Compare Cognism and Lead411 
Featured Products
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
$490.00 1 per Seat/ 1 Year Contract Per Year
Cognism
Star Rating
(1,318)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismLead411
Star Rating
(477)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in integration capabilities, particularly with popular workplace applications like Salesforce and LinkedIn. Users appreciate how seamlessly they can add and export data, enhancing their workflow efficiency.
- Users say that Lead411 offers an intuitive design and simple search functions, making it easy to build accurate lead lists quickly. This feature is particularly beneficial for teams looking to maximize their selling time by minimizing lead search efforts.
- Reviewers mention that Cognism's web interface is both simple and effective, which contributes to a positive user experience. This ease of use is highlighted by users who rely on it daily for prospecting, indicating a strong preference for its functionality.
- According to verified reviews, Lead411 is praised for its real-time alerts and intent signals, which help users prioritize prospects more likely to engage. This feature is a significant advantage for sales teams aiming to focus their efforts on high-potential leads.
- G2 reviewers highlight that while both products have similar star ratings, Cognism's higher G2 Score reflects a broader user satisfaction, particularly in the mid-market segment, where it has a stronger presence compared to Lead411's focus on small businesses.
- Users express mixed feelings about the support quality, with Cognism slightly edging out Lead411. While both products receive high marks, Cognism's support is noted for being slightly more responsive, which can be crucial for users needing timely assistance.
Pricing
Entry-Level Pricing
Cognism
No pricing availableLead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
Free Trial
Cognism
No trial information availableLead411
Free Trial is available
Ratings
Meets Requirements
8.7
1,073
8.7
343
Ease of Use
9.0
1,093
8.9
347
Ease of Setup
9.0
635
9.2
136
Ease of Admin
9.0
209
9.0
118
Quality of Support
9.1
971
9.0
316
Has the product been a good partner in doing business?
9.3
212
9.2
118
Product Direction (% positive)
9.2
1,038
9.1
314
Features by Category
Data Availability
8.2
689
8.3
183
8.4
658
8.5
178
7.9
622
|
Verified
8.2
158
|
Verified
7.4
390
7.8
13
Data Accuracy
7.8
678
7.8
181
8.1
642
8.3
178
7.5
386
7.9
12
Agentic AI - Sales Intelligence
6.6
151
7.1
7
7.2
152
7.6
7
6.7
149
7.6
7
6.8
151
7.6
7
6.9
151
8.6
7
7.0
150
8.1
7
Platform
Feature Not Available
7.7
34
8.2
463
|
Verified
8.8
52
|
Verified
8.6
481
8.5
72
7.7
410
8.4
60
|
Verified
Feature Not Available
8.5
27
|
Verified
8.1
439
8.7
43
Features
8.4
622
8.7
141
8.4
597
8.2
101
7.9
583
|
Verified
7.9
108
|
Verified
8.1
591
|
Verified
8.4
118
|
Verified
8.5
639
|
Verified
8.7
169
|
Verified
7.3
466
8.8
134
|
Verified
7.6
523
8.5
28
7.6
545
|
Verified
8.4
103
|
Verified
7.2
530
|
Verified
8.2
45
|
Verified
Lead Intelligence
Not enough data
8.7
10
Not enough data
8.5
10
Not enough data
9.0
10
Lead Management
Not enough data
8.8
10
Not enough data
8.5
11
Not enough data
8.9
12
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
9.1
9
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Organization
Not enough data
8.3
9
Not enough data
7.5
8
Not enough data
7.5
8
Performance Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Sales Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.9
31
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.0
22
Not enough data
8.0
35
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
6.9
6
Not enough data
7.8
18
Repeatability and Reportability
Not enough data
7.9
33
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
8.0
29
Not enough data
Not enough data
AI and Automation
Not enough data
8.3
25
Not enough data
8.2
18
Not enough data
7.5
19
Not enough data
8.0
22
Not enough data
7.0
14
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
7.7
5
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Functionality
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
515
|
Verified
8.1
49
|
Verified
8.3
515
|
Verified
7.9
49
|
Verified
8.2
539
|
Verified
8.1
54
|
Verified
8.0
497
|
Verified
7.5
37
|
Verified
8.9
531
|
Verified
7.7
38
|
Verified
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Lead Monitoring
Not enough data
8.7
21
Not enough data
8.6
22
Not enough data
8.4
19
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
13
Not enough data
8.6
14
Not enough data
8.6
14
Not enough data
8.8
20
Analytics
Not enough data
9.0
22
Not enough data
8.0
17
Customization
Not enough data
Feature Not Available
Not enough data
8.3
18
Not enough data
7.8
17
Not enough data
8.6
18
Data collection
Not enough data
8.8
13
Not enough data
8.6
16
|
Verified
Not enough data
9.0
18
|
Verified
Not enough data
7.9
16
|
Verified
Not enough data
8.5
16
Segment Trending
Not enough data
7.4
9
Not enough data
7.0
9
Not enough data
7.8
9
Not enough data
7.8
10
Analysis
Not enough data
7.7
10
Not enough data
8.2
11
|
Verified
Not enough data
7.9
11
|
Verified
Platform
Not enough data
8.9
20
|
Verified
Not enough data
8.7
14
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
6.2
10
|
Verified
Not enough data
8.2
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.3
7
Not enough data
8.1
6
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.4
34
8.2
141
8.5
33
Feature Not Available
8.4
33
Lead Management
8.5
146
8.7
30
Feature Not Available
Not enough data
8.3
145
8.4
30
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
8.4
17
Feature Not Available
Feature Not Available
Feature Not Available
8.5
18
Feature Not Available
8.7
23
Data Availability - Marketing Account Intelligence
7.7
73
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
75
Not enough data
Categories
Categories
Shared Categories
Cognism and Lead411 are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Lead411 is categorized as Buyer Intent Data Providers, Sales Engagement, AI Sales Assistant, Email Verification, Recruiting Automation, Account Data Management, Lead Capture, and Market Intelligence
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
21.2%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.7%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.0%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
2 Comments
OL
This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more
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