Compare Cognism and ZoomInfo Sales 
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Cognism
Star Rating
(1,318)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismZoomInfo Sales
Star Rating
(9,043)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in its vast database, making it a powerful tool for finding leads and contact details. Users appreciate its ability to drill down into information, ensuring they target key prospects rather than sifting through irrelevant data.
- Users say that Cognism stands out for its data accuracy and ease of use, which fosters trust and reliability. The export tool is particularly praised for streamlining the process of transferring leads into CRM systems, making it a favorite among users who prioritize efficiency.
- Reviewers mention that ZoomInfo Sales offers a more comprehensive overall experience, reflected in its higher G2 Score. Users highlight features like the advanced AI capabilities in the Copilot add-on, which enhance one-on-one outreach efforts to potential prospects.
- According to verified reviews, Cognism's integration with HubSpot is noted as a significant advantage, providing a seamless experience for users who rely on this CRM. This convenience is a key factor for teams looking to enhance their workflow.
- G2 reviewers highlight that while both platforms have similar star ratings, ZoomInfo Sales has a much larger volume of reviews, indicating a broader user base and more consistent feedback. This suggests a more established presence in the market, which can be reassuring for potential buyers.
- Users report that while Cognism offers strong support and user experience, ZoomInfo Sales tends to have a slight edge in terms of feature richness and overall satisfaction, particularly in lead validation and enrichment capabilities, which are crucial for sales teams.
Pricing
Entry-Level Pricing
Cognism
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Cognism
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.7
1,073
8.7
7,385
Ease of Use
9.0
1,093
8.8
7,466
Ease of Setup
9.0
635
8.9
2,214
Ease of Admin
9.0
209
8.7
1,487
Quality of Support
9.1
971
8.7
6,599
Has the product been a good partner in doing business?
9.3
212
8.6
1,503
Product Direction (% positive)
9.2
1,038
8.7
7,146
Features by Category
Data Availability
8.2
689
8.3
4330
|
Verified
8.4
658
8.5
4275
|
Verified
7.9
622
|
Verified
8.2
2909
|
Verified
7.4
390
7.9
417
Data Accuracy
7.8
678
7.7
4323
|
Verified
8.1
642
8.2
4241
|
Verified
7.5
386
7.9
405
Agentic AI - Sales Intelligence
6.6
151
7.3
133
7.2
152
7.6
133
6.7
149
7.3
134
6.8
151
7.3
135
6.9
151
7.3
133
7.0
150
7.6
133
Platform
Feature Not Available
7.8
426
8.2
463
|
Verified
8.6
1322
|
Verified
8.6
481
8.6
1621
|
Verified
7.7
410
8.2
1365
|
Verified
Feature Not Available
7.7
1056
|
Verified
8.1
439
8.2
1240
|
Verified
Features
8.4
622
8.4
3430
|
Verified
8.4
597
8.4
3441
|
Verified
7.9
583
|
Verified
8.0
3172
|
Verified
8.1
591
|
Verified
8.3
3467
|
Verified
8.5
639
|
Verified
8.6
4198
|
Verified
7.3
466
8.1
3342
|
Verified
7.6
523
Feature Not Available
7.6
545
|
Verified
8.0
2705
|
Verified
7.2
530
|
Verified
7.8
1248
|
Verified
Lead Intelligence
Not enough data
8.6
1268
|
Verified
Not enough data
8.7
1296
Not enough data
8.6
1278
Lead Management
Not enough data
8.6
1255
Not enough data
8.3
1218
Not enough data
8.8
1308
Marketing Campaigns
Not enough data
8.0
1103
Not enough data
7.8
1095
Not enough data
7.8
1050
Not enough data
8.0
1096
Not enough data
8.3
1147
Campaign Execution
Not enough data
8.0
1066
Not enough data
8.6
1206
Not enough data
8.5
1190
Not enough data
8.3
1147
Agentic AI - Account Data Management
Not enough data
7.6
32
Not enough data
7.5
32
Not enough data
7.2
32
Not enough data
7.3
31
Not enough data
7.3
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
863
Not enough data
8.6
931
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
662
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1051
Not enough data
8.6
1050
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1016
Not enough data
8.4
759
Not enough data
8.0
703
Not enough data
8.5
786
Not enough data
8.3
795
Lead Intelligence
8.3
515
|
Verified
8.6
1292
8.3
515
|
Verified
8.6
1278
|
Verified
8.2
539
|
Verified
8.5
1321
|
Verified
8.0
497
|
Verified
8.5
1244
8.9
531
|
Verified
8.7
1268
Agentic AI - Lead Intelligence
7.3
91
7.7
85
Lead Monitoring
Not enough data
8.8
1421
|
Verified
Not enough data
8.7
1349
|
Verified
Not enough data
8.5
1320
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1284
|
Verified
Not enough data
8.1
1209
|
Verified
Not enough data
8.6
1341
|
Verified
Analytics
Not enough data
8.8
1437
|
Verified
Not enough data
8.5
1319
|
Verified
Customization
Not enough data
8.2
1162
|
Verified
Not enough data
8.2
1212
|
Verified
Not enough data
8.1
1182
|
Verified
Not enough data
8.7
1364
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
671
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.9
830
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Generative AI
Not enough data
7.7
616
Not enough data
7.4
614
Agentic AI - Email Verification
Not enough data
8.1
64
Agentic AI - Lead Mining
7.1
68
7.2
65
6.9
69
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.2
25
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.3
22
8.1
18
7.5
22
8.2
18
7.5
22
7.7
17
7.3
22
7.9
18
Lead Intelligence
7.9
103
8.4
981
8.2
141
8.5
1000
Feature Not Available
8.4
972
Lead Management
8.5
146
8.4
914
Feature Not Available
8.2
653
8.3
145
8.5
927
Marketing Campaigns
Feature Not Available
8.2
129
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
131
Feature Not Available
8.0
336
Data Availability - Marketing Account Intelligence
7.7
73
8.6
73
Data Accuracy - Marketing Account Intelligence
7.7
75
8.5
73
Categories
Categories
Shared Categories
Cognism and ZoomInfo Sales are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
21.2%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.5%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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