# Cognito Forms, WPForms vs Typeform Comparison

| | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 118 | 970 | 1,002 | 
| **Largest Market Segment** | Small-Business (70.4% of reviews) | Small-Business (89.7% of reviews) | Small-Business (64.8% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | No pricing available | Free Per Month | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### WPForms

Pros:
- Ease of Use (18 reviews)
- Features (10 reviews)

Cons:
- Expensive (7 reviews)
- Limited Customization (4 reviews)

### Typeform

Pros:
- Ease of Use (136 reviews)
- Intuitive (88 reviews)

Cons:
- Expensive (47 reviews)
- Limited Customization (21 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (94 reviews) | 9.2 (639 reviews) | 8.9 (821 reviews) | 
  | **Ease of Use** | 9.1 (95 reviews) | 9.5 (652 reviews) | 9.3 (833 reviews) | 
  | **Ease of Setup** | 9.0 (74 reviews) | 9.6 (557 reviews) | 9.1 (548 reviews) | 
  | **Ease of Admin** | 9.2 (53 reviews) | 9.5 (540 reviews) | 9.0 (435 reviews) | 
  | **Quality of Support** | 9.2 (73 reviews) | 9.3 (547 reviews) | 8.4 (593 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (48 reviews) | 9.5 (510 reviews) | 8.8 (415 reviews) | 
  | **Product Direction (% positive)** | 8.1 (90 reviews) | 8.8 (598 reviews) | 8.6 (784 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### WPForms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Typeform

#### Entry-Level Pricing

Plan: FREE

Price: Free Per Month

Description: Discover the possibilities of conversational forms

Key Features:
- 10 responses/month
- 1 user
- Unlimited typeforms

[Browse all 3 editions](https://www.g2.com/products/typeform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **WPForms** | N/A | N/A |
| **Typeform** | N/A | N/A |

#### Lead Generation

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **WPForms** | N/A | N/A |
| **Typeform** | 8.7/10 | 136 |

#### Lead Monitoring

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Features** | Not enough data | Not enough data | 8.6 (129 reviews) | 
| **Performance** | Not enough data | Not enough data | 8.7 (125 reviews) | 
| **Identification** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Lead Capture

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 

#### Data Capture

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Mobile** | Not enough data | Not enough data | 8.7 (125 reviews) | 
| **Websites** | Not enough data | Not enough data | 8.9 (122 reviews) | 
| **Social Media** | Not enough data | Not enough data | 8.4 (111 reviews) | 
| **Data** | Not enough data | Not enough data | 8.8 (117 reviews) | 

#### Analytics

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 8.7 (117 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.4 (117 reviews) | 

#### Customization

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Forms** | Not enough data | Not enough data | 9.3 (122 reviews) | 
| **Personalization** | Not enough data | Not enough data | 9.1 (120 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.6 (115 reviews) | 
| **Integration** | Not enough data | Not enough data | 8.7 (117 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **WPForms** | N/A | N/A |
| **Typeform** | 8.5/10 | 286 |

#### Survey Management

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 9.1 (271 reviews) | 
| **Question Types** | Not enough data | Not enough data | 9.2 (269 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.5 (254 reviews) | 
| **Survey Distribution** | Not enough data | Not enough data | 8.7 (253 reviews) | 

#### Survey Customization

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 8.7 (259 reviews) | 
| **Branding** | Not enough data | Not enough data | 8.5 (250 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 8.4 (231 reviews) | 
| **Multilingual Surveys** | Not enough data | Not enough data | 7.9 (199 reviews) | 

#### Survey Insights

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 8.4 (254 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 7.9 (190 reviews) | 
| **Data Exporting** | Not enough data | Not enough data | 8.8 (240 reviews) | 
| **Permissions** | Not enough data | Not enough data | 8.7 (219 reviews) | 

#### Agentic AI - Survey

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Not enough data | Feature Not Available | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.1/10 | 59 |
| **WPForms** | 8.9/10 | 227 |
| **Typeform** | 8.6/10 | 247 |

#### Customization

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Custom Fields** | 9.5 (50 reviews) | 9.1 (206 reviews) | 8.6 (197 reviews) | 
| **Conditional Logic** | 9.2 (48 reviews) | 9.1 (193 reviews) | 8.9 (206 reviews) | 
| **Multi-page Forms** | 9.3 (45 reviews) | 9.2 (175 reviews) | 9.0 (200 reviews) | 
| **Design** | 8.8 (52 reviews) | 8.5 (207 reviews) | 9.0 (222 reviews) | 

#### Additional Functionality

| Feature | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Embedded Forms** | 9.3 (41 reviews) | 9.3 (195 reviews) | 8.8 (183 reviews) | 
| **Offline Capability** | Feature Not Available | 8.0 (140 reviews) | Feature Not Available | 
| **Notifications** | 9.0 (50 reviews) | 9.0 (203 reviews) | 8.4 (176 reviews) | 
| **Payments** | 8.8 (23 reviews) | 8.8 (135 reviews) | 7.6 (155 reviews) | 
| **Mobile Forms** | 9.1 (39 reviews) | 9.1 (181 reviews) | 8.6 (178 reviews) | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)



**Unique to Typeform (2):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | WPForms | Typeform | 
|---|---|---|---|
| **Small-Business** | 70.4% | 89.7% | 64.8% | 
| **Mid-Market** | 21.7% | 9.3% | 28.6% | 
| **Enterprise** | 7.8% | 1.0% | 6.5% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.4%
- **Real Estate:** 5.6%
- **Marketing and Advertising:** 4.7%
- **Education Management:** 4.7%
- **Accounting:** 4.7%
- **Construction:** 3.7%
- **Staffing and Recruiting:** 2.8%
- **Design:** 2.8%
- **Events Services:** 2.8%
- **Religious Institutions:** 2.8%
- **Other:** 57.0%

#### WPForms

- **Marketing and Advertising:** 14.3%
- **Non-Profit Organization Management:** 6.4%
- **Information Technology and Services:** 5.4%
- **Design:** 4.7%
- **Health, Wellness and Fitness:** 3.9%
- **Computer Software:** 3.6%
- **Graphic Design:** 2.7%
- **Real Estate:** 2.7%
- **Internet:** 2.4%
- **Construction:** 2.4%
- **Other:** 51.6%

#### Typeform

- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 8.9%
- **Health, Wellness and Fitness:** 4.1%
- **Non-Profit Organization Management:** 3.6%
- **Internet:** 3.5%
- **Education Management:** 3.5%
- **Retail:** 3.1%
- **Financial Services:** 2.5%
- **Real Estate:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Paperform](https://www.g2.com/products/paperform/reviews) — 4.8/5 stars (82 reviews)

### Alternatives to WPForms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3493 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14697 reviews)

### Alternatives to Typeform

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (330 reviews)
- [involve.me](https://www.g2.com/products/involve-me/reviews) — 4.7/5 stars (103 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### WPForms

- Title: [What is WPForms used for?](https://www.g2.com/discussions/what-is-wpforms-used-for) — 1 comment
  > **Top comment:** "It is a plugin used for building surveys, contact forms, polls, etc. "

### Typeform

- Title: [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) — 2 comments
  > **Top comment:** "Typeform is used for collecting data from user's. Such as surveys / forms and Quiz. it is easy to create and instantly make it live."
- Title: [What is Typeform used for?](https://www.g2.com/discussions/what-is-typeform-used-for) — 2 comments
  > **Top comment:** "For educational and survey purposes."
- Title: [what is my gain?](https://www.g2.com/discussions/what-is-my-gain) — 2 comments, 1 upvote
  > **Top comment:** "more thoughtful responses, and higher completion rates"
- Title: [Can we randomize the questions based on the audience?](https://www.g2.com/discussions/51173-can-we-randomize-the-questions-based-on-the-audience) — 2 comments, 1 upvote
  > **Top comment:** "Hey Nishant,

you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people...."
- Title: [Have you got APIs?](https://www.g2.com/discussions/have-you-got-apis) — 2 comments, 1 upvote
  > **Top comment:** "Yes, you can see the information here: https://developer.typeform.com/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-wpforms-vs-typeform)