Compare Cognism and Wiza 
Featured Products
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Small-Business (74.2% of reviews)
Entry-Level Pricing
No pricing available
Free 1 User Per Month
Cognism
Star Rating
(1,318)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismWiza
Star Rating
(1,157)4.5 out of 5
Market Segments
Small-Business (74.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 User Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in integration capabilities, with users praising its seamless connection to workplace applications like Salesforce and LinkedIn. This integration enhances daily workflows, making it a preferred choice for opportunity prospecting.
- Users say that Wiza provides valuable information that can be hard to find on other platforms, helping them enrich contacts of potential leads. This unique data access is a significant advantage for those in need of comprehensive lead information.
- Reviewers mention that Cognism's user interface is simple and effective, which contributes to a smoother experience during daily tasks. Many users appreciate the ease of use, highlighting how the chrome extension effectively captures the right information.
- According to verified reviews, Wiza's strength lies in its affordability, offering a free entry-level option that appeals to small businesses. This makes it an attractive choice for startups looking to manage their lead generation without a financial commitment.
- G2 reviewers report that Cognism has a higher overall satisfaction score, reflecting its strong performance in quality and support. Users have noted the completeness of the data and the ability to export it, which enhances their productivity.
- Users say that while Wiza has a solid user experience, it may not match the comprehensive features of Cognism, particularly in areas like data accuracy and support quality. Some users have expressed a desire for more robust functionalities to meet their evolving needs.
Pricing
Entry-Level Pricing
Cognism
No pricing availableWiza
Free
Free
1 User Per Month
Great for occasional prospecting.
- 20 email credits
- 5 phone credits
- Wiza Chrome extension
Free Trial
Cognism
No trial information availableWiza
Free Trial is available
Ratings
Meets Requirements
8.7
1,073
8.7
1,043
Ease of Use
9.0
1,093
9.0
1,086
Ease of Setup
9.0
635
8.8
987
Ease of Admin
9.0
209
8.9
240
Quality of Support
9.1
971
8.6
803
Has the product been a good partner in doing business?
9.3
212
8.8
225
Product Direction (% positive)
9.2
1,038
8.9
1,052
Features by Category
Data Availability
8.2
689
8.6
475
8.4
658
8.5
376
7.9
622
|
Verified
8.2
362
7.4
390
7.9
356
Data Accuracy
7.8
678
8.3
423
8.1
642
8.3
362
7.5
386
8.0
348
Agentic AI - Sales Intelligence
6.6
151
7.8
160
7.2
152
7.8
158
6.7
149
7.8
159
6.8
151
7.9
157
6.9
151
7.8
160
7.0
150
7.8
159
Platform
Feature Not Available
8.0
267
8.2
463
|
Verified
8.3
268
8.6
481
8.5
280
7.7
410
8.3
267
Feature Not Available
8.0
256
8.1
439
8.0
262
Features
8.4
622
8.5
398
8.4
597
8.0
362
7.9
583
|
Verified
8.1
351
8.1
591
|
Verified
8.1
345
8.5
639
|
Verified
8.6
387
7.3
466
7.8
332
7.6
523
8.1
335
7.6
545
|
Verified
8.1
327
7.2
530
|
Verified
7.8
325
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
515
|
Verified
8.3
112
8.3
515
|
Verified
8.2
113
8.2
539
|
Verified
8.4
115
8.0
497
|
Verified
8.0
107
8.9
531
|
Verified
8.6
111
Agentic AI - Lead Intelligence
7.3
91
7.7
36
Lead Monitoring
Not enough data
8.3
252
|
Verified
Not enough data
8.2
242
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
7.9
76
Not enough data
8.0
72
Data Capture
Not enough data
Feature Not Available
Not enough data
8.1
240
|
Verified
Not enough data
8.0
237
|
Verified
Not enough data
8.0
239
|
Verified
Analytics
Not enough data
8.4
237
|
Verified
Not enough data
8.0
231
Customization
Not enough data
7.7
232
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
232
|
Verified
Not enough data
8.2
235
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
8.4
82
Agentic AI - Lead Mining
7.1
68
7.7
48
6.9
69
7.8
48
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
Not enough data
8.2
141
Not enough data
Feature Not Available
Not enough data
Lead Management
8.5
146
Not enough data
Feature Not Available
Not enough data
8.3
145
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Availability - Marketing Account Intelligence
7.7
73
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
75
Not enough data
Categories
Categories
Shared Categories
Cognism and Wiza are categorized as Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism is categorized as Marketing Account Intelligence
Wiza is categorized as Email Verification and Lead Capture
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wiza
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
21.2%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Marketing and Advertising
10.5%
Staffing and Recruiting
9.3%
Information Technology and Services
7.5%
Computer Software
6.7%
Consulting
4.6%
Other
61.4%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
How much is WIZA?
2 Comments
Official Response from Wiza
Check out all our pricing options here: https://wiza.co/pricingRead more
are there refunds and how to get them. According to EU and UK consumer legislation for any service purchased there is a cooldown period. This varies but if not in accordance with any EU or UK contract legislation... how? I made a mistake and no refund - I made this known to them as iit happened within 20 seconds
1 Comment
Official Response from Wiza
Please review our terms of service here for more info: https://wiza.co/tos
For further assistance, contact our support team at hello@wiza.coRead more
Wiza has no more discussions with answers
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