# Cognito Forms, Formstack Forms vs Gravity Forms Comparison

| | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 119 | 470 | 248 | 
| **Largest Market Segment** | Small-Business (70.7% of reviews) | Mid-Market (46.0% of reviews) | Small-Business (83.3% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | No pricing available | $59 Per Year | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### Formstack Forms

Pros:
- Ease of Use (44 reviews)
- Integrations (29 reviews)

Cons:
- Limited Customization (14 reviews)
- Form Design (11 reviews)

### Gravity Forms

Pros:
- Flexibility (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (95 reviews) | 8.7 (378 reviews) | 9.1 (182 reviews) | 
  | **Ease of Use** | 9.1 (96 reviews) | 8.7 (383 reviews) | 9.0 (184 reviews) | 
  | **Ease of Setup** | 9.0 (75 reviews) | 8.7 (272 reviews) | 9.0 (135 reviews) | 
  | **Ease of Admin** | 9.2 (53 reviews) | 8.9 (271 reviews) | 8.9 (124 reviews) | 
  | **Quality of Support** | 9.3 (74 reviews) | 8.1 (330 reviews) | 8.8 (143 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (48 reviews) | 8.7 (254 reviews) | 9.4 (102 reviews) | 
  | **Product Direction (% positive)** | 8.1 (91 reviews) | 8.0 (367 reviews) | 8.0 (167 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### Formstack Forms

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Gravity Forms

#### Entry-Level Pricing

Plan: Basic License

Price: $59 Per Year

Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.

Key Features:
- 1 Site
- Unlimited Forms
- Unlimited Entries

[Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **Formstack Forms** | 8.4/10 | 59 |
| **Gravity Forms** | N/A | N/A |

#### Survey Management

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Survey Builder** | Not enough data | 8.9 (57 reviews) | Not enough data | 
| **Question Types** | Not enough data | 9.2 (55 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.2 (53 reviews) | Not enough data | 
| **Survey Distribution** | Not enough data | 8.3 (47 reviews) | Not enough data | 

#### Survey Customization

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.5 (50 reviews) | Not enough data | 
| **Branding** | Not enough data | 8.3 (51 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | 8.0 (43 reviews) | Not enough data | 
| **Multilingual Surveys** | Not enough data | 7.3 (38 reviews) | Not enough data | 

#### Survey Insights

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.0 (50 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | 7.8 (38 reviews) | Not enough data | 
| **Data Exporting** | Not enough data | 8.9 (52 reviews) | Not enough data | 
| **Permissions** | Not enough data | 8.8 (49 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.1/10 | 60 |
| **Formstack Forms** | 8.1/10 | 101 |
| **Gravity Forms** | 8.6/10 | 29 |

#### Customization

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Custom Fields** | 9.5 (51 reviews) | 8.6 (87 reviews) | 9.4 (25 reviews) | 
| **Conditional Logic** | 9.3 (49 reviews) | 8.7 (85 reviews) | 9.3 (25 reviews) | 
| **Multi-page Forms** | 9.2 (46 reviews) | 8.6 (82 reviews) | 8.7 (23 reviews) | 
| **Design** | 8.7 (53 reviews) | 7.7 (90 reviews) | 8.6 (24 reviews) | 

#### Additional Functionality

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Embedded Forms** | 9.3 (42 reviews) | 8.2 (83 reviews) | 9.2 (25 reviews) | 
| **Offline Capability** | Feature Not Available | 6.8 (72 reviews) | 5.0 (9 reviews) | 
| **Notifications** | 9.0 (51 reviews) | 8.7 (85 reviews) | 9.3 (23 reviews) | 
| **Payments** | 8.7 (24 reviews) | 7.2 (75 reviews) | 8.7 (17 reviews) | 
| **Mobile Forms** | 9.1 (40 reviews) | 8.5 (83 reviews) | 9.4 (22 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **Formstack Forms** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


**Unique to Formstack Forms (2):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey)



---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | Formstack Forms | Gravity Forms | 
|---|---|---|---|
| **Small-Business** | 70.7% | 40.1% | 83.3% | 
| **Mid-Market** | 21.6% | 46.0% | 15.3% | 
| **Enterprise** | 7.8% | 13.9% | 1.4% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.3%
- **Real Estate:** 5.6%
- **Marketing and Advertising:** 4.6%
- **Education Management:** 4.6%
- **Accounting:** 4.6%
- **Construction:** 3.7%
- **Leisure, Travel & Tourism:** 3.7%
- **Staffing and Recruiting:** 2.8%
- **Design:** 2.8%
- **Events Services:** 2.8%
- **Other:** 56.5%

#### Formstack Forms

- **Non-Profit Organization Management:** 13.0%
- **Higher Education:** 12.6%
- **Education Management:** 6.1%
- **Marketing and Advertising:** 5.2%
- **Hospital & Health Care:** 4.8%
- **Information Technology and Services:** 3.9%
- **Religious Institutions:** 3.3%
- **Health, Wellness and Fitness:** 2.8%
- **Primary/Secondary Education:** 2.6%
- **Financial Services:** 2.4%
- **Other:** 43.3%

#### Gravity Forms

- **Marketing and Advertising:** 26.6%
- **Information Technology and Services:** 7.0%
- **Non-Profit Organization Management:** 6.5%
- **Design:** 6.1%
- **Internet:** 5.6%
- **Graphic Design:** 3.7%
- **Computer Software:** 3.7%
- **Financial Services:** 2.8%
- **Information Services:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Other:** 33.6%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5236 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Paperform](https://www.g2.com/products/paperform/reviews) — 4.8/5 stars (84 reviews)

### Alternatives to Formstack Forms

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5236 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3575 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)

### Alternatives to Gravity Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5236 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### Formstack Forms

- Title: [Does Formstack charge an extra fee for using payment processors?](https://www.g2.com/discussions/payment-processors) — 2 comments, 1 upvote
  > **Top comment:** "No, they do not"
- Title: [Is formstack free?](https://www.g2.com/discussions/is-formstack-free) — 1 comment
  > **Top comment:** "While formstack has a free demo option, there is no free option. For more info - https://www.formstack.com/pricing/online-forms"
- Title: [Is there a way to submit portions of a form?  For instance - when one section is complete, could that section be submitted and then remaining sections be marked as resume later?](https://www.g2.com/discussions/38818-is-there-a-way-to-submit-portions-of-a-form-for-instance-when-one-section-is-complete-could-that-section-be-submitted-and-then-remaining-sections-be-marked-as-resume-later) — 1 comment, 1 upvote
  > **Top comment:** "no"
- Title: [Will formstack to ever create a bill to have custom templates?](https://www.g2.com/discussions/25066-will-formstack-to-ever-create-a-bill-to-have-custom-templates) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [I would like to have training off campus on Formstack integread with Salesforce](https://www.g2.com/discussions/24988-i-would-like-to-have-training-off-campus-on-formstack-integread-with-salesforce) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Gravity Forms

- Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote
  > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..."
- Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote
  > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..."
- Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote
  > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..."
- Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote
  > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..."
- Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote
  > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-formstack-forms-vs-gravity-forms)