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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (95.6% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Cognism
Star Rating
(1,257)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismInstantly
Star Rating
(3,940)4.8 out of 5
Market Segments
Small-Business (95.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Cognism offers a solid Lead Validation feature with a score of 8.3, but Instantly excels with a score of 9.2, providing more accurate and reliable lead validation tools that users find essential for their sales processes.
- Reviewers mention that while Cognism's Contact Data Accuracy is rated at 7.8, Instantly shines with a score of 9.1, indicating that users appreciate the higher quality and reliability of contact data available through Instantly.
- G2 users highlight that Cognism's Cross-system Integration is rated at 7.2, which can be limiting for some users, whereas Instantly's score of 8.9 shows a more robust integration capability with other systems, making it easier for users to streamline their workflows.
- Users on G2 report that Cognism's Reporting/Dashboards feature is rated at 7.7, which some find lacking in depth, while Instantly's score of 9.3 indicates a more comprehensive and user-friendly reporting system that helps users gain better insights.
- Reviewers mention that Cognism's Data Cleaning/Enrichment feature scores 7.9, but Instantly's 9.0 rating suggests that users find it significantly more effective in maintaining the quality of their data.
- Users say that Cognism's Ease of Use is rated at 9.0, which is commendable, but Instantly's higher score of 9.5 indicates that users find it even more intuitive and user-friendly, enhancing their overall experience.
Pricing
Entry-Level Pricing
Cognism
No pricing availableInstantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Cognism
No trial information availableInstantly
Free Trial is available
Ratings
Meets Requirements
8.7
1,046
9.4
3,378
Ease of Use
9.0
1,065
9.5
3,541
Ease of Setup
9.1
612
9.2
2,708
Ease of Admin
9.0
205
9.4
1,826
Quality of Support
9.1
950
9.6
3,351
Has the product been a good partner in doing business?
9.2
209
9.5
1,799
Product Direction (% positive)
9.2
1,012
9.8
3,412
Features by Category
Sales Force Automation
Not enough data
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Marketing Automation
Not enough data
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Customer Support
Not enough data
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Reporting & Analytics
Not enough data
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Mobile & Social
Not enough data
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Platform
Not enough data
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
186
Not enough data
8.6
191
Integration
Not enough data
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Generative AI
Not enough data
8.7
114
Agentic AI - CRM
Not enough data
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Email Marketing
Not enough data
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2335
Not enough data
9.6
2388
Not enough data
9.4
2342
Not enough data
9.1
2228
Not enough data
9.1
2052
Not enough data
8.4
1942
Reporting & Analytics
Not enough data
9.2
2294
Not enough data
9.2
2296
Generative AI
Not enough data
8.7
1401
Not enough data
8.7
1405
Agentic AI - Email Marketing
Not enough data
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Integration
Not enough data
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
8.2
668
9.1
531
8.4
653
9.1
522
7.9
620
|
Verified
8.9
507
7.4
389
8.7
191
Data Accuracy
7.8
656
9.1
484
8.1
635
9.1
500
7.5
385
8.8
212
Agentic AI - Sales Intelligence
6.6
151
Not enough data
7.2
152
Not enough data
6.7
149
Not enough data
6.8
151
Not enough data
6.9
151
Not enough data
7.0
150
Not enough data
Platform
Feature Not Available
9.0
462
8.2
462
|
Verified
9.2
467
8.6
480
9.4
502
7.7
409
9.3
469
Feature Not Available
8.8
447
8.1
438
8.9
472
Features
8.4
612
9.2
472
8.4
587
8.9
495
7.9
579
|
Verified
9.0
461
8.1
586
|
Verified
9.0
474
8.5
626
|
Verified
9.1
458
7.3
465
8.8
446
7.6
522
9.0
463
7.6
543
|
Verified
9.2
455
7.2
529
|
Verified
9.3
472
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Lead Management
Not enough data
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Organization
Not enough data
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Performance Analysis
Not enough data
8.8
406
Not enough data
9.2
432
Sales Analysis
Not enough data
8.6
443
Not enough data
8.7
404
Generative AI
Not enough data
9.0
289
Not enough data
9.0
286
Agentic AI - AI Sales Assistant
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Diagnosis
Not enough data
8.8
1496
Not enough data
9.2
1542
Not enough data
9.1
1575
Not enough data
9.2
1478
Tracking
Not enough data
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Reporting
Not enough data
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Agentic AI - Email Deliverability
Not enough data
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Integrated Workflows
Not enough data
8.3
240
Not enough data
9.2
246
Not enough data
7.0
230
Not enough data
7.4
229
Not enough data
8.2
250
Not enough data
7.7
231
Not enough data
7.9
241
Repeatability and Reportability
Not enough data
8.0
224
Not enough data
8.2
221
Not enough data
8.4
222
Not enough data
7.9
230
Not enough data
7.4
221
AI and Automation
Not enough data
8.4
231
Not enough data
8.3
234
Not enough data
8.4
233
Not enough data
8.1
230
Not enough data
8.1
218
Generative AI
Not enough data
8.3
224
Agentic AI - Sales Engagement
Not enough data
8.2
76
Not enough data
8.2
76
Not enough data
8.1
77
Not enough data
8.1
74
Not enough data
8.0
76
Not enough data
8.1
75
Not enough data
7.9
75
Lead Intelligence
8.3
514
|
Verified
9.2
508
8.3
512
|
Verified
8.9
500
8.2
536
|
Verified
9.0
505
8.0
497
|
Verified
9.0
503
8.9
530
|
Verified
8.5
513
Agentic AI - Lead Intelligence
7.3
91
7.5
8
Agentic AI - Lead Mining
7.1
68
8.8
11
6.9
69
8.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Analytics
Not enough data
9.3
927
Not enough data
9.2
901
Not enough data
8.9
861
Customizations
Not enough data
9.3
888
Not enough data
9.5
920
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Generative AI
Not enough data
8.9
637
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
Not enough data
8.2
141
Not enough data
Feature Not Available
Not enough data
Lead Management
8.5
146
Not enough data
Feature Not Available
Not enough data
8.3
145
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Availability - Marketing Account Intelligence
7.7
73
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
75
Not enough data
Categories
Categories
Shared Categories
Cognism and Instantly are categorized as Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism is categorized as Marketing Account Intelligence
Instantly is categorized as Sales Engagement, Email Deliverability, AI Sales Assistant, Account Data Management, Visitor Identification, Email Tracking, CRM, and Email Marketing
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
21.2%
Marketing and Advertising
6.8%
Financial Services
5.6%
Events Services
3.6%
Other
38.2%
Marketing and Advertising
45.5%
Computer Software
8.5%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Instantly has no more discussions with answers
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