Compare Cognism and Informa TechTarget Portal (Priority Engine) 
Featured Products
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Enterprise (50.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cognism
Star Rating
(1,318)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismInforma TechTarget Portal (Priority Engine)
Star Rating
(452)4.3 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user satisfaction, boasting a significantly higher overall score compared to Informa TechTarget Portal. Users appreciate its seamless integration with workplace applications like Salesforce and LinkedIn, making it a preferred choice for daily prospecting tasks.
- Users say that Cognism's web interface is not only simple but also effective, which enhances their day-to-day usability. In contrast, while Informa TechTarget Portal is described as user-friendly, some users feel it lacks the same level of intuitive design and functionality.
- Reviewers mention that Cognism's implementation process is quick and straightforward, with many highlighting the intuitive onboarding wizard. This is a notable advantage over Informa TechTarget Portal, where some users have expressed challenges in configuration and setup.
- According to verified reviews, Cognism shines in the quality of support it provides, with users rating it highly for responsiveness and helpfulness. In comparison, while Informa TechTarget Portal also receives positive feedback for support, it does not match the same level of satisfaction reported by Cognism users.
- Users highlight Cognism's robust data accuracy and completeness, which are crucial for effective prospecting. Many users appreciate the ability to easily export data and find it reliable. In contrast, while Informa TechTarget Portal offers accurate contact information, some users feel it doesn't provide the same depth of data insights.
- Reviewers note that Cognism's advanced features, such as its chrome extension for seamless data capture, significantly enhance user experience. Informa TechTarget Portal, while offering customizable alerts and detailed lead insights, may not provide the same level of integration and ease of use that Cognism users enjoy.
Pricing
Entry-Level Pricing
Cognism
No pricing availableInforma TechTarget Portal (Priority Engine)
No pricing availableFree Trial
Cognism
No trial information availableInforma TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.7
1,073
8.3
353
Ease of Use
9.0
1,093
8.4
357
Ease of Setup
9.0
635
8.3
100
Ease of Admin
9.0
209
8.2
48
Quality of Support
9.1
971
8.9
308
Has the product been a good partner in doing business?
9.3
212
8.8
49
Product Direction (% positive)
9.2
1,038
8.2
336
Features by Category
Data Availability
8.2
689
8.1
265
8.4
658
8.1
267
7.9
622
|
Verified
7.8
259
|
Verified
7.4
390
8.0
52
Data Accuracy
7.8
678
7.5
260
8.1
642
8.0
263
7.5
386
7.5
51
Agentic AI - Sales Intelligence
6.6
151
7.3
5
7.2
152
7.3
5
6.7
149
7.3
5
6.8
151
7.3
5
6.9
151
7.3
5
7.0
150
7.3
5
Platform
Feature Not Available
7.5
121
8.2
463
|
Verified
8.1
135
|
Verified
8.6
481
8.4
141
7.7
410
7.8
136
|
Verified
Feature Not Available
Feature Not Available
8.1
439
7.3
120
Features
8.4
622
7.8
229
8.4
597
7.4
216
7.9
583
|
Verified
Feature Not Available
8.1
591
|
Verified
7.4
207
|
Verified
8.5
639
|
Verified
7.8
247
|
Verified
7.3
466
Feature Not Available
7.6
523
7.5
220
|
Verified
7.6
545
|
Verified
7.5
208
|
Verified
7.2
530
|
Verified
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.0
198
Not enough data
7.9
202
Not enough data
7.0
95
Platform Additional Functionality
Not enough data
7.6
158
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Lead Intelligence
8.3
515
|
Verified
Not enough data
8.3
515
|
Verified
Not enough data
8.2
539
|
Verified
Not enough data
8.0
497
|
Verified
Not enough data
8.9
531
|
Verified
Not enough data
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.2
122
8.2
141
8.3
125
Feature Not Available
8.1
123
Lead Management
8.5
146
8.0
113
Feature Not Available
7.6
111
8.3
145
8.1
114
Marketing Campaigns
Feature Not Available
7.6
92
Feature Not Available
Feature Not Available
Feature Not Available
7.2
89
Feature Not Available
7.4
89
Feature Not Available
7.4
88
Data Availability - Marketing Account Intelligence
7.7
73
7.8
23
Data Accuracy - Marketing Account Intelligence
7.7
75
8.1
22
Categories
Categories
Shared Categories
Cognism and Informa TechTarget Portal (Priority Engine) are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
Cognism is categorized as Lead Intelligence and Lead Mining
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
21.2%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Information Technology and Services
38.0%
Computer Software
28.5%
Computer & Network Security
9.0%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.3%
Alternatives
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
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