# Cognito Forms vs Typeform Comparison --- ## AI Generated Summary - **G2 reviewers report** that Typeform excels in user experience, with many users praising its intuitive interface and the recent addition of AI features that simplify survey creation. One user noted, "I find Typeform very intuitive, which is a big plus for me," highlighting its ease of use. - **Users say** that Cognito Forms offers excellent flexibility and customization options, making it easy to tailor forms to specific needs. A reviewer mentioned, "The user interface is one of the best I've experienced, making setting up and editing our application easy and straightforward." - **Reviewers mention** that Typeform's integration capabilities are a significant advantage, particularly with tools like Klaviyo and Calendly, which streamline workflows. One user appreciated how these integrations "reduce friction in setting up demos for my business." - **According to verified reviews** , Cognito Forms stands out for its robust features like auto-populating fields and calculated fields, which enhance functionality. Users have noted the platform's ability to "auto populate fields with information," making it a powerful tool for complex forms. - **G2 reviewers highlight** that while Typeform has a higher overall satisfaction score, Cognito Forms receives slightly better ratings for support quality. Users have expressed satisfaction with Cognito's support, stating it integrates well with Microsoft 365 and is easy to learn and implement. - **Users report** that Typeform's pricing can be a concern, as it is perceived as slightly pricey compared to Cognito Forms, which offers a more budget-friendly entry point. However, Typeform users often feel the investment is justified by its advanced features and user-friendly design. --- ## Frequently Asked Questions ### What is the difference between Typeform vs Cognito Forms? Cognito Forms stands out for higher reviewer satisfaction on support and requirements fit, while Typeform is recognized for its unique conversational interface and visual appeal. | [Typeform](https://www.g2.com/products/typeform/reviews) | [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | | --- | --- | | 4.5/5 (1,017 reviews) | 4.6/5 (132 reviews) | | Small-Business | Small-Business | | 9.1 | 9.0 | | 8.4 | 9.1 | | Professional, conversational forms with strong branding and user engagement | Highly customizable forms, advanced logic, and strong support | ### How do the pricing models of Typeform and Cognito Forms compare? Cognito Forms is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Typeform. - **Typeform:** In recent reviews, several reviewers note that Typeform's pricing can feel high as usage grows or when advanced features are needed, with some mentioning that costs can scale quickly. - **Cognito Forms:** Reviewers consistently describe Cognito Forms as affordable and a strong value, with positive sentiment around its pricing and feature set. - **Switching-reason:** Recent reviewers mention switching from JotForm and other platforms to Cognito Forms for better value and more advanced customization options. ### What are the best alternatives to Typeform and Cognito Forms? The top three alternatives to Typeform and Cognito Forms are Jotform, FormAssembly, and Outgrow. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017 reviews) | Small-Business | Pricing can scale quickly as usage grows | Professional, conversational forms with strong branding and user engagement | | [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | 4.6/5 (132 reviews) | Small-Business | Affordable and strong value for features | Highly customizable forms, advanced logic, and strong support | | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,423 reviews) | Small-Business | — | — | | [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425 reviews) | Small-Business | — | — | | [Outgrow](https://www.g2.com/products/outgrow/reviews) | 4.7/5 (332 reviews) | Small-Business | — | — | ### Which Online Form Builder features should I prioritize when comparing Typeform and Cognito Forms? Buyers should prioritize customization, integrations, support quality, data handling, and ease of setup when comparing Typeform and Cognito Forms. - **Customization:** Cognito Forms is frequently cited for its advanced customization and logic capabilities, with multiple reviewers highlighting its flexibility and conditional fields; Typeform is praised for visual appeal and branding but with some limitations on advanced customization. - **Integrations:** Typeform is mentioned in 42 reviews for Zapier and 30 for Slack integrations, while Cognito Forms is cited for Make (32 mentions) and Zapier (15 mentions), indicating strong integration options for both but with different third-party focuses. - **Support Quality:** Cognito Forms scores 9.1 on Quality of Support versus Typeform's 8.4, with reviewers consistently praising Cognito Forms' support responsiveness. - **Data Handling:** Both products are recognized for robust data collection, but Cognito Forms is often highlighted for advanced data management features such as tables and document generation. - **Ease of Setup:** Both products score highly (Typeform 9.1, Cognito Forms 9.0), with reviewers describing straightforward onboarding and implementation. ### What are the pros and cons of Typeform vs Cognito Forms? Typeform's headline strength is its engaging, visually appealing forms, while Cognito Forms excels in customization and support. - **Typeform strengths:** Reviewers consistently praise Typeform for its professional, conversational interface, strong branding, and user engagement. - **Typeform trade-offs:** Several reviewers note that advanced features and higher response limits require premium plans, and some mention limited customization options for complex workflows. - **Cognito Forms strengths:** Reviewers highlight Cognito Forms for its high customizability, advanced logic, affordable pricing, and strong customer support, with 4 all-time mentions for ease of use and 3 for ease of creation. - **Cognito Forms trade-offs:** Some reviewers mention limited design customization and a learning curve for complex features, as well as occasional slow loading (1 all-time mention). ### Is Typeform or Cognito Forms better for small businesses? Cognito Forms is the better fit for small businesses, with higher reviewer satisfaction and a strong small-business segment presence. - **Typeform:** Largest segment is Small-Business, with reviewers appreciating its ease of use and professional appearance, but some note pricing as a concern for small teams. - **Cognito Forms:** Largest segment is Small-Business, with reviewers consistently citing affordability, ease of setup, and strong support as key benefits for small business use. ### Which Online Form Builder platform has better integrations? Typeform is favored for integrations, with more reviewer-cited mentions and broader third-party tool coverage. - **Typeform:** 42 G2 reviews mention its Zapier integration, 30 mention Slack, and 10 mention Calendly, highlighting strong connectivity with popular business tools. - **Cognito Forms:** 32 reviews mention Make, 15 mention Zapier, and 2 mention Microsoft 365, indicating solid integration options, especially for automation and Microsoft environments. ### How do Typeform and Cognito Forms compare on customer support? Cognito Forms leads on Quality of Support, with a 0.7-point advantage over Typeform (9.1 vs 8.4). - **Typeform:** Reviewers describe support as generally helpful, though some note slower response times or limited assistance on lower-tier plans. - **Cognito Forms:** Reviewers consistently praise Cognito Forms for responsive, high-quality support, with several citing positive experiences and a 9.1 support score. ### Which is easier to implement, Typeform or Cognito Forms? Typeform and Cognito Forms are at near-parity on Ease of Setup, with scores of 9.1 and 9.0 respectively. - **Typeform:** Reviewers frequently describe the initial setup as very easy and intuitive, with onboarding and form creation requiring minimal technical skill. - **Cognito Forms:** Reviewers also report straightforward setup, with many noting that even complex forms can be built quickly, though a few mention a learning curve for advanced features. ### Which product has better Data? Typeform and Cognito Forms are both recognized for strong Data capabilities, with Data as the most frequently mentioned feature across reviews. - **Typeform:** Reviewers highlight robust data collection, analytics, and integrations for exporting responses, with a Meets Requirements score of 8.9. - **Cognito Forms:** Reviewers cite advanced data management features such as tables, document generation, and workflow automation, with a Meets Requirements score of 9.1. | | Cognito Forms | Typeform | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 139 | 1,014 | | **Largest Market Segment** | Small-Business (72.1% of reviews) | Small-Business (65.4% of reviews) | | **Entry Level Price** | $19.00 Per Month | Free Per Month | --- ## Top Pros & Cons ### Cognito Forms Pros: - Ease of Use (4 reviews) - Ease of Creation (3 reviews) Cons: - Formatting Issues (1 reviews) - Slow Loading (1 reviews) ### Typeform Pros: - Ease of Use (136 reviews) - Intuitive (88 reviews) Cons: - Expensive (47 reviews) - Limited Customization (21 reviews) --- ## Ratings Comparison | Rating | Cognito Forms | Typeform | |---|---|---| | **Meets Requirements** | 9.2 (113 reviews) | 8.9 (832 reviews) | | **Ease of Use** | 9.1 (114 reviews) | 9.3 (844 reviews) | | **Ease of Setup** | 9.1 (93 reviews) | 9.1 (559 reviews) | | **Ease of Admin** | 9.3 (69 reviews) | 9.0 (443 reviews) | | **Quality of Support** | 9.2 (87 reviews) | 8.4 (601 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (63 reviews) | 8.8 (423 reviews) | | **Product Direction (% positive)** | 8.4 (107 reviews) | 8.6 (792 reviews) | --- ## Pricing ### Cognito Forms #### Entry-Level Pricing Plan: Pro Price: $19.00 Per Month Description: Create more advanced forms without any ads. Key Features: - Unlimited Forms and Fields - 2 Users - 2,000 Entries per Month [Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing) #### Free Trial Yes ### Typeform #### Entry-Level Pricing Plan: FREE Price: Free Per Month Description: Discover the possibilities of conversational forms Key Features: - 10 responses/month - 1 user - Unlimited typeforms [Browse all 3 editions](https://www.g2.com/products/typeform/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Collaboration & Productivity | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | N/A | N/A | #### Additional Functionality | Feature | Cognito Forms | Typeform | |---|---|---| | **Third-Party Integrations** | Not enough data | Not enough data | | **To-Do List** | Not enough data | Not enough data | | **@mentions** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Screen Sharing** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Brainstorming** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **File Transfer** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Status Tracking** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Real Time Editing** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Assignment Management** | Not enough data | Not enough data | | **Task Scheduling** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Secure Data Storage** | Not enough data | Not enough data | | **File Sharing** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Task Progress Tracking** | Not enough data | Not enough data | | **Discussions/Forums** | Not enough data | Not enough data | | **Commenting/Notes** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Video Conferencing** | Not enough data | Not enough data | | **Progress Tracking** | Not enough data | Not enough data | | **Mobile Access** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | N/A | N/A | #### Lead Generation | Feature | Cognito Forms | Typeform | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | 8.7/10 | 137 | #### Lead Monitoring | Feature | Cognito Forms | Typeform | |---|---|---| | **Features** | Not enough data | 8.6 (129 reviews) | | **Performance** | Not enough data | 8.7 (125 reviews) | | **Identification** | Not enough data | Feature Not Available | | **Lead Capture** | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | Cognito Forms | Typeform | |---|---|---| | **Cross-system Integration** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | #### Data Capture | Feature | Cognito Forms | Typeform | |---|---|---| | **Mobile** | Not enough data | 8.7 (124 reviews) | | **Websites** | Not enough data | 8.9 (121 reviews) | | **Social Media** | Not enough data | 8.4 (110 reviews) | | **Data** | Not enough data | 8.8 (116 reviews) | #### Analytics | Feature | Cognito Forms | Typeform | |---|---|---| | **Export/Import** | Not enough data | 8.7 (117 reviews) | | **Reporting** | Not enough data | 8.4 (118 reviews) | #### Customization | Feature | Cognito Forms | Typeform | |---|---|---| | **Web Forms** | Not enough data | 9.3 (122 reviews) | | **Personalization** | Not enough data | 9.1 (120 reviews) | | **Templates** | Not enough data | 8.6 (114 reviews) | | **Integration** | Not enough data | 8.7 (118 reviews) | | **Social Media Integration** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | #### Additional Functionality | Feature | Cognito Forms | Typeform | |---|---|---| | **Lead Segmentation** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Prospecting Tools** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Lead Distribution** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Data Extraction** | Not enough data | Not enough data | | **Lead Notifications** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Business Card/Badge Scanning** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Forms Management** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | Not enough data | | **Email Tracking** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Lead Verification/Validation** | Not enough data | Not enough data | | **Source Tracking** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | | **Interaction Tracking** | Not enough data | Not enough data | | **Opportunity Management** | Not enough data | Not enough data | | **Sales Reports** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | | **Sales Forecasting** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **Typeform** | 8.6/10 | 292 | #### Survey Management | Feature | Cognito Forms | Typeform | |---|---|---| | **Survey Builder** | Not enough data | 9.1 (273 reviews) | | **Customizable Questions** | Not enough data | 9.2 (272 reviews) | | **Templates** | Not enough data | 8.4 (253 reviews) | | **Survey Distribution** | Not enough data | 8.7 (253 reviews) | | **Mobile Survey** | Not enough data | Not enough data | | **Site Intercept Survey** | Not enough data | Not enough data | | **Pulse Surveys** | Not enough data | Not enough data | #### Survey Customization | Feature | Cognito Forms | Typeform | |---|---|---| | **Question Branching** | Not enough data | 8.8 (261 reviews) | | **Branding** | Not enough data | 8.5 (252 reviews) | | **Multimedia Support** | Not enough data | 8.4 (231 reviews) | | **Multilingual Surveys** | Not enough data | 7.9 (198 reviews) | #### Survey Insights | Feature | Cognito Forms | Typeform | |---|---|---| | **Reporting & Analytics** | Not enough data | 8.4 (257 reviews) | | **BI Tools Integration** | Not enough data | 8.0 (191 reviews) | | **Data Exporting** | Not enough data | 8.8 (243 reviews) | | **Permissions** | Not enough data | 8.7 (219 reviews) | | **Collaboration Tools** | Not enough data | Not enough data | | **Presentation Tools** | Not enough data | Not enough data | | **Data Analysis Tools** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | #### Agentic AI - Survey | Feature | Cognito Forms | Typeform | |---|---|---| | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | | **Dynamic Content** | Not enough data | Not enough data | #### Additional Functionality | Feature | Cognito Forms | Typeform | |---|---|---| | **Single Sign On** | Not enough data | Not enough data | | **Phone Polling** | Not enough data | Not enough data | | **Online Polling** | Not enough data | Not enough data | | **Support Audio/Images/Video** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Question Library** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Survey/Poll Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Word Clouds** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Interactive Content** | Not enough data | Not enough data | | **Q&A Management** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Feedback Management** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Cleansing** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | | **Anonymous Feedback** | Not enough data | Not enough data | | **URL Customization** | Not enough data | Not enough data | | **Question Piping** | Not enough data | Not enough data | | **Offline Response Collection** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **NPS Survey Structure** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Response Validation** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Response Quotas** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Email Reminders** | Not enough data | Not enough data | | **Gamification** | Not enough data | Not enough data | | **Randomization** | Not enough data | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | 9.3/10 | 78 | | **Typeform** | 8.6/10 | 251 | #### Customization | Feature | Cognito Forms | Typeform | |---|---|---| | **Custom Fields** | 9.6 (63 reviews) | 8.6 (197 reviews) | | **Conditional Logic** | 9.4 (62 reviews) | 8.9 (208 reviews) | | **Multi-page Forms** | 9.3 (55 reviews) | 9.0 (199 reviews) | | **Design** | 8.9 (62 reviews) | 9.0 (227 reviews) | | **Forms Creation & Design** | 10.0 (6 reviews) | Not enough data | #### Additional Functionality | Feature | Cognito Forms | Typeform | |---|---|---| | **Embedded Forms** | 9.4 (49 reviews) | 8.8 (185 reviews) | | **Notifications** | 9.2 (63 reviews) | 8.4 (176 reviews) | | **Payments** | 8.9 (30 reviews) | 7.6 (155 reviews) | | **Mobile Forms** | 9.3 (47 reviews) | 8.6 (177 reviews) | | **Customizable Forms** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | #### Additional Functionality | Feature | Cognito Forms | Typeform | |---|---|---| | **Search/Filter** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Commenting/Notes** | Not enough data | Not enough data | | **Content Publishing Options** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | | **Document Classification** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **SSL Security** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Data Capture and Transfer** | Not enough data | Not enough data | | **Autofill** | Not enough data | Not enough data | | **Multi-Channel Distribution** | Not enough data | Not enough data | | **Convert to PDF** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Media Library** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Full Text Search** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Forms Management** | Not enough data | Not enough data | | **Electronic Signature** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Mobile Access** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) **Unique to Typeform (2):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Survey Software](https://www.g2.com/categories/survey) --- ## Reviewer Demographics ### By Company Size | Segment | Cognito Forms | Typeform | |---|---|---| | **Small-Business** | 72.1% | 65.4% | | **Mid-Market** | 20.6% | 28.2% | | **Enterprise** | 7.4% | 6.4% | ### By Industry #### Cognito Forms - **Non-Profit Organization Management:** 8.7% - **Accounting:** 4.8% - **Education Management:** 4.8% - **Marketing and Advertising:** 4.8% - **Real Estate:** 4.8% - **Religious Institutions:** 4.0% - **Construction:** 3.2% - **Health, Wellness and Fitness:** 3.2% - **Leisure, Travel & Tourism:** 3.2% - **Higher Education:** 2.4% - **Other:** 56.3% #### Typeform - **Marketing and Advertising:** 11.6% - **Information Technology and Services:** 9.4% - **Computer Software:** 8.7% - **Health, Wellness and Fitness:** 4.1% - **Non-Profit Organization Management:** 3.5% - **Internet:** 3.4% - **Education Management:** 3.4% - **Retail:** 3.0% - **Financial Services:** 2.5% - **Real Estate:** 2.2% - **Other:** 48.2% --- ## Alternatives ### Alternatives to Cognito Forms - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews) - [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (128 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews) - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews) ### Alternatives to Typeform - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews) - [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews) - [involve.me](https://www.g2.com/products/involve-me/reviews) — 4.7/5 stars (106 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (959 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) --- ## Top Discussions ### Cognito Forms - Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments > **Top comment:** "Yes it is and have been using for past few years. " - Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..." - Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)* > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..." - Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)* > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us. From data encryption and secure transmission to data..." - Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..." ### Typeform - Title: [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) — 2 comments > **Top comment:** "Typeform is used for collecting data from user's. Such as surveys / forms and Quiz. it is easy to create and instantly make it live." - Title: [What is Typeform used for?](https://www.g2.com/discussions/what-is-typeform-used-for) — 2 comments > **Top comment:** "For educational and survey purposes." - Title: [what is my gain?](https://www.g2.com/discussions/what-is-my-gain) — 2 comments, 1 upvote > **Top comment:** "more thoughtful responses, and higher completion rates" - Title: [Can we randomize the questions based on the audience?](https://www.g2.com/discussions/51173-can-we-randomize-the-questions-based-on-the-audience) — 2 comments, 1 upvote > **Top comment:** "Hey Nishant, you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people...." - Title: [Have you got APIs?](https://www.g2.com/discussions/have-you-got-apis) — 2 comments, 1 upvote > **Top comment:** "Yes, you can see the information here: https://developer.typeform.com/" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-typeform)