# Cloudinary vs Salsify PXM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Cloudinary excels in overall user satisfaction, reflected in its higher G2 Score of 75.9 compared to Salsify PXM's 56.35. This suggests that users find Cloudinary to be a more reliable choice for digital asset management.
- **Users say** that Cloudinary's ease of use is a significant advantage, with many appreciating features like the ability to test transformations and handle large files efficiently. In contrast, while Salsify PXM also scores well in usability, it lacks the same level of recent user engagement, with no new reviews in the last 90 days.
- **Reviewers mention** that Salsify PXM shines in its integration capabilities, particularly with retailers and marketplaces. Users highlight the ability to centralize product content management, ensuring consistency across multiple channels, which is a key feature for businesses looking to streamline operations.
- **According to verified reviews** , Cloudinary offers a flexible pricing model that appeals to small businesses, with a free plan that provides substantial features. Users appreciate the convenience of purchasing upgrades as needed, making it a cost-effective solution for managing digital assets.
- **Users highlight** that Salsify PXM provides excellent support resources, including a comprehensive Knowledge Center that helps users navigate challenges. This level of support is particularly beneficial for teams that may require additional guidance during implementation.
- **Reviewers note** that while both platforms have strong file management capabilities, Cloudinary's advanced features for image transformation and file handling give it an edge. Users specifically mention the ability to upscale images significantly, which enhances their overall experience with the platform.



| | Cloudinary | Salsify PXM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 173 | 118 | 
| **Largest Market Segment** | Small-Business (48.0% of reviews) | Mid-Market (56.6% of reviews) | 
| **Entry Level Price** | $224.00 | No pricing available | 

---
## Top Pros & Cons

### Cloudinary

Pros:
- Ease of Use (71 reviews)
- Image Management (43 reviews)

Cons:
- Poor Navigation (22 reviews)
- Expensive (21 reviews)

### Salsify PXM

Pros:
- Asset Management (1 reviews)
- Centralization (1 reviews)

Cons:
- Image Management (1 reviews)
- Integration Issues (1 reviews)

---
## Ratings Comparison
| Rating | Cloudinary | Salsify PXM | 
|---|---|---|
  | **Meets Requirements** | 9.1 (139 reviews) | 8.4 (104 reviews) | 
  | **Ease of Use** | 8.3 (139 reviews) | 8.4 (106 reviews) | 
  | **Ease of Setup** | 8.6 (110 reviews) | 7.9 (60 reviews) | 
  | **Ease of Admin** | 8.1 (54 reviews) | 8.5 (58 reviews) | 
  | **Quality of Support** | 8.5 (111 reviews) | 8.8 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (54 reviews) | 9.0 (59 reviews) | 
  | **Product Direction (% positive)** | 8.6 (133 reviews) | 8.6 (101 reviews) | 

---
## Pricing

### Cloudinary

#### Entry-Level Pricing

Plan: Advanced

Price: $224.00

Description: Engaging visual experiences with advanced features.

Key Features:
- Custom domain (CNAME) support
- Optional HTTPS SSL Certificate
- Authentication Options

[Browse all 6 editions](https://www.g2.com/products/cloudinary/pricing)

#### Free Trial

Yes

### Salsify PXM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 7.8/10 | 91 |
| **Salsify PXM** | 8.1/10 | 80 |

#### Interface and Performance

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Import/Export** | 8.6 (83 reviews) | 8.8 (71 reviews) ✓ Verified | 
| **Organizational Interface** | 7.9 (87 reviews) | 8.4 (70 reviews) ✓ Verified | 
| **Search** | 8.0 (85 reviews) | 8.1 (71 reviews) ✓ Verified | 
| **File Preview** | 8.4 (82 reviews) | 8.4 (64 reviews) ✓ Verified | 
| **Analytics** | 7.0 (84 reviews) | 5.7 (5 reviews) | 

#### Asset Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **File Types** | 9.1 (85 reviews) | 9.0 (72 reviews) ✓ Verified | 
| **Metadata** | 8.2 (84 reviews) | 8.5 (59 reviews) ✓ Verified | 
| **File Transformation** | 8.8 (88 reviews) | 8.5 (59 reviews) ✓ Verified | 
| **Versioning** | 7.7 (82 reviews) | 7.9 (44 reviews) ✓ Verified | 
| **Expiration** | 7.2 (78 reviews) | 7.8 (32 reviews) ✓ Verified | 
| **Watermark** | 7.0 (78 reviews) | 7.5 (28 reviews) ✓ Verified | 
| **Digital Rights Management** | 7.2 (73 reviews) | 7.9 (16 reviews) ✓ Verified | 
| **Brand Guidelines** | 7.1 (75 reviews) | 7.8 (6 reviews) | 

#### Media Types

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Video** | 8.0 (74 reviews) | 8.6 (55 reviews) ✓ Verified | 
| **Audio** | 7.0 (72 reviews) | 8.5 (21 reviews) ✓ Verified | 
| **Images** | 9.5 (84 reviews) | 9.2 (75 reviews) ✓ Verified | 

#### Administration

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Workflow Management** | 7.5 (78 reviews) | 7.9 (54 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (81 reviews) | 8.5 (41 reviews) ✓ Verified | 
| **Brand Portal** | 7.4 (77 reviews) | 8.7 (54 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.0 (71 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.4 (75 reviews) | 7.9 (17 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **Salsify PXM** | 8.6/10 | 20 |

#### Data Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Collection** | Not enough data | 8.8 (15 reviews) | 
| **Cleansing** | Not enough data | 8.3 (14 reviews) | 
| **Classification** | Not enough data | 8.4 (15 reviews) | 
| **Access Rights** | Not enough data | 9.0 (13 reviews) | 
| **Versioning** | Not enough data | 8.7 (10 reviews) | 
| **Publication** | Not enough data | 8.6 (13 reviews) | 
| **Digital Assets** | Not enough data | 8.9 (16 reviews) | 

#### Optimization

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Data Quality** | Not enough data | 7.8 (13 reviews) | 
| **Workflows** | Not enough data | 8.5 (12 reviews) | 
| **Localization** | Not enough data | 9.2 (8 reviews) | 

#### Analytics

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Compliance** | Not enough data | 8.8 (7 reviews) | 
| **KPIs** | Not enough data | 8.1 (8 reviews) | 
| **Performance** | Not enough data | 8.5 (10 reviews) | 

### Video Hosting

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 6.6/10 | 20 |
| **Salsify PXM** | N/A | N/A |

#### Hosting

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Video player** | 7.8 (19 reviews) | Not enough data | 
| **Profile channel** | 6.5 (17 reviews) | Not enough data | 
| **Live streaming** | 5.0 (16 reviews) | Not enough data | 

#### Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Video management** | 7.8 (17 reviews) | Not enough data | 
| **Distribution** | 8.5 (17 reviews) | Not enough data | 
| **Private upload** | 7.6 (17 reviews) | Not enough data | 
| **Collaboration** | 6.5 (17 reviews) | Not enough data | 

#### Marketing

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Monetization** | 5.9 (16 reviews) | Not enough data | 
| **Engagement tools** | 5.8 (16 reviews) | Not enough data | 
| **SEO** | 7.0 (17 reviews) | Not enough data | 
| **Social sharing** | 6.0 (16 reviews) | Not enough data | 

#### Insights

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Analytics** | 6.9 (16 reviews) | Not enough data | 
| **Integrations** | 7.3 (17 reviews) | Not enough data | 

#### Generative AI

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **AI Text-to-Image** | 4.9 (18 reviews) | Not enough data | 
| **AI Text-to-Video** | Feature Not Available | Not enough data | 
| **AI Text-to-3D** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Content organization** | 7.3 (18 reviews) | Not enough data | 
| **Video editing** | 5.9 (17 reviews) | Not enough data | 
| **Analytics** | 6.9 (16 reviews) | Not enough data | 
| **User engagement** | 6.3 (15 reviews) | Not enough data | 
| **Integrations** | 6.4 (16 reviews) | Not enough data | 
| **Live streaming** | 5.4 (16 reviews) | Not enough data | 

#### Security

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Encoding and transcoding** | 7.9 (18 reviews) | Not enough data | 
| **Security and privacy** | 7.9 (18 reviews) | Not enough data | 

#### Agentic AI - Video Hosting

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Autonomous Task Execution** | 5.5 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 5.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Video Platform as a Service (VPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 8.2/10 | 13 |
| **Salsify PXM** | N/A | N/A |

#### API Features

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Live Chat** | Feature Not Available | Not enough data | 
| **Screen Sharing** | Feature Not Available | Not enough data | 
| **Subtitles and Closed Captions** | 7.6 (11 reviews) | Not enough data | 
| **Custom Video Player** | 8.8 (12 reviews) | Not enough data | 
| **Live Simulcasting** | 8.2 (10 reviews) | Not enough data | 

#### Security and Compliance

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Encryption** | 8.5 (12 reviews) | Not enough data | 
| **Watermarking** | 8.8 (11 reviews) | Not enough data | 
| **HIPAA Compliance** | 7.0 (10 reviews) | Not enough data | 
| **GDPR Compliance** | 8.5 (12 reviews) | Not enough data | 

### Image Optimization

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 8.0/10 | 64 |
| **Salsify PXM** | N/A | N/A |

#### Technical Features

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **No-Code Integration** | 7.3 (59 reviews) | Not enough data | 
| **Reporting and Analytics** | 7.0 (59 reviews) | Not enough data | 

#### Optimization Features

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **GIF Compression** | 8.3 (57 reviews) | Not enough data | 
| **Lazy Loading** | 8.3 (61 reviews) | Not enough data | 

#### Content Delivery Network (CDN) Type

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **CDN Agnostic** | 7.8 (56 reviews) | Not enough data | 
| **CDN Provider** | 8.7 (57 reviews) | Not enough data | 
| **Third Party CDN** | 8.4 (52 reviews) | Not enough data | 

### Photo Editing

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **Salsify PXM** | N/A | N/A |

#### Generative AI

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **AI Text-to-Image** | Feature Not Available | Not enough data | 
| **AI Text-to-3D** | Feature Not Available | Not enough data | 

#### Agentic AI - Photo Editing

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Moderation Tools

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **Salsify PXM** | N/A | N/A |

#### Moderation - Content Moderation Tools

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Text Moderation** | Not enough data | Not enough data | 
| **User Violation Enforcement** | Not enough data | Not enough data | 
| **Audio Moderation** | Not enough data | Not enough data | 
| **Image/Video Moderation** | Not enough data | Not enough data | 

#### Platform - Content Moderation Tools

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Toxicity Detection** | Not enough data | Not enough data | 
| **Custom AI Model** | Not enough data | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Agentic AI - Content Moderation Tools

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Catalog Management

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **Salsify PXM** | N/A | N/A |

#### Data management - Catalog Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Centralized Product Information** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Product Data Enrichment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Product catalogs - Catalog Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Category Management** | Not enough data | Not enough data | 
| **Search and Navigation** | Not enough data | Not enough data | 
| **SEO Optimization** | Not enough data | Not enough data | 

#### Integration - Catalog Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **API Integration** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Analytics and Reporting - Catalog Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Catalog Effectiveness** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 

#### Agentic AI - Catalog Management

| Feature | Cloudinary | Salsify PXM | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Cloudinary (5):** [Video Platform as a Service (VPaaS) Software](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [Image Optimization Software](https://www.g2.com/categories/image-optimization), [Video Hosting Platforms](https://www.g2.com/categories/video-hosting-platforms), [Photo Editing Software](https://www.g2.com/categories/photo-editing), [Content Moderation Tools Software](https://www.g2.com/categories/content-moderation-tools)

**Unique to Salsify PXM (2):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Catalog Management Software](https://www.g2.com/categories/catalog-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Cloudinary | Salsify PXM | 
|---|---|---|
| **Small-Business** | 48.0% | 13.3% | 
| **Mid-Market** | 28.0% | 56.6% | 
| **Enterprise** | 24.0% | 30.1% | 

### By Industry

#### Cloudinary

- **Retail:** 10.8%
- **Leisure, Travel & Tourism:** 6.8%
- **Computer Software:** 6.1%
- **Marketing and Advertising:** 6.1%
- **Information Technology and Services:** 5.4%
- **Real Estate:** 3.4%
- **Commercial Real Estate:** 3.4%
- **Online Media:** 3.4%
- **Events Services:** 2.7%
- **Entertainment:** 2.7%
- **Other:** 49.3%

#### Salsify PXM

- **Consumer Goods:** 34.8%
- **Wholesale:** 8.7%
- **Retail:** 8.7%
- **Sporting Goods:** 5.2%
- **Food & Beverages:** 3.5%
- **Marketing and Advertising:** 3.5%
- **Food Production:** 2.6%
- **Furniture:** 2.6%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Medical Devices:** 2.6%
- **Other:** 25.2%

---
## Alternatives

### Alternatives to Cloudinary

- [ImageKit](https://www.g2.com/products/imagekit/reviews) — 4.7/5 stars (300 reviews)
- [Vimeo](https://www.g2.com/products/vimeo/reviews) — 4.3/5 stars (723 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Gumlet](https://www.g2.com/products/gumlet/reviews) — 4.7/5 stars (356 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Wistia](https://www.g2.com/products/wistia/reviews) — 4.6/5 stars (1084 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)

### Alternatives to Salsify PXM

- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews)
- [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews) — 4.4/5 stars (198 reviews)
- [Inriver](https://www.g2.com/products/inriver/reviews) — 4.1/5 stars (160 reviews)
- [Catsy DAM & PIM](https://www.g2.com/products/catsy-dam-pim/reviews) — 4.8/5 stars (119 reviews)
- [Sales Layer PIM](https://www.g2.com/products/sales-layer-pim-2025-04-09/reviews) — 4.6/5 stars (315 reviews)
- [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews) — 4.4/5 stars (245 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Pimcore](https://www.g2.com/products/pimcore/reviews) — 4.5/5 stars (48 reviews)
- [censhare](https://www.g2.com/products/censhare/reviews) — 4.3/5 stars (33 reviews)
- [1WorldSync](https://www.g2.com/products/1worldsync/reviews) — 4.6/5 stars (149 reviews)

---
## Top Discussions

### Cloudinary

- Title: [Is Cloudinary free to use?](https://www.g2.com/discussions/is-cloudinary-free-to-use) — 1 comment
  > **Top comment:** "At some extent, Yes. It offer 25000 transformations for free for a month. And 25 GB of media storage for free."
- Title: [What is RES Cloudinary?](https://www.g2.com/discussions/what-is-res-cloudinary) — 1 comment *(includes official response)*
  > **Top comment:** "Cloudinary incorporates robust Content Delivery Network (CDN) features to efficiently distribute media assets across the web. With strategically located edge..."
- Title: [Is Cloudinary a database?](https://www.g2.com/discussions/is-cloudinary-a-database) — 1 comment *(includes official response)*
  > **Top comment:** "No, Cloudinary is a cloud-based service that manages media assets, such as images and videos, for websites and apps. Cloudinary's servers handle the upload,..."
- Title: [What is Cloudinary used for?](https://www.g2.com/discussions/what-is-cloudinary-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Cloudinary is a cloud-based platform that helps users manage images and videos for websites and mobile apps. It allows users to upload, store, manipulate,..."

### Salsify PXM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cloudinary-vs-salsify-pxm)