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At a Glance
Cognism
Cognism
Star Rating
(1,298)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Cognism
Lead411
Lead411
Star Rating
(477)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Cognism excels in providing a user-friendly experience, particularly with its browser extension, which users find easy to use and reliable for accessing accurate data. This feature is highlighted as a significant advantage for business development, allowing users to find contact information without stress.
  • Users say that Lead411 offers a simple and intuitive interface, making it easy to search for leads and manage daily workflows. Reviewers appreciate the platform's ability to help them build accurate lists quickly, which is crucial for prioritizing prospects effectively.
  • According to verified reviews, Cognism's initial setup process is praised for its ease, allowing users to get started quickly. This contrasts with Lead411, which, while also noted for its straightforward setup, may not have the same level of recent user feedback highlighting this aspect.
  • Reviewers mention that Lead411 provides real-time alerts and intent signals, which are beneficial for sales teams looking to engage with prospects at the right moment. This feature is particularly valued by users who want to maximize their outreach efforts.
  • G2 reviewers highlight that both products have similar star ratings, but Cognism's higher G2 Score indicates a stronger overall user satisfaction. This suggests that while both platforms are well-regarded, Cognism may offer a more comprehensive solution for users seeking advanced lead generation capabilities.
  • Users report that Lead411's contact data is generally accurate and up-to-date, which is essential for effective outreach. However, Cognism's emphasis on user-verified contact information provides an additional layer of confidence for users, ensuring that the data they access is not only accurate but also reliable for their business needs.
Pricing
Entry-Level Pricing
Cognism
No pricing available
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plans
Free Trial
Cognism
No trial information available
Lead411
Free Trial is available
Ratings
Meets Requirements
8.7
1,065
8.7
343
Ease of Use
9.0
1,085
8.9
347
Ease of Setup
9.1
629
9.2
136
Ease of Admin
9.0
208
9.0
118
Quality of Support
9.1
964
9.0
316
Has the product been a good partner in doing business?
9.2
211
9.2
118
Product Direction (% positive)
9.2
1,030
9.1
314
Features by Category
7.7
719
8.2
197
Data Availability
8.2
683
8.3
183
8.4
658
8.5
178
7.9
622
|
Verified
8.2
158
|
Verified
7.4
390
7.8
13
Data Accuracy
7.8
673
7.8
181
8.1
641
8.3
178
7.5
386
7.9
12
Agentic AI - Sales Intelligence
6.6
151
7.1
7
7.2
152
7.6
7
6.7
149
7.6
7
6.8
151
7.6
7
6.9
151
8.6
7
7.0
150
8.1
7
Platform
Feature Not Available
7.7
34
8.2
463
|
Verified
8.8
52
|
Verified
8.6
481
8.5
72
7.7
410
8.4
60
|
Verified
Feature Not Available
8.5
27
|
Verified
8.1
439
8.7
43
Features
8.4
620
8.7
141
8.4
597
8.2
101
7.9
583
|
Verified
7.9
108
|
Verified
8.1
590
|
Verified
8.4
118
|
Verified
8.5
635
|
Verified
8.7
169
|
Verified
7.3
466
8.8
134
|
Verified
7.6
523
8.5
28
7.6
544
|
Verified
8.4
103
|
Verified
7.2
530
|
Verified
8.2
45
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.7
14
Lead Intelligence
Not enough data
8.7
10
Not enough data
8.5
10
Not enough data
9.0
10
Lead Management
Not enough data
8.8
10
Not enough data
8.5
11
Not enough data
8.9
12
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
9.1
9
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.9
11
Lead Facilitation
Not enough data
Not enough data
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Organization
Not enough data
8.3
9
Not enough data
7.5
8
Not enough data
7.5
8
Performance Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Sales Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
66
Integrated Workflows
Not enough data
7.9
31
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.0
22
Not enough data
8.0
35
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
6.9
6
Not enough data
7.8
18
Repeatability and Reportability
Not enough data
7.9
33
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
8.0
29
Not enough data
Not enough data
AI and Automation
Not enough data
8.3
25
Not enough data
8.2
18
Not enough data
7.5
19
Not enough data
8.0
22
Not enough data
7.0
14
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Buyer Intent Data ProvidersHide 8 FeaturesShow 8 Features
Not enough data
8.3
5
Data Availability
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
7.7
5
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Functionality
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
558
7.9
57
Lead Intelligence
8.3
515
|
Verified
8.1
49
|
Verified
8.3
515
|
Verified
7.9
49
|
Verified
8.2
539
|
Verified
8.1
54
|
Verified
8.0
497
|
Verified
7.5
37
|
Verified
8.9
531
|
Verified
7.7
38
|
Verified
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Not enough data
8.5
26
Lead Monitoring
Not enough data
8.7
21
Not enough data
8.6
22
Not enough data
8.4
19
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
13
Not enough data
8.6
14
Not enough data
8.6
14
Not enough data
8.8
20
Analytics
Not enough data
9.0
22
Not enough data
8.0
17
Customization
Not enough data
Feature Not Available
Not enough data
8.3
18
Not enough data
7.8
17
Not enough data
8.6
18
Not enough data
Not enough data
Data collection
Not enough data
8.8
13
Not enough data
8.6
16
|
Verified
Not enough data
9.0
18
|
Verified
Not enough data
7.9
16
|
Verified
Not enough data
8.5
16
Segment Trending
Not enough data
7.4
9
Not enough data
7.0
9
Not enough data
7.8
9
Not enough data
7.8
10
Analysis
Not enough data
7.7
10
Not enough data
8.2
11
|
Verified
Not enough data
7.9
11
|
Verified
Platform
Not enough data
8.9
20
|
Verified
Not enough data
8.7
14
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
6.2
10
|
Verified
Not enough data
8.2
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.3
7
Not enough data
8.1
6
Agentic AI - Email Verification
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
7.0
69
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
7.8
165
8.5
47
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.4
34
8.2
141
8.5
33
Feature Not Available
8.4
33
Lead Management
8.5
146
8.7
30
Feature Not Available
Not enough data
8.3
145
8.4
30
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
8.4
17
Feature Not Available
Feature Not Available
Feature Not Available
8.5
18
Feature Not Available
8.7
23
Data Availability - Marketing Account Intelligence
7.7
73
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
75
Not enough data
Categories
Categories
Shared Categories
Cognism
Cognism
Lead411
Lead411
Reviews
Reviewers' Company Size
Cognism
Cognism
Small-Business(50 or fewer emp.)
25.7%
Mid-Market(51-1000 emp.)
52.8%
Enterprise(> 1000 emp.)
21.5%
Lead411
Lead411
Small-Business(50 or fewer emp.)
70.4%
Mid-Market(51-1000 emp.)
22.2%
Enterprise(> 1000 emp.)
7.4%
Reviewers' Industry
Cognism
Cognism
Computer Software
24.9%
Information Technology and Services
21.3%
Marketing and Advertising
6.7%
Financial Services
5.7%
Events Services
3.5%
Other
37.9%
Lead411
Lead411
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.7%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.0%
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Discussions
Cognism
Cognism Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach. We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Lead411
Lead411 Discussions
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
mark t.
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
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This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more