# Cognism vs D&B Hoovers Comparison --- ## AI Generated Summary - **G2 reviewers report** that Cognism excels in **ease of use** , with users highlighting its intuitive interface and features like the Chrome extension that speeds up the process of finding contact details. This contrasts with D&B Hoovers, where some users mention challenges in matching their specific workflow needs. - **Users say** that Cognism provides superior **contact retrieval capabilities** , allowing them to access emails and phone numbers for prospects effectively. In comparison, D&B Hoovers is praised for its comprehensive company insights and filtering options, which help users segment markets based on revenue. - **Reviewers mention** that Cognism's recent updates and features have significantly improved its functionality, making it a strong choice for mid-market companies. D&B Hoovers, while robust for enterprise users, has received mixed feedback regarding its adaptability to smaller organizations' needs. - **According to verified reviews** , Cognism's **customer support** is highly rated, with users appreciating the responsiveness and helpfulness of the support team. D&B Hoovers, while providing solid support, has received lower ratings in this area, indicating room for improvement. - **G2 reviewers highlight** that D&B Hoovers is a valuable tool for **data analysis** , particularly with its ability to create lists and export data into CSV/Excel formats. However, Cognism's focus on lead generation and intent data retrieval is seen as more beneficial for sales teams looking to target potential clients directly. - **Users report** that both platforms have their strengths in **data accuracy** , but Cognism edges out with higher ratings in contact and company data accuracy. D&B Hoovers is noted for its extensive company data availability, yet some users feel it could improve in ensuring the accuracy of that data. | | Cognism | D&B Hoovers | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | | **Total Reviews** | 1,349 | 781 | | **Largest Market Segment** | Mid-Market (53.6% of reviews) | Enterprise (37.6% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Cognism Pros: - Ease of Use (199 reviews) - Contact Information (178 reviews) Cons: - Inaccurate Data (91 reviews) - Incorrect Numbers (59 reviews) ### D&B Hoovers Pros: - Ease of Use (51 reviews) - Contact Information (50 reviews) Cons: - Outdated Data (32 reviews) - Inaccurate Data (24 reviews) --- ## Ratings Comparison | Rating | Cognism | D&B Hoovers | |---|---|---| | **Meets Requirements** | 8.7 (1092 reviews) | 7.9 (660 reviews) | | **Ease of Use** | 9.0 (1113 reviews) | 8.3 (669 reviews) | | **Ease of Setup** | 9.0 (654 reviews) | 8.4 (284 reviews) | | **Ease of Admin** | 9.0 (209 reviews) | 8.0 (182 reviews) | | **Quality of Support** | 9.1 (988 reviews) | 8.0 (562 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (212 reviews) | 8.1 (182 reviews) | | **Product Direction (% positive)** | 9.2 (1054 reviews) | 7.3 (650 reviews) | --- ## Pricing ### Cognism #### Entry-Level Pricing No pricing available #### Free Trial No information available ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Cognism** | 7.7/10 | 753 | | **D&B Hoovers** | 7.6/10 | 537 | #### Data Availability | Feature | Cognism | D&B Hoovers | |---|---|---| | **Contact Data Availability** | 8.2 (704 reviews) | 7.1 (459 reviews) | | **Company Data Availability** | 8.4 (660 reviews) | 8.1 (489 reviews) | | **Industry Research Availability** | 7.9 (621 reviews) ✓ Verified | 7.8 (462 reviews) ✓ Verified | | **Technographic Data Availability** | 7.4 (389 reviews) | 7.9 (92 reviews) | #### Data Accuracy | Feature | Cognism | D&B Hoovers | |---|---|---| | **Contact Data Accuracy** | 7.8 (690 reviews) | 6.5 (457 reviews) | | **Company Data Accuracy** | 8.1 (643 reviews) | 7.3 (478 reviews) | | **Technographic Data Accuracy** | 7.5 (385 reviews) | 7.8 (89 reviews) | #### Agentic AI - Sales Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Autonomous Task Execution** | 6.6 (150 reviews) | 7.7 (23 reviews) | | **Cross-system Integration** | 7.2 (151 reviews) | 8.1 (23 reviews) | | **Adaptive Learning** | 6.7 (148 reviews) | 7.5 (23 reviews) | | **Natural Language Interaction** | 6.7 (150 reviews) | 7.7 (24 reviews) | | **Proactive Assistance** | 6.8 (150 reviews) | 8.0 (22 reviews) | | **Decision Making** | 7.0 (149 reviews) | 7.7 (24 reviews) | #### Platform | Feature | Cognism | D&B Hoovers | |---|---|---| | **Internationalization** | Feature Not Available | 7.8 (202 reviews) | | **User, Role, and Access Management** | 8.2 (463 reviews) ✓ Verified | Feature Not Available | | **Performance and Reliability** | 8.6 (488 reviews) | 8.1 (254 reviews) | | **Reporting/Dashboards** | 7.7 (410 reviews) | 7.9 (228 reviews) ✓ Verified | | **Mobile User Support** | Feature Not Available | 7.3 (173 reviews) | | **APIs** | 8.1 (441 reviews) | 7.4 (184 reviews) | #### Features | Feature | Cognism | D&B Hoovers | |---|---|---| | **Lead Builder** | 8.4 (626 reviews) | 7.7 (368 reviews) | | **Integration to CRM/Marketing Automation** | 8.4 (601 reviews) | 7.4 (327 reviews) | | **Data Cleaning/Enrichment** | 7.9 (585 reviews) ✓ Verified | 7.2 (343 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 8.1 (593 reviews) ✓ Verified | 7.6 (374 reviews) ✓ Verified | | **Search** | 8.5 (645 reviews) ✓ Verified | 8.2 (470 reviews) ✓ Verified | | **News/People Alerts** | 7.3 (466 reviews) | 7.5 (362 reviews) ✓ Verified | | **Connections** | 7.6 (522 reviews) | Feature Not Available | | **Reporting** | 7.6 (544 reviews) ✓ Verified | 7.6 (336 reviews) | | **Messaging** | 7.2 (530 reviews) ✓ Verified | Feature Not Available | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Cognism** | N/A | N/A | | **D&B Hoovers** | N/A | N/A | #### Lead Generation | Feature | Cognism | D&B Hoovers | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **Cognism** | N/A | N/A | | **D&B Hoovers** | 8.3/10 | 64 | #### Lead Facilitation | Feature | Cognism | D&B Hoovers | |---|---|---| | **Customer-facing Chatbot** | Not enough data | Feature Not Available | | **Lead Qualification** | Not enough data | Feature Not Available | | **Lead Follow-up** | Not enough data | Feature Not Available | | **Meeting Scheduling ** | Not enough data | Feature Not Available | #### Organization | Feature | Cognism | D&B Hoovers | |---|---|---| | **Opportunity and Pipeline Management ** | Not enough data | Feature Not Available | | **Data Entry** | Not enough data | 8.4 (52 reviews) | | **Integrations / APIs** | Not enough data | 8.3 (47 reviews) | #### Performance Analysis | Feature | Cognism | D&B Hoovers | |---|---|---| | **Coaching ** | Not enough data | Feature Not Available | | **Peformance Tracking** | Not enough data | Feature Not Available | #### Sales Analysis | Feature | Cognism | D&B Hoovers | |---|---|---| | **ROI Forecasting ** | Not enough data | Feature Not Available | | **Sales Forecasting ** | Not enough data | Feature Not Available | #### Generative AI | Feature | Cognism | D&B Hoovers | |---|---|---| | **AI Text Generation** | Not enough data | 8.0 (29 reviews) | | **AI Text Summarization** | Not enough data | 8.4 (29 reviews) | #### Agentic AI - AI Sales Assistant | Feature | Cognism | D&B Hoovers | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **Cognism** | 8.2/10 | 559 | | **D&B Hoovers** | N/A | N/A | #### Lead Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Lead Validation** | 8.3 (516 reviews) ✓ Verified | Not enough data | | **Lead Enrichment** | 8.3 (516 reviews) ✓ Verified | Not enough data | | **Lead Quality** | 8.2 (539 reviews) ✓ Verified | Not enough data | | **Lead Analysis** | 8.0 (497 reviews) ✓ Verified | Not enough data | | **Browser Extension** | 8.9 (531 reviews) ✓ Verified | Not enough data | #### Agentic AI - Lead Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Cross-system Integration** | 7.3 (91 reviews) | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **Cognism** | 7.0/10 | 70 | | **D&B Hoovers** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | Cognism | D&B Hoovers | |---|---|---| | **Cross-system Integration** | 7.1 (69 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (69 reviews) | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Cognism** | 7.8/10 | 165 | | **D&B Hoovers** | N/A | N/A | #### Agentic AI - Marketing Account Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Autonomous Task Execution** | 7.3 (22 reviews) | Not enough data | | **Cross-system Integration** | 7.5 (22 reviews) | Not enough data | | **Adaptive Learning** | 7.5 (22 reviews) | Not enough data | | **Natural Language Interaction** | 7.3 (22 reviews) | Not enough data | #### Lead Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Market Insights ** | 7.9 (103 reviews) | Not enough data | | **Account-level Insights ** | 8.2 (141 reviews) | Not enough data | | **Lead Analysis ** | Feature Not Available | Not enough data | #### Lead Management | Feature | Cognism | D&B Hoovers | |---|---|---| | **Segmentation ** | 8.5 (146 reviews) | Not enough data | | **Predictive Scoring ** | Feature Not Available | Not enough data | | **Account Identification ** | 8.3 (145 reviews) | Not enough data | #### Marketing Campaigns | Feature | Cognism | D&B Hoovers | |---|---|---| | **Omni-Channel Tracking ** | Feature Not Available | Not enough data | | **Revenue Planning ** | Feature Not Available | Not enough data | | **Media Attribution ** | Feature Not Available | Not enough data | | **Opportunity Timeline ** | Feature Not Available | Not enough data | | **Customization ** | Feature Not Available | Not enough data | #### Data Availability - Marketing Account Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Technographic Data Availability** | 7.7 (73 reviews) | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | Cognism | D&B Hoovers | |---|---|---| | **Technographic Data Accuracy** | 7.7 (75 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining) **Unique to Cognism (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) **Unique to D&B Hoovers (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) --- ## Reviewer Demographics ### By Company Size | Segment | Cognism | D&B Hoovers | |---|---|---| | **Small-Business** | 25.4% | 31.7% | | **Mid-Market** | 53.6% | 30.7% | | **Enterprise** | 21.0% | 37.6% | ### By Industry #### Cognism - **Computer Software:** 24.8% - **Information Technology and Services:** 21.3% - **Marketing and Advertising:** 6.5% - **Financial Services:** 5.7% - **Events Services:** 3.4% - **Computer & Network Security:** 3.3% - **Staffing and Recruiting:** 3.2% - **Market Research:** 2.1% - **Human Resources:** 1.9% - **Telecommunications:** 1.7% - **Other:** 26.2% #### D&B Hoovers - **Computer Software:** 15.2% - **Information Technology and Services:** 10.2% - **Financial Services:** 8.2% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.0% --- ## Alternatives ### Alternatives to Cognism - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2206 reviews) --- ## Top Discussions ### Cognism - Title: [What is a Sales Trigger?](https://www.g2.com/discussions/sales-triggers) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "A Sales Trigger is the optimal time for sales & marketing professionals to outreach. This can be anything from someone recently joining a job role, a company..." - Title: [What services does Cognism offer?](https://www.g2.com/discussions/services-64e4c72a-135c-4287-8993-a7085c38a282) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We are able to provide data as well as a means of actioning it within our technology. We provide our clients with an in-house copywriter and a dedicated..." - Title: [Is Cognism's data GDPR compliant?](https://www.g2.com/discussions/gdpr-69c91a76-2d0f-4768-a8e3-83505761529d) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests." - Title: [What integrations does Cognism have?](https://www.g2.com/discussions/integrations-db97d8eb-5833-4d43-a90c-14055c2e3b5b) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach. We offer Native Applications in Salesforce and..." - Title: [How much data do you have?](https://www.g2.com/discussions/data-bc6abee0-85ff-4ce0-9863-ec9e7a4c0e8e) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have 400 Million Business-to-Business profiles that are updated in real-time via our AI." ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognism-vs-dun-bradstreet-d-b-hoovers)