# Cognito Forms, WPForms vs Advanced Custom Fields Comparison

| | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 118 | 970 | 28 | 
| **Largest Market Segment** | Small-Business (70.4% of reviews) | Small-Business (89.7% of reviews) | Small-Business (84.6% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### WPForms

Pros:
- Ease of Use (18 reviews)
- Features (10 reviews)

Cons:
- Expensive (7 reviews)
- Limited Customization (4 reviews)

### Advanced Custom Fields

Pros:
- Customization Options (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Data Accessibility (1 reviews)
- Storage Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (94 reviews) | 9.2 (639 reviews) | 9.8 (20 reviews) | 
  | **Ease of Use** | 9.1 (95 reviews) | 9.5 (652 reviews) | 8.5 (21 reviews) | 
  | **Ease of Setup** | 9.0 (74 reviews) | 9.6 (557 reviews) | 8.5 (16 reviews) | 
  | **Ease of Admin** | 9.2 (53 reviews) | 9.5 (540 reviews) | 8.6 (15 reviews) | 
  | **Quality of Support** | 9.2 (73 reviews) | 9.3 (547 reviews) | 9.3 (12 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (48 reviews) | 9.5 (510 reviews) | 9.4 (12 reviews) | 
  | **Product Direction (% positive)** | 8.1 (90 reviews) | 8.8 (598 reviews) | 9.4 (18 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### WPForms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Advanced Custom Fields

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.1/10 | 59 |
| **WPForms** | 8.9/10 | 227 |
| **Advanced Custom Fields** | N/A | N/A |

#### Customization

| Feature | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Custom Fields** | 9.5 (50 reviews) | 9.1 (206 reviews) | Not enough data | 
| **Conditional Logic** | 9.2 (48 reviews) | 9.1 (193 reviews) | Not enough data | 
| **Multi-page Forms** | 9.3 (45 reviews) | 9.2 (175 reviews) | Not enough data | 
| **Design** | 8.8 (52 reviews) | 8.5 (207 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Embedded Forms** | 9.3 (41 reviews) | 9.3 (195 reviews) | Not enough data | 
| **Offline Capability** | Feature Not Available | 8.0 (140 reviews) | Not enough data | 
| **Notifications** | 9.0 (50 reviews) | 9.0 (203 reviews) | Not enough data | 
| **Payments** | 8.8 (23 reviews) | 8.8 (135 reviews) | Not enough data | 
| **Mobile Forms** | 9.1 (39 reviews) | 9.1 (181 reviews) | Not enough data | 

### CMS Tools

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **WPForms** | N/A | N/A |
| **Advanced Custom Fields** | N/A | N/A |

#### Editing

| Feature | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Photo Editing** | Not enough data | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | Not enough data | 

#### Other Content Features 

| Feature | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **SEO Optimization** | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Content Proofing** | Not enough data | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Import Content** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Cognito Forms (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to WPForms (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Advanced Custom Fields (1):** [CMS Tools ](https://www.g2.com/categories/cms-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Small-Business** | 70.4% | 89.7% | 84.6% | 
| **Mid-Market** | 21.7% | 9.3% | 3.8% | 
| **Enterprise** | 7.8% | 1.0% | 11.5% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.4%
- **Real Estate:** 5.6%
- **Marketing and Advertising:** 4.7%
- **Education Management:** 4.7%
- **Accounting:** 4.7%
- **Construction:** 3.7%
- **Staffing and Recruiting:** 2.8%
- **Design:** 2.8%
- **Events Services:** 2.8%
- **Religious Institutions:** 2.8%
- **Other:** 57.0%

#### WPForms

- **Marketing and Advertising:** 14.3%
- **Non-Profit Organization Management:** 6.4%
- **Information Technology and Services:** 5.4%
- **Design:** 4.7%
- **Health, Wellness and Fitness:** 3.9%
- **Computer Software:** 3.6%
- **Graphic Design:** 2.7%
- **Real Estate:** 2.7%
- **Internet:** 2.4%
- **Construction:** 2.4%
- **Other:** 51.6%

#### Advanced Custom Fields

- **Marketing and Advertising:** 36.0%
- **Internet:** 8.0%
- **Information Technology and Services:** 8.0%
- **Education Management:** 8.0%
- **Online Media:** 4.0%
- **Non-Profit Organization Management:** 4.0%
- **Media Production:** 4.0%
- **Management Consulting:** 4.0%
- **Health, Wellness and Fitness:** 4.0%
- **Glass, Ceramics & Concrete:** 4.0%
- **Other:** 16.0%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)

### Alternatives to WPForms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5186 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3493 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

### Alternatives to Advanced Custom Fields

- [WeTransfer](https://www.g2.com/products/wetransfer/reviews) — 4.6/5 stars (521 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (469 reviews)
- [FlippingBook](https://www.g2.com/products/flippingbook/reviews) — 4.7/5 stars (298 reviews)
- [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) — 4.5/5 stars (157 reviews)
- [Issuu](https://www.g2.com/products/issuu/reviews) — 4.7/5 stars (111 reviews)
- [echo3D 3D Digital Asset Management Platform](https://www.g2.com/products/echo3d-3d-digital-asset-management-platform/reviews) — 4.4/5 stars (83 reviews)
- [Weavy](https://www.g2.com/products/weavy/reviews) — 4.7/5 stars (61 reviews)
- [Element Pack Pro](https://www.g2.com/products/element-pack-pro/reviews) — 4.5/5 stars (52 reviews)
- [MemberSpace](https://www.g2.com/products/memberspace/reviews) — 4.7/5 stars (52 reviews)
- [Feedspot](https://www.g2.com/products/feedspot-feedspot/reviews) — 4.4/5 stars (51 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### WPForms

- Title: [What is WPForms used for?](https://www.g2.com/discussions/what-is-wpforms-used-for) — 1 comment
  > **Top comment:** "It is a plugin used for building surveys, contact forms, polls, etc. "

### Advanced Custom Fields

- Title: [Business](https://www.g2.com/discussions/bisnis) — 1 comment, 1 upvote
  > **Top comment:** "Product best for business"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-wpforms-vs-advanced-custom-fields)