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Compare Cognism and Informa TechTarget Portal (Priority Engine) 
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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cognism
Star Rating
(1,244)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismInforma TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Cognism excels in Lead Builder with a score of 8.7, allowing for efficient lead generation, while Priority Engine's score of 7.8 indicates it may not be as robust in this area.
- Reviewers mention that Cognism's Quality of Support is rated at 9.4, highlighting a strong customer service experience, whereas Priority Engine's support rating of 8.9 suggests it may not be as responsive or helpful.
- G2 users note that Cognism offers superior Data Accuracy with a contact data accuracy score of 7.9 compared to Priority Engine's 7.5, indicating that users may find more reliable data with Cognism.
- Users on G2 highlight that Cognism's Browser Extension is rated at 9.1, providing seamless integration for lead intelligence, while Priority Engine lacks a comparable feature, scoring lower in lead analysis capabilities.
- Reviewers say that Cognism's Ease of Use is rated at 9.1, making it more user-friendly compared to Priority Engine's score of 8.4, which may lead to a steeper learning curve for new users.
- Users report that Cognism's Integrations score of 7.7 is a strong point, allowing for better connectivity with other tools, while Priority Engine's lower score of 7.4 suggests fewer integration options, potentially limiting its functionality.
Pricing
Entry-Level Pricing
Cognism
No pricing availableInforma TechTarget Portal (Priority Engine)
No pricing availableFree Trial
Cognism
No trial information availableInforma TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.7
1,042
8.3
351
Ease of Use
9.0
1,061
8.4
355
Ease of Setup
9.1
608
8.4
98
Ease of Admin
9.0
205
8.2
48
Quality of Support
9.1
948
8.9
306
Has the product been a good partner in doing business?
9.2
209
8.8
49
Product Direction (% positive)
9.2
1,008
8.3
334
Features by Category
Data Availability
8.2
666
8.1
265
8.4
654
8.1
267
7.9
621
|
Verified
7.8
259
|
Verified
7.4
390
8.0
52
Data Accuracy
7.8
656
7.5
260
8.1
636
8.0
263
7.5
386
7.5
51
Agentic AI - Sales Intelligence
6.6
151
7.3
5
7.2
152
7.3
5
6.7
149
7.3
5
6.8
151
7.3
5
6.9
151
7.3
5
7.0
150
7.3
5
Platform
Feature Not Available
7.5
121
8.2
463
|
Verified
8.1
135
|
Verified
8.6
481
8.4
141
7.7
410
7.8
136
|
Verified
Feature Not Available
Feature Not Available
8.1
439
7.3
120
Features
8.4
610
7.8
229
8.4
588
7.4
215
7.9
580
|
Verified
Feature Not Available
8.1
587
|
Verified
7.4
207
|
Verified
8.5
623
|
Verified
7.8
247
|
Verified
7.3
466
Feature Not Available
7.6
523
7.5
220
|
Verified
7.6
544
|
Verified
7.5
208
|
Verified
7.2
530
|
Verified
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.9
197
Not enough data
8.0
201
Not enough data
7.0
95
Platform Additional Functionality
Not enough data
7.6
156
Not enough data
7.8
106
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Lead Intelligence
8.3
514
|
Verified
Not enough data
8.3
512
|
Verified
Not enough data
8.2
535
|
Verified
Not enough data
8.0
497
|
Verified
Not enough data
8.9
529
|
Verified
Not enough data
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.2
122
8.2
141
8.3
125
Feature Not Available
8.1
123
Lead Management
8.5
146
8.0
113
Feature Not Available
7.6
111
8.3
145
8.1
114
Marketing Campaigns
Feature Not Available
7.6
92
Feature Not Available
Feature Not Available
Feature Not Available
7.2
89
Feature Not Available
7.4
89
Feature Not Available
7.4
88
Data Availability - Marketing Account Intelligence
7.7
73
7.8
23
Data Accuracy - Marketing Account Intelligence
7.7
75
8.1
22
Categories
Categories
Shared Categories
Cognism and Informa TechTarget Portal (Priority Engine) are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
Cognism is categorized as Lead Intelligence and Lead Mining
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.7%
Information Technology and Services
21.1%
Marketing and Advertising
6.8%
Financial Services
5.6%
Events Services
3.6%
Other
38.3%
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Alternatives
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
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