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Compare Cognism and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Mid-Market (52.9% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Cognism
Star Rating
(1,276)4.5 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismZoomInfo Sales
Star Rating
(8,945)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Cognism. Users appreciate its powerful features and intuitive interface, which enhances sales efficiency and prospecting accuracy.
- Users say that the depth and reliability of ZoomInfo Sales' data, especially for mid-market and enterprise accounts, sets it apart. Reviewers highlight its strong data coverage and effective search and filtering capabilities, making it easier to identify the right contacts before outreach.
- According to verified reviews, Cognism shines with its user-friendly Chrome extension, which many find easy to use and always accessible. Users enjoy the convenience of quickly accessing information while browsing LinkedIn, enhancing their prospecting efforts.
- Reviewers mention that while Cognism offers a smooth initial setup process, ZoomInfo Sales also receives praise for its clean and thoughtfully designed interface, which simplifies navigation for new users, making it a strong contender in terms of usability.
- Users highlight that both platforms provide valuable lead validation and enrichment features, but ZoomInfo Sales is noted for its more mature account-level intelligence, which helps users save time and improve their outreach strategies.
- G2 reviewers indicate that while Cognism has a slightly higher score for ease of use and setup, ZoomInfo Sales compensates with its robust data capabilities and overall performance, making it a preferred choice for those seeking comprehensive sales intelligence solutions.
Pricing
Entry-Level Pricing
Cognism
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Cognism
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.7
1,054
8.7
7,329
Ease of Use
9.0
1,074
8.8
7,408
Ease of Setup
9.1
619
8.9
2,158
Ease of Admin
9.0
207
8.7
1,479
Quality of Support
9.1
954
8.7
6,550
Has the product been a good partner in doing business?
9.2
210
8.6
1,495
Product Direction (% positive)
9.2
1,020
8.7
7,092
Features by Category
Data Availability
8.2
675
8.3
4285
|
Verified
8.4
657
8.5
4250
|
Verified
7.9
623
|
Verified
8.2
2896
|
Verified
7.4
390
7.9
411
Data Accuracy
7.8
662
7.7
4284
|
Verified
8.1
638
8.2
4229
|
Verified
7.5
386
7.9
402
Agentic AI - Sales Intelligence
6.6
151
7.3
130
7.2
152
7.6
130
6.7
149
7.3
131
6.8
151
7.3
132
6.9
151
7.3
130
7.0
150
7.5
130
Platform
Feature Not Available
7.8
427
8.2
463
|
Verified
8.6
1322
|
Verified
8.6
481
8.6
1620
|
Verified
7.7
410
8.2
1365
|
Verified
Feature Not Available
7.7
1056
|
Verified
8.1
439
8.2
1240
|
Verified
Features
8.4
617
8.4
3410
|
Verified
8.4
591
8.4
3425
|
Verified
7.9
581
|
Verified
8.0
3168
|
Verified
8.1
589
|
Verified
8.3
3449
|
Verified
8.5
632
|
Verified
8.6
4180
|
Verified
7.3
466
8.1
3336
|
Verified
7.6
523
Feature Not Available
7.6
544
|
Verified
8.0
2701
|
Verified
7.2
530
|
Verified
7.8
1243
|
Verified
Lead Intelligence
Not enough data
8.6
1269
|
Verified
Not enough data
8.7
1297
Not enough data
8.6
1280
Lead Management
Not enough data
8.6
1258
Not enough data
8.3
1221
Not enough data
8.8
1310
Marketing Campaigns
Not enough data
8.0
1107
Not enough data
7.8
1096
Not enough data
7.8
1053
Not enough data
8.0
1097
Not enough data
8.3
1149
Campaign Execution
Not enough data
8.0
1068
Not enough data
8.6
1208
Not enough data
8.5
1192
Not enough data
8.3
1149
Agentic AI - Account Data Management
Not enough data
7.7
33
Not enough data
7.6
33
Not enough data
7.3
33
Not enough data
7.4
32
Not enough data
7.4
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
262
Not enough data
7.9
262
Agentic AI - AI Sales Assistant
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Not enough data
7.9
28
Not enough data
7.8
28
Not enough data
8.0
28
Not enough data
8.1
28
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
863
Not enough data
8.6
929
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.1
58
Not enough data
8.0
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
58
Dialing Options
Not enough data
8.9
119
|
Verified
Not enough data
8.7
119
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
114
|
Verified
Not enough data
8.4
110
|
Verified
Automation
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
8.5
104
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1049
Not enough data
8.6
1047
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1013
Not enough data
8.4
756
Not enough data
8.0
702
Not enough data
8.5
785
Not enough data
8.3
793
Lead Intelligence
8.3
515
|
Verified
8.6
1289
8.3
513
|
Verified
8.6
1278
|
Verified
8.2
537
|
Verified
8.5
1314
|
Verified
8.0
497
|
Verified
8.5
1242
8.9
530
|
Verified
8.7
1267
Agentic AI - Lead Intelligence
7.3
91
7.6
82
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1353
|
Verified
Not enough data
8.6
1323
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
906
Not enough data
8.6
1286
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.6
1344
|
Verified
Analytics
Not enough data
8.8
1439
|
Verified
Not enough data
8.5
1321
|
Verified
Customization
Not enough data
8.2
1164
|
Verified
Not enough data
8.2
1214
|
Verified
Not enough data
8.1
1185
|
Verified
Not enough data
8.7
1366
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
756
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
670
Not enough data
8.1
656
|
Verified
Not enough data
8.0
678
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.8
831
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
7.1
68
7.2
65
6.9
69
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
503
Not enough data
8.6
465
Customizations
Not enough data
8.8
512
Not enough data
8.9
500
Not enough data
8.7
517
Not enough data
8.6
500
Not enough data
8.6
507
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.3
22
8.1
18
7.5
22
8.2
18
7.5
22
7.7
17
7.3
22
7.9
18
Lead Intelligence
7.9
103
8.4
981
8.2
141
8.5
1001
Feature Not Available
8.4
973
Lead Management
8.5
146
8.4
914
Feature Not Available
8.2
653
8.3
145
8.5
927
Marketing Campaigns
Feature Not Available
8.2
130
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
132
Feature Not Available
8.0
337
Data Availability - Marketing Account Intelligence
7.7
73
8.6
73
Data Accuracy - Marketing Account Intelligence
7.7
75
8.5
74
Categories
Categories
Shared Categories
Cognism and ZoomInfo Sales are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
21.2%
Marketing and Advertising
6.7%
Financial Services
5.7%
Events Services
3.5%
Other
38.0%
Computer Software
24.4%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.4%
Other
40.5%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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