviews) | 9.6 (557 reviews) | 8.9 (120 reviews) | 
  | **Ease of Admin** | 9.2 (53 reviews) | 9.5 (540 reviews) | 8.7 (120 reviews) | 
  | **Quality of Support** | 9.2 (73 reviews) | 9.3 (547 reviews) | 8.1 (172 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (48 reviews) | 9.5 (510 reviews) | 8.8 (99 reviews) | 
  | **Product Direction (% positive)** | 8.1 (90 reviews) | 8.8 (598 reviews) | 6.9 (255 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### WPForms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Wufoo

#### Entry-Level Pricing

Plan: FREE

Price: FREE

Key Features:
-  5 Forms 
-  100 Entries 
-  10 Fields 

[Browse all 4 editions](https://www.g2.com/products/wufoo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **WPForms** | N/A | N/A |
| **Wufoo** | 7.9/10 | 11 |

#### Survey Management

| Feature | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 8.8 (10 reviews) | 
| **Question Types** | Not enough data | Not enough data | 8.5 (11 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.0 (9 reviews) | 
| **Survey Distribution** | Not enough data | Not enough data | 8.3 (10 reviews) | 

#### Survey Customization

| Feature | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 8.3 (10 reviews) | 
| **Branding** | Not enough data | Not enough data | 6.1 (11 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 7.0 (9 reviews) | 
| **Multilingual Surveys** | Not enough data | Not enough data | 7.1 (8 reviews) | 

#### Survey Insights

| Feature | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 8.5 (8 reviews) | 
| **Data Exporting** | Not enough data | Not enough data | 8.6 (11 reviews) | 
| **Permissions** | Not enough data | Not enough data | 7.7 (11 reviews) | 

#### Agentic AI - Survey

| Feature | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.1/10 | 59 |
| **WPForms** | 8.9/10 | 227 |
| **Wufoo** | 8.2/10 | 10 |

#### Customization

| Feature | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Custom Fields** | 9.5 (50 reviews) | 9.1 (206 reviews) | 8.8 (8 reviews) | 
| **Conditional Logic** | 9.2 (48 reviews) | 9.1 (193 reviews) | 6.9 (6 reviews) | 
| **Multi-page Forms** | 9.3 (45 reviews) | 9.2 (175 reviews) | 7.7 (8 reviews) | 
| **Design** | 8.8 (52 reviews) | 8.5 (207 reviews) | 7.4 (9 reviews) | 

#### Additional Functionality

| Feature | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Embedded Forms** | 9.3 (41 reviews) | 9.3 (195 reviews) | 9.6 (9 reviews) | 
| **Offline Capability** | Feature Not Available | 8.0 (140 reviews) | 9.2 (6 reviews) | 
| **Notifications** | 9.0 (50 reviews) | 9.0 (203 reviews) | 9.3 (9 reviews) | 
| **Payments** | 8.8 (23 reviews) | 8.8 (135 reviews) | 8.3 (8 reviews) | 
| **Mobile Forms** | 9.1 (39 reviews) | 9.1 (181 reviews) | 6.7 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)



**Unique to Wufoo (1):** [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | WPForms | Wufoo | 
|---|---|---|---|
| **Small-Business** | 70.4% | 89.7% | 52.6% | 
| **Mid-Market** | 21.7% | 9.3% | 33.7% | 
| **Enterprise** | 7.8% | 1.0% | 13.7% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.4%
- **Real Estate:** 5.6%
- **Marketing and Advertising:** 4.7%
- **Education Management:** 4.7%
- **Accounting:** 4.7%
- **Construction:** 3.7%
- **Staffing and Recruiting:** 2.8%
- **Design:** 2.8%
- **Events Services:** 2.8%
- **Religious Institutions:** 2.8%
- **Other:** 57.0%

#### WPForms

- **Marketing and Advertising:** 14.3%
- **Non-Profit Organization Management:** 6.4%
- **Information Technology and Services:** 5.4%
- **Design:** 4.7%
- **Health, Wellness and Fitness:** 3.9%
- **Computer Software:** 3.6%
- **Graphic Design:** 2.7%
- **Real Estate:** 2.7%
- **Internet:** 2.4%
- **Construction:** 2.4%
- **Other:** 51.6%

#### Wufoo

- **Non-Profit Organization Management:** 10.9%
- **Higher Education:** 6.8%
- **Marketing and Advertising:** 5.5%
- **Internet:** 5.5%
- **Religious Institutions:** 4.8%
- **Education Management:** 4.1%
- **Computer Software:** 3.8%
- **Events Services:** 3.8%
- **Information Technology and Services:** 2.7%
- **Insurance:** 2.4%
- **Other:** 49.8%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Paperform](https://www.g2.com/products/paperform/reviews) — 4.8/5 stars (82 reviews)

### Alternatives to WPForms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3493 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14696 reviews)

### Alternatives to Wufoo

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (330 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7397 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### WPForms

- Title: [What is WPForms used for?](https://www.g2.com/discussions/what-is-wpforms-used-for) — 1 comment
  > **Top comment:** "It is a plugin used for building surveys, contact forms, polls, etc. "

### Wufoo

- Title: [When it comes to the monthly reset limits, Is there a way for the monthly entry limits to reset on their own?](https://www.g2.com/discussions/when-it-comes-to-the-monthly-reset-limits-is-there-a-way-for-the-monthly-entry-limits-to-reset-on-their-own) — 2 comments, 1 upvote
  > **Top comment:** "Only of you have a paid subscription.  Of your using the free model, you have to manually reset it"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-wpforms-vs-wufoo)