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Compare Cognism and HG Insights 
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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cognism
Star Rating
(1,252)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismHG Insights
Star Rating
(427)4.3 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HG InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HG Insights excels in Lead Builder with a score of 8.7, while Cognism shines with a significantly higher score of 8.6, indicating that Cognism's lead generation tools are more robust and user-friendly.
- Reviewers mention that Cognism offers superior Quality of Support with a score of 9.4 compared to HG Insights' 8.6, suggesting that users find Cognism's customer service more responsive and helpful.
- G2 users highlight that Cognism has better Data Accuracy across various categories, particularly in Contact Data Accuracy (7.9) and Company Data Accuracy (8.3), which are crucial for effective lead generation and management.
- Users on G2 report that both platforms have similar Ease of Use scores (9.1), but Cognism's slightly higher score in Ease of Setup (9.2) indicates a smoother onboarding experience for new users.
- Reviewers say that while both platforms provide Market Insights, Cognism's score of 8.3 suggests a more comprehensive offering compared to HG Insights' 8.5, making it a better choice for users seeking in-depth market analysis.
- Users report that Cognism's Integration to CRM/Marketing Automation features are rated higher (8.5) than HG Insights (7.8), indicating that Cognism may offer more seamless connectivity with existing marketing tools.
Pricing
Entry-Level Pricing
Cognism
No pricing availableHG Insights
No pricing availableFree Trial
Cognism
No trial information availableHG Insights
No trial information availableRatings
Meets Requirements
8.7
1,045
8.2
388
Ease of Use
9.0
1,064
9.1
391
Ease of Setup
9.1
611
9.1
114
Ease of Admin
9.0
205
8.9
94
Quality of Support
9.1
951
8.6
300
Has the product been a good partner in doing business?
9.2
209
8.9
91
Product Direction (% positive)
9.2
1,011
8.3
388
Features by Category
Data Availability
8.2
668
Feature Not Available
8.4
654
8.1
297
7.9
621
|
Verified
8.2
84
7.4
390
8.1
27
Data Accuracy
7.8
657
Feature Not Available
8.1
636
7.9
304
7.5
386
7.7
27
Agentic AI - Sales Intelligence
6.6
151
Not enough data
7.2
152
Not enough data
6.7
149
Not enough data
6.8
151
Not enough data
6.9
151
Not enough data
7.0
150
Not enough data
Platform
Feature Not Available
Feature Not Available
8.2
463
|
Verified
8.1
81
|
Verified
8.6
481
8.6
100
7.7
410
8.0
58
Feature Not Available
Feature Not Available
8.1
439
7.6
65
Features
8.4
612
Feature Not Available
8.4
588
7.8
191
7.9
580
|
Verified
7.8
185
|
Verified
8.1
587
|
Verified
8.1
204
|
Verified
8.5
625
|
Verified
8.3
231
|
Verified
7.3
466
Feature Not Available
7.6
523
7.6
162
|
Verified
7.6
544
|
Verified
7.8
65
7.2
530
|
Verified
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
514
|
Verified
Not enough data
8.3
512
|
Verified
Not enough data
8.2
535
|
Verified
Not enough data
8.0
497
|
Verified
Not enough data
8.9
529
|
Verified
Not enough data
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
8.6
52
8.2
141
9.0
55
Feature Not Available
7.8
43
Lead Management
8.5
146
8.3
50
Feature Not Available
7.8
45
8.3
145
8.7
51
Marketing Campaigns
Feature Not Available
6.5
37
Feature Not Available
7.9
42
Feature Not Available
6.8
33
Feature Not Available
6.7
37
Feature Not Available
7.5
37
Data Availability - Marketing Account Intelligence
7.7
73
7.8
20
Data Accuracy - Marketing Account Intelligence
7.7
75
7.7
20
Categories
Categories
Shared Categories
Cognism and HG Insights are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
Cognism is categorized as Lead Intelligence and Lead Mining
HG Insights has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HG Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
21.1%
Marketing and Advertising
6.8%
Financial Services
5.6%
Events Services
3.6%
Other
38.2%
Computer Software
48.0%
Information Technology and Services
29.1%
Internet
3.8%
Telecommunications
3.3%
Marketing and Advertising
2.8%
Other
13.0%
Alternatives
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
HG Insights has no discussions with answers
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