# Cognito Forms vs Typeform Comparison --- ## AI Generated Summary - **G2 reviewers report** that Typeform excels in user experience, with many users praising its intuitive interface and the recent addition of AI features that simplify survey creation. One user noted, "I find Typeform very intuitive, which is a big plus for me," highlighting its ease of use. - **Users say** that Cognito Forms offers excellent flexibility and customization options, making it easy to tailor forms to specific needs. A reviewer mentioned, "The user interface is one of the best I've experienced, making setting up and editing our application easy and straightforward." - **Reviewers mention** that Typeform's integration capabilities are a significant advantage, particularly with tools like Klaviyo and Calendly, which streamline workflows. One user appreciated how these integrations "reduce friction in setting up demos for my business." - **According to verified reviews** , Cognito Forms stands out for its robust features like auto-populating fields and calculated fields, which enhance functionality. Users have noted the platform's ability to "auto populate fields with information," making it a powerful tool for complex forms. - **G2 reviewers highlight** that while Typeform has a higher overall satisfaction score, Cognito Forms receives slightly better ratings for support quality. Users have expressed satisfaction with Cognito's support, stating it integrates well with Microsoft 365 and is easy to learn and implement. - **Users report** that Typeform's pricing can be a concern, as it is perceived as slightly pricey compared to Cognito Forms, which offers a more budget-friendly entry point. However, Typeform users often feel the investment is justified by its advanced features and user-friendly design. | | Cognito Forms | Typeform | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 119 | 1,003 | | **Largest Market Segment** | Small-Business (70.7% of reviews) | Small-Business (64.9% of reviews) | | **Entry Level Price** | $19.00 Per Month | Free Per Month | --- ## Top Pros & Cons ### Cognito Forms Pros: - Ease of Use (4 reviews) - Ease of Creation (3 reviews) Cons: - Formatting Issues (1 reviews) - Slow Loading (1 reviews) ### Typeform Pros: - Ease of Use (138 reviews) - Intuitive (87 reviews) Cons: - Expensive (47 reviews) - Limited Customization (21 reviews) --- ## Ratings Comparison | Rating | Cognito Forms | Typeform | |---|---|---| | **Meets Requirements** | 9.1 (95 reviews) | 8.9 (822 reviews) | | **Ease of Use** | 9.1 (96 reviews) | 9.3 (834 reviews) | | **Ease of Setup** | 9.0 (75 reviews) | 9.1 (549 reviews) | | **Ease of Admin** | 9.2 (53 reviews) | 9.0 (435 reviews) | | **Quality of Support** | 9.3 (74 reviews) | 8.4 (594 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (48 reviews) | 8.8 (415 reviews) | | **Product Direction (% positive)** | 8.1 (91 reviews) | 8.6 (785 reviews) | --- ## Pricing ### Cognito Forms #### Entry-Level Pricing Plan: Pro Price: $19.00 Per Month Description: Create more advanced forms without any ads. Key Features: - Unlimited Forms and Fields - 2 Users - 2,000 Entries per Month [Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing) #### Free Trial Yes ### Typeform #### Entry-Level Pricing Plan: FREE Price: Free Per Month Description: Discover the possibilities of conversational forms Key Features: - 10 responses/month - 1 user - Unlimited typeforms [Browse all 3 editions](https://www.g2.com/products/typeform/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | N/A | N/A | #### Lead Generation | Feature | Cognito Forms | Typeform | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | 8.7/10 | 136 | #### Lead Monitoring | Feature | Cognito Forms | Typeform | |---|---|---| | **Features** | Not enough data | 8.6 (129 reviews) | | **Performance** | Not enough data | 8.7 (125 reviews) | | **Identification** | Not enough data | Feature Not Available | #### Agentic AI - Lead Capture | Feature | Cognito Forms | Typeform | |---|---|---| | **Cross-system Integration** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | #### Data Capture | Feature | Cognito Forms | Typeform | |---|---|---| | **Mobile** | Not enough data | 8.7 (125 reviews) | | **Websites** | Not enough data | 8.9 (122 reviews) | | **Social Media** | Not enough data | 8.4 (111 reviews) | | **Data** | Not enough data | 8.8 (117 reviews) | #### Analytics | Feature | Cognito Forms | Typeform | |---|---|---| | **Export/Import** | Not enough data | 8.7 (117 reviews) | | **Reporting** | Not enough data | 8.4 (117 reviews) | #### Customization | Feature | Cognito Forms | Typeform | |---|---|---| | **Forms** | Not enough data | 9.3 (122 reviews) | | **Personalization** | Not enough data | 9.1 (120 reviews) | | **Templates** | Not enough data | 8.6 (115 reviews) | | **Integration** | Not enough data | 8.7 (117 reviews) | ### Survey | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | 8.5/10 | 287 | #### Survey Management | Feature | Cognito Forms | Typeform | |---|---|---| | **Survey Builder** | Not enough data | 9.1 (271 reviews) | | **Question Types** | Not enough data | 9.2 (270 reviews) | | **Templates** | Not enough data | 8.5 (254 reviews) | | **Survey Distribution** | Not enough data | 8.7 (253 reviews) | #### Survey Customization | Feature | Cognito Forms | Typeform | |---|---|---| | **Branching/Skip Logic** | Not enough data | 8.7 (259 reviews) | | **Branding** | Not enough data | 8.5 (250 reviews) | | **Multimedia Support** | Not enough data | 8.4 (231 reviews) | | **Multilingual Surveys** | Not enough data | 7.9 (199 reviews) | #### Survey Insights | Feature | Cognito Forms | Typeform | |---|---|---| | **Reporting & Analytics** | Not enough data | 8.4 (254 reviews) | | **BI Tools Integration** | Not enough data | 7.9 (190 reviews) | | **Data Exporting** | Not enough data | 8.8 (240 reviews) | | **Permissions** | Not enough data | 8.7 (219 reviews) | #### Agentic AI - Survey | Feature | Cognito Forms | Typeform | |---|---|---| | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | 9.1/10 | 60 | | **Typeform** | 8.6/10 | 248 | #### Customization | Feature | Cognito Forms | Typeform | |---|---|---| | **Custom Fields** | 9.5 (51 reviews) | 8.6 (197 reviews) | | **Conditional Logic** | 9.3 (49 reviews) | 8.9 (206 reviews) | | **Multi-page Forms** | 9.2 (46 reviews) | 9.0 (200 reviews) | | **Design** | 8.7 (53 reviews) | 9.0 (222 reviews) | #### Additional Functionality | Feature | Cognito Forms | Typeform | |---|---|---| | **Embedded Forms** | 9.3 (42 reviews) | 8.8 (183 reviews) | | **Notifications** | 9.0 (51 reviews) | 8.4 (176 reviews) | | **Payments** | 8.7 (24 reviews) | 7.6 (155 reviews) | | **Mobile Forms** | 9.1 (40 reviews) | 8.6 (178 reviews) | --- ## Categories **Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) **Unique to Typeform (2):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Survey Software](https://www.g2.com/categories/survey) --- ## Reviewer Demographics ### By Company Size | Segment | Cognito Forms | Typeform | |---|---|---| | **Small-Business** | 70.7% | 64.9% | | **Mid-Market** | 21.6% | 28.6% | | **Enterprise** | 7.8% | 6.5% | ### By Industry #### Cognito Forms - **Non-Profit Organization Management:** 8.3% - **Real Estate:** 5.6% - **Marketing and Advertising:** 4.6% - **Education Management:** 4.6% - **Accounting:** 4.6% - **Construction:** 3.7% - **Leisure, Travel & Tourism:** 3.7% - **Staffing and Recruiting:** 2.8% - **Design:** 2.8% - **Events Services:** 2.8% - **Other:** 56.5% #### Typeform - **Marketing and Advertising:** 11.7% - **Information Technology and Services:** 9.4% - **Computer Software:** 8.9% - **Health, Wellness and Fitness:** 4.1% - **Non-Profit Organization Management:** 3.6% - **Internet:** 3.5% - **Education Management:** 3.5% - **Retail:** 3.0% - **Financial Services:** 2.5% - **Real Estate:** 2.2% - **Other:** 47.6% --- ## Alternatives ### Alternatives to Cognito Forms - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5307 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews) - [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23483 reviews) - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews) ### Alternatives to Typeform - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5307 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews) - [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (331 reviews) - [involve.me](https://www.g2.com/products/involve-me/reviews) — 4.7/5 stars (104 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23483 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) --- ## Top Discussions ### Cognito Forms - Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments > **Top comment:** "Yes it is and have been using for past few years. " - Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..." - Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)* > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..." - Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)* > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us. From data encryption and secure transmission to data..." - Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..." ### Typeform - Title: [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) — 2 comments > **Top comment:** "Typeform is used for collecting data from user's. Such as surveys / forms and Quiz. it is easy to create and instantly make it live." - Title: [What is Typeform used for?](https://www.g2.com/discussions/what-is-typeform-used-for) — 2 comments > **Top comment:** "For educational and survey purposes." - Title: [what is my gain?](https://www.g2.com/discussions/what-is-my-gain) — 2 comments, 1 upvote > **Top comment:** "more thoughtful responses, and higher completion rates" - Title: [Can we randomize the questions based on the audience?](https://www.g2.com/discussions/51173-can-we-randomize-the-questions-based-on-the-audience) — 2 comments, 1 upvote > **Top comment:** "Hey Nishant, you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people...." - Title: [Have you got APIs?](https://www.g2.com/discussions/have-you-got-apis) — 2 comments, 1 upvote > **Top comment:** "Yes, you can see the information here: https://developer.typeform.com/" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-typeform)