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Compare Cognism and Lead Forensics 
At a Glance
Market Segments
Mid-Market (52.9% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
Variable Priced upon Website Traffic Volumes
Cognism
Star Rating
(1,277)4.5 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismLead Forensics
Star Rating
(976)4.4 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead Forensics excels in customer support, with users highlighting the "top notch and helpful" assistance they receive. This level of support can be crucial for businesses that need quick resolutions to issues.
- Users say that Cognism stands out for its user-friendly interface, particularly praising the "amazing" Chrome extension that integrates seamlessly with LinkedIn. This feature allows users to easily access information about potential contacts, enhancing their outreach efforts.
- Reviewers mention that Lead Forensics provides excellent reporting capabilities, with an easy-to-use dashboard and real-time updates. This functionality is particularly beneficial for teams looking to track their lead generation efforts effectively.
- According to verified reviews, Cognism's initial setup is noted to be very straightforward, making it an attractive option for businesses that want to get up and running quickly without extensive training.
- Users highlight that Lead Forensics is particularly effective at identifying key contacts within both new and existing companies, which can significantly enhance lead generation strategies and improve conversion rates.
- Reviewers appreciate Cognism's unique features, such as the "diamond feature" for verifying numbers, which adds an extra layer of reliability to the data provided, making it a valuable tool for sales teams focused on accuracy.
Pricing
Entry-Level Pricing
Cognism
No pricing availableLead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
Free Trial
Cognism
No trial information availableLead Forensics
Free Trial is available
Ratings
Meets Requirements
8.7
1,054
8.5
728
Ease of Use
9.0
1,074
8.5
739
Ease of Setup
9.1
619
8.7
427
Ease of Admin
9.0
207
8.5
270
Quality of Support
9.1
954
9.2
718
Has the product been a good partner in doing business?
9.2
210
8.7
270
Product Direction (% positive)
9.2
1,020
8.5
680
Features by Category
Data Availability
8.2
675
Not enough data
8.4
657
Not enough data
7.9
623
|
Verified
Not enough data
7.4
390
Not enough data
Data Accuracy
7.8
662
Not enough data
8.1
638
Not enough data
7.5
386
Not enough data
Agentic AI - Sales Intelligence
6.6
151
Not enough data
7.2
152
Not enough data
6.7
149
Not enough data
6.8
151
Not enough data
6.9
151
Not enough data
7.0
150
Not enough data
Platform
Feature Not Available
Not enough data
8.2
463
|
Verified
Not enough data
8.6
481
Not enough data
7.7
410
Not enough data
Feature Not Available
Not enough data
8.1
439
Not enough data
Features
8.4
617
Not enough data
8.4
591
Not enough data
7.9
581
|
Verified
Not enough data
8.1
589
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
7.3
466
Not enough data
7.6
523
Not enough data
7.6
544
|
Verified
Not enough data
7.2
530
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.9
166
Not enough data
Feature Not Available
Not enough data
7.4
109
Platform Additional Functionality
Not enough data
8.1
128
Not enough data
8.2
124
Not enough data
7.9
102
Not enough data
8.7
140
Not enough data
8.9
138
Lead Intelligence
8.3
515
|
Verified
Not enough data
8.3
513
|
Verified
Not enough data
8.2
537
|
Verified
Not enough data
8.0
497
|
Verified
Not enough data
8.9
530
|
Verified
Not enough data
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Visitor Identification
Not enough data
7.2
134
Agentic AI - Marketing Account Intelligence
7.3
22
7.2
41
7.5
22
6.9
41
7.5
22
7.0
41
7.3
22
7.0
40
Lead Intelligence
7.9
103
Feature Not Available
8.2
141
8.4
207
Feature Not Available
8.6
221
Lead Management
8.5
146
8.4
207
Feature Not Available
Feature Not Available
8.3
145
8.6
225
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.0
169
Feature Not Available
Feature Not Available
Feature Not Available
8.4
202
Data Availability - Marketing Account Intelligence
7.7
73
8.1
93
Data Accuracy - Marketing Account Intelligence
7.7
75
8.1
93
Categories
Categories
Shared Categories
Cognism and Lead Forensics are categorized as Marketing Account Intelligence
Unique Categories
Lead Forensics is categorized as Visitor Identification and Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
21.2%
Marketing and Advertising
6.7%
Financial Services
5.7%
Events Services
3.5%
Other
38.0%
Computer Software
12.0%
Information Technology and Services
9.1%
Marketing and Advertising
7.0%
Mechanical or Industrial Engineering
4.8%
Manufacturing
4.6%
Other
62.5%
Alternatives
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
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