# Cognism vs LinkedIn Sales Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Cognism excels in user experience, with many praising its intuitive interface and quick implementation process. Users specifically highlight the **Chrome extension** as a significant benefit, allowing them to efficiently find contact details and retrieve emails and phone numbers for prospects.
- **According to verified reviews** , LinkedIn Sales Insights offers strong real-time data capabilities, which users appreciate for its ability to reflect job changes and company growth instantly. This immediacy is particularly valuable for sizing Total Addressable Markets, making it a go-to for those needing up-to-date information.
- **Users say** that Cognism provides a higher quality of support, with many reviewers noting the responsiveness and helpfulness of the support team. This is contrasted with LinkedIn Sales Insights, where users have expressed a desire for improved support options.
- **Reviewers mention** that while both platforms are effective for mid-market segments, Cognism has a slight edge in ease of use, scoring higher in user satisfaction. Users appreciate how Cognism simplifies the process of pulling contacts and targeting potential leads.
- **G2 reviewers highlight** that LinkedIn Sales Insights shines in its ability to segment accounts and contacts effectively, making it a valuable tool for reporting. However, some users feel that its overall usability could be enhanced compared to Cognism's more streamlined approach.
- **According to recent feedback** , Cognism's data accuracy is generally well-regarded, although some users have noted challenges with contact data accuracy. In contrast, LinkedIn Sales Insights is praised for its comprehensive company data availability, which users find beneficial for their outreach efforts.



| | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,347 | 204 | 
| **Largest Market Segment** | Mid-Market (53.6% of reviews) | Mid-Market (51.3% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Cognism

Pros:
- Ease of Use (199 reviews)
- Contact Information (178 reviews)

Cons:
- Inaccurate Data (91 reviews)
- Incorrect Numbers (59 reviews)

### LinkedIn Sales Insights

Pros:
- Lead Generation (9 reviews)
- Contact Information (8 reviews)

Cons:
- Expensive (8 reviews)
- Learning Curve (5 reviews)

---
## Ratings Comparison
| Rating | Cognism | LinkedIn Sales Insights | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1092 reviews) | 8.7 (143 reviews) | 
  | **Ease of Use** | 9.0 (1113 reviews) | 8.8 (147 reviews) | 
  | **Ease of Setup** | 9.0 (654 reviews) | 8.7 (66 reviews) | 
  | **Ease of Admin** | 9.0 (209 reviews) | 8.5 (31 reviews) | 
  | **Quality of Support** | 9.1 (988 reviews) | 8.5 (129 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (212 reviews) | 8.6 (33 reviews) | 
  | **Product Direction (% positive)** | 9.2 (1054 reviews) | 9.0 (136 reviews) | 

---
## Pricing

### Cognism

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### LinkedIn Sales Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Cognism** | 7.7/10 | 753 |
| **LinkedIn Sales Insights** | 8.5/10 | 136 |

#### Data Availability

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Contact Data Availability** | 8.2 (704 reviews) | 8.4 (120 reviews) | 
| **Company Data Availability** | 8.4 (660 reviews) | 8.7 (120 reviews) | 
| **Industry Research Availability** | 7.9 (621 reviews) ✓ Verified | 8.8 (121 reviews) | 
| **Technographic Data Availability** | 7.4 (389 reviews) | 8.5 (26 reviews) | 

#### Data Accuracy

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Contact Data Accuracy** | 7.8 (690 reviews) | 8.2 (115 reviews) | 
| **Company Data Accuracy** | 8.1 (643 reviews) | 8.6 (115 reviews) | 
| **Technographic Data Accuracy** | 7.5 (385 reviews) | 8.7 (26 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (150 reviews) | 7.9 (18 reviews) | 
| **Cross-system Integration** | 7.2 (151 reviews) | 8.1 (18 reviews) | 
| **Adaptive Learning** | 6.7 (148 reviews) | 8.5 (19 reviews) | 
| **Natural Language Interaction** | 6.7 (150 reviews) | 8.7 (18 reviews) | 
| **Proactive Assistance** | 6.8 (150 reviews) | 8.3 (18 reviews) | 
| **Decision Making** | 7.0 (149 reviews) | 8.8 (19 reviews) | 

#### Platform

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Internationalization** | Feature Not Available | 8.5 (78 reviews) | 
| **User, Role, and Access Management** | 8.2 (463 reviews) ✓ Verified | 8.6 (82 reviews) | 
| **Performance and Reliability** | 8.6 (488 reviews) | 8.7 (83 reviews) | 
| **Reporting/Dashboards** | 7.7 (410 reviews) | 8.4 (83 reviews) | 
| **Mobile User Support** | Feature Not Available | 8.1 (76 reviews) | 
| **APIs** | 8.1 (441 reviews) | 8.0 (76 reviews) | 

#### Features

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Lead Builder** | 8.4 (626 reviews) | 8.6 (117 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.4 (601 reviews) | 8.2 (106 reviews) | 
| **Data Cleaning/Enrichment** | 7.9 (585 reviews) ✓ Verified | 8.2 (105 reviews) | 
| **Data Segmentation/Filtering** | 8.1 (593 reviews) ✓ Verified | 8.4 (117 reviews) | 
| **Search** | 8.5 (645 reviews) ✓ Verified | 9.0 (113 reviews) | 
| **News/People Alerts** | 7.3 (466 reviews) | 8.7 (106 reviews) | 
| **Connections** | 7.6 (522 reviews) | 9.0 (109 reviews) | 
| **Reporting** | 7.6 (544 reviews) ✓ Verified | 8.3 (106 reviews) | 
| **Messaging** | 7.2 (530 reviews) ✓ Verified | 8.5 (107 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Cognism** | N/A | N/A |
| **LinkedIn Sales Insights** | N/A | N/A |

#### Lead Generation

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Cognism** | 8.2/10 | 559 |
| **LinkedIn Sales Insights** | N/A | N/A |

#### Lead Intelligence

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Lead Validation** | 8.3 (516 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.3 (516 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 8.2 (539 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 8.0 (497 reviews) ✓ Verified | Not enough data | 
| **Browser Extension** | 8.9 (531 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Cross-system Integration** | 7.3 (91 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Cognism** | 7.0/10 | 70 |
| **LinkedIn Sales Insights** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Cross-system Integration** | 7.1 (69 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (69 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Cognism** | 7.8/10 | 165 |
| **LinkedIn Sales Insights** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (22 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (22 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Market Insights ** | 7.9 (103 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (141 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Segmentation ** | 8.5 (146 reviews) | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | 8.3 (145 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Technographic Data Availability** | 7.7 (73 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Technographic Data Accuracy** | 7.7 (75 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Cognism (3):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining)



---
## Reviewer Demographics

### By Company Size

| Segment | Cognism | LinkedIn Sales Insights | 
|---|---|---|
| **Small-Business** | 25.3% | 35.2% | 
| **Mid-Market** | 53.6% | 51.3% | 
| **Enterprise** | 21.0% | 13.5% | 

### By Industry

#### Cognism

- **Computer Software:** 24.8%
- **Information Technology and Services:** 21.3%
- **Marketing and Advertising:** 6.5%
- **Financial Services:** 5.7%
- **Events Services:** 3.4%
- **Computer & Network Security:** 3.3%
- **Staffing and Recruiting:** 3.2%
- **Market Research:** 2.1%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Other:** 26.2%

#### LinkedIn Sales Insights

- **Computer Software:** 19.2%
- **Information Technology and Services:** 17.0%
- **Marketing and Advertising:** 8.2%
- **Market Research:** 4.9%
- **Staffing and Recruiting:** 4.4%
- **Financial Services:** 3.3%
- **Computer & Network Security:** 2.2%
- **Consumer Services:** 2.2%
- **Education Management:** 2.2%
- **Human Resources:** 2.2%
- **Other:** 34.1%

---
## Alternatives

### Alternatives to Cognism

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)

### Alternatives to LinkedIn Sales Insights

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Clay](https://www.g2.com/products/clay-com-clay/reviews) — 4.6/5 stars (226 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (344 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)

---
## Top Discussions

### Cognism

- Title: [What is a Sales Trigger?](https://www.g2.com/discussions/sales-triggers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "A Sales Trigger is the optimal time for sales & marketing professionals to outreach. This can be anything from someone recently joining a job role, a company..."
- Title: [What services does Cognism offer?](https://www.g2.com/discussions/services-64e4c72a-135c-4287-8993-a7085c38a282) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are able to provide data as well as a means of actioning it within our technology. We provide our clients with an in-house copywriter and a dedicated..."
- Title: [Is Cognism's data GDPR compliant?](https://www.g2.com/discussions/gdpr-69c91a76-2d0f-4768-a8e3-83505761529d) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests."
- Title: [What integrations does Cognism have?](https://www.g2.com/discussions/integrations-db97d8eb-5833-4d43-a90c-14055c2e3b5b) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.

We offer Native Applications in Salesforce and..."
- Title: [How much data do you have?](https://www.g2.com/discussions/data-bc6abee0-85ff-4ce0-9863-ec9e7a4c0e8e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We have 400 Million Business-to-Business profiles that are updated in real-time via our AI."

### LinkedIn Sales Insights

- Title: [Does LinkedIn have a CRM tool?](https://www.g2.com/discussions/does-linkedin-have-a-crm-tool) — 2 comments
  > **Top comment:** "Yes"
- Title: [What is included in LinkedIn sales Navigator?](https://www.g2.com/discussions/what-is-included-in-linkedin-sales-navigator) — 2 comments
  > **Top comment:** "Linkedin sales navigator helps in collecting leads with respect to your needs & contact them directly. There are various options to segregrate leads with the..."
- Title: [Is any course or specialization needed to work on the site?](https://www.g2.com/discussions/e-preciso-de-algum-curso-ou-especialidade-para-trabalhar-no-site) — 1 comment, 1 upvote
  > **Top comment:** "LinkedIn Sales is the best platform that I use."
- Title: [How do I use LinkedIn sales insights?](https://www.g2.com/discussions/how-do-i-use-linkedin-sales-insights) — 1 comment
  > **Top comment:** "If you are focusing on leads then my suggestion is to use LinkedIn Sales Navigator. If you are firs time user of sales navigator then you will get one month..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognism-vs-linkedin-sales-insights)